Diesel Messes With Your Mind For New Fragrance

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Make sure you sniff some glue before watching this Sub Rosa-created video or Diesel's fragrance, Only the Brave. Or smoke some weed. Or, better yet, heroin. No, we're not advocating drug use. It's just that the trippiness of this whacked creation would likely be be far more enjoyable under the influence of something.

by Steve Hall    Jun-11-09    
Topic: Brands, Good, Video



Microsoft Pulls the Affliction Card. Again.

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What do Dean Cain, Bobcat Goldthwait, and a rotund man in a silver unitard all have in common? They are all part of Microsoft's latest Internet Explorer 8 campaign developed by Indiana-based advertising agency, Bradley and Montgomery.

If that pitch made you as almost-curious as it made us, check out browserforthebetter.com. Hopefully you'll have better luck than we did: the site demanded that we install Silverlight before divulging anything, and even after that, it still wouldn't relinquish its secrets.

So we had to hit up Ads of the World, where we found out the campaign is coloured by a series of PSA-style "Special Internet Service Announcements" targeted to people with internet afflictions.

So it's kinda like that HANDTOSS shit all over again. Microsoft, how one-trick-pony are you?

by Angela Natividad    Jun-10-09    
Topic: Brands, Campaigns, Online



Lenovo Incorporates (Possibly Literal) Kill Switch into Laptops

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When Lenovo told us about its laptop theft preventative, the SMS Kill Switch, we didn't think they actually meant "kill the thieves dead."

That's the vibe we got when we saw "Laptop Theft Goes with a Bang," a video promoting the new feature, seeded by The 7th Chamber.

But if it's any consolation, even as the street crook spontaneously combusts, you can rest assured your laptop remains both safe and scratch-free.

The SMS Kill Switch now comes stock in new Lenovo ThinkPads. Actual WCDs (weapons of crook destruction) probably need to be modded in -- but hey, if iPhones can open car doors, that can't be hard.

more »

by Angela Natividad    Jun-10-09    
Topic: Brands, Packaging, Promotions, Video



'This is just so ... hippy dippy happy!' Steve said.

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Wawa's pushing its yearly Hoagiefest new media-style: with the requisite Facebook, and online video, etc. etc. But like last year, the campaign's big deal-breaker is a song commissioned by Parry Gripp.

Witness the magic at hoagiefest.com.
The animation, unabashedly high-pitched music and the prospect of a fresh hoagie lights up our innards like psychedelic pot. For Steve it conjures up Woodstock "with maybe a little Up With People thrown into the mix" -- for me it's totally Beatles circa Sgt. Pepper's Lonely Hearts Club Band.

This year, fans can join in the fun by making their own songs or videos, then voting for each other's. Winning entrants could win a year's worth or hoagies -- or hell, their own Hoagiefest. (What would you do with such a thing?)

by Angela Natividad    Jun-10-09    
Topic: Brands, Events, Good, Online, Promotions



SPAM Crashes the Bored Room. AND YOUR LIFE.

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We're just waiting for the spoofs on "Break the Monotony," a campaign for SPAM -- yes, the meat whose identity you can never quite peg -- put together by LAIKA.

See "Bored Room," which depicts bread slices in a meeting, falling gradually into comas, until SPAM leaps in, Kool-Aid Man-style, and crashes the party.

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by Angela Natividad    Jun-10-09    
Topic: Brands, Campaigns, Commercials, Strange, Television



Tim Gunn Touts Tide. Consumer Reports Corrects Him

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Tim Gunn knows a thing or two about fashion. By association, he knows a thing or two about laundry detergent. Strike that. He only knows what Tide pays him to know. In a recent Tide Total Care commercial, Tim touts the anti-fading qualities of the product.

Taking Tim's Tide claims to task is Consumer Report's Theresa Panetta who examines the commercial's claim Tide won't fade clothing after 30 washes. After testing the claim against two other detergents, Consumer Reports found Tide Total Care faded a test dress "just a little bit" compared to All Small and Mighty.

But the big insight was discovering the third detergent, Tide 2X Ultra Coldwater, did just as well as the other Tide detergent, Total Care, at half the price.

So while Tide's commercial claim is technically true, they'd rather us not know they make another product that does just as ell but costs half as much. Greedy bastards.

by Steve Hall    Jun- 9-09    
Topic: Brands, Celebrity, Commercials



Emma Watson Brings Charm to Burberry

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Fresh out the Harry Potter franchise, Emma Watson returns to earth on behalf of Burberry, which managed to score her in full postpubescent splendour.

She's clearly not the geeky kid witch we all took her for -- although this Mary Poppins-esque carpet bag leaves us with the sense she may have a few tricks yet. Or maybe she's just hiding an oversized umbrella that conjures the east wind when she needs to make life-changing nanny trips.

Brought to us by the incomparable Jeremy Dante.

by Angela Natividad    Jun- 9-09    
Topic: Brands, Celebrity, Magazine, Poster, Sponsorship



Soften Their World -- Before They're Too Big to Fight Back.

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We've heard it said that we'll always be about five or six years old in the eyes of our parents -- no matter how much we accomplish, how old we really get, or where on our bodies our hair starts to grow.

Which is why this campaign for UK-based Fairy hits home in a manner both awkward and charming. Each spot depicts a generic Gen-Xer getting infantilized by his mom, who despite old age (and complete senility?) hasn't lost any of the maternal instincts she possessed in the prime of motherhood.

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by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Commercials, Good, Television



Mini Markets to Vampires for True Blood's Season 2

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@AskACopywriter managed to catch the phone booth ad at left, fruit of a liaison between BMW's Mini Cooper and -- oddly enough -- HBO's True Blood.

You may have noted that, in July of last year, True Blood orchestrated this pretty cool YouTube effort where vampires worldwide apparently produced their own amateur videos and tried demanding suffrage from the narrow-minded living.

This Mini partnership is another way to work that "vampires among us" angle: Mini is among a handful of brands that will be targeting their campaigns to vampires through June 14th, the start of Season 2.

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by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Good, Online, Outdoor, Promotions



Qdoba Burritos Smack of Stop-Motion Freshness

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There's something about stop-motion vegetable videos that: 1) soothes us, and 2) convinces us anything the associated brand says is true, including the oft-repeated lie that the food involved is fresh.

Not that we're in any position to judge the freshness claim tied to Qdoba's handmade burritos, which we've never tried and which actually look appetizing, actually. Would be nice to sink our jaws into some cheesy beans and warm tortilla right now.

Work by Amalgamated, best remembered by us for its final-frontiersy attitude toward bodily fluid's true colours.

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by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Commercials, Television










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