GM Embarrasses Itself With Painfully Bad Video

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OK so yea, a car company has to do crazy things at a show to get attention and attract people to their booth. But this dance routine performed last month at the LA Auto Show is a disaster. The music is awful. The lyrics are corny. And the dance routine looks like it was choreographed by a kindergarten teacher.

This is how you promote a new car? Maybe GM should go out of business just for horrifying us with this stuff. At least the person responsible for this disaster has been "reassigned" according to AutoBlog.

by Steve Hall    Jan-22-10    
Topic: Brands, Video, Worst



adidas Meets Star Wars on Street Corner

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Where in the world would you expect to see Darth Vadar and the Stormtroopers hanging out with Snoop Dogg, David Beckham Calle 13 and Neil Armstrong? In a new Sid Lee-created commercial for adidas, of course. The new spot celebrates the launch of the brand's Star Wars sneakers and apparel. It's culture clash-licious.

by Steve Hall    Jan-15-10    
Topic: Brands, Campaigns, Commercials, Good



Armani Taps The Unbelievable Hotness of Megan Fox

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Those eyes! That waist! Those hips! Those lips! The Come Hither-ness! Yes, we're talking about Transformers hottie Megan Fox. The actress, replacing Victoria Beckham, is the new underwear model for Emporio Armani's Spring/Summer collection. Admire her beauty here.

Fox will also appear in the designer's Armani Jeans campaign.

by Steve Hall    Jan-13-10    
Topic: Brands, Campaigns, Celebrity



Domino's Loses the Cardboard, Google Almost Loses $500 Million

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Last night I had the pleasure of recording a Beancast episode with Make the Logo Bigger's Bill Green, Please Feed the Animals' and Lemonade Movie creator Eric Proulx and The Beancast's Bob Knorp. We discussed the recent Domino's recipe change and the importance of actually solving a problem as opposed to just throwing money at it. We riffed on the Cablevision debacle. We took at a look at the growing importance of the community manager in relation to the rise in importance of social media. We waxed nostalgic about the jingle and we laughed out loud at Google's $500 million Yelp offer.

Check out the show notes here. Download the podcast directly here or get it on iTunes here.

by Steve Hall    Jan- 4-10    
Topic: Brands, Cable, Podcast, Social



Detroit Still Thinks People Have Love Affairs With Their Cars

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Nostalgia is front and center in a new Chrysler commercial which hinges on the no longer very truthful truism Americans really really love their cars. With a through-the-decades montage, the ad speaks to the travels Chrysler and its customers have been on together and the many that will be taken in the future.

While the automobile certainly does play a central roles in American's lives, the love affair with the automobile has long since died. Ask any person under 35 or so if they think off their car as anything other than a means to get from point A to point B.

It's an OK commercial. There's nothing wrong with a company looking back at its history and how it fits into the fabric of life but it's not an approach that's going to sell any cars. Oh wait, it's not trying to sell cars. Silly us. Chrysler's just being nice and wishing us Happy Holidays. Forget everything we just wrote.

by Steve Hall    Jan- 4-10    
Topic: Brands, Commercials



Jack Link's Beef Jerky Says 'Merry Squatch-Mas'

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Yes there is a fart in this Merry Squatch-mas card from the folks over at Jack Link's Beef Jerky. See? Jeff Goodby is right. Hardly an ad goes by today without a fart joke in it. It's still kinda funny though. And if you are the type that simply can't get enough fart jokes, just keep clicking on number 6 until you have no gas left.

by Steve Hall    Dec-16-09    
Topic: Brands



Today Panera Bread Solves the World's Disagreements

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Isn't there enough fighting and disagreement in this world? Enough wars? Enough celebrity battles? Enough high school clique battles? Enough brand wars? Enough feuds? Yes, there certainly are.

Panera wants it all to stop and, this holiday season, has invited everyone to make up and break bread. At one of their stores, of course. Created by Mullen, Panera ran this full page ad in USAToday this morning.

Among many of the feuds out there, the ad asks The Secret Service and The Party Crashers, The Mac Guy and the PC Guy, Rosie O'Donnell and Tom Selleck, Yoko and the remaining Beetles, Prius drivers and Hummer drivers, Kanye West and anyopne with a TV, Jessica Simpson and Perez Hilton, the FiOS Guy and that other cable guy, Housewives in Orange County ans Housewives in NYC, Dick Cheney and Hunters and Magic Johnson and Isiah Thomas to put aside their disagreements and head to Panera.

by Steve Hall    Dec-15-09    
Topic: Brands, Newspaper



Nokia Saves the World With Responsiveness

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Nokia is humanizing itself with a series of videos which highlight people using technology for the greater good of people around the world. There are three vidoes up with more to follow. You can view the videos here, here and here.

by Steve Hall    Dec-11-09    
Topic: Brands, Campaigns, Cause



Dell Hunts, Mistletoe Grows, Mispronunciation Un-Allowed

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- Like scavenger hunts? The you might like Dell's Holiday Gift Hunt. You could win all sorts of goodies including a new TV.

- OK so it's just a mistletoe. But it is big.

- And yes. Now we can't even laugh at a guy who has trouble pronouncing a Hispanic name.

- And gap employees dress in plaid and act like zombies. All to...sell clothes?

- It must be the water.

by Steve Hall    Dec- 9-09    
Topic: Brands, Promotions



According to IX Web Hosting No One Knows What GoDaddy Does

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So you think sex sells and GoDaddy is successful because of it's sex-laced ad campaign filled with women whose tops can't contain their bulging, over-sized breasts and hot race car drivers who can't act? Jeremy Fox doesn't think so and set out to prove it by asking people on the street if they'd ever heard of GoDaddy and, if so, could explain what GoDaddy does. Predictably, the results are not very good for GoDaddy.

Of course Jeremy works for GoDaddy competitor IX Web Hosting and wants us to know his company does a better job than GoDaddy.

by Steve Hall    Dec- 8-09    
Topic: Brands, Video








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