iLike's Acquisition, Sue-Happy Citizens, and a Wee Bit of Magic

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- People dig sharing stuff on Facebook, more than via email, or via MySpace, or via Twitter, or via anything else, really.

- "Life Guard" tees get Ralph Lauren sued. (Via.) Just for giggles, we ran a search for [ralph lauren lifeguard] on Google and clicked on "Lifeguard Cotton Tee - RalphLauren.com," which comes up first in search results. That link now leads to this beach patrol tee. But if you hit "Cached," you'll find it used to lead to that really boring sucker at left.

- Canadian model Liskula Cohen wins landmark case that will force Google to unmask an anonymous blogger who posted slutty pictures of her and, logically, called her a skank. Sigh.

- The least interesting man in the world probably won't sell any beers. He may, however, contribute to the sales of many geeky t-shirts. "Stand back. I'm going to try SCIENCE."

- MySpace swallows iLike.

- Talking Quizno's oven drives guys to therapy for what should be obvious reasons.

- Something that has nothing to do with advertising, but everything to do with "geometry, light and a wee bit of magic."

by Angela Natividad    Aug-20-09    
Topic: Brands, Campaigns, Policy, Trends and Culture



Quilmes: So Tasty, You'll Sacrifice Your :30 in Adland

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"Hey big nose. I think we're in a Quilmes spot."

Young & Rubicam make good in the comically self-aware "Spot," where two guys at a club look around and discover, by virtue of the gimmicks they recognize from beer ads, that they're living in an ad for Quilmes, a brand of Argentinian beer.

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by Angela Natividad    Aug-20-09    
Topic: Brands, Campaigns, Commercials, Good, Trends and Culture



Levi's Panders to Frat Heads with American Mockumentaries

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Taking a break from its role as ad land's mouthpiece for the American adolescent's collective wet dream, Levi's partnered with Break to bring forth "Stories of a New America."

This is supposed to be the more relatable version of its frontiersy-sounding "Go forth" campaign. Hit a point on a rust-coloured US map to watch, oddly enough, mockumentaries of American pastimes.

There's currently only one pinpoint, a video for the "Manhattan Beach Six Man Volleyball Tournament." Composed of co-ed teams playing volleyball in costume, the California (?) based pseudo-event is supported by inspired quotes like "this is the one setting where people can get away with wearing as least as possible."

And of course you have guys dressed like Smurfs. Just think of the whole thing as a less interesting version of ING's Bay to Breakers, populated with characters from The Hills.

by Angela Natividad    Aug-19-09    
Topic: Brands, Campaigns, Online, Video, Worst



Bored With GoDaddy, Danica Patrick Now Pimping Watches

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In her every GoDaddy appearance, Danica Patrick always looked as if she was sleeping or bored out her mind with the silly antics which accompanied every GoDaddy outing in which she appeared. So now she's off to pimp watches. Where does the girl find time to drive anymore?

Patrick hooked up with GQ to appear in a four page advertorial (pdf, sadly) for Tissot Swiss Watches in the September issue. So there she is All glamor girl-style. In the pool wearing a bikini and getting some hunk boy love. Against a wall in a dress and heels getting pulled away by a mysterious arm which has "I want to have sex with you" written all over it. Sitting atop an old school newspaper man as if to...I don't know...show some form of mini-skirted feminine superiority. And presumably naked and embraced by a dude while watches the size of a person's head grace each of their wrists.

Well, at least she's moved beyond her car model days.

by Steve Hall    Aug-18-09    
Topic: Brands, Campaigns, Celebrity



Westin Touts Sleep Over Sex in Times Square

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Not sure what this says about us but a recent survey found 51% of us would rather have a good night's sleep than great sex. Well, we all get tired once in while, it seems, and do need a really good sleep. And the Westin is there to give it to us. In public. In Times Square.

Hmm. Times Square isn't exactly the first place that comes to mind when one thinks of getting a good night's sleep but, then again, hosting a promotion in the privacy of a hotel room isn't likely to be seen by many people. So Times Square it is.

The Westin has partnered with the National Sleep Foundation (do we really need such a thing?) to launch the National Sleep Foundation Hotline where, presumably, people can discuss their sleeping problems with professionals. Hmm...we can just hear these "professionals" offering up the prepackaged advice, "Have you stayed at a Westin lately? They have really comfortable beds. Give it a try and call us next week."

by Steve Hall    Aug-17-09    
Topic: Brands, Guerilla



The McDonald's Anus Burger is Always A Good Laugh

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We know we're (actually it's just me) spelling challenged here at Adrants but our typos are usually pretty boring. While this typo (intentional or not) sent to us by a reader is certainly not the first time it's been made, it's hard to pass up a little bathroom humor every once in a while.

by Steve Hall    Aug-14-09    
Topic: Brands, Outdoor, Strange



Samsung Offers Photo Tips Hoping You'll Buy Their Cameras

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Well here's an interesting way to pimp a a new video: "We've not pushed these out to any websites - just a hushed public launch, because they're so heavily branded and we don't want people to feel like we're trying to trick them in to watching the campaign"

Fair enough. So the video is for Samsung and it's actually six videos in one. Each video displays the magic of Samsung cameras' ability to transform subjects into, well, something other than they really are. And that's a good thing. Some of these subjects are pretty creepy.

more »

by Steve Hall    Aug-14-09    
Topic: Brands, Creative Commentary, Video



Kentucky Mad Men, Queen Latifah and Woodstock Love

- Need a date? Mad Men need not apply.

- KFC wants you to Go f... fry yourself.

- More real fake designer bag bargains.

- Naked Netflix.

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World's Largest (Fake) Water Slide Hypes Microsoft Project

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Smack atop the category No Fucking Way comes this video of Austrian engineer Bruno Kammerl tearing down the "world's largest water slide," catching serious air and then making an impossibly perfect landing in a small blow up swimming pool.

And yea, it's sponsored, of course. By Microsoft Project.

by Steve Hall    Aug- 7-09    
Topic: Brands, Video



Marina Orlova Added to Stable of GoDaddy Girls

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If we didn't know GoDaddy was in internet service provider, we'd think founder Bob Parson's was running some sort of modeling agency or, heaven forbid, an online brothel of sorts. But no. GoDaddy is just an ISP with a propensity for hiring hot-looking female spokesmodels.

The latest addition to the crew is Russian model Marina Orlova. Orlova, who's been dubbed the Sexiest Philologist in the World and the World's Sexiest Geek (the LA tech scene might have a thing or two to say about that), will join current GoDaddy Girls Danika Patrick and Candice Michelle.

Marina was selected to be a Go Daddy Girl shortly after her appearances earlier this month on Go Daddy CEO and Founder Bob Parsons' video blog and weekly radio show, where she was, reportedly, an instant hit.

by Steve Hall    Aug- 4-09    
Topic: Brands, Celebrity










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