Long Way to Go For a Cup of Joe

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Coffee brand Douwe Egberts wants you talking more over coffee, because, well, coffee equals conversation. BUT DON'T TAKE OUR WORD FOR IT. From agency Duval Guillaume, Brussels in the house:

Strategy:
The coffee brand Douwe Egberts wanted to sell more coffee. They based their campaign on the insight that every good conversation is held while having a cup of coffee. At home, at work or at a restaurant. So how do we sell more coffee? Simple: create more conversations.

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by Bill Green    Nov-12-09    
Topic: Brands, Guerilla



Harley Hottie Salutes Troops

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On this Veterans day, what better way to salute the troops than Military Appreciation Month complete with Harley Davidson motorcycles and super hot supermodel Marissa Miller? Those serving in the military can enter to win a new Harley which will be personally delivered by Miller. There's also a collection a old school, pin up-style wallpapers which can be downloaded as well as a send to a friend feature that allows one to send a personal message along with a picture of Miller.

Check out the promotion here.

by Steve Hall    Nov-11-09    
Topic: Brands, Promotions



Walmart Thanks Troops For Helping Us Live Better

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It's never a bad thing to thank the troops for the work they do overseas. Everyone appreciates the work they do even if we don't agree with the politics of it all. Hate the war, love the soldier. That's what it's all about.

So it isn't easy to bash a commercial whose sole purpose is to thank the troops for the hard work they do. So we're not going to do that. We're just going to say Budweiser (it was Budweiser, right?) did it much more effectively with its commercial featuring the troops arriving home in an airport.

We still like the work The Martin Agency did here for Walmart.

by Steve Hall    Nov-10-09    
Topic: Brands, Commercials, Good



Corporate Idiocy: Verizon Slams Phone It Will Sell in Two Years

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In the latest version of its iPhone-bashing commercials, McGarryBowen compares the Verizon Google Droid phone to a robot. A robot that crushes rocks. A robot that punches holes walls. Why? Because we don't need smart phones. We need robot phones. Why? Because robot phones do.

So...the Droid is an un-smart, idiotic brute that can kick ass and take names? Is that really what we want in a phone?

This ad is so far off the mark it falls into comical territory. The comparison to a rock crushing robot is absurd. Phones don't need to crush rock. They need to smartly do digital things with ease. Kinda like this thing from Apple called the iPhone. Heard of it?

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by Steve Hall    Nov-10-09    
Topic: Brands, Campaigns, Commercials, Worst



If You're A DD Cup, Victoria's Secret Will Make You A G Cup

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Victoria's Secret is out with its new Miraculous push up bra commercial which claims to add two cup sizes to any woman who buys one. We once worked with a woman who, shall we ever so politely say, was flat. But that never stopped her from going to freakishly painful looking efforts to squeeze together what little flesh she had on her chest into what she perceived to be attractive cleavage. All it did was make her look like she was wearing a rubber band around her chest.

It's all about size, people. Thirteen inch erections and DDD cup breasts. Much like food, many people go to extreme efforts to super-size various parts of their body in an effort to adhere to the impossible standards we've place on what constitutes looking good.

If you have huge boobs, be pleased with them. If you have small boobs, be pleased with them. Get over the obsessive urge to super-size.

Wait, what? Did we just say that? Who doesn't love big breasts? Not Victoria's Secret which, as it has many times before, is hyping a new push up bra. This one claims to add two cup sizes to what you've already got.

And the bra is available available in DD cup size. So if you're already big, you can be even bigger. See? Isn't America great? We like everything bigger. And Victoria's Secret is here to help.

by Steve Hall    Nov- 9-09    
Topic: Brands, Commercials, Racy, Strange



There's No App For That

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As we continue to digitize everything in our lives, we need to remember not everything is meant to be digitized. And that's the point Tinsley is making in this new commercial for The Florida Keys. In the commercial, we see the usual finger flip action sliding us from one beautiful photo to another while an announcer reminds us, "There's no app for this."

He's right. There is no app for a great tropical vacation so put down that iPhone and enjoy, people!

by Steve Hall    Nov- 9-09    
Topic: Brands, Commercials



What Is Southern Comfort? It's New Orleans' Savior

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If you ever wanted to know everything there is to know about New Orleans - well, an overly stereotypical version of the place - you need look no further than these new commercials from Southern Comfort created by Arnold Worldwide.

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by Steve Hall    Oct-28-09    
Topic: Brands, Campaigns



'The Switch' Has John Hodgeman Depressed

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Three new Apple commercials debuted last night and they directly address the launch of Windows 7. In one John Hodgeman humorously breaks his promise over an over again for each previous Windows release. In another, Hodgeman pretends to be a news anchor interviewing people making the switch but it's not the switch he'd hoped for. In the third, a woman decides not to stick with what she knows and hooks up with Justin Long.

You can view the commercial here, here and here.

by Steve Hall    Oct-23-09    
Topic: Brands, Campaigns, Commercials



Where the Hell is Matt...Uh...Oops...Coke?

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Joe Jaffe's Crayon (among other companies including Adam Brown at Coke) is behind a new program for Coke called Expedition 206. Beginning January 1, 2010, Coke will send three ambassadors around the world to visit 206 countries in 365 days. The purpose as Jaffe writes is to "seek out, discover and celebrate the epitome of 'happiness' as it presents itself across different people, places and cultures."

Sounds a bit like a corporate version of Matt Harding's work for Stride but hey, you can never leverage and monetize the power of "world happiness" enough. So it's all good.

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by Steve Hall    Oct-22-09    
Topic: Brands, Guerilla, Podcast, Promotions, Social, Weblogs



P&G Wants You to Take A Dump and Blog About It

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When did we arrive at a point in time when it was OK for a brand to essentially say, "Please take a shit in public and tells us about how it felt, what it looked like and how effective the toilet paper was at wiping it off your ass?"

Thanks to Charmin's Enjoy the Go promotion, we're in that moment right now. The toilet paper brand is seeking five people to spend five weeks in a Charmin-branded bathroom in Manhattan and blog about dropping a log.

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by Steve Hall    Oct-22-09    
Topic: Brands, Promotions, Social, Strange, Weblogs










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