St. Pauli Girls Wants to Know if You Like Boobs or Booty

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Stop the presses! This is amazing news! "Unprecedented" as the release screams! I mean, really. Can you believe it? St. Pauli Girl has, for the first time in its history, named the same woman to serve as their busty barmaid. Yes, Katerina Van Derham, who was chosen last year, has been chosen again to serve as the brewer's cleavage...uh...spokesmodel.

For those who like to drool over and objectify women who, for no other reason than being born with good genes, have big breasts and a hot body, the brand is asking people to vote for the official 2010 poster. Basically, the two choices boil down to whether you like boobs or booty.

by Steve Hall    Feb- 2-10    
Topic: Brands



DISH Network Says Celebrity Endorsements Make DirecTV More Expensive

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Last night during the Grammy Awards broadcast, a DISH Network commercial touted the fact it's prices are lower because it doesn't pay for expensive celebrity endorsements. Which is kind of funny because if DISH Network didn't advertise at all, it'd be even cheaper. Of course no one would know that because, well, that's what advertising is for, right?

by Steve Hall    Feb- 1-10    
Topic: Brands, Commercials



Panties in a Bunch Over Nike 'Gun Reference' Ad

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Make the Logo Bigger's Bill Green takes a long look at that "gun reference" Nike ad featuring Kobe Bryant and Lebron James. Some are offended Nike would allow such a reference. Some, such as Lebron (in a hilarious contradiction), defend the ad claiming the notion it's a gun reference is ridiculous. Some, like us, don't give a shit and think people should move on and not read so much into stuff. Not you, Bill. All those other conspiracy theorists and cause group kooks.

Of course NBA players bringing their guns into the locker room isn't so smart either.

But seriously, give it a rest. Move on. There's nothing to see here. Go live your life and appreciate it. Don't waste it whining about advertising. Oh wait...

by Steve Hall    Feb- 1-10    
Topic: Brands, Campaigns, Celebrity, Opinion



Apple Introduces New Feminine Protection Product: The iPad

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According to an explosion of tweets following Steve Jobs' announcement of the iPad, the device's new name isn't going over so well:

- For now the iPad's really exciting, but wait until they release the iTampon - PhloxLombardi

- iPad: You only need to plug it in once a month - DieLaughing

- Wow - its the iPad. Wonder if it comes in 2 sizes (maxi and mini) - donthorson

- I guess it's Apple's "time of the month" - mcafiero

- The Apple iPad: for all your heavy (work) flow days - ch33rs

- Our little iPod has hit womanhood - cubanalaf

- To recap: the iPad will come with an iRag (to keep it clean) + some iBruprofen (to keep it working smoothly) + iWings (protection plan) - fourchickens

more »

by Steve Hall    Jan-27-10    
Topic: Bad, Brands



GM Embarrasses Itself With Painfully Bad Video

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OK so yea, a car company has to do crazy things at a show to get attention and attract people to their booth. But this dance routine performed last month at the LA Auto Show is a disaster. The music is awful. The lyrics are corny. And the dance routine looks like it was choreographed by a kindergarten teacher.

This is how you promote a new car? Maybe GM should go out of business just for horrifying us with this stuff. At least the person responsible for this disaster has been "reassigned" according to AutoBlog.

by Steve Hall    Jan-22-10    
Topic: Brands, Video, Worst



adidas Meets Star Wars on Street Corner

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Where in the world would you expect to see Darth Vadar and the Stormtroopers hanging out with Snoop Dogg, David Beckham Calle 13 and Neil Armstrong? In a new Sid Lee-created commercial for adidas, of course. The new spot celebrates the launch of the brand's Star Wars sneakers and apparel. It's culture clash-licious.

by Steve Hall    Jan-15-10    
Topic: Brands, Campaigns, Commercials, Good



Armani Taps The Unbelievable Hotness of Megan Fox

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Those eyes! That waist! Those hips! Those lips! The Come Hither-ness! Yes, we're talking about Transformers hottie Megan Fox. The actress, replacing Victoria Beckham, is the new underwear model for Emporio Armani's Spring/Summer collection. Admire her beauty here.

Fox will also appear in the designer's Armani Jeans campaign.

by Steve Hall    Jan-13-10    
Topic: Brands, Campaigns, Celebrity



Domino's Loses the Cardboard, Google Almost Loses $500 Million

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Last night I had the pleasure of recording a Beancast episode with Make the Logo Bigger's Bill Green, Please Feed the Animals' and Lemonade Movie creator Eric Proulx and The Beancast's Bob Knorp. We discussed the recent Domino's recipe change and the importance of actually solving a problem as opposed to just throwing money at it. We riffed on the Cablevision debacle. We took at a look at the growing importance of the community manager in relation to the rise in importance of social media. We waxed nostalgic about the jingle and we laughed out loud at Google's $500 million Yelp offer.

Check out the show notes here. Download the podcast directly here or get it on iTunes here.

by Steve Hall    Jan- 4-10    
Topic: Brands, Cable, Podcast, Social



Detroit Still Thinks People Have Love Affairs With Their Cars

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Nostalgia is front and center in a new Chrysler commercial which hinges on the no longer very truthful truism Americans really really love their cars. With a through-the-decades montage, the ad speaks to the travels Chrysler and its customers have been on together and the many that will be taken in the future.

While the automobile certainly does play a central roles in American's lives, the love affair with the automobile has long since died. Ask any person under 35 or so if they think off their car as anything other than a means to get from point A to point B.

It's an OK commercial. There's nothing wrong with a company looking back at its history and how it fits into the fabric of life but it's not an approach that's going to sell any cars. Oh wait, it's not trying to sell cars. Silly us. Chrysler's just being nice and wishing us Happy Holidays. Forget everything we just wrote.

by Steve Hall    Jan- 4-10    
Topic: Brands, Commercials



Jack Link's Beef Jerky Says 'Merry Squatch-Mas'

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Yes there is a fart in this Merry Squatch-mas card from the folks over at Jack Link's Beef Jerky. See? Jeff Goodby is right. Hardly an ad goes by today without a fart joke in it. It's still kinda funny though. And if you are the type that simply can't get enough fart jokes, just keep clicking on number 6 until you have no gas left.

by Steve Hall    Dec-16-09    
Topic: Brands










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