Bennetton Calls, Boost Flys Cheap, JetBlue Tweets


- With It's My Time, Bennetton has launched a global search for the next face of its brand.

- Don't have enough money to buy your kid a seat on a plane for the family vacation? Boost Mobile has the answer.

- In a bid to determine digital savvy-ness, JetBlue wants agencies to find it on Twitter.

- Wow. Could this McDonald's commercial be any cheesier?

- Skype's new campaign for Skype Out.

- Google Vs Facebook from MyBrandz attempts to determine which social service is better for you.

- GPY&R Melbourne challenged its audience to eat a Picnic in the space of a :30 commercial break. People filmed themselves using mobile phones, webcams and handycams and then created their own TV ads using the website,

by Steve Hall    Feb-18-10    
Topic: Brands, Social

Megan Fox's Georgio Armani Commercial Not Hot Enough


In January it was announced Megan Fox would become the new face of Georgio Armani. There were stills. Now there's a video. And now there's a blogger complaining the video should have featured more of Fox's legs and shown her walking.

Seriously? We'd never complain. We'll take Megan Fox anyway she wants to give herself to us. Any way. At all.

People! You can't be choosy when it comes to hotness like Megan Fox.

by Steve Hall    Feb-18-10    
Topic: Brands, Celebrity, Commercials, Racy

Old Navy Wants You to Stand Still


So while Bennetton is searching the globe for its next model who, it would seem, has the ability to pose in many different positions for the brand's ad campaign, Old Navy, with its Supermodelquin Super Search wants, it would seem, a person who can pose in one - and only one - position.

Yes, the brand wants a human mannequin. To stand. And stand. and do nothing. Except stand. And stand.

by Steve Hall    Feb-18-10    
Topic: Brands, Campaigns, Promotions

Nationwide Insurance Taps World's Greatest Spokesperson

nationwide_worlds_greatest_spokesperson.jpg there such a thing as the World's Greatest Spokesperson? According to Nationwide Insurance, yes, and they set out to find him living in a cabin on a snowy mountaintop. Apparently, the dude has a history. He's one work for Bears Are Dangerous and a PSA about the dangers of germs.

Of course, you've never heard of him because he's a fabrication. But he does have his own website, Facebook page, Twitter account (he's following no one...not good)and a T-shirt making application.

more »

by Steve Hall    Feb-15-10    
Topic: Brands, Campaigns, Commercials

Challenged Athletes Challenge Themselves For Nike


From director Brian Beletic and with music from The Hours (Ali in the Jungle), this new commercial for Nike highlights several athletes who have faced certain challenges in their careers but keep trying and trying again. Because, you know, Nike says Just Do It.

In the ad we see Lance Armstrong, Maria Sharapova and many other athletes who've hit it big...and work hard to do it again. MassMarket did the vfx.

by Steve Hall    Feb-15-10    
Topic: Brands, Celebrity, Commercials

Toyota Digs Itself A Deeper Hole With Avalon Singers


We've sat through our fair share of meetings, helplessly observing the birth of what would, sadly, become...A REALLY BAD IDEA. Oh, we'd do what we could to get things back on track but, as everyone in this business knows, the client, no matter how smart or how stupid they are, almost always gets their way. And if they don't, some pompous creative director does.

We'd really love to have been in the concepting meeting for what resulted in the disaster known as the Toyota Avalon Singers. If only to witness the absurd platitudes which must have been uttered during the creation of this embarrassment.

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by Steve Hall    Feb-13-10    
Topic: Brands, Video, Worst

Dsquared2 Squared, Brad Garrett Gets Happy, Social Media A Data Silo


- Make the Logo Bigger's Bill Green wonders if "the square root of Dsquared2 is D&G divided by Diesel? " Or at least he wondered that after taking a look at DSquared2'2's latest campaign.

- 7-Up is making Brad Garrett way too happy.

- Social media: It's like a data silo.

by Steve Hall    Feb-12-10    
Topic: Brands

Vitamin Water's Steve Nash is 'The Most Ridiculous Man in the World'


We love the Dos Equis Most Interesting Man in the World campaign. Many people do. Because it's funny. And Weird. And, well, ridiculous. And Vitaminwater knows this. And so does Nike Trash Talk sneaker creator, philanthropist and Phoenix Suns' guard Steve Nash.

Nash appears in a series of Vitamin Water videos which spoof the Dos Equis Most Interesting Man in the World campaign. Nash's version is entitled The Most Ridiculous Man in the World. And it is ridiculous. And brilliant. Ridiculous and brilliant. When do you get to use those two words in the same sentence?

We love that.

by Steve Hall    Feb-12-10    
Topic: Brands, Campaigns, Creative Commentary, Good, Spoofs, Video

Did Weiden + Kennedy Really Copy Young & Rubicon's Milk Ad?


So yea. Another copycat accusation. As malicious as these things can be, most of the time, they are pure coincidence. Most people aren't stupid enough to blatantly rip of another's work. Well, at least we like to hope that's the case.

Anyway, the current copycat of the month is, allegedly, Weiden + Kennedy which has been accused of copying a 2002 Israeli Yotvata milk commercial created by Young and Rubicam. The ad in question is W+K's Sleepwalker ad for Coke.

For its part, Weiden + Kennedy said, "When we created the Coca-Cola 'Sleepwalker' commercial we and our agency were unaware of this other ad," Coca-Cola representative Susan Stribling wrote in an email. "Now that we've seen the ad, we think both commercials are equally entertaining. While the two share a few common elements, any similarities are coincidental and unintended."

more »

by Steve Hall    Feb-12-10    
Topic: Agencies, Brands, Policy, Super Bowl 2010

No Slogans. No Sequins. This is The Man


Love this new French Connection video called "The Man." It casts aside all the over the top blather we see in far too many fashion ads. In this one, we have a man. And he has clothes. And he is a regular man. Well, a regular man with a (fake?) beard who can't seem to get the elevator to work. But a man with a fashion sense none the less. Just, thankfully, not for sequins. Which is really code for over the top fashions brands try to sell me but only end up selling to the three people who actually respond to their ads in GQ.

by Steve Hall    Feb-11-10    
Topic: Brands, Good, Strange, Video

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