These Pearl Izumi Sneakers Are So Fast They Will Kill Your Dog

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Haven't we all seen enough movies, TV shows and other forms of entertainment that take steps, often extreme and comical ones (think stuffed animals standing in for real ones), to insure we never, ever, under any circumstances whatsoever, have to bear witness to animal cruelty -- even the most innocuous -- in any of the content we consume?

Whether or not one feels this is a bit of overkill is really irrelevant, the cause groups and their public have spoken. No harm -- even of the fake variety -- shall come to animals.

So it's really no surprise running shoe brand Pearl Izumi is catching heat for an ad if created which shows a dog that has just suffered a heart attack while on a run with its owner being given CPR.

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by Steve Hall    Sep- 5-13    
Topic: Brands, Campaigns, Policy



Yahoo! Unveils New Logo. YouTubers Hate It

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With a video that would appear to be announcing the coming of a new age God, Yahoo! unveiled their new logo today at 12AM. The new logo keeps the signature purple along with the exclamation point. The biggest difference, aside from the creation of a proprietary new font, is the increasing size of the "O" letters leading up to the large exclamation point which visually aligns with the brand's yodel.

Of the new logo, Yahoo! CMO Kathy Savitt said last night,"We're excited to share the new Yahoo logo with you. It will begin appearing across Yahoo properties globally tonight. We wanted a logo that stayed true to our roots yet embraced the evolution of our products."

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by Steve Hall    Sep- 5-13    
Topic: Brands



Mentos Changes Jingle to 'Roll With It'

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In an apparent move to better identify with the Millennial generation's positive outlook on life, Mentos, with help from the brand's new agency, McKinney, has launched a new campaign that veers dramatically from the brand's lovably hokey "the freshmaker."

The new approach is fronted by a decidedly less hokey commercial that carries the brand's new tagline, "Roll With It." The old jingle is replaced by new music from Beacon Street Studios and the antics are slightly less goofy. But true to the brand's heritage, it's still all about getting the girl as the guy does in this ad.

The brand will spend $30 million over the next year to promote its mints along with Mentos Pure Fresh gum.

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by Steve Hall    Sep- 4-13    
Topic: Brands



Volvo Trucks President Has 32 Ton Balls in Crazy YouTube Stunt

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We thought Steve Wynn sitting atop his new hotel in Las Vegas was a cool stunt. That's nothing compared to the stunt Volvo Truck President Claes Nilsson just pulled. In a video that has garnered upwards of 750,000 views since September 1, Nilsson stands atop a Volvo FMX truck and says, "I've learned that when you want to make a YouTube hit, you need a hook at the beginning of the film."

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by Steve Hall    Sep- 3-13    
Topic: Brands, Guerilla, Video, Viral



Son Buys Promoted Tweet to Complain About British Airways After Airline Lost His Father's Luggage

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This, quite possibly, might be a first. We're all used to brand after brand after brand mucking up our Twitter feed with promoted tweets. But have you ever seen an individual purchase a promoted tweet to better guarantee his complaint won't go unnoticed?

After British Airways lost his father's luggage, Husan Syed took to Twitter to complain. But rather than simply tweet a rant as most do, Syed bought a promoted tweet in New York and UK markets Monday night which aviation marketing consultancy SimplyFlying said garnered 25,000 tweets in the first six hours.

The tweet read, "Don't fly @BritishAirways. Their customer service is horrendous."

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by Steve Hall    Sep- 3-13    
Topic: Brands, Social, Worst



Kia Hamsters VMA Performance Bests Miley Cyrus' Twerk Disaster

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It's the campaign that takes a licking and keeps on ticking. When we first met the Kia hamsters, they had barely taken on their now mostly human qualities. They were more hamster than human. As the years past, out fat, fuzzy friends have gone through a bit of a transformation and have become pop culture heroes we love to hate...or hate to love. Well, at least the the ad business. To the rest of the world, they're just psuedo-cool fur balls in a car commercial.

For its fifth outing, David & Goliath has crafted an, ahem, transformational spot for the 2014 Kia Soul in which the hamsters go through a transformation of their own. Just as the Kia Soul has received a makeover, so do out fat, furry friends.

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by Steve Hall    Aug-26-13    
Topic: Agencies, Brands, Celebrity, Commercials



Target in Hot Water For Calling Women's Breasts 'Bangers' And 'Assets'

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English fashion consultant, author and television presenter Gok Wan recently signed 12 month a deal to appear in Target advertising in Australia. Wan happens to be gay and likes to refer to women's breasts as "bangers," a term he uses frequently on his UK show How to Look Good Naked. Additionally, he is being taken to task for referring to breasts as "assets."

Predictably, the Australian public...OK, a very vocal minority...hasn't taken kindly to Target's selection of Wan as spokesperson for the retailer and are particularly miffed over his use of the term "bangers" in a recent Target commercial. The Advertising Standards Bureau has received several complaints about the ad.

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by Steve Hall    Aug-26-13    
Topic: Brands



Actor Defends Role in Horrific Samsung Video

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Everyone's all abuzz about a recent Samsung video that details the benefits of the brand's 840 EVO solid-state hard drive. The ad, which is said to feature "possibly the world's worst actors," aims to recount the trials and tribulations of owning a slow computer and how the 840 EVO can speed things up.

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by Steve Hall    Aug-23-13    
Topic: Brands, Video



Women Drool For Huge Celebrity Packages in Benefit Cosmetics Ad

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In a new Benefit Cosmetics video entitled Real Men Don't Fake It, a collection of men proudly flaunt their packages for the ladies. And while each of the men proudly flaunt their bulging manhood, the ladies become increasingly eager. Except what they are eager for is something entirely other than what you might expect.

As the women ogle the men's packages -- which seem to grow in size as the video progresses -- the men reach into their pants as if to offer up their porn star-sized members to the excited ladies. Except what they ultimately offer is humorous commentary on what women truly find exciting.

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by Steve Hall    Aug-21-13    
Topic: Brands, Celebrity, Racy, Video



Coke Social Robot Shares Hot, Half-Dressed Israelis With Homebound Teens

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To make sure every teen in Israel was able to experience its annual Coca-Cola Summer Love festival, the brand, with help from Israeli agency gTeam, created the Coke Social Robot. Controlled by users at home, the robot helped those who couldn't make it to the event join the fun.

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by Steve Hall    Aug-16-13    
Topic: Brands, Outdoor, Racy, Specialty










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