GoDaddy Girl So Squeaky-Clean, It Chafes

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Danica deserted for the watch hustle. Just weeks later, GoDaddy's taken to deluging press boxes with potshots of its new It Girl: Erin Kalin.

Unless the company's planning a cruel media deflowering, don't expect many shower videos in the near future. Her premiere video is labeled, "She's Hot, She Sings, She's a Mom!" -- and we wouldn't advise you watch it unless you want to hear honey harp on about her idyllic church upbringing and how it's so neat that she's a singer now, because, gosh, she's just always wanted to be one. And look at the kids! The adorable kids!

In the event that you're deaf, can't see children and have X-ray eyes, GoDaddy takes great care to label the home-grown country shlock under "Warning: GoDaddy-esque content!"

Stalk Erin on Twitter. (Given her follower count of a whoppin' 47, you'd probably make Bob's day.) Prerequisite: high tolerance for emoticons.

by Angela Natividad    Aug-25-09    
Topic: Brands, Campaigns, Online



Natural Women Make Comeback, Joy it Forward, Period Propaganda

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- Hey, little girl, feel better about your period.

- Joy it forward. Every time a beverage uses a happiness synonym that's not "happiness" (as in Happiness Factory), you can reasonably conclude you're dealing with Pepsi.

- "People like it, but they won't buy magazines with large women in them." More story here, props to MTLB for the link.

- Zippo makes branded entertainment leap.

- Intern-on-intern music video mayhem.

- Twitter elevator pitch contest. You have until tomorrow to enter and win a Flip!

by Angela Natividad    Aug-25-09    
Topic: Brands, Campaigns, Magazine, Online, Trends and Culture



For that Irresistible Peeling Feeling, Network with These Guys.

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The wtf-is-that at left is actually a business card for AGRIE Paint Services.

It may not look like much, but pull that green tab for one of the most gratifying experiences: peeling electrical tape back from a freshly-painted wall.

Post-peel, here's what you find.

Pocked-sized wonder,* dreamed up by Extreme Group, Toronto.

more »

by Angela Natividad    Aug-25-09    
Topic: Brands, Good, Packaging



Candystand + Facebook; TimeOut Hooks Up; 4Chan vs, the Lord's Chil'ren

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- "The hottest ads on the planet!" Ivan of CreativeBits contemplates the Eternal Mystery: whether sex in advertising sells.

- Candystand leaps aboard Facebook Connect.

- After hurting Toronto's feelings, DraftFCB Coors billboards get pulled.

- TimeOut NY wantsta hook up. Dolla make ya holla? Yeah, baby, yeah.

- More premium Twitter account talk. Some features already in pilot-mode.

- 4Chan attacks the Facebook Christians.

- tweetzi -- another Twitter search site. Results toggling features are pretty saucy though if your eyes ever manage to adjust to thick-ass Courier.

by Angela Natividad    Aug-24-09    
Topic: Agencies, Brands, Campaigns, Social, Strange



Kimono: Smooth Application for Your Head, Not Your Shoulders

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Drawing a comparison between the silky texture of its namesake and its own, uh, "silky smooth sensation," Kimono Condoms dreamed up the print ad at left.

It features two smooth bodies intertwined; the man's arms bears the beautiful ornamentation you'd expect to find on geisha fare. The total effect invites a long linger.

by Angela Natividad    Aug-23-09    
Topic: Brands, Campaigns, Magazine, Poster



Don't Be Fooled by the Desperation; Jack is Not a Nice Guy.

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Australia's ANZ Small Business tapped M&C Saatchi to develop an ad both funny and sympathetic to its target demo: small business owners.

That doesn't sound like tons of fun, so we didn't expect it to be, especially when we saw the length of the clip: 1:40? And in sepia? Why not force our eyes open with steel rods, too?

The spot itself starts out innocuously enough: a suited man is walking down the street, somebody calls his name: "Jack!" He starts to run. As the spot progresses, the variety of people -- butchers, mechanics, a Chinese restaurant owner -- that catch sight of him and give chase increases, adding to the dramatic tension and making way for a few semi-amusing stunt scenes. You lazily wonder what the punchline is.

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by Angela Natividad    Aug-21-09    
Topic: Brands, Campaigns, Good, Online, Video



Hottest Body Promo Gets Cool Brush-Off

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Speaking of MySpace, the hot mess at left was recently rejected by the social networking site for being too sexually explicit.

The ad is part of a campaign, "Hottest Body in the World," for Parfums de Coeur's new men's fragrance, Body Heat. It's a contest where users turn in photos, the hottest of which will be used on a Hollywood billboard. (The winner also gets $10,000.)

Featured prominently at center is a screenshot from a :30 commercial that will run across Fox TV stations and on Facebook. It depicts a shirtless man and some hot fawning ... fawns, one of which is edging down toward his waist.

Dot Box, which originated the idea, called the MySpace rejection an "odd development considering MySpace's less-than-prudish reputation."

But we're kinda with @RGA on this one:


Was this ad too hot for MySpace [dramatic pause, raised eyebrow]...or was it not trashy + poorly designed enough?

One ... two ... three ... Discuss.

by Angela Natividad    Aug-21-09    
Topic: Brands, Campaigns, Promotions, Trends and Culture



Learn MySpace Profile Cheats from the Bloody, the Undead and the Occasional Witch

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How completely insane. Here is a series of videos that purport to teach you how various indie emo hipster-looking people achieve their MySpace profile pic angles.

Sounds innocuous enough. Even seems to promise a spirited joke or two: how does the Crooked Bathed-in-Light guy get his gooseneck lamp to cast just right?

Click on one to view the how-to. What you discover is that each person, or group, is actually a disfigured or terrifying zombie/witch/monster thing. Then you're walked pragmatically through the process of how they covered blemishes and used various cheats on their cameras to make themselves as MySpace-worthy (and, uh, human-looking) as possible.

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by Angela Natividad    Aug-21-09    
Topic: Brands, Campaigns, Good, Trends and Culture, Video



Leaking Mad Men, Flipping for PR, Exorcist Mean Girls

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- Prior to the premier, Mad Men season 3 leaks on iTunes just long enough for a bunch of madcap bloggers to publish stuff like this.

- Social media cool-kid Jeremiah Owyang leaves Forrester, calls his time there "a grand adventure!"

- Defending the PR merits of the Flip camera. (Via.)

- Back to '69 with the Gap, on all your social media platforms (even iPhone!), courtesy of AKQA.

- ...and after Juno, Diablo Cody gives us an exorcist man-eating queen bee. With requisite dorky hot friend.

- Grey: wedding football and the Phantom. (Via.)

by Angela Natividad    Aug-21-09    
Topic: Brands, Campaigns, Online, Strange



Finally, an Incontinence Underpanty to Match My F-Me Pumps.

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We dug the gimmick this time. And this time. And this time and this time. But this is one saunter-through-time too many.* And we're not standing for it!

Especially for a product like sexier incontinence underpants.

more »

by Angela Natividad    Aug-20-09    
Topic: Brands, Campaigns, Television, Worst










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