NBC New York Plugs Local Cred with Quirky Shut-Ins

TED-new-york.jpg

We're not really sure what New Yorkers read to give them that Big City somethin'-somethin', but NBC New York wants the crown for itself.

So it turned to Mother, which in turn conceived "Locals Only," a campaign that spotlights the website's granular take on the city. It's the spots that compelled us to visit the site, where we discovered it's a lot like HuffPo for deep-Manhattanites with a PG palate (more for NBC's sake, wethinks, than for the city's).

Yesterday's big story was a taser-toting robber grandma; today you've got a happy ending to a very old kidnapping story.

We also think the changing header -- "NBC New York [is intrigued by nude models]" -- gives it a personable touch, lending sass to a rag that, while not as gritty as NEW YORK POST, may well hold its own in the city's dense circle.

But enough about the site; let's move on to the weirdos. The punchline's cheap, and the news tidbits at the end feel a little shoehorned in, but the caricatures are wicked.

more »

by Angela Natividad    Aug-28-09    
Topic: Brands, Campaigns, Commercials, Television



Sears Does Geek Squad/Real-Time Price Match Thing

sears-electronics-crew.jpg

Ho there. Know what we never get tired of? That retail-superhero crap that Best Buy did with Geek Squad and Dell tried doing with Nerd Buddy.

But that's cool, because this is Sears, and you know they're hurtin' for imagination.

In defense of the Sears Blue Electronics Crew, we will say real-time price-checking is neat if it works the way it does in the ad, and we dig how research-intensive purchases, like a new TV, are made to look like a rest-easy impulse-buy process.

The slogan is equally brief: "Sears: Life. Well Spent."

These are the parts we like. The parts we don't: it's derivative, as usual; the piece is too long; and we feel like they tossed in Brett Farve because a celebrity face will ensure at least some campaign love. Also, did they even do the price comparison before Farve OK'ed the buy?

Nice tie-in with the "waffle" joke though. High-five for that, Y&R/Chicago.

more »

by Angela Natividad    Aug-26-09    
Topic: Brands, Campaigns, Celebrity, Online, Video



Discover Gives Cash Back, Advocates Buying More

DISCOVER-CASHBACK.jpg

...I guess that makes sense, although the five spots featured for Discover's new "Get Back" campaign do occasionally, if feebly, try suggesting you can also "get back" buddy time and family time and youth.

But this really all just comes down to buy more shit.

By the nonetheless well-meaning folks at The Martin Agency. The brand isn't strong in the first place; it's only natural that the message be blurry in equal measure.

by Angela Natividad    Aug-26-09    
Topic: Brands, Campaigns, Commercials, Television



Death by SMS, ABSOLUT Toasts Boston, MSFT Race-Swaps

twoweeks-01.jpg

- Twitter's new It Guy: "Tennessee is nice. The first time I vomited was in tennessee, I think." The author -- allegedly a 28-year-old loafer just writing down whatever his 73-year-old dad says -- won over 40,000 followers since yesterday. We smell a deeper story.

- ABSOLUT toasts Boston.

- Fan tribute to Two Weeks by Grizzly Bear. It's like falling down a magic CG-woven rabbit hole. See official music video.

- Outcast changes gears.

- Ouch. We will never text-and-steer again.

- WPP revenue numbers, accompanied by potshots of William Shatner, because that's the way real men read charts.

- Microsoft bleaches for the Polish...?

by Angela Natividad    Aug-26-09    
Topic: Agencies, Brands, Campaigns



American Apparel Snatches Tutorial Market Away from Teens with Web Cams

lesac-dominatrix.jpg

American Apparel is using YouTube to push a series of tutorials that teach all the different ways you can wear Le Sac, a versatile little sheath with string.

The vids are short, clean and to-the-point. Certainly helps that the demonstrator is easy to look at and listen to. (Can't help going there, but we speculate whether the Infamous Dov ever tried copping a feel. It's an unpleasant thought.)

more »

by Angela Natividad    Aug-26-09    
Topic: Brands, Campaigns, Video



No Worries, Gamer. Time Warner Understands About the Laggage.

time-warner-lag.jpg

If you've ever played a massive multiplayer online game -- or at least watched that one episode of South Park -- then you're well-versed in the frustrations of laggage.

Lag is when you're in a crucial scenario in the game, but a crappy connection speed leaves your character in a vulnerable position just long enough to compromise you and your team.

more »



GoDaddy Girl So Squeaky-Clean, It Chafes

erin-godaddy.jpg

Danica deserted for the watch hustle. Just weeks later, GoDaddy's taken to deluging press boxes with potshots of its new It Girl: Erin Kalin.

Unless the company's planning a cruel media deflowering, don't expect many shower videos in the near future. Her premiere video is labeled, "She's Hot, She Sings, She's a Mom!" -- and we wouldn't advise you watch it unless you want to hear honey harp on about her idyllic church upbringing and how it's so neat that she's a singer now, because, gosh, she's just always wanted to be one. And look at the kids! The adorable kids!

In the event that you're deaf, can't see children and have X-ray eyes, GoDaddy takes great care to label the home-grown country shlock under "Warning: GoDaddy-esque content!"

Stalk Erin on Twitter. (Given her follower count of a whoppin' 47, you'd probably make Bob's day.) Prerequisite: high tolerance for emoticons.

by Angela Natividad    Aug-25-09    
Topic: Brands, Campaigns, Online



Natural Women Make Comeback, Joy it Forward, Period Propaganda

lizzie-miller.jpg

- Hey, little girl, feel better about your period.

- Joy it forward. Every time a beverage uses a happiness synonym that's not "happiness" (as in Happiness Factory), you can reasonably conclude you're dealing with Pepsi.

- "People like it, but they won't buy magazines with large women in them." More story here, props to MTLB for the link.

- Zippo makes branded entertainment leap.

- Intern-on-intern music video mayhem.

- Twitter elevator pitch contest. You have until tomorrow to enter and win a Flip!

by Angela Natividad    Aug-25-09    
Topic: Brands, Campaigns, Magazine, Online, Trends and Culture



For that Irresistible Peeling Feeling, Network with These Guys.

agrie-complete.jpg

The wtf-is-that at left is actually a business card for AGRIE Paint Services.

It may not look like much, but pull that green tab for one of the most gratifying experiences: peeling electrical tape back from a freshly-painted wall.

Post-peel, here's what you find.

Pocked-sized wonder,* dreamed up by Extreme Group, Toronto.

more »

by Angela Natividad    Aug-25-09    
Topic: Brands, Good, Packaging



Candystand + Facebook; TimeOut Hooks Up; 4Chan vs, the Lord's Chil'ren

pepsiraw2.preview.jpg

- "The hottest ads on the planet!" Ivan of CreativeBits contemplates the Eternal Mystery: whether sex in advertising sells.

- Candystand leaps aboard Facebook Connect.

- After hurting Toronto's feelings, DraftFCB Coors billboards get pulled.

- TimeOut NY wantsta hook up. Dolla make ya holla? Yeah, baby, yeah.

- More premium Twitter account talk. Some features already in pilot-mode.

- 4Chan attacks the Facebook Christians.

- tweetzi -- another Twitter search site. Results toggling features are pretty saucy though if your eyes ever manage to adjust to thick-ass Courier.

by Angela Natividad    Aug-24-09    
Topic: Agencies, Brands, Campaigns, Social, Strange








Stanton Optical


Featured FREE Resource: