Most effective ad of 2009? Dettol's Surface antibacterial spray according to a TNS Research International study which measured how "motivating" ads are. And this ad does motivate. Mostly by graphically illustrating the problem the product solves - the killing of potentially harmful bacteria in a kitchen.
The survey, which measured more than 250 ads over the year, used an "early warning tool" called Mercury to measure how likely consumers are to buy the product or service after watching an ad. TNS claims the study can determine whether the consumer engaged with the ads and how they felt emotionally when they viewed them.
Paul Baker, the head of Mercury at TNS Research International, said: "In 2009, Swine flu dominated headlines and directly affected a lot of people. The awareness of how to keep the flu bug at bay was exceptionally high and Dettol pitched its ad just right."
We love a solution that involves chemicals. We wonder what Method's Shiny Suds would have to say about this product. Oh wait, let's not go there again.
Smart may have the brains but stupid has the balls. Smart listens to the head but stupid listens to the heart. Smart had one good idea and that idea was stupid. Stupid is the relentless pursuit of a regret-free life. Smart has the plans, stupid has the stories.
And so there you have it. That's the wisdom emanating from Diesel's latest campaign. Don't be smart and boring. Be stupid and have fun. Wear Diesel and be an idiot. Now there's a brand that isn't afraid to associate itself with morons.
But if you drink in the entirety of the campaign, it does begin to make sense. Take risks. Have fun. Don't be overly cautious. Life is an adventure. Live it and love it.
Stop the presses! This is amazing news! "Unprecedented" as the release screams! I mean, really. Can you believe it? St. Pauli Girl has, for the first time in its history, named the same woman to serve as their busty barmaid. Yes, Katerina Van Derham, who was chosen last year, has been chosen again to serve as the brewer's cleavage...uh...spokesmodel.
For those who like to drool over and objectify women who, for no other reason than being born with good genes, have big breasts and a hot body, the brand is asking people to vote for the official 2010 poster. Basically, the two choices boil down to whether you like boobs or booty.
Last night during the Grammy Awards broadcast, a DISH Network commercial touted the fact it's prices are lower because it doesn't pay for expensive celebrity endorsements. Which is kind of funny because if DISH Network didn't advertise at all, it'd be even cheaper. Of course no one would know that because, well, that's what advertising is for, right?
Make the Logo Bigger's Bill Green takes a long look at that "gun reference" Nike ad featuring Kobe Bryant and Lebron James. Some are offended Nike would allow such a reference. Some, such as Lebron (in a hilarious contradiction), defend the ad claiming the notion it's a gun reference is ridiculous. Some, like us, don't give a shit and think people should move on and not read so much into stuff. Not you, Bill. All those other conspiracy theorists and cause group kooks.
Of course NBA players bringing their guns into the locker room isn't so smart either.
But seriously, give it a rest. Move on. There's nothing to see here. Go live your life and appreciate it. Don't waste it whining about advertising. Oh wait...
According to an explosion of tweets following Steve Jobs' announcement of the iPad, the device's new name isn't going over so well:
- For now the iPad's really exciting, but wait until they release the iTampon - PhloxLombardi
- iPad: You only need to plug it in once a month - DieLaughing
- Wow - its the iPad. Wonder if it comes in 2 sizes (maxi and mini) - donthorson
- I guess it's Apple's "time of the month" - mcafiero
- The Apple iPad: for all your heavy (work) flow days - ch33rs
- Our little iPod has hit womanhood - cubanalaf
- To recap: the iPad will come with an iRag (to keep it clean) + some iBruprofen (to keep it working smoothly) + iWings (protection plan) - fourchickens
OK so yea, a car company has to do crazy things at a show to get attention and attract people to their booth. But this dance routine performed last month at the LA Auto Show is a disaster. The music is awful. The lyrics are corny. And the dance routine looks like it was choreographed by a kindergarten teacher.
This is how you promote a new car? Maybe GM should go out of business just for horrifying us with this stuff. At least the person responsible for this disaster has been "reassigned" according to AutoBlog.
Where in the world would you expect to see Darth Vadar and the Stormtroopers hanging out with Snoop Dogg, David Beckham Calle 13 and Neil Armstrong? In a new Sid Lee-created commercial for adidas, of course. The new spot celebrates the launch of the brand's Star Wars sneakers and apparel. It's culture clash-licious.
Those eyes! That waist! Those hips! Those lips! The Come Hither-ness! Yes, we're talking about Transformers hottie Megan Fox. The actress, replacing Victoria Beckham, is the new underwear model for Emporio Armani's Spring/Summer collection. Admire her beauty here.
Fox will also appear in the designer's Armani Jeans campaign.
Last night I had the pleasure of recording a Beancast episode with Make the Logo Bigger's Bill Green, Please Feed the Animals' and Lemonade Movie creator Eric Proulx and The Beancast's Bob Knorp. We discussed the recent Domino's recipe change and the importance of actually solving a problem as opposed to just throwing money at it. We riffed on the Cablevision debacle. We took at a look at the growing importance of the community manager in relation to the rise in importance of social media. We waxed nostalgic about the jingle and we laughed out loud at Google's $500 million Yelp offer.
Check out the show notes here. Download the podcast directly here or get it on iTunes here.