Blessed with a Superglue Account, We'd Defy Gravity, Too

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StrawberryFrog Brazil demonstrates the strength of Loctite Super Bonder by suspending the cast of reality TV show Big Brother Brazil 65 feet overhead -- with the glue itself.

This generated 36 minutes of brand exposure on the copiously-watched program, with viewership spikes during the stunt itself. That is, if this video case study is any authority.

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by Angela Natividad    Jun- 2-09    
Topic: Brands, Guerilla



Wendy's Posse Seeks Partners in Frosty-Getting

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Former NSYNC member Justin Timberlake's successful, and ongoing, penetration of Spoofsville has deceived Kirshenbaum Bond + Partners into thinking corny riffs off the boy band days are still OK.

They're not. But maybe we're just biased: it doesn't matter whether a Wendy's ad is good; its merits are utterly tainted by that inane "It's waaaay better than fast food" tagline.

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by Angela Natividad    Jun- 2-09    
Topic: Bad, Brands, Campaigns, Commercials, Television



Kia and Sheep. Wait, There's a Difference?

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For the print component of the Kia Soul campaign, David & Goliath go an eye-catching, if tired, route: See pawns. See Soul. A new way to roll.

At first glance, we involuntarily thought, "Kia: synonymous with pawns." It took a few slow neuron-firings for us to be all, "Oh, wait. Kia: the break from the norm." And even then, we were like, "...nah."

Not super thrilling work. Then again, when was the last time a Kia got you hot? Variants include Sheep and Fish.

by Angela Natividad    Jun- 2-09    
Topic: Brands, Campaigns, Magazine, Poster



'That's Not a Vegetable, That's a Starch.'

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Gerber shocks parents into submission: In "Really?" parents on the street discover that the "vegetable" consumed most by the average rosy-faced US toddler is ... wait for it ...

French fries!

After this revelation, each Designated Caregiver looked appropriately shocked and appalled. Yeah, didn't see that coming. It's not like we have a nationwide obesity problem or anything.

Visit StartHealthyStayHealthy.com for more "Heart-warming. Thought-provoking. Hilarious!" reality checks.

by Angela Natividad    Jun- 1-09    
Topic: Brands, Campaigns, Online, Trends and Culture, Video



It's Not Abuse If It's Consensual. Waivers, Too? Better Still

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For client G4, Hal Riney took a little man-on-man BDSM fun and turned it into skin-crawly bruise-based animation.

Each guy was given a stencil of a character, whose likeness was bruised onto their skin in various creative ways: mousetraps, big rubber balls, ass paddles and the like. (If only mummy and daddy were that creative.)

The bruises were then stitched together in consecutive shots and enlivened by the brain-rending voice of YouTube's The Kid from Brooklyn.

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by Angela Natividad    Jun- 1-09    
Topic: Brands, Campaigns, Online



Your 9 to 5 is Noble. And After, There Will Be Beer!

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You, little dish-fitter. You bring us ... Pets Do the Funniest Things. In HD!"

We love the sobering Braveheart feel of "Bowtime," in which downtrodden blue collar men are reminded of their crucial contributions to Life as We Know It -- and the reward that follows once they've rolled their daily millstone uphill.

Strongbow Beer.

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by Angela Natividad    Jun- 1-09    
Topic: Brands, Campaigns, Commercials, Good, Television



There's Only One More Year to Tap the Eighties

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Well, there's at least one good thing about the Geico Kash campaign; it's given the Mysto & Pizzi version of Rockwell's Somebody's Watching Me a big boost with 80,000 downloads each month since the campaign launched in January. And what 80's has-been doesn't like to see a re-birth of their work like this?

The spots? Well, they're OK too. Kash, courtesy of The Martin Agency, continues to randomly appear coming to the aid of those in need of a few extra bucks worth of savings.

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by Steve Hall    Jun- 1-09    
Topic: Brands, Campaigns, Commercials



Adify Sports the Algo that You Never Dared to Dream Of

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Youthfully charming Adify Media launched two promotional vids to illustrate that extra-special intra-personal something you'll get when your remnant ad inventory is placed in its warm, able hands.

The creative is formatted like eHarmony testimonials. Adify's merits are described in a leisurely, quasi-intimate way as both client and account strategist finish each other's sentences, make silly gestures, touch inappropriately and give each other weird sidelong looks when one coolly mentions having tried other algorithms before.

It's all just creepy enough to pass. Our only complaint is that everybody's already done the service-as-soulmate, let's-all-laugh-at-eHarmony thing, so it's got a mildly uncomfortable two-years-tardy feel.

That's cool though. No idea's original, yeah?

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by Angela Natividad    Jun- 1-09    
Topic: Brands, Campaigns, Online, Spoofs



Burberry Hits New York With Celebu-Fest

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Last night Burberry had a celebu-fest to celebrate its addition to the New York skyline. Penn Bagley was there. Blake Lively was there. Carla Gugino was there. Helena Christensen was there. Milly Simms was there. Justin Long was there.

Here's the video. Here's the pictures. We just thought you'd like to know.

by Steve Hall    May-29-09    
Topic: Brands, Events



Finally, a Vodka that Complements Cheerios.

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There comes a time in a vodka's life when it has to:

1. Remind us that it's from somewhere else, and

2. Diversify its flavour set.

Grey Goose tackles both milestones in one smooth pill. That potshot of the dewy citrus brought Tropicana to mind, though, which I guess works out well because what could be more festive on a Friday than a screwdriver with an accent?

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by Angela Natividad    May-29-09    
Topic: Brands, Campaigns, Commercials










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