"V-Day" kicks off a new online video effort by Tampax that follows the story of Zack Johnson, a guy who woke up one morning to find he has a gaping vagina where his second head should be.
Don't know how it'll all pan out, but it promises to be occasionally funny in a banal teen angst kind of way. Follow the progression at Zack16.com, a site reminiscent of a teenage boy's notebook, complete with videos, a blog, Polaroid-styled images and a Twitter feed.
The tweets are kind of funny and appear to be getting progressively more emo. Apparently he's already had a period and now feels every guy should experience one.
Hear, hear. Although to be frank, marvelous breakthroughs in birth control make it so even real women don't have to endure random visits from Aunt Flo anymore.
Work by Leo Burnett/Chicago.
- Recapping Dos Equis' Most Interesting Man in the World.
- JWT could use Nestle copywriter.
- Lady Parts. Auto services.
- VW tweetnalysis.
- Disney, Asus partner on kiddie Netpal comps. (Via @FredCavazza.)
- UNIQLO calendar.
The cool thing about Stella Artois is that it maintains a semblance of flair without ever forgetting it's still just a beer.
"Pirate Paper Boat" takes place somewhere French Riviera-like. A woman fails in her attempts to flag down a waiter for a Stella Artois Legere; an entirely-too-suave dude, separated from her by the breadth of a fountain, witnesses her distress and sends her his Stella in a paper boat.
It'd be a charming little piece if the ad stopped there. But it doesn't. They call it "Pirate Paper Boat" for a reason!*
Instead of going down the office space ennui route and depicting depressed people with depressing jobs, Brazil-based Emprego Certo ("Dream Job") showcases a guy with a truly enviable metier -- but who can't stop bitching about it.
The "Massage Therapist for Models" complains about the long hours, the malcontents, his aching muscles and the lack of holidays. One day, he vows, "I'll quit this nightmare."
Tagline follows: "More than 140,000 job positions. One of them will make you happy."
Cute. According to the PR folk, the video hit over 1.7 million online views and was spread generously from inbox to inbox. Work by BorghiErh/Lowe films.
To win both the youth and the responsible parent vote, Staples commissioned social marketing firm Mr. Youth to develop "Do Something 101," a cause program that's, at the very least, relevant to the office supply chain's MO.
Campaign elements, from what we can tell, are a Facebook Fan page and a Facebook app. (That's it?!) Participating students are encouraged to build a custom backpack by tagging their friends and then donate money to help the 13 million kids in the States that can't afford school supplies.
Every completed backpack makes participants eligible for a chance to go to New York and meet Ciara, who can teach you the one-two step*, which is as good a reason as any to drum up crayon cash for your less-plush peer.
Vehicle mark Lancia partnered with the World Summit of Nobel Peace Laureates to demonstrate support Aung San Suu Kyi. The latter won the Nobel Peace Prize in '91 and has been imprisoned in her home country, Burma -- er, the Union of Myanmar -- for the last 18 years.
Suu Kyi is currently on trial; in the meantime, this video is seeking broader dissemination throughout Europe and the rest of the English speaking world. It's moving work that depicts past Nobel Peace laureates stepping out of cars and onto the red carpet. The last car opens to an empty back seat -- Lancia's way of pouring out the liquor, so to speak, for the absent Suu Kyi.
So the Radisson is running this summer-long promotion called "FRIDAY IS FREEDAY," which is about as straightforward as winning FREE! timeshare. If you book at participating Radissons between May 15th and September 15th, you can score a free Friday, provided you stay two or more consecutive nights, including a Thursday or Saturday.
And as an added bonus, you also get free internet (ALL days!) and a buy one, get one free coupon for TGI Friday's.
To promote this truly cockles-warming offer, the Radisson is disseminating a web series about a little boy who's unwillingly taken on vacation by his mediocre dad and ditzy mom. He's rescued from total ennui by a Radisson employee with a heart of gold, who outfits him in free hotel gear and turns him into a FREEDAYS FRIDAYS! superhero.
Remember the Ally McBeal days when the whole dancing baby gimmick was fresh and new, then companies like Etrade and Evian decided to leverage that same creepy phenomenon to sell things?
Yeah, us too. Anyway, Evian sent us its latest baby video, "Baby Moonwalk," which features a cute toddler that suddenly, randomly moonwalks. Consider this the fine water bottler's contribution to YouTube's amateur vid bargain bin.
Can't get enough involuntary baby manipulation? Watch for the Evian Live Young baby film -- coming to a monitor near you!
- Twitter delays scheduled downtime, following the Iranian elections, to give Iranian users a platform for protest/discussion/covert tweet-ups/etc.
- Not one to miss a hot show, Anonymous launches iran.whyweprotest.net, a space for what it calls a "tech-savvy uprising."
- Okay, onto less serious things. CK orgy scandal action.
- "Contextual dating sadness."
- Swill from Lovemarks man.
- AgencySpy ponders the tough stuff.
- Harley Davidson gets all musical.
"Insane Crash" is a coupla months old and continues Sprite's "Freedom from Thirst" campaign, which launched in 2005.
From what we can gather, a passel of sun-fatigued, thirsty teenagers sit around, baking in their boredom. Then, in a moment of Sprite-lubricated genius, two guys on opposite ends of the quad come up with a really fun idea: slamming into each other at high speeds and exploding into droplets of sugary dew.
The first slam sparks a chain of equally inexplicable -- but apparently thrilling! -- martyrdoms, and everyone is happy, and there is rock music, the end. This sordid piece of wasted time brought to you by Ogilvy/Asia-Pacific.