Well here's an interesting way to pimp a a new video: "We've not pushed these out to any websites - just a hushed public launch, because they're so heavily branded and we don't want people to feel like we're trying to trick them in to watching the campaign"
Fair enough. So the video is for Samsung and it's actually six videos in one. Each video displays the magic of Samsung cameras' ability to transform subjects into, well, something other than they really are. And that's a good thing. Some of these subjects are pretty creepy.
- Need a date? Mad Men need not apply.
- KFC wants you to Go f... fry yourself.
- More real fake designer bag bargains.
- Naked Netflix.
Smack atop the category No Fucking Way comes this video of Austrian engineer Bruno Kammerl tearing down the "world's largest water slide," catching serious air and then making an impossibly perfect landing in a small blow up swimming pool.
And yea, it's sponsored, of course. By Microsoft Project.
If we didn't know GoDaddy was in internet service provider, we'd think founder Bob Parson's was running some sort of modeling agency or, heaven forbid, an online brothel of sorts. But no. GoDaddy is just an ISP with a propensity for hiring hot-looking female spokesmodels.
The latest addition to the crew is Russian model Marina Orlova. Orlova, who's been dubbed the Sexiest Philologist in the World and the World's Sexiest Geek (the LA tech scene might have a thing or two to say about that), will join current GoDaddy Girls Danika Patrick and Candice Michelle.
Marina was selected to be a Go Daddy Girl shortly after her appearances earlier this month on Go Daddy CEO and Founder Bob Parsons' video blog and weekly radio show, where she was, reportedly, an instant hit.
Beware Chiocagoans. Do not get caught walking the sidewalks wearing bad fashion lest you get jacked by Dick Cheney and Tupac. OK, so it's not really Dick Cheney and Tupac but it's a team of guerrilla-style fashion police from apparel brand Fashion Geek who accost people on the street dubbed to have less than a clue about fashion.
At points, it gets pretty violent. Hence the giant disclaimer at the end of the video. So...this is how we sell clothes now?
We're written a lot about Svedka Vodka and their fembot-based ad campaigns. For the most part, they've been good (to be sure, you'll have to check the archives). We've even begun drinking the stuff. Why? It's half the price of Grey Goose and just as good. At least we think so.
Anyway, the folks over at uber-awesome Barbarian Group, working with Oddcast, have put together the Svedka Bot Builder which, after uploading your face (from your computer, your webcam of from Facebook) and choosing what you want your bot body to look like (and even give it a drink to hold), lets you to turn it into an IM icon, a widget, make an e-card or send if to Facebook.
AT&T is dreading the day its iron-clad, exclusive contract with Apple expires allowing Verizon to carry the phone thereby causing million upon millions of iPhone owners (yes, they'll likely need a new phone) to switch from ATT&T to Verizon all on the same day.
This spoof spot by Pat Lee gleefully craps on AT&T for it's terrible service, dropped calls and general crappiness. Sadly, it's unlikely ATT&T will be able to get its shit together before Verizon steps in causing, perhaps, one of the biggest cell service defection rates of all time.
If only Verizon would just buy AT&T then we could all stop worrying about this crap and go back to using our phones instead of bitching about them.
Bob Knorp's Beancast always pulls together and interesting group of people. On this week's episode were Angela Natividad (yes THAT Angela), George Parker from Adscam and Greg Verdino from Crayon. No sooner had the three got on the phone with Bob before Angela and George managed to devolve the pre-podcast call into a discussion of rapist ducks, the SEO value of Paris Hilton and obscene activities performed on plastic ducks.
The rest of the show is just as great. All kinds of great commentary on Amazon buying Zappos, Target as taste maker, Walmart bludgeoning suppliers for more ad dollars and Twitter ability to generate $48 million worth of media coverage for itself without lifting a finger.
And in classic form, George talks about getting drunk no less than three times in the first 15 minutes.
And poor Bob. The editing must have been pretty difficult editing out all the times George cursed. Oops, you missed one, Bob.
As Zappos CEO Tony Hsieh wrote in a letter (below in full as well) to employees following the announcement Amazon would (from the press release) "acquire all of the outstanding shares and assume all outstanding options and warrants of Zappos in exchange for approximately 10 million shares of Amazon common stock, equal to approximately $807 million based on the average closing price for the 45 trading days ending July 17, 2009," it's really about the two companies sitting together in a tree like two lovebirds starting a relationship.
Yes, Amazon will now own the Las Vegas-based apparel and footwear retailer.
The LA-based denim brand Hudson Jeans has been infused with $30 million in capital from Fireman Capital Partners and has hired Mick Jagger and Jerry Hall's daughter, Geogia May Jagger to front the brand.
Hudson CEO Peter Kim said, "One of the key things the investment allows us to do is further the creative process. When Hudson was founded, the vision was to be the next great iconic brand. The investment brought us resources to take this business from where we are today to where we expect to be when we grow up."
The creation of the campaign was overseen by Lipman's David Lipman, a Hudson investor and partner at Fireman Capital. Mario Sorrenti photographed the campaign and styling was done by Camilla Nickerson.