"Insane Crash" is a coupla months old and continues Sprite's "Freedom from Thirst" campaign, which launched in 2005.
From what we can gather, a passel of sun-fatigued, thirsty teenagers sit around, baking in their boredom. Then, in a moment of Sprite-lubricated genius, two guys on opposite ends of the quad come up with a really fun idea: slamming into each other at high speeds and exploding into droplets of sugary dew.
The first slam sparks a chain of equally inexplicable -- but apparently thrilling! -- martyrdoms, and everyone is happy, and there is rock music, the end. This sordid piece of wasted time brought to you by Ogilvy/Asia-Pacific.
Our intimate dependence on cars -- and weird tendency to humanize them -- lies at the heart of AAMCO's "Romance of the Road" campaign, a $30 million effort that marks the largest in its 46-year history.
86itjunk.com is a Canadian service that checks out your junk, gives you a quote and hauls it away on the spot.
The service sounds both parts filthy and boring, but instead of confirming our collective yech by going down the cheap-homemade-ad route, the company actually invested in a pretty good -- wait, no, highlarious -- campaign.
Charmingly taglined "Taking crap. It's what we do," three spots feature two increasingly lovable junk guys, which stay sane amidst the trash by doing guy things: engaging in potentially fatal bets, sparring with blunt instruments, and just generally destroying each other's dignities.
The Economist brought its dry, mischievous humour and trademark red to Dallas, TX for three days. Fake bulls -- labeled "Real Estate," "401(k)" and "Stock Market," respectively -- were propped up in the middle of an inflatable arena.
Across the bottom of the ring, alongside The Economist logo, is the question: "How long can you stay on?"
Thousands of people apparently saw; a few even tried riding them. You know how those Texans like their meat.
Playful, witty and wildly relevant. By BBDO/NY. Thanks to @haikalsiregar for pointing us to it.
"Hi, honey, welcome to Coca-Cola Zero Headquarters."
We give you possible.cokezero.com, Coke Zero's sad attempt to compete with Pepsi Max -- "The diet drink for men!" -- for the waist-watching XY vote.
Gonna side with @BranislavPeric on this one: the execution is clean, with hardly any laggage and a nice flow from video intro to engagement tools; but there's nothing remotely Coca-Cola about it. It's a cheap silicon-enhanced take on a brand that's supposed to feel perpetually familiar, family-friendly, feel-good and G-rated for the most part.
Girl-on-girl intro-to-porn vibe and ditzy platitudes like "honey" aside, the tackiest part of the presentation is the loading period preceding the interactive environment. After you select an activity at digital Headquarters, you get the pleasure of watching the pelvises of both hostesses sway slowly in the background.
Thank North Kingdom when you're done rubbing the grease off your monitor.
Corona demonstrates how to make good use of the newspapers that've spent the last six months foretelling our economic doom, bleeding woe like a car crash we have to relive every. single. fucking. day.
And as for that BlackBerry that you no longer need because of ad spend-related job cuts? Here's what you can do with that.
Life's too short to throw our well-being out with the bathwater. Good chill material by Cramer-Krasselt, which also handled the media buy. Also impressively in keeping with Corona's longtime creative positioning: those lounge chairs, that sea, nicely-chilled bottle just within your reach.
Ahhh. We want beach.
- BMW to serve as exclusive sponsor of Mad Men's season 3 premier.
- Cadbury Caramilk interpretive dance. Blame Saatchi.
- Something fun and new to add to your shit-to-worry-about annals: Twitter SEO.
- "Ikea releases more inner creepy."
- Amazon crowdsources TV ad campaign (via @martindave).
- Twitter makes the AP styleguide. This is not a test.
The music in Palm Pre's "Flow" feels Stephen Spielberg epic, but the concept of the ad itself is a little weird.
In "Flow," a woman saunters into an empty field, settles on a giant rock and starts futzing with her Palm Pre phone. At the same time, an entire army of orange-clad martial arts-inspired dancers appear around her, illustrating her big internal soliloquy with their unified movements.
We were somewhere on Rue de Rivoli when we saw a print version of the image at left for coffee label Lavazza. Below the image of a feral woman clad in furs, her body hunched protectedly over two infants, an espresso cup clutched delicately in one hand, reads the tagline: "The Italian espresso experience."
Lavazza is the same brand that did the utterly carnal coffee-bean-grind prints two years ago.
After a bit of Googling we found out the image we saw is one of seven Annie Leibovitz-photographed prints for Lavazza's yearly Coffee Calendar, an artful and sexy tribute to a handful of Italian icons. The image at left is a reinterpretation of Colosseo & Lupa Capitolino and represents the January-February portions of the calendar.
Handbag designer Rachel Nasvik promotes fresh wares with an urban Quest for ladies that lust for free stuff.
96 of her handbags were hidden in public places around NYC, filled with girly things like lip gloss, bobby pins and personalized playlists; as well as a note spouting the campaign manifesto: "You didn't find this bag, this bag found you." Lucky finders can keep 'em.
Rachel's Twitter is loaded with cryptic clues about where the bags can be spotted; her blog also sports images of discovered ones.