Joe Jaffe's Crayon (among other companies including Adam Brown at Coke) is behind a new program for Coke called Expedition 206. Beginning January 1, 2010, Coke will send three ambassadors around the world to visit 206 countries in 365 days. The purpose as Jaffe writes is to "seek out, discover and celebrate the epitome of 'happiness' as it presents itself across different people, places and cultures."
Sounds a bit like a corporate version of Matt Harding's work for Stride but hey, you can never leverage and monetize the power of "world happiness" enough. So it's all good.
When did we arrive at a point in time when it was OK for a brand to essentially say, "Please take a shit in public and tells us about how it felt, what it looked like and how effective the toilet paper was at wiping it off your ass?"
Thanks to Charmin's Enjoy the Go promotion, we're in that moment right now. The toilet paper brand is seeking five people to spend five weeks in a Charmin-branded bathroom in Manhattan and blog about dropping a log.
Not that anyone really knows but a real martini used to be made with this stuff called vermouth. And it was made with gin. Now it's all about the vodka and olive juice. Well anyway, in the Netherlands, according to this long form commercial, it's all about the vermouth. Namely Martini vermouth.
Yea. The same stuff we wave over a glass of gin so we can prove to ourselves we're not just consuming a shot of gin is the same stuff some people drink alone. Personally, the stuff tastes terrible but after viewing this video, it sure seems to be a catalyst for a wonderful time.
The video, called Martini Moments, is filed with pretty people in search of the next great party. Of course, they find it and life is perfect.
We'd have to agree with AdFreak's assessment of a recent Leo Burnett-created McDonald's commercial currently running in the U.K. With rhyming, almost Beatnik-style poetry, the kind of people who frequent McDonald's are highlighted to illustrate the place is for people from all walks of life.
It's really quite well done and a welcome change from the run of the mill McDonald's commercial which, for the most part, is about price and item or some stupid promotion.
Step aside Mr. Whipple. Apparently, we are no longer embarrassed by or nervous about discussing the act of wiping our butts after we take a dump. Nope. We now can have frank and open discussions about the act and the products which can help us do a better job at cleaning our rear ends.
This video's been out for two months but, if we are to believe YouTube counter information, not many people have seen it. It's a product demonstration for Charmin freshmates. Basically, baby wipes for grownups. Using toothpaste as a stand in for, well, the brown stuff, a spokesman shows us why dry bath tissue doesn't completely accomplish the job. Nope. We need wet wipes to completely rid our ass of the annoying brown stuff.
The most loved and hated socnet du moment is partnering with Crushpad, a company that lets amateurs make, sell, brand and market their own wines -- to produce a Twitter-branded Pinot Noir and Chardonnay.
1/4 of the proceeds for the project, dubbed The Fledgling Initiative, go to a nonprofit called Room to Read, which promotes literacy for children in places like Sri Lanka, India, Laos, Zambia and Nepal.
According to Biz Stone and Ev Williams, the partnership's in keeping with their commitment to grow Twitter -- "because if you can't read you can't tweet!"
So there you have it. Ignite a future for the high-profile navel-gazers of tomorrow with your own bottle of Twitter wine, which goes for $20 a pop. Every case sold buys 60 local language books for Room to Read. You can also keep up with The Fledgling Initiative and find ways to get involved by following @fledgling.
With help from Crispin Porter + Bogusky (featuring built-in tweetage from @bogusky hisself!), two intrepid messengers from Brammo are on a mission to present President Obama with the most energy-efficient electric vehicle in America: the Brammo Enertia powercycle.
The pair adds a dash of bloggable epic to the quest by road-trippin' it from Detroit to Washington, DC: the route automotive CEOs took when they made their pilgrimages to beg for bailout aid.
"But instead of seeking aid, were going to present President Obama with a homegrown solution to the transportation crisis," the pair writes gleefully.
To succeed in their quest, dubbed ShockingBarack, they're depending on little more than "the kindness of everyday Americans." Visit the ShockingBarack website to offer them a place to crash, a source that'll help them get in touch with the President or an outlet to fuel their motorbikes. (They promise to reimburse you the $0.30 it takes to charge them.)
If you lack the inclination or the geographic convenience to do either, follow the journey. The latest video -- where they visit the Mayor of Adrian bearing a peace offering of donuts -- appears below.
Say hello to "My Home is Like Hell," a campaign that encourages the intrepid to move if their current residence feels anything like eternal damnation.
The effort is for Vlanimmo.be, a Belgian firm that specializes in helping users find new homes either to buy or rent. Agency Cherry and Cake plans to produce four videos that feature an actual home in hell, and the unhappy protagonist Matt Demon, whose Facebook and Twitter you can follow if you don't have enough fictional friends.
See Episode 1 in English below; Episode 2 follows but is only available in French.
"Okay dancers, show me 'crazy with happiness'!"
You gotta love whatever comes after a statement like that.
"Kinderkreis," a universe constructed for Gushers video "Danse Gooshers," is a fictional TV show where occasionally uncomfortable-looking German kids are offered a product. Then they tell the host how they feel about it -- think "crazy with happiness!" -- and a series of spandex-ensconced interpretive dancers pump out that sentiment to the best of their abilities.
Watch orange man go ballistic. He's feeling it! But for a real thrill, wait until the dancers are greenscreened in with the faces of inexplicably delighted children.
We ask you -- what on the internet is better than this? Curious work by Publicis Modem.
We'd like to offer praise to Ralph Lauren. Recently they created an amazing ad featuring model Filippa Hamilton. She's really skinny and all...which is really cool cuz, ya know, that's who fashion brands design for. In Ralph Lauren's world, everyone's a size zero and all women have waists smaller than their heads.
Seriously. This is one of the best ads in the fashion space right now. We've never seen anything like it. It captures perfectly the Ralph Lauren brand and does a razor sharp job of targeting the brand's likely prospects. Sales will, no doubt, skyrocket as a result of this ad.
Kudos, Ralph Lauren. We really can't understand why anyone would actually complain about this ad. This approach is radical. This is cutting edge. This is award winning. You should be very proud of yourself, Ralph. And don't listen to those nasty detractors. They're just messing with the picture perfect world in which we marketing types love to live.