Domino's Loses the Cardboard, Google Almost Loses $500 Million


Last night I had the pleasure of recording a Beancast episode with Make the Logo Bigger's Bill Green, Please Feed the Animals' and Lemonade Movie creator Eric Proulx and The Beancast's Bob Knorp. We discussed the recent Domino's recipe change and the importance of actually solving a problem as opposed to just throwing money at it. We riffed on the Cablevision debacle. We took at a look at the growing importance of the community manager in relation to the rise in importance of social media. We waxed nostalgic about the jingle and we laughed out loud at Google's $500 million Yelp offer.

Check out the show notes here. Download the podcast directly here or get it on iTunes here.

by Steve Hall    Jan- 4-10    
Topic: Brands, Cable, Podcast, Social

Detroit Still Thinks People Have Love Affairs With Their Cars


Nostalgia is front and center in a new Chrysler commercial which hinges on the no longer very truthful truism Americans really really love their cars. With a through-the-decades montage, the ad speaks to the travels Chrysler and its customers have been on together and the many that will be taken in the future.

While the automobile certainly does play a central roles in American's lives, the love affair with the automobile has long since died. Ask any person under 35 or so if they think off their car as anything other than a means to get from point A to point B.

It's an OK commercial. There's nothing wrong with a company looking back at its history and how it fits into the fabric of life but it's not an approach that's going to sell any cars. Oh wait, it's not trying to sell cars. Silly us. Chrysler's just being nice and wishing us Happy Holidays. Forget everything we just wrote.

by Steve Hall    Jan- 4-10    
Topic: Brands, Commercials

Jack Link's Beef Jerky Says 'Merry Squatch-Mas'


Yes there is a fart in this Merry Squatch-mas card from the folks over at Jack Link's Beef Jerky. See? Jeff Goodby is right. Hardly an ad goes by today without a fart joke in it. It's still kinda funny though. And if you are the type that simply can't get enough fart jokes, just keep clicking on number 6 until you have no gas left.

by Steve Hall    Dec-16-09    
Topic: Brands

Today Panera Bread Solves the World's Disagreements


Isn't there enough fighting and disagreement in this world? Enough wars? Enough celebrity battles? Enough high school clique battles? Enough brand wars? Enough feuds? Yes, there certainly are.

Panera wants it all to stop and, this holiday season, has invited everyone to make up and break bread. At one of their stores, of course. Created by Mullen, Panera ran this full page ad in USAToday this morning.

Among many of the feuds out there, the ad asks The Secret Service and The Party Crashers, The Mac Guy and the PC Guy, Rosie O'Donnell and Tom Selleck, Yoko and the remaining Beetles, Prius drivers and Hummer drivers, Kanye West and anyopne with a TV, Jessica Simpson and Perez Hilton, the FiOS Guy and that other cable guy, Housewives in Orange County ans Housewives in NYC, Dick Cheney and Hunters and Magic Johnson and Isiah Thomas to put aside their disagreements and head to Panera.

by Steve Hall    Dec-15-09    
Topic: Brands, Newspaper

Nokia Saves the World With Responsiveness


Nokia is humanizing itself with a series of videos which highlight people using technology for the greater good of people around the world. There are three vidoes up with more to follow. You can view the videos here, here and here.

by Steve Hall    Dec-11-09    
Topic: Brands, Campaigns, Cause

Dell Hunts, Mistletoe Grows, Mispronunciation Un-Allowed


- Like scavenger hunts? The you might like Dell's Holiday Gift Hunt. You could win all sorts of goodies including a new TV.

- OK so it's just a mistletoe. But it is big.

- And yes. Now we can't even laugh at a guy who has trouble pronouncing a Hispanic name.

- And gap employees dress in plaid and act like zombies. All to...sell clothes?

- It must be the water.

by Steve Hall    Dec- 9-09    
Topic: Brands, Promotions

According to IX Web Hosting No One Knows What GoDaddy Does


So you think sex sells and GoDaddy is successful because of it's sex-laced ad campaign filled with women whose tops can't contain their bulging, over-sized breasts and hot race car drivers who can't act? Jeremy Fox doesn't think so and set out to prove it by asking people on the street if they'd ever heard of GoDaddy and, if so, could explain what GoDaddy does. Predictably, the results are not very good for GoDaddy.

Of course Jeremy works for GoDaddy competitor IX Web Hosting and wants us to know his company does a better job than GoDaddy.

by Steve Hall    Dec- 8-09    
Topic: Brands, Video

The Last Word on Method's Horny Shiny Suds


So Method ran a humorous commercial, called Shiny Suds, showing scrubbing bubbles taunting a naked woman in the shower. After complaints from people who actually likened the spot to condoning rape (we kid you not), Method pulled the commercial. Words fail at this point but we'll give it a shot:

1. Cause groups and feminist blogging should be outlawed.

2. Everyone with a stick up their ass over this should promptly shove it all the way through until it pops out the top of their head. Hopefully they'll die and allow the rest of us to "use the loofa" without feeling like we're being gang raped in the shower. (Where the hell do people come up with this crap?)

3. Brands should grow a pair and proudly lift their middle finger when confronted by a gaggle of idiots who have nothing better to do than to suck the last drop of humor out of life.

4. Just for fun, Dow should hire an army of men in Scrubbing Bubbles costumes, send them to BlogHer (and the rest of the female conference circuit) and have them ejaculate foamy white stuff all over attendees. That ought to get some panties in a bunch.

5. Um... Nope. Got nothing left. Feel free to add your own.


Ever wish you could take something back? I do.

The tidal wave of commentary on this over the last few days has certainly given me a taste of my own medicine and reminded me of a couple of things:

#1 - When you're wrong admit it.
#2 - When you hurt someone's feelings say you're sorry.

I was wrong, and I'm sorry.

by Steve Hall    Dec- 7-09    
Topic: Brands, Opinion, Strange

Target Gets All Awkward About Christmas


You know Target, right? That big box store that's hip? The one everyone pronounces as if it were some kind of French lingerie store? The one that likes to target the female target? The one that likes to associate big assed babes shakin' ass with little girl's back packs?

Got that mental picture yet? Now open your eyes and watch these three new commercials which focus on the retailer's low prices. They're marginally witty in that 20-something copywriter sort of way. They poke fun at a doofus who'd never find himself on a a date with a girl this cute. They highlight those awkward Christmas moments when finances interfere with the spirit of the day. They make it perfectly OK to adorn your house with lights like this guy does.

Price is always important but focusing on in strips away some of the brand's cache. What do you think?

by Steve Hall    Dec- 7-09    
Topic: Brands, Campaigns, Commercials, Creative Commentary

Dockers to Put Hair Back on Men's Chests, Halt Metrosexualism


Did you know testosterone levels in men dropped 1.2 percent per year, or about 17 percent overall between 1987 and 2004? Did you know nearly 80 percent of the net employment losses from November 2007 to April 2009 were incurred by men? Did you know 58.9 percent of all graduate students in fall 2008 were women?

Sounds pretty emaciating if you're a man doesn't it? Well Dockers, yes Dockers, wants to put an end to the decline of manly manliness with a new campaign that screams "Wear the Pants." Yes, the preppy standby wants to "put forth a new definition of masculinity, one that embraces strength and sensitivity and appeals to men who can change a tire AND a diaper." Hear that, metrosexuals? Turn in your skinny jeans right now!

With print, billboard, radio, social media, events and digital launching December 1, a new TV spot will air during the Super Bowl in February. Created by DraftFCB, the campaign will touch 40 countries worldwide.

by Steve Hall    Dec- 2-09    
Topic: Brands, Campaigns

Featured FREE Resource: