This Thai Ad Will Bring Tears to Your Eyes, Warmth to Your Heart

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It's not as if we haven't seen an ad that brings tears to the eyes before but this one is so basic, so human and, in all likelihood, a representation of something that happens more often then we know. While the media love to celebrate the tragedy of life, in hidden corners of the world -- and right here at home under our noses -- acts of kindness happen every day. This work from Thai communications brand TrueMove H captures that that very basic human spirit.

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by Steve Hall    Sep-16-13    
Topic: Best, Brands, Video



4 Tips For Dealing With Difficult Clients

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In my years as an agency media director and account director, I worked with many different personality types - including one long-term client who, for many years, wouldn't respect me or my work. One day he angered me so much I screamed at him for five minutes straight, telling him I knew exactly what the hell I was doing and he should shut up and listen to what I have to say.

While I certainly don't recommend letting your anger get the best of you or screaming at your clients, in this particular case my years of attempting to placate, coddle and generally bend over for this particular client never worked. It wasn't until I stood up to him with the same forceful authority he always commanded that he respected me. And from that point on, our relationship was wonderful.

Read the rest on the Central Desktop blog.

by Steve Hall    Sep-13-13    
Topic: Agencies, Brands, Opinion



Agency Spoofs iPhone 5c With iCrocs Video

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Here's a bit of distraction for your rainy (at least where we are) Thursday afternoon. Vienna-based agency PKP BBDO decided to have a little bit of fun at the expense of Apple's just-announced iPhone 5c which comes in five colors. Perhaps attempting to align the new iPhone with the much-maligned Crocs brand, the agency took a lunch break to shoot this shoe-tastic spoof.

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by Steve Hall    Sep-12-13    
Topic: Agencies, Brands, Spoofs



Honda Aims to Save Drive-Ins With Vine Auction

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Well this is certainly sad. In less than three months, many of the 368 remaining drive-ins across the U.S. will go dark forever if they can't afford to convert to digital projection, estimated at $75,000+ per screen. Honda aims to change that. In support of Project Drive-In, Honda's effort to save as many drive-ins as possible, the automaker is hosting a one-day live Twitter Vine auction today with film critic Leonard Maltin as auctioneer. Proceeds will go directly to Project Drive-In: Save the Drive-In Fund.

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by Steve Hall    Sep-12-13    
Topic: Brands, Social



Hamster Steers Dump Truck in Death-Defying Volvo Stunt

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On the Heels of its Steve Wynn-style stunt, The Hook, in which Volvo Truck President Claes Nilsson stood atop a truck held high in the air by a crane, the brand is out with another stunt in which a hamster steers a big Volvo dump truck out of quarry in Spain to illustrate the simplicity of the truck's power steering system.

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by Steve Hall    Sep-12-13    
Topic: Brands, Guerilla



Chipotle Hits Home Run Again With Darkly Dystopian Processed Food Statement

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Darkly dystopian yet magically hopeful, this CAA Marketing/Moonbot Studious-created three minute animated film, "The Scarecrow," flips things on its head and tells the story of an out-of-work, disintermediated scarecrow who goes to work for a bunch of crows running a processed foods factory called Crow Foods.

In this bleak, barren new world, our scarecrow gets a peek inside the Crow factory at chickens pumped with hormones and cows kept in boxes. The experience, for both the scarecrow and the viewer, is depressing and hits all too close to home. It's no secret much of what we eat can barely be called food any longer but Chipotle, which two years ago delighted us with it award-winning "Back to the Start," aims to change all that.

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by Steve Hall    Sep-12-13    
Topic: Brands, Cause, Video



Denny's Pokes Fun at Apple's Gold iPhone 5S

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Oh everyone's talking about this one. Perhaps you've already seen it. If not, here it is. Yesterday, Denny's had a bit of fun with Apple's announcement of the new gold iPhone 5S. It produced an Oreo Dunk the the Dark-style Twitter ad.

The ad shows a stack of pancakes alongside the word "pancakes" which is rendered in Apple iPhone font along with an "S" in a box. Underneath, copy reads, "Always available in golden."

Mmm...kinda makes you want to run out and grab a stack right now, doesn't it?

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by Steve Hall    Sep-11-13    
Topic: Brands, Good, Social



Soon to be Extinct Nokia Newsjacks Apple's iPhone Event

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Falling squarely in the "why bother" category, yesterday Nokia rode the Apple news cycle with a tweet that thanked Apple for, as Nokia UK put it, copying them with the introduction of the iPhone 5c which comes in colors. The tweet, which read "Thanks, #Apple ;)" carried an image of Nokia's colored phones under the headline, "Imitation is the best form of flattery."

Actually, Nokia, it's "imitation is the SINCEREST form of flattery" if you want to get things right. And if Apple copied Nokia then it copied every single other phone brand and, well, every other brand in every other category that makes its products in different colors.

To date, the tweet has been retweeted 32,630 times. Not bad for an account with just over 42,000 followers.

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by Steve Hall    Sep-11-13    
Topic: Brands, Social



Michael J. Fox Reprises 'Back to the Future' For GE Campaign

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BBDO New York has unveiled a new GE commercial, part of the brands "Brilliant Machines" campaign, which takes on a Back to the Future theme and is voiced by Michael J. Fox. It would appear the agency and the brand are sticking with their movie-themed approach which kicked off earlier this year with a Matrix-themed commercial featuring Hugo Weaving. Hmm, what's next, a Terminator-themed ad featuring Arnold Schwarzenegger?

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by Steve Hall    Sep- 9-13    
Topic: Brands, Celebrity



Apple to Nearly Double In-House Marketing Design Team

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According to Advertising Age, Apple will nearly double it in-house design team by adding 200-300 new designers. The addition aims to give Apple more control over its creative product. A source inside Apple told Ad Age the group has traditionally been kept small because Steve Jobs wanted Apple to be a product company, not a marketing company.

The increase dovetails with a recent Association of National Advertisers study which found marketers with in-house ad shops increased to 58% from 42% five years ago.

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by Steve Hall    Sep- 9-13    
Topic: Brands










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