Women Drool For Huge Celebrity Packages in Benefit Cosmetics Ad

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In a new Benefit Cosmetics video entitled Real Men Don't Fake It, a collection of men proudly flaunt their packages for the ladies. And while each of the men proudly flaunt their bulging manhood, the ladies become increasingly eager. Except what they are eager for is something entirely other than what you might expect.

As the women ogle the men's packages -- which seem to grow in size as the video progresses -- the men reach into their pants as if to offer up their porn star-sized members to the excited ladies. Except what they ultimately offer is humorous commentary on what women truly find exciting.

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by Steve Hall    Aug-21-13    
Topic: Brands, Celebrity, Racy, Video



Coke Social Robot Shares Hot, Half-Dressed Israelis With Homebound Teens

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To make sure every teen in Israel was able to experience its annual Coca-Cola Summer Love festival, the brand, with help from Israeli agency gTeam, created the Coke Social Robot. Controlled by users at home, the robot helped those who couldn't make it to the event join the fun.

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by Steve Hall    Aug-16-13    
Topic: Brands, Outdoor, Racy, Specialty



Kraft Flips the Bird to One Million Bitchy Moms With Return of Zesty Guy

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Oh how we love when a brand says FU to a cause group. When Kraft gave us Zesty Guy a couple of months ago, members of One Million Moms were none too pleased about an image of naked Zesty Guy with a table cloth over what appears to be the dude's partially erect penis.

Rather than bend over, pull the ad and apologize, Kraft said, "Our Kraft dressing's 'Let's Get Zesty' campaign is a playful and flirtatious way to reach our consumers. People have overwhelmingly said they're enjoying the campaign and having fun with it."

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by Steve Hall    Aug-16-13    
Topic: Brands, Campaigns



Travelocity Gnome, Geico Gecko Attack Leavenworth's Woody Goomsba

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Well this is meta. A new ad, created by North 40 Productions, for the Bavarian village of Leavenworth, WA -- which perviously strutted out a collection of bodacious hip hop hotties, along with spokes-creature Woody Goomsba to tout the destination -- is out with an ad that has Travelocity's Gnome and Geico's Gecko chasing down Goomsba in a James Bond-ish boat chase epic.

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by Steve Hall    Aug-12-13    
Topic: Brands, Commercials



Jenny Craig Dieters Confuse Mariah Carey With Jennifer Hudson

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When Leesa Eichberger took the CMO role at Jenny Craig several months ago, she said the dieting space is a sea of sameness. Which was born out by the fact many Jenny Craig customers though Jennifer Hudson was the brand's spokesperson when, in fact, it was Mariah Carey.

No brand wants confusion when it comes to customers and prospects recalling its brand or brand messaging. Though, apparently, that's what was happening with Jenny Craig. So in a move to eliminate confusing, Eichberger says we won't be seeing Mariah Carey, or any celebrities for the matter, in the brand's advertising.

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by Steve Hall    Aug-12-13    
Topic: Brands, Celebrity



Robert Downey Jr.'s HTC 'Change' Campaign Pays Homage to Classic Ad Film, Putney Swope

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It's just really hard to fathom that Robert Downey Jr. used to be a drugged out, has-been actor on the brink of death. The dude truly has become the Iron Man. His latest commercial outing, aside from his many successful films, is a two year deal with HTC that will place Downey front and center in a new campaign for the brand, launching August 15, that will playfully endeavor to define what HTC stands for.

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by Steve Hall    Aug-12-13    
Topic: Brands, Campaigns, Celebrity



Eight O'Clock Coffee Rebrands, Takes Design to Fashion Week

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Venerable coffee brand Eight O'Clock Coffee has been given some new clothing. The 154 year old coffee brand has redesigned its packaging and launched some -- yes, it's true -- fashion-related promotions.

One such program, Spot the Red Bag, begins today and encourages people to submit pictures of red bags, whether it's the newly design Eight O'Clock Coffee packaging or or a swanky red bag spotted on the runway during Fashion Week. Or even a red bag spotted on the street. All for a chance to win a trip to New York Fashion Week in February. Pictures can be uploaded to Instagram and given the #SpotTheRedBag hashtag.

A second program will, no joke, involved designers showcasing Eight O'Clock Coffee-inspired handbag designs during this Fall's Style360 during New York Fashion Week.

Coffee packaging as high fashion. That's a new one on us. But an interesting approach none the less.

by Steve Hall    Aug- 9-13    
Topic: Brands



Domino's Apologizes to Customer Who Praised Product in Yet Another Social Media Screw Up

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It was quite hilarious (though completely expected if you are a customer and have ever dealt with them through any communications medium) when Bank of America's Twitter bot (or idiot who runs the account) had multiple brain farts when assuming non-customers where customers.

It's entirely another thing when a brand is so stupid that it actually apologizes to a customer who just heaped praise on the brand. On Wednesday, a Domino's customer posted a picture of a Domino's pizza on the brand's Facebook page along with the statement, "Best Pizza Ever! Keep up the good work guys!"

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by Steve Hall    Aug- 9-13    
Topic: Brands, Social, Worst



Bebo Relaunches With 'Ballsy' Spoof Video

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Established in 2005 by Michael and Xochi Birch, sold to Yahoo! in 2008 for $850 million and recently bought back by its founders for $1 million, Bebo is back. Yesterday, the site relaunched with a "ballsy" video featuring founder Michael Birch.

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by Steve Hall    Aug- 8-13    
Topic: Brands, Video



Samsung 'Tabitat' Turns Humans Into Caged Apes

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It is confirmed. Humans are wild animals with very strange habits. This new campaign from Chiel and production company six01 use the nature documentary approach to examine the "tabitat" of the (obsessively) connected generation.

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by Steve Hall    Aug- 8-13    
Topic: Brands, Campaigns, Strange










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