Esurance Wants Your Bollywood Booty

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Esurance, The Independent Film Channel and Saavn have teamed up to offer Bollywood lovers a chance to co-star in an animated music video with icon Erin Esurance. There's an Erin Esurance? Who knew? Oh silly us. Of course there's an Erin Esurance. She's the spokescartoon for the brand.

Anyway visitors to a promotional site will have the chance to enter the Esurance Bollywood Casting Call Contest. Participants will submit videos of re-enactments of their favorite Bollywood movie scenes. The winning entrant will star in an Esurance Bollywood music video that will premiere in September during "Wake Up To Bollywood," a presentation of Bollywood films airing each Sunday morning at 10 AM, on IFC.

So get your Bollywood Booty on, people.

by Steve Hall    Jul-21-09    
Topic: Brands, Promotions



Delta Touch Faucet Not Such A Great Idea

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Hmm. So a Delta faucet that can be turned on by tapping the spout so you don't get your dirty hands all over it? Brilliant, right? Except for when you're out and the cat decides to jump up on the counter, prance over to the sink, paw the faucet, get the shit scared out of it as the water comes gushing out, has a heart attacks, dies and when you return, a large pool of water is covering your beautiful hardwood kitchen floor because the cat fell into the sink and blocked the drain. Is this really that wise an advancement in sink technology?

Oh and the ad...which is what we're supposed to be talking about here in the first place? Meh. Oh it gets the point across which, one supposes is, uh, the point but wouldn't a battles of wills as to faucet etiquette between the Verizon Dumb Dad and a dirty mud wrestling beer babe be more interesting?

by Steve Hall    Jul-21-09    
Topic: Brands, Commercials, Strange



Newsflash! Oscar Mayer Weinermobile Crashes! Zero Injured!

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Well it was bound to happen eventually. A vehicle shaped like a giant hot dog can't drive around forever without the occasional mishap. Yes, the Oscar Mayer Wienermobile's time was up and it found itself ass backwards inside the garage of a Mount Pleasant, Wisconsin home last Friday.

Oops.

Apparently, the driver was attempting to turn around and drove forward when she thought she was moving in reverse. Hey, with a vehicle shaped like that, it's hard to tell which end is the front and which is the back. Well, yea, we're quite sure the driver's seat faces in just one direction, forward, but give the lady a break., Driving a hot dog is, well, confusing to say the least.

by Steve Hall    Jul-19-09    
Topic: Brands, Outdoor, Strange



Mentos Isn't The Only Thing That Makes Soft Drinks Explode

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Apparently this Sprite commercial was banned in Germany though it's listed as spec work on YouTube. But let's not get bogged down with details. No. Let's just enjoy the explosively effervescent glory the man and woman share together in the ad.

by Steve Hall    Jul-18-09    
Topic: Brands, Commercials, Racy, Spoofs



Levi's Goes Forth, Toilet Taunts, Nissan Fails, Paddy Power Sexifies

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- We really like this America-themed Levi's commercial, part of a recently launched Wieden + Kennedy-created campaign for the brand.

- Giant toilet mascot for Denver Water runs through a fountain and scares off kids. What has advertising come to?

- Someone spent a lot of time and effort to examine a Nissan Hypercube promotion in Canada during which the creators "took their hands off the wheel and major details were overlooked."

- Paddy Power Poker Pro Spray will make you very very sexay!

- Toshiba launched a series of Young & Rubicam Brands-created 'reality' webcasts in which two all-American towns: Boring, Oregon and Normal, Illinois will compete to see which town's residents can use Toshiba technology to become the more exciting place. Filming will take place with video postings on MySpace beginning Monday, July 27th.

- When we think of sneakers, we think of hyperdive-powered intergalactic space vehicles. Don't you? Well Under Armour does.

- There's a time and a place for humor.

by Steve Hall    Jul-17-09    
Topic: Brands, Campaigns, Guerilla



Scarlett Johansson Replaces Penelope Cruz As Mango Spokesmodel

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Scarlett Johansson, whose chest Woody Allen simply cannot stop staring at, has landed a new spokesmodel gig for fashion label Mango. She follows Penelope Cruz and is featured in a new ad campaign.

Images from the campaign are here.

by Steve Hall    Jul-16-09    
Topic: Brands, Campaigns, Celebrity



Oh...My...God! Look At His Leads! They Are Soooo Hot!

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Last month inbound marketing firm HubSpot won a New England Direct Marketing Association Gold B2B award for its You Oughta Know About Inbound Marketing video. Now the firm, which specializes in doing everything that makes people come to marketers versus the other way around, is out with another video.

Created by HubSot's Rebecca Corliss, the video is called Baby Got Leads, And, yes, it is a Sir Mix-A-Lot rif but this one's got Sir Convert-A-Lot who gets sprung about things like targeted landing pages, offers, indexable blogs, podcasts, forms and organic leads.

more »

by Steve Hall    Jul-14-09    
Topic: Brands, Creative Commentary, Good, Promotions, Video



Concept Behind Duffy's Diet Coke Ad Revealed

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Ever wonder where the idea came from for the Duffy Diet Coke commercial in which the singer leaves the stage, grabs a Diet Coke, hops on a bike, sings, rides through a grocery store and then returns to the stage?

Now we know.

by Steve Hall    Jul-13-09    
Topic: Brands, Celebrity, Strange, Video



A Unique 'Stream' Will Get You Noticed

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Italian retailer Police has cast aside boredom and done something unique to find its next spokesmodel. With a very strange video in which a dude power-urinates all over the place, people are encouraged to submit their photo along with reasons why they are "younique." Others can vote for their favorites every two weeks until sixty finalists have been selected. Final selection by the retailer and its creative agency will occur in September. The winner will appear in the Be Younique 2010 ad campaign.

How Younique are you?

by Steve Hall    Jul- 7-09    
Topic: Brands, Good, Promotions, Strange, Video



'Drinkspiration' iPhone App Gets Absolut's Fetch Back

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Oh we really, really like this. Absolut has launched Drinkspiration, an iPhone app which makes drink suggestions based on mood, location, time of day, weather, liquor type (yes, they don't just limit it to vodka), drink color, shape of glass, type of venue and a whole lot more. You'll never order the same boring drink again.

Every drink the app suggests comes with a recipe so if you want something a bit too exotic for your neighborhood bartender, you can tell her how to make it.

more »

by Steve Hall    Jul- 2-09    
Topic: Brands, Good, Mobile/Wireless, Opinion, Tools










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