...But Are You Sure This Isn't Hooters?

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"Hi, honey, welcome to Coca-Cola Zero Headquarters."

We give you possible.cokezero.com, Coke Zero's sad attempt to compete with Pepsi Max -- "The diet drink for men!" -- for the waist-watching XY vote.

Gonna side with @BranislavPeric on this one: the execution is clean, with hardly any laggage and a nice flow from video intro to engagement tools; but there's nothing remotely Coca-Cola about it. It's a cheap silicon-enhanced take on a brand that's supposed to feel perpetually familiar, family-friendly, feel-good and G-rated for the most part.

Girl-on-girl intro-to-porn vibe and ditzy platitudes like "honey" aside, the tackiest part of the presentation is the loading period preceding the interactive environment. After you select an activity at digital Headquarters, you get the pleasure of watching the pelvises of both hostesses sway slowly in the background.

Thank North Kingdom when you're done rubbing the grease off your monitor.

by Angela Natividad    Jun-12-09    
Topic: Brands, Online, Packaging, Worst



If Corona's Not Tripped-Out Over Financial Ruin, Why On Earth Should You Be?

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Corona demonstrates how to make good use of the newspapers that've spent the last six months foretelling our economic doom, bleeding woe like a car crash we have to relive every. single. fucking. day.

And as for that BlackBerry that you no longer need because of ad spend-related job cuts? Here's what you can do with that.

Life's too short to throw our well-being out with the bathwater. Good chill material by Cramer-Krasselt, which also handled the media buy. Also impressively in keeping with Corona's longtime creative positioning: those lounge chairs, that sea, nicely-chilled bottle just within your reach.

Ahhh. We want beach.

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by Angela Natividad    Jun-12-09    
Topic: Brands, Campaigns, Commercials, Good, Television



Crowdsourcing Creative, Ikea's Inner Creepy, 'Mad Men' Rides BMW

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- BMW to serve as exclusive sponsor of Mad Men's season 3 premier.

- Cadbury Caramilk interpretive dance. Blame Saatchi.

- Something fun and new to add to your shit-to-worry-about annals: Twitter SEO.

- "Ikea releases more inner creepy."

- Amazon crowdsources TV ad campaign (via @martindave).

- Twitter makes the AP styleguide. This is not a test.

by Angela Natividad    Jun-12-09    
Topic: Brands, Campaigns, Sponsorship



Wouldn't It Be Neat if Every Purchase Were Accompanied by Bowing and Dancing?

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The music in Palm Pre's "Flow" feels Stephen Spielberg epic, but the concept of the ad itself is a little weird.

In "Flow," a woman saunters into an empty field, settles on a giant rock and starts futzing with her Palm Pre phone. At the same time, an entire army of orange-clad martial arts-inspired dancers appear around her, illustrating her big internal soliloquy with their unified movements.

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by Angela Natividad    Jun-12-09    
Topic: Brands, Campaigns, Commercials, Strange, Television



Espresso Experience Invades Italian Art

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We were somewhere on Rue de Rivoli when we saw a print version of the image at left for coffee label Lavazza. Below the image of a feral woman clad in furs, her body hunched protectedly over two infants, an espresso cup clutched delicately in one hand, reads the tagline: "The Italian espresso experience."

Lavazza is the same brand that did the utterly carnal coffee-bean-grind prints two years ago.

After a bit of Googling we found out the image we saw is one of seven Annie Leibovitz-photographed prints for Lavazza's yearly Coffee Calendar, an artful and sexy tribute to a handful of Italian icons. The image at left is a reinterpretation of Colosseo & Lupa Capitolino and represents the January-February portions of the calendar.

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by Angela Natividad    Jun-12-09    
Topic: Brands, Campaigns, Poster, Promotions



Imagine That: A Treasure-Stuffed Bag You Don't Have to Nick.

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Handbag designer Rachel Nasvik promotes fresh wares with an urban Quest for ladies that lust for free stuff.

96 of her handbags were hidden in public places around NYC, filled with girly things like lip gloss, bobby pins and personalized playlists; as well as a note spouting the campaign manifesto: "You didn't find this bag, this bag found you." Lucky finders can keep 'em.

Rachel's Twitter is loaded with cryptic clues about where the bags can be spotted; her blog also sports images of discovered ones.

by Angela Natividad    Jun-11-09    
Topic: Brands, Campaigns, Good, Guerilla, Product Placement



Dr. Dre Drops Knowledge on Beat-Production and Fountain Drinks

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It's telling that eclectic music lover @quikness apprised us of this ad, featuring Dr. Dre for Dr Pepper, with nothing but a sad face. That's pretty much how we felt when Dre gave us his whole "slower is better" spiel -- a philosophy for hip-hop hits and Dr Pepper drinking etiquette.

For Dr Pepper's "Trust me, I'm a doctor!" effort, Dr. Dre joins a colourful list of other non-doctors that made careers out of pretending to be: Dr. Love and Dr. J.

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by Angela Natividad    Jun-11-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Cisco Validates Daddy's Tall Tales

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Cisco's trained us to expect a campy pitch for the ASR 9000 to accompany almost all holidays where we have to demonstrate undying loyalty with cash.

Father's Day is no exception. After giving Dad a pass on every cheap brag and unlikely childhood triumph he's ever told, Cisco poses profound questions like this one:

"...And In what freaking universe would argyle socks be more appealing than six times the mobile backhaul capacity?!!"

Not this one, I guess. That reference to Dad being "burly and barrel-chested" was kind of creepy though, but in keeping with that slightly-violating oddvertising vibe that we're all crazy about right now.

Share the awesomeness! at techedgeweekly.com.

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by Angela Natividad    Jun-11-09    
Topic: Brands, Campaigns, Video



Hey Weird, an Augmented Reality Tool that's Useful

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To strengthen the US Postal Service's online chops -- and give augmented reality technology some bonafide useful marketing implementation -- AKQA/DC developed the virtual box simulator.

Here's how it works: you print a little eagle off the website. (This is so the system knows how big your item is, relative to something else.) Switch on your web cam and launch the Virtual Box Simulator. Hold the eagle up to the camera until a virtual box appears, then toggle the size to best suit whatever item you plan to ship.

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by Angela Natividad    Jun-11-09    
Topic: Brands, Campaigns, Good, Online



Reason #1 Why It's Not Okay to Slaughter a Classic to Justify an Ice Cream Pun.

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30Rock's Jane Krakowski appears in this tacky ravaging of Gone with the Wind for Breyer's ice cream.

And while we can appreciate the seamless integration of a contemporary (if hardly worthy) Scarlett O'Hara, it disgusts us to no end when she puts on the Southern simper and weds her crappy girls-night-out-fantasy dialogue to Rhett's timeless hot/cold leading man ditties.

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by Angela Natividad    Jun-11-09    
Topic: Brands, Campaigns, Celebrity, Online, Video, Worst










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