Geek Genes and Victorious Spirit Meld in Nike/Evra Spot

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For Nike, Manchester U soccer player Patrice Evra unzips his AW 77 hoodie and bares a vintage-style tee that reads EVRA THE GAME.

This marks the opening for a pixellated retro-gamer race to the finish, with Evra as Player 1 and each match a daunting new level. You've got the occasional zombies and giant men, but ultimately Evra defeats all and surpasses even the France level, at which point you're met with the campaign heading: THE GAME IS NEVER OVER.

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by Angela Natividad    Oct- 1-09    
Topic: Brands, Campaigns, Celebrity, Good, Social, Video



Fake Video Stunt Still Alive And Well

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Seriously? Seriously? Didn't we leave the obviously fake video thing behind years ago? Apparently, Gillette didn't get the memo and, sadly, is out with a stupid video in which three "NASCAR drivers" play chicken on the race course resulting in a large G on the raceway made out of meticulously placed skid marks.

Yawn.

Show us the actual, un-edited video and we might consider showing even the slightest bit of interest in this tired, lame, ridiculous tactic.

by Steve Hall    Sep-29-09    
Topic: Bad, Brands, Video



Gecko Evolves, Comics Skinned, Turkey Hyped, Dentistry Delivered

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- The Geiko Gecko tries to steal some limelight from Judson Laipply in a remix of his The Evolution of Dance video.

- Feeling creative? Like to make comic strips? Into proper skincare? Then you just might love ExpressYourPOW, a make-your-own comic strip thingy from Kiehl's Acai Damage-Repairing Skincare.

- Feeling hungry? Like to eat healthy? Into turkey? Then you just might love the new Jennie-O-Turkey Store campaign.

- Feeling poor? Like to participate in contests? Into good dental care? The you just might love the 1-800-DENTIST smile makeover contest.

by Steve Hall    Sep-29-09    
Topic: Brands, Promotions, Social, Spoofs, Video



Newsflash! Yahoo Still in Business!

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In case anyone wondered if Yahoo was still in existence, the company is out with its new campaign, announced last week. Along with online, radio, print, and outdoor, a new commercial, called Anthem debuts today.

According to the commercial, Yahoo will help you consume, share, buzz, destroy, earn, flirt, watch. And you know what? It's all about you. Yes, you.

The spot begins airing online in the U.S. today and on all the major TV networks and top cable channels, including AMC, ESPN, USA, Comedy Central and Bravo. It will air in the UK and India beginning October 5 and in other markets in 2010 including Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan.

by Steve Hall    Sep-28-09    
Topic: Brands, Campaigns



At Least They're Not Pretending to Be Saving Hip-Hop Anymore.*

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Alongside the Black Eyed Peas Peapod Foundation, the Adobe Foundation kicks off "Plant and Inspire" -- a campaign that encourages digital literacy among youth.

The site, linked above, solicits your inspiration and invites you to share creations across socnets. You can also build a snazzy digital flower out of media, sounds and other stuff. Here's a PSA in which will.i.am from Black Eyed Peas sows one out of mean urban earth.

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by Angela Natividad    Sep-25-09    
Topic: Brands, Campaigns, Cause, Celebrity



Help Quique the Debauched Argentinian Head Find a Body.

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Yours might very well do.

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by Angela Natividad    Sep-25-09    
Topic: Brands, Campaigns, Strange, Video



Doomed New Beverage Goes Out to UN General Assembly

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RelaxZen, a beverage that promises to both relax and focus you, decided to put itself to the test by sending cases of product to the 192 leaders meeting at the United Nations General Assembly.

RelaxZen is outfitted much like other doomed drinks that came and went in the early 2000s. It has zero calories and sugar, is non-drowsy and provides "100% focused relaxation."

Check out their Open Letter to the UN, which is doing a molassessy circuit of YouTube as we speak. It sports a cheap potshot of Ahmadinejad, which is supposed to be a funny illustration of how some people need to mellow out, but it just came across as feeble and sad.

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by Angela Natividad    Sep-24-09    
Topic: Brands, Campaigns, Guerilla, Political, Video



Little Debbie: Bringing Creme-Filled Goodness to a Suburb Near You!

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Few people are willing to turn a cupcake down; the very word makes us hungry. Knowing we could all use something extra to smile about, Little Debbie's taking one million brand-spankin'-new cupcakes to the streets.

The Little Debbie Share-A-Thon is fortified by an armada of shiny brown Smart cars, laced with the cupcakes' curly ribbon. Chase one down for a free sugar rush. (Or just wait for one to stop.)

Giveaway kicks off on October 18th, National Chocolate Cupcake Day. There's also a sweepstakes where you can actually win one of the shiny new cupcakey Smart Cars. (Watch out for chasers, though. You're gonna get chasers.)

Social media links and the feel-good, slightly quirky TV spots appear below the drop. They speak to the youthful, pursuit-of-happiness quality simmering just under the surface of tired overworked growed-ups. For a second, we actually missed trans fats. HIGH FIVE, Luckie & Co.!

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by Angela Natividad    Sep-24-09    
Topic: Brands, Campaigns, Good, Promotions



Yawn. American Apparel Pushes Boundaries Again. Oh Wait, Was That A Boob?

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So yea. Britain's Advertising Standards Authority has received several complaints about a new American Apparel ad in Vice Magazine which features a young girl wearing shorts and a hoodie which, in one shot, almost exposes her nipple. The ASA upheld the complaint dubbing the ad "offensive and irresponsible" as the girl in the ad appeared to be under the age of 16.

According to American Apparel, the girl in the ad is 23 and the ad was meant to depict her relaxed in a "home" environment. But the ANA says the ad is inappropriate and must not appear again in its current form.

Inappropriate? How so? Hasn't everyone heard all girls sit around the house self shooting themselves? Have these complainers never visited a Facebook page? Or Webshots? Or Photobucket? Never seen a mirror shot? This is hardly racy compared to what's out there. Oops, this is an ad. Not some 14 year old boys afternoon "motivation."

OK so yea. Cover a bit more of the boobs and everyone will be fine with this.

by Steve Hall    Sep-24-09    
Topic: Brands, Policy, Racy



Relationship Retards Bare Warts, Lapsed STD Checks and All

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Love in the Dumps has the unlikely, and possibly masochistic, ambition of becoming the non-dating site of dating sites. The homepage makes a show of highlighting everything we hate about romantic relations: a section titled Date Dispatch headlines a manifesto on white guys that date Asian girls, Pop Goes the Culture reviews "Hud" 46 years late, and Featured Impersonals showcase various users by antidepressent stats, among other things.

We like the Dr. Damage and Bitch Whispers sections best.

AAAAANYwho, to promote the site, a series of videos are hitting YouTube under the cheerful premise relationship retard. Witness a bunch of for-the-most-part dateable people proclaim, with glee, all the ways in which they'll ruin your life after a couple of months' nesting-time. One will smash you with sarcasm; another vows he'll probably leave you for the neighbour.

If only you could gauge that stuff beforehand. But, given that you can't, might as well admit that you, too, are prone to some retarded relationship shit.

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by Angela Natividad    Sep-18-09    
Topic: Brands, Campaigns, Online, Promotions, Video










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