Back in June, we noted The Hills babe Audrina Patridge would soon make her debut in a Carl's Jr. commercial. That day has arrived. In the commercial, we get to hear how Audrina has to give up "like everything" to look as hot as she does in a bikini. But the one thing she won't give up is the Carl's Jr. Teriyaki Burger with which she's "totally obsessed" and cuz, ya know, she has to be "a little bad."
While Barbara Lippert says she "appreciate(s) that it's a somewhat more natural setup than having Paris Hilton hose down a luxury car while sucking and licking the burger on all fours," we still think the Paris Hilton spot was the best Carl's Jr. commercial ever. Bikini + soapy water + famous socialite in her prime = gold.
Last night was the ceremony for Radio, Media and Outdoor -- not very exciting stuff, but you get a chance to review highly localized work you wouldn't otherwise be exposed to. Always good to remember what ad life is like outside internets.
Here are the Grand Prix winners for each category. Hopefully by now I don't need to tell you where to go to see the full list of oversized bookend recipients.
For RADIO: Net#Work BBDO/Johannesburg wins Grands Prix for "Dancer," "Dog" and "Ferret" -- three radio pieces for Virgin Atlantic Airlines, South Africa. Wanna hear? Listeny-listen.
For MEDIA: JWT Japan/Tokyo scores for "Kit Kat Mail 2009" on behalf of Nestle's Kit-Kat.
For OUTDOOR: TBWA\Hunt\Lascaris Johannesburg wins Grands Prix for "Fight the Regime," "Cheaper than Money," "Trillion Dollar Billboard," "Z$250,000,000" and "Wallpaper" -- on behalf of The Zimbabwean. The campaign's objective was, in great part, to demonstrate the ridiculous rate of inflation affecting Zimbabwean currency as a result of the current regime.
We covered one execution in which trillions of Zimbabwe dollars were used to wallpaper a billboard. Trillion dollar bills were also used as flyers. See the rest of the work; if you're curious about the roots of Z's current political situation, read some colourful background.
Clowns give me mixed feelings. Having seen Killer Klowns from Outer Space at too young an age, they terrify me. And having watched a clown dejectedly make unwanted balloon animals at a party where all the kids were too old, they also make me inexpressibly sad.
Anyway, Ronald McDonald was outside the Palais today, wearing jetpacks of all things. He was doing this big dog and pony show for whoever reared a camera in his direction. Seeing him made me frightened, and when I'm scared I get mad, hence the venomous video.
Here's a new GoDaddy spot that will neither change your life nor get you off. In it, two preppyland hotties on a golf course find an enchanted genie lamp. One wishes for the world's longest drive, har har, and I'm sure you can imagine what happens next.
Bob Parsons stars as the somewhat seedy genie; the more vocal chick is model Anna Rawson, a new GoDaddy girl and LPGA player.
"V-Day" kicks off a new online video effort by Tampax that follows the story of Zack Johnson, a guy who woke up one morning to find he has a gaping vagina where his second head should be.
Don't know how it'll all pan out, but it promises to be occasionally funny in a banal teen angst kind of way. Follow the progression at Zack16.com, a site reminiscent of a teenage boy's notebook, complete with videos, a blog, Polaroid-styled images and a Twitter feed.
The tweets are kind of funny and appear to be getting progressively more emo. Apparently he's already had a period and now feels every guy should experience one.
Hear, hear. Although to be frank, marvelous breakthroughs in birth control make it so even real women don't have to endure random visits from Aunt Flo anymore.
Work by Leo Burnett/Chicago.
- Recapping Dos Equis' Most Interesting Man in the World.
- JWT could use Nestle copywriter.
- Lady Parts. Auto services.
- VW tweetnalysis.
- Disney, Asus partner on kiddie Netpal comps. (Via @FredCavazza.)
- UNIQLO calendar.
The cool thing about Stella Artois is that it maintains a semblance of flair without ever forgetting it's still just a beer.
"Pirate Paper Boat" takes place somewhere French Riviera-like. A woman fails in her attempts to flag down a waiter for a Stella Artois Legere; an entirely-too-suave dude, separated from her by the breadth of a fountain, witnesses her distress and sends her his Stella in a paper boat.
It'd be a charming little piece if the ad stopped there. But it doesn't. They call it "Pirate Paper Boat" for a reason!*
Instead of going down the office space ennui route and depicting depressed people with depressing jobs, Brazil-based Emprego Certo ("Dream Job") showcases a guy with a truly enviable metier -- but who can't stop bitching about it.
The "Massage Therapist for Models" complains about the long hours, the malcontents, his aching muscles and the lack of holidays. One day, he vows, "I'll quit this nightmare."
Tagline follows: "More than 140,000 job positions. One of them will make you happy."
Cute. According to the PR folk, the video hit over 1.7 million online views and was spread generously from inbox to inbox. Work by BorghiErh/Lowe films.
To win both the youth and the responsible parent vote, Staples commissioned social marketing firm Mr. Youth to develop "Do Something 101," a cause program that's, at the very least, relevant to the office supply chain's MO.
Campaign elements, from what we can tell, are a Facebook Fan page and a Facebook app. (That's it?!) Participating students are encouraged to build a custom backpack by tagging their friends and then donate money to help the 13 million kids in the States that can't afford school supplies.
Every completed backpack makes participants eligible for a chance to go to New York and meet Ciara, who can teach you the one-two step*, which is as good a reason as any to drum up crayon cash for your less-plush peer.
Vehicle mark Lancia partnered with the World Summit of Nobel Peace Laureates to demonstrate support Aung San Suu Kyi. The latter won the Nobel Peace Prize in '91 and has been imprisoned in her home country, Burma -- er, the Union of Myanmar -- for the last 18 years.
Suu Kyi is currently on trial; in the meantime, this video is seeking broader dissemination throughout Europe and the rest of the English speaking world. It's moving work that depicts past Nobel Peace laureates stepping out of cars and onto the red carpet. The last car opens to an empty back seat -- Lancia's way of pouring out the liquor, so to speak, for the absent Suu Kyi.