Yup. The whole flashmob/spontaneous dance party thing has jumped the shark. Actually, it jumped the shark long, long ago but T-Mobile is confirming every last shark has been jumped with its Tree Rave.
In Tree Rave, unsuspecting park dwellers are assaulted by hired freaks who, upon placement of a boom box (they still make those?), break out into a really bad tree dance causing onlookers to offer up classic WTF looks as they wonder whether or not they should grab their kids and run far, far away from these tree hugging wackos
Sally Ride, Jim Lovell and Buzz Aldrin bring stargazer's wonder to this piece by Louis Vuitton. Shot by Annie Leibovitz, the astronauts will grace July issues just in time to commemorate the 40th anniversary of the Apollo 11 mission to the moon.
Antoine Arnaut, head of communications at LV in France, says each spacewalker donated a "significant" portion of their modeling fees to Al Gore's Climate Project. As for the bag at left, it's the Vuitton Icare -- an elbow ornament named after Icarus, an icon of Greek myth who dies after flying too close to the sun, losing his wings and plummeting back to earth.
Not the bag I'd've chosen to feature with survivors of a successful sky-bound mission, but hey, I suppose it's nice that Icarus, Aldrin, Lovel and Ride all have something in common: a lust for that final frontier.
Oh, yeah. You may have noticed Neil Armstrong is missing. This wasn't an oversight on LV's part; after an entreaty or two, "he thought it probably wasn't the right thing to do," Arnault admits.
StrawberryFrog Brazil demonstrates the strength of Loctite Super Bonder by suspending the cast of reality TV show Big Brother Brazil 65 feet overhead -- with the glue itself.
This generated 36 minutes of brand exposure on the copiously-watched program, with viewership spikes during the stunt itself. That is, if this video case study is any authority.
Former NSYNC member Justin Timberlake's successful, and ongoing, penetration of Spoofsville has deceived Kirshenbaum Bond + Partners into thinking corny riffs off the boy band days are still OK.
They're not. But maybe we're just biased: it doesn't matter whether a Wendy's ad is good; its merits are utterly tainted by that inane "It's waaaay better than fast food" tagline.
For the print component of the Kia Soul campaign, David & Goliath go an eye-catching, if tired, route: See pawns. See Soul. A new way to roll.
At first glance, we involuntarily thought, "Kia: synonymous with pawns." It took a few slow neuron-firings for us to be all, "Oh, wait. Kia: the break from the norm." And even then, we were like, "...nah."
Not super thrilling work. Then again, when was the last time a Kia got you hot? Variants include Sheep and Fish.
Gerber shocks parents into submission: In "Really?" parents on the street discover that the "vegetable" consumed most by the average rosy-faced US toddler is ... wait for it ...
After this revelation, each Designated Caregiver looked appropriately shocked and appalled. Yeah, didn't see that coming. It's not like we have a nationwide obesity problem or anything.
Visit StartHealthyStayHealthy.com for more "Heart-warming. Thought-provoking. Hilarious!" reality checks.
For client G4, Hal Riney took a little man-on-man BDSM fun and turned it into skin-crawly bruise-based animation.
Each guy was given a stencil of a character, whose likeness was bruised onto their skin in various creative ways: mousetraps, big rubber balls, ass paddles and the like. (If only mummy and daddy were that creative.)
The bruises were then stitched together in consecutive shots and enlivened by the brain-rending voice of YouTube's The Kid from Brooklyn.
You, little dish-fitter. You bring us ... Pets Do the Funniest Things. In HD!"
We love the sobering Braveheart feel of "Bowtime," in which downtrodden blue collar men are reminded of their crucial contributions to Life as We Know It -- and the reward that follows once they've rolled their daily millstone uphill.
Well, there's at least one good thing about the Geico Kash campaign; it's given the Mysto & Pizzi version of Rockwell's Somebody's Watching Me a big boost with 80,000 downloads each month since the campaign launched in January. And what 80's has-been doesn't like to see a re-birth of their work like this?
The spots? Well, they're OK too. Kash, courtesy of The Martin Agency, continues to randomly appear coming to the aid of those in need of a few extra bucks worth of savings.
Youthfully charming Adify Media launched two promotional vids to illustrate that extra-special intra-personal something you'll get when your remnant ad inventory is placed in its warm, able hands.
The creative is formatted like eHarmony testimonials. Adify's merits are described in a leisurely, quasi-intimate way as both client and account strategist finish each other's sentences, make silly gestures, touch inappropriately and give each other weird sidelong looks when one coolly mentions having tried other algorithms before.
It's all just creepy enough to pass. Our only complaint is that everybody's already done the service-as-soulmate, let's-all-laugh-at-eHarmony thing, so it's got a mildly uncomfortable two-years-tardy feel.
That's cool though. No idea's original, yeah?