Volvo Trucks President Has 32 Ton Balls in Crazy YouTube Stunt

volvo_claes_nilsson.png

We thought Steve Wynn sitting atop his new hotel in Las Vegas was a cool stunt. That's nothing compared to the stunt Volvo Truck President Claes Nilsson just pulled. In a video that has garnered upwards of 750,000 views since September 1, Nilsson stands atop a Volvo FMX truck and says, "I've learned that when you want to make a YouTube hit, you need a hook at the beginning of the film."

more »

by Steve Hall    Sep- 3-13    
Topic: Brands, Guerilla, Video, Viral



Son Buys Promoted Tweet to Complain About British Airways After Airline Lost His Father's Luggage

british_airways_lost_luggage.png

This, quite possibly, might be a first. We're all used to brand after brand after brand mucking up our Twitter feed with promoted tweets. But have you ever seen an individual purchase a promoted tweet to better guarantee his complaint won't go unnoticed?

After British Airways lost his father's luggage, Husan Syed took to Twitter to complain. But rather than simply tweet a rant as most do, Syed bought a promoted tweet in New York and UK markets Monday night which aviation marketing consultancy SimplyFlying said garnered 25,000 tweets in the first six hours.

The tweet read, "Don't fly @BritishAirways. Their customer service is horrendous."

more »

by Steve Hall    Sep- 3-13    
Topic: Brands, Social, Worst



Kia Hamsters VMA Performance Bests Miley Cyrus' Twerk Disaster

kia_hamsters_vma.png

It's the campaign that takes a licking and keeps on ticking. When we first met the Kia hamsters, they had barely taken on their now mostly human qualities. They were more hamster than human. As the years past, out fat, fuzzy friends have gone through a bit of a transformation and have become pop culture heroes we love to hate...or hate to love. Well, at least the the ad business. To the rest of the world, they're just psuedo-cool fur balls in a car commercial.

For its fifth outing, David & Goliath has crafted an, ahem, transformational spot for the 2014 Kia Soul in which the hamsters go through a transformation of their own. Just as the Kia Soul has received a makeover, so do out fat, furry friends.

more »

by Steve Hall    Aug-26-13    
Topic: Agencies, Brands, Celebrity, Commercials



Target in Hot Water For Calling Women's Breasts 'Bangers' And 'Assets'

gok_wan_target_assets.jpg

English fashion consultant, author and television presenter Gok Wan recently signed 12 month a deal to appear in Target advertising in Australia. Wan happens to be gay and likes to refer to women's breasts as "bangers," a term he uses frequently on his UK show How to Look Good Naked. Additionally, he is being taken to task for referring to breasts as "assets."

Predictably, the Australian public...OK, a very vocal minority...hasn't taken kindly to Target's selection of Wan as spokesperson for the retailer and are particularly miffed over his use of the term "bangers" in a recent Target commercial. The Advertising Standards Bureau has received several complaints about the ad.

more »

by Steve Hall    Aug-26-13    
Topic: Brands



Actor Defends Role in Horrific Samsung Video

sansung_bad_ad.png

Everyone's all abuzz about a recent Samsung video that details the benefits of the brand's 840 EVO solid-state hard drive. The ad, which is said to feature "possibly the world's worst actors," aims to recount the trials and tribulations of owning a slow computer and how the 840 EVO can speed things up.

more »

by Steve Hall    Aug-23-13    
Topic: Brands, Video



Women Drool For Huge Celebrity Packages in Benefit Cosmetics Ad

benefit_cosmetics_package.png

In a new Benefit Cosmetics video entitled Real Men Don't Fake It, a collection of men proudly flaunt their packages for the ladies. And while each of the men proudly flaunt their bulging manhood, the ladies become increasingly eager. Except what they are eager for is something entirely other than what you might expect.

As the women ogle the men's packages -- which seem to grow in size as the video progresses -- the men reach into their pants as if to offer up their porn star-sized members to the excited ladies. Except what they ultimately offer is humorous commentary on what women truly find exciting.

more »

by Steve Hall    Aug-21-13    
Topic: Brands, Celebrity, Racy, Video



Coke Social Robot Shares Hot, Half-Dressed Israelis With Homebound Teens

coke_social_robot.png

To make sure every teen in Israel was able to experience its annual Coca-Cola Summer Love festival, the brand, with help from Israeli agency gTeam, created the Coke Social Robot. Controlled by users at home, the robot helped those who couldn't make it to the event join the fun.

more »

by Steve Hall    Aug-16-13    
Topic: Brands, Outdoor, Racy, Specialty



Kraft Flips the Bird to One Million Bitchy Moms With Return of Zesty Guy

zesty_guy_sand_2.jpg

Oh how we love when a brand says FU to a cause group. When Kraft gave us Zesty Guy a couple of months ago, members of One Million Moms were none too pleased about an image of naked Zesty Guy with a table cloth over what appears to be the dude's partially erect penis.

Rather than bend over, pull the ad and apologize, Kraft said, "Our Kraft dressing's 'Let's Get Zesty' campaign is a playful and flirtatious way to reach our consumers. People have overwhelmingly said they're enjoying the campaign and having fun with it."

more »

by Steve Hall    Aug-16-13    
Topic: Brands, Campaigns



Travelocity Gnome, Geico Gecko Attack Leavenworth's Woody Goomsba

woody_goomsba_boat.png

Well this is meta. A new ad, created by North 40 Productions, for the Bavarian village of Leavenworth, WA -- which perviously strutted out a collection of bodacious hip hop hotties, along with spokes-creature Woody Goomsba to tout the destination -- is out with an ad that has Travelocity's Gnome and Geico's Gecko chasing down Goomsba in a James Bond-ish boat chase epic.

more »

by Steve Hall    Aug-12-13    
Topic: Brands, Commercials



Jenny Craig Dieters Confuse Mariah Carey With Jennifer Hudson

Mariah-Carey-Gold.jpg

When Leesa Eichberger took the CMO role at Jenny Craig several months ago, she said the dieting space is a sea of sameness. Which was born out by the fact many Jenny Craig customers though Jennifer Hudson was the brand's spokesperson when, in fact, it was Mariah Carey.

No brand wants confusion when it comes to customers and prospects recalling its brand or brand messaging. Though, apparently, that's what was happening with Jenny Craig. So in a move to eliminate confusing, Eichberger says we won't be seeing Mariah Carey, or any celebrities for the matter, in the brand's advertising.

more »

by Steve Hall    Aug-12-13    
Topic: Brands, Celebrity










Featured FREE Resource: