Dsquared2 Squared, Brad Garrett Gets Happy, Social Media A Data Silo

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- Make the Logo Bigger's Bill Green wonders if "the square root of Dsquared2 is D&G divided by Diesel? " Or at least he wondered that after taking a look at DSquared2'2's latest campaign.

- 7-Up is making Brad Garrett way too happy.

- Social media: It's like a data silo.

by Steve Hall    Feb-12-10    
Topic: Brands



Vitamin Water's Steve Nash is 'The Most Ridiculous Man in the World'

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We love the Dos Equis Most Interesting Man in the World campaign. Many people do. Because it's funny. And Weird. And, well, ridiculous. And Vitaminwater knows this. And so does Nike Trash Talk sneaker creator, philanthropist and Phoenix Suns' guard Steve Nash.

Nash appears in a series of Vitamin Water videos which spoof the Dos Equis Most Interesting Man in the World campaign. Nash's version is entitled The Most Ridiculous Man in the World. And it is ridiculous. And brilliant. Ridiculous and brilliant. When do you get to use those two words in the same sentence?

We love that.

by Steve Hall    Feb-12-10    
Topic: Brands, Campaigns, Creative Commentary, Good, Spoofs, Video



Did Weiden + Kennedy Really Copy Young & Rubicon's Milk Ad?

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So yea. Another copycat accusation. As malicious as these things can be, most of the time, they are pure coincidence. Most people aren't stupid enough to blatantly rip of another's work. Well, at least we like to hope that's the case.

Anyway, the current copycat of the month is, allegedly, Weiden + Kennedy which has been accused of copying a 2002 Israeli Yotvata milk commercial created by Young and Rubicam. The ad in question is W+K's Sleepwalker ad for Coke.

For its part, Weiden + Kennedy said, "When we created the Coca-Cola 'Sleepwalker' commercial we and our agency were unaware of this other ad," Coca-Cola representative Susan Stribling wrote in an email. "Now that we've seen the ad, we think both commercials are equally entertaining. While the two share a few common elements, any similarities are coincidental and unintended."

more »

by Steve Hall    Feb-12-10    
Topic: Agencies, Brands, Policy, Super Bowl 2010



No Slogans. No Sequins. This is The Man

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Love this new French Connection video called "The Man." It casts aside all the over the top blather we see in far too many fashion ads. In this one, we have a man. And he has clothes. And he is a regular man. Well, a regular man with a (fake?) beard who can't seem to get the elevator to work. But a man with a fashion sense none the less. Just, thankfully, not for sequins. Which is really code for over the top fashions brands try to sell me but only end up selling to the three people who actually respond to their ads in GQ.

by Steve Hall    Feb-11-10    
Topic: Brands, Good, Strange, Video



Pepsi Refresh Commercial Dubbed Plagiarism

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So here we go again. Someone claiming a big brand stole their idea for a commercial. Occasionally, this stuff has merit. Occasionally, it's just sour grapes. In this particular case, we're going with sour grapes. After all, it's not like showing a collage of images is a patented idea or anything. Although we will admit the Pepsi commercial is quite derivative of the original video.

Bryan Chang, who submitted both videos, wrote, "When ad agencies rip off work, is there an obligation to inform the client where the ideas are coming from? I imagine so."

What do you think?

by Steve Hall    Feb- 5-10    
Topic: Brands, Opinion, Policy



Anti-Bacterial Kitchen Cleaner Most Effective Ad of 2009

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Most effective ad of 2009? Dettol's Surface antibacterial spray according to a TNS Research International study which measured how "motivating" ads are. And this ad does motivate. Mostly by graphically illustrating the problem the product solves - the killing of potentially harmful bacteria in a kitchen.

The survey, which measured more than 250 ads over the year, used an "early warning tool" called Mercury to measure how likely consumers are to buy the product or service after watching an ad. TNS claims the study can determine whether the consumer engaged with the ads and how they felt emotionally when they viewed them.

Paul Baker, the head of Mercury at TNS Research International, said: "In 2009, Swine flu dominated headlines and directly affected a lot of people. The awareness of how to keep the flu bug at bay was exceptionally high and Dettol pitched its ad just right."

We love a solution that involves chemicals. We wonder what Method's Shiny Suds would have to say about this product. Oh wait, let's not go there again.

by Steve Hall    Feb- 5-10    
Topic: Brands, Research



Diesel Wants You to be Stupid

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Smart may have the brains but stupid has the balls. Smart listens to the head but stupid listens to the heart. Smart had one good idea and that idea was stupid. Stupid is the relentless pursuit of a regret-free life. Smart has the plans, stupid has the stories.

And so there you have it. That's the wisdom emanating from Diesel's latest campaign. Don't be smart and boring. Be stupid and have fun. Wear Diesel and be an idiot. Now there's a brand that isn't afraid to associate itself with morons.

But if you drink in the entirety of the campaign, it does begin to make sense. Take risks. Have fun. Don't be overly cautious. Life is an adventure. Live it and love it.

by Steve Hall    Feb- 2-10    
Topic: Brands, Campaigns



St. Pauli Girls Wants to Know if You Like Boobs or Booty

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Stop the presses! This is amazing news! "Unprecedented" as the release screams! I mean, really. Can you believe it? St. Pauli Girl has, for the first time in its history, named the same woman to serve as their busty barmaid. Yes, Katerina Van Derham, who was chosen last year, has been chosen again to serve as the brewer's cleavage...uh...spokesmodel.

For those who like to drool over and objectify women who, for no other reason than being born with good genes, have big breasts and a hot body, the brand is asking people to vote for the official 2010 poster. Basically, the two choices boil down to whether you like boobs or booty.

by Steve Hall    Feb- 2-10    
Topic: Brands



DISH Network Says Celebrity Endorsements Make DirecTV More Expensive

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Last night during the Grammy Awards broadcast, a DISH Network commercial touted the fact it's prices are lower because it doesn't pay for expensive celebrity endorsements. Which is kind of funny because if DISH Network didn't advertise at all, it'd be even cheaper. Of course no one would know that because, well, that's what advertising is for, right?

by Steve Hall    Feb- 1-10    
Topic: Brands, Commercials



Panties in a Bunch Over Nike 'Gun Reference' Ad

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Make the Logo Bigger's Bill Green takes a long look at that "gun reference" Nike ad featuring Kobe Bryant and Lebron James. Some are offended Nike would allow such a reference. Some, such as Lebron (in a hilarious contradiction), defend the ad claiming the notion it's a gun reference is ridiculous. Some, like us, don't give a shit and think people should move on and not read so much into stuff. Not you, Bill. All those other conspiracy theorists and cause group kooks.

Of course NBA players bringing their guns into the locker room isn't so smart either.

But seriously, give it a rest. Move on. There's nothing to see here. Go live your life and appreciate it. Don't waste it whining about advertising. Oh wait...

by Steve Hall    Feb- 1-10    
Topic: Brands, Campaigns, Celebrity, Opinion










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