Honda Aims to Save Drive-Ins With Vine Auction

volvo_drive_in.png

Well this is certainly sad. In less than three months, many of the 368 remaining drive-ins across the U.S. will go dark forever if they can't afford to convert to digital projection, estimated at $75,000+ per screen. Honda aims to change that. In support of Project Drive-In, Honda's effort to save as many drive-ins as possible, the automaker is hosting a one-day live Twitter Vine auction today with film critic Leonard Maltin as auctioneer. Proceeds will go directly to Project Drive-In: Save the Drive-In Fund.

more »

by Steve Hall    Sep-12-13    
Topic: Brands, Social



Hamster Steers Dump Truck in Death-Defying Volvo Stunt

volvo_hamster_stunt.jpg

On the Heels of its Steve Wynn-style stunt, The Hook, in which Volvo Truck President Claes Nilsson stood atop a truck held high in the air by a crane, the brand is out with another stunt in which a hamster steers a big Volvo dump truck out of quarry in Spain to illustrate the simplicity of the truck's power steering system.

more »

by Steve Hall    Sep-12-13    
Topic: Brands, Guerilla



Chipotle Hits Home Run Again With Darkly Dystopian Processed Food Statement

chipotle_crow_foods.png

Darkly dystopian yet magically hopeful, this CAA Marketing/Moonbot Studious-created three minute animated film, "The Scarecrow," flips things on its head and tells the story of an out-of-work, disintermediated scarecrow who goes to work for a bunch of crows running a processed foods factory called Crow Foods.

In this bleak, barren new world, our scarecrow gets a peek inside the Crow factory at chickens pumped with hormones and cows kept in boxes. The experience, for both the scarecrow and the viewer, is depressing and hits all too close to home. It's no secret much of what we eat can barely be called food any longer but Chipotle, which two years ago delighted us with it award-winning "Back to the Start," aims to change all that.

more »

by Steve Hall    Sep-12-13    
Topic: Brands, Cause, Video



Denny's Pokes Fun at Apple's Gold iPhone 5S

dennys_gold_apple_iphone_5s.jpg

Oh everyone's talking about this one. Perhaps you've already seen it. If not, here it is. Yesterday, Denny's had a bit of fun with Apple's announcement of the new gold iPhone 5S. It produced an Oreo Dunk the the Dark-style Twitter ad.

The ad shows a stack of pancakes alongside the word "pancakes" which is rendered in Apple iPhone font along with an "S" in a box. Underneath, copy reads, "Always available in golden."

Mmm...kinda makes you want to run out and grab a stack right now, doesn't it?

more »

by Steve Hall    Sep-11-13    
Topic: Brands, Good, Social



Soon to be Extinct Nokia Newsjacks Apple's iPhone Event

nokia_thanks_apple.png

Falling squarely in the "why bother" category, yesterday Nokia rode the Apple news cycle with a tweet that thanked Apple for, as Nokia UK put it, copying them with the introduction of the iPhone 5c which comes in colors. The tweet, which read "Thanks, #Apple ;)" carried an image of Nokia's colored phones under the headline, "Imitation is the best form of flattery."

Actually, Nokia, it's "imitation is the SINCEREST form of flattery" if you want to get things right. And if Apple copied Nokia then it copied every single other phone brand and, well, every other brand in every other category that makes its products in different colors.

To date, the tweet has been retweeted 32,630 times. Not bad for an account with just over 42,000 followers.

more »

by Steve Hall    Sep-11-13    
Topic: Brands, Social



Michael J. Fox Reprises 'Back to the Future' For GE Campaign

ge_michael_j_fox.png

BBDO New York has unveiled a new GE commercial, part of the brands "Brilliant Machines" campaign, which takes on a Back to the Future theme and is voiced by Michael J. Fox. It would appear the agency and the brand are sticking with their movie-themed approach which kicked off earlier this year with a Matrix-themed commercial featuring Hugo Weaving. Hmm, what's next, a Terminator-themed ad featuring Arnold Schwarzenegger?

more »

by Steve Hall    Sep- 9-13    
Topic: Brands, Celebrity



Apple to Nearly Double In-House Marketing Design Team

apple_grey_logo.jpg

According to Advertising Age, Apple will nearly double it in-house design team by adding 200-300 new designers. The addition aims to give Apple more control over its creative product. A source inside Apple told Ad Age the group has traditionally been kept small because Steve Jobs wanted Apple to be a product company, not a marketing company.

The increase dovetails with a recent Association of National Advertisers study which found marketers with in-house ad shops increased to 58% from 42% five years ago.

more »

by Steve Hall    Sep- 9-13    
Topic: Brands



This Southern Comfort Ad Makes Us Long For A Fat Guy in A Speedo

southern_comfort_charm.png

It's hard to follow up on a classic. And Southern Comfort's original Whatever's Comfortable ad, Beach, was, indeed, a classic. Wieden + Kennedy miraculously made a paunchy guy walking down the beach in a Speedo actually look cool.

That ad was followed by Shampoo and Karate and now we have Dance. Dance is all about a guy "dancing like the entire internet isn't watching." And we really shouldn't bother watching because, well, it's boring beyond belief and carries none of the original panache.

Sadly, it appears the campaign is now being dialed in which is a shame given the potential the original presented.

more »

by Steve Hall    Sep- 7-13    
Topic: Brands, Campaigns



WTF? Jean-Claude Van Damme Fronts New GoDaddy Campaign!

jean_claude_van_damme_godaddy.png

When we last wrote about GoDaddy, it was to report they had taken a new direction with several Deutsch-created commercials that, while they didn't completely leave behind the salaciously prurient approach to marketing, they did, at least, focus on the substance behind the service.

This week, the brand is taking another step away from it formerly sexed-up, raunchy and, let's be honest, childish ways (hmm...perhaps they finally took our advice) with an ad featuring none other than Jean-Claude Van Damme. Yea, you read that right. The B-movie legend can be seen in "The Baker" which debuted during last night's NFL season opener on NBC.

more »

by Steve Hall    Sep- 6-13    
Topic: Brands



Kenneth Cole Doesn't Want Our Marketing Advice

kenneth_cole_syria_tweet.png

It's clear Kenneth Cole doesn't give a crap about what pundits, the media or his customers think about his attempts to leverage major news events to his brand's advantage. Just today, after having been lambasted for a tweet about Cairo (and plenty of other similarly stupid tweets), Cole, who runs his own Twitter account, tweeted, "Boots on the ground" or not. Let's not forget sandals, pumps and loafers. #Footwear"

more »

by Steve Hall    Sep- 5-13    
Topic: Brands, Social, Worst










Featured FREE Resource: