Fiesta Movement Reaps 50K Potential Buyers on $0 Ad Budget

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Ford evangelist Scott Monty's sent us some stats on the progress of Ford's Fiesta Movement, whereby 100 social "agents" drive around the country in Euro-spec Fiestas and complete appealing monthly missions related to volunteerism, adventure, style and design.

The results of the missions are broadcast on YouTube, flickr, Facebook and Twitter.

According to Monty et al., brand awareness for the Fiesta has risen to the equivalent of models that have been on the market for two to three years.

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by Angela Natividad    Oct- 2-09    
Topic: Brands, Campaigns, Good, Trends and Culture



UPS Meets Its Deadline, Falls Short Elsewhere

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For client UPS, agency Doner and production firm Psyop imagine a helpless protagonist braving the challenges of a cardboard world to meet a deadline. The ability to print remotely liberates him in the end.

The imagery is inspired but the ad suffers from mediocrity of narrative and a weak message. Next!

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by Angela Natividad    Oct- 2-09    
Topic: Bad, Brands, Campaigns, Television



'...and That's Why They Call It Continental Drift!'

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Australia's Kettle Chips tries its hand at self-aware gratuitous advertising -- the trick's that's fast become a must-do for any brand that wants to demonstrate it's down with savvy ad-saturated users.

The piece is, blatantly enough, labeled "Commerce Blatantly Parading as Entertainment" by Ads of the World. It features a rich douchey guy reading a storybook to a harem of hot girls at a party. They show off their ironic smarts, and he reminds us more than once what the score is.

"Tonight we are reading the tale of the hare and tortoise, and we'll attempt to relate it to Kettle Chips, who are paying for this ad..."

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by Angela Natividad    Oct- 2-09    
Topic: Brands, Campaigns, Television



'Mirrors' Brings Enchantment to Sequestered Princesses

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Brazilian retailer Lilica Ripilica, which is like a more palatable Limited Too, is embarking on an effort under a new tagline: "Enchantment." Its first piece, "Espelhos" ("Mirrors"), depicts a little girl who slips into a pastel fantasy world where petals turn into butterflies and you get dressed in ribbons.

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by Angela Natividad    Oct- 1-09    
Topic: Brands, Campaigns, Television



BEP Does 'Flashmob'-Esque Thing for Oprah's Season 24

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Black Eyed Peas partnered with Oprah to celebrate the 24th season of her show, which sought to drum up viewership with big kick-off fetes on Michigan Ave.

The pop band sang I Gotta Feeling onstage while a humongous crowd performed a flashmob dance routine on the floor.

We watched with polite interest, having been forced to watch many a flashmob over the past coupla months (especially since the death of MJ), and were left with three as-yet-unanswered questions.

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by Angela Natividad    Oct- 1-09    
Topic: Brands, Campaigns, Celebrity, Social, Trends and Culture



Hermes Makes Another Streamlined Sexy Expensive Thing You Can't Have.

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Never mind Birkin bags and pretty scarves. The object at left is a new and insanely luxurious piece of social currency dubbed WHY -- the Wally Hermes Yacht. Outfitted with 900 meters squared of thermophotovoltaic panels (that's their way of saying it's also green), it was designed in partnership with Hermes and a company called Wally, which specializes in futuristic boats and yachts.

The pricey contentment-eating boat porn was dropped into our laps by Wisey, author of The Digestif, who told us that WHY takes Hermes' luxury ethos to a new level: don't just sport your means around your neck or on your arm: LIVE INSIDE IT. Alongside whales or off the coast of Greece!

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by Angela Natividad    Oct- 1-09    
Topic: Brands, Packaging, Trends and Culture, Video



Geek Genes and Victorious Spirit Meld in Nike/Evra Spot

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For Nike, Manchester U soccer player Patrice Evra unzips his AW 77 hoodie and bares a vintage-style tee that reads EVRA THE GAME.

This marks the opening for a pixellated retro-gamer race to the finish, with Evra as Player 1 and each match a daunting new level. You've got the occasional zombies and giant men, but ultimately Evra defeats all and surpasses even the France level, at which point you're met with the campaign heading: THE GAME IS NEVER OVER.

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by Angela Natividad    Oct- 1-09    
Topic: Brands, Campaigns, Celebrity, Good, Social, Video



Fake Video Stunt Still Alive And Well

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Seriously? Seriously? Didn't we leave the obviously fake video thing behind years ago? Apparently, Gillette didn't get the memo and, sadly, is out with a stupid video in which three "NASCAR drivers" play chicken on the race course resulting in a large G on the raceway made out of meticulously placed skid marks.

Yawn.

Show us the actual, un-edited video and we might consider showing even the slightest bit of interest in this tired, lame, ridiculous tactic.

by Steve Hall    Sep-29-09    
Topic: Bad, Brands, Video



Gecko Evolves, Comics Skinned, Turkey Hyped, Dentistry Delivered

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- The Geiko Gecko tries to steal some limelight from Judson Laipply in a remix of his The Evolution of Dance video.

- Feeling creative? Like to make comic strips? Into proper skincare? Then you just might love ExpressYourPOW, a make-your-own comic strip thingy from Kiehl's Acai Damage-Repairing Skincare.

- Feeling hungry? Like to eat healthy? Into turkey? Then you just might love the new Jennie-O-Turkey Store campaign.

- Feeling poor? Like to participate in contests? Into good dental care? The you just might love the 1-800-DENTIST smile makeover contest.

by Steve Hall    Sep-29-09    
Topic: Brands, Promotions, Social, Spoofs, Video



Newsflash! Yahoo Still in Business!

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In case anyone wondered if Yahoo was still in existence, the company is out with its new campaign, announced last week. Along with online, radio, print, and outdoor, a new commercial, called Anthem debuts today.

According to the commercial, Yahoo will help you consume, share, buzz, destroy, earn, flirt, watch. And you know what? It's all about you. Yes, you.

The spot begins airing online in the U.S. today and on all the major TV networks and top cable channels, including AMC, ESPN, USA, Comedy Central and Bravo. It will air in the UK and India beginning October 5 and in other markets in 2010 including Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan.

by Steve Hall    Sep-28-09    
Topic: Brands, Campaigns










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