Target Gets All Awkward About Christmas

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You know Target, right? That big box store that's hip? The one everyone pronounces as if it were some kind of French lingerie store? The one that likes to target the female target? The one that likes to associate big assed babes shakin' ass with little girl's back packs?

Got that mental picture yet? Now open your eyes and watch these three new commercials which focus on the retailer's low prices. They're marginally witty in that 20-something copywriter sort of way. They poke fun at a doofus who'd never find himself on a a date with a girl this cute. They highlight those awkward Christmas moments when finances interfere with the spirit of the day. They make it perfectly OK to adorn your house with lights like this guy does.

Price is always important but focusing on in strips away some of the brand's cache. What do you think?

by Steve Hall    Dec- 7-09    
Topic: Brands, Campaigns, Commercials, Creative Commentary



Dockers to Put Hair Back on Men's Chests, Halt Metrosexualism

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Did you know testosterone levels in men dropped 1.2 percent per year, or about 17 percent overall between 1987 and 2004? Did you know nearly 80 percent of the net employment losses from November 2007 to April 2009 were incurred by men? Did you know 58.9 percent of all graduate students in fall 2008 were women?

Sounds pretty emaciating if you're a man doesn't it? Well Dockers, yes Dockers, wants to put an end to the decline of manly manliness with a new campaign that screams "Wear the Pants." Yes, the preppy standby wants to "put forth a new definition of masculinity, one that embraces strength and sensitivity and appeals to men who can change a tire AND a diaper." Hear that, metrosexuals? Turn in your skinny jeans right now!

With print, billboard, radio, social media, events and digital launching December 1, a new TV spot will air during the Super Bowl in February. Created by DraftFCB, the campaign will touch 40 countries worldwide.

by Steve Hall    Dec- 2-09    
Topic: Brands, Campaigns



Mrs. Claus Cheats, Notre Dame Hunts, GoDaddy Scores Patrick

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- Mrs' Claus gets in on with Frosty the Snowman for Boost Mobile.

- OK. Kinda funny: Notre Dame Head Football Coach Search Gets Professional Help.

- This is really, really bad but since it's Christmas and it features Santa Claus, you might as well watch it.

- Addicted to texting? Even in the middle of Winter? Then you'll love Gloves For Addicts.

- "Danica is the quintessential GoDaddy Girl, she is a beautiful woman competing in a male-dominated sport. She's passionate. She's focused. She's all about doing what it takes to win and we love that about her. Not to mention she's edgy, smokin' hot and as tough as any competitor anywhere." Yes, Danica Patrick has re-upped for three more years of GoDaddy silliness.

by Steve Hall    Dec- 2-09    
Topic: Brands, Strange, Video



YouTube's Goofy Boi Pimps Pretzelmaker's Four Buck Hook Up

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As you all know, we occasionally really love things most people don't. This might be one of those things. We just can't get enough of this work from 16 year old Goofy Boi who hooked up with Pretzelmake for, ahem, the Four Buck Hook Up, a music video that plays like an actual music video more than it does a commercial for the pretzel chain.

We're a sucker for derivatively simple, Owl City-like sing-a-long style songs...even though we never sing along. And anyway, who doesn't like a great young love story? Even if it comes in the form of a commercial?

In September, a Pretzelmaker executive found Goofy Boi's work online and worked with him to create this ideo to support a current promotion. Goofy Boi recorded the song in October and shot the video at a local mall the first week of November.

Give it a watch. And be nice to the guy.

by Steve Hall    Nov-30-09    
Topic: Brands, Consumer Created, Good, Social, Video



William Shatner for... Dell?

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Dude, yer gettin a... overexposed celebrity shilling for anything? (Ohhh, I'm sorry. We were looking for Rachael Ray. Rachael Ray.) What I meant was, a new survey out from Millward Brown claims they've developed a system to rank celebs and the brands they'd be a good fit for. While The Shat has already hawked Commodore computers in the past, the numbers say he fits best with Dell. Miley Cyrus? L'Oreal or Starbucks! Reese Witherspoon for Target. Carrie Underwood equals GUESS. Brad Pitt? Gap. Might we suggest Jon Gosselin for Massengill?

by Bill Green    Nov-17-09    
Topic: Announcements, Brands, Specialty, Sponsorship



But Wait, There's More...

- Coca Cola Velcrola.

- Speaking of Starbucks.

- A little Captain out of 'em.

- Putting the AE in date.

more »

by Bill Green    Nov-13-09    
Topic: Brands, Outdoor, Racy



"You Either Get Shot Through the Head or You Have a VW"

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British humor--second to none. While it's been 30 days since my last suicide spot, this one after the jump... isn't. I explain--you follow along: It's for the new VW Scirocco running on the BBC's Top Gear with car freaks Jeremy Clarkson and James May. Branded entertainment with a suicide chaser. This series of fake spots skirts the issue of death and dying (and the UK's advertising regulatory guidelines on little things like suicide) by posing those scenarios as a hypothetical. So here it goes again, will anyone be offended at a fictionalized depiction buried in a spoof? Does context matter? (Isn't the real question, why would someone do it over a VW?)

more »

by Bill Green    Nov-12-09    
Topic: Brands, Commercials, Racy, Television



Long Way to Go For a Cup of Joe

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Coffee brand Douwe Egberts wants you talking more over coffee, because, well, coffee equals conversation. BUT DON'T TAKE OUR WORD FOR IT. From agency Duval Guillaume, Brussels in the house:

Strategy:
The coffee brand Douwe Egberts wanted to sell more coffee. They based their campaign on the insight that every good conversation is held while having a cup of coffee. At home, at work or at a restaurant. So how do we sell more coffee? Simple: create more conversations.

more »

by Bill Green    Nov-12-09    
Topic: Brands, Guerilla



Harley Hottie Salutes Troops

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On this Veterans day, what better way to salute the troops than Military Appreciation Month complete with Harley Davidson motorcycles and super hot supermodel Marissa Miller? Those serving in the military can enter to win a new Harley which will be personally delivered by Miller. There's also a collection a old school, pin up-style wallpapers which can be downloaded as well as a send to a friend feature that allows one to send a personal message along with a picture of Miller.

Check out the promotion here.

by Steve Hall    Nov-11-09    
Topic: Brands, Promotions



Walmart Thanks Troops For Helping Us Live Better

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It's never a bad thing to thank the troops for the work they do overseas. Everyone appreciates the work they do even if we don't agree with the politics of it all. Hate the war, love the soldier. That's what it's all about.

So it isn't easy to bash a commercial whose sole purpose is to thank the troops for the hard work they do. So we're not going to do that. We're just going to say Budweiser (it was Budweiser, right?) did it much more effectively with its commercial featuring the troops arriving home in an airport.

We still like the work The Martin Agency did here for Walmart.

by Steve Hall    Nov-10-09    
Topic: Brands, Commercials, Good










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