There's a simple truth about blogs--readers rarely, if ever, come to one to be marketed to. Advertising runs counter to the raison d'etre of the blogosphere. Ads are an interruption, a betrayal of the natural purpose and flow individuals expect of a well-written, informative blog.
Yet blogging and revenue-generation don't have to be at cross purposes. What many bloggers, online forums, product review sites and other "independent" sources of online content haven't yet embraced, is that the very thing people come for--credibility--is a trait that has economic value.
Twilight star Robert Pattinson will soon be seen in an upcoming Dior Homme campaign. Early photos were released via Dior's Twitter account late Friday which show a fully clothed Pattinson relaxing in a bathtub while admiring a disembodied pair of legs propped alongside the tub.
Oh how we love Rooney Mara. Ever since we first saw her in Tanner Hall, we've been infatuated with her work. Rooney, whose sister Kate we also love, is fronting a Calvin Klein campaign for the brand's new fragrance, Down Town. Helmed by David Fincher, who directed Mara in The Girl with the Dragon Tattoo and The Social Network, the one minute ad, a bit overly hipsterific for its own good, is very Audrey Hepburn-esque and features the song Runaway from the Yeah Yeah Yeahs.
After watching this mini epic anthem for Dairy Australia, you might have the sudden urge to run out and down a couple gallons of milk, a few pounds of butter or a side of beef. On August, 4, the Australian industry group will launch its first major campaign in six years. It will be called Lengendairy.
This legendary, pro-dairy farming epic will take the form of TV, print, digital, radio, event sponsorships as well as heavy PR and raise the awareness and stature of the dairy industry.
Hmm. Usually these beer-themed life accomplishment stories are dull and lame but not this one from Amstel Lager entitled The Chef. In this two minute video, we follow along as a man who is determined to become a chef does so by beginning as a dishwasher and working his way up to opening his own restaurant.
It's really quite inspiring and the fact it's a beer commercial is entirely secondary. Which, after all, is that way it should be with good content marketing.
In the nine months since Hooters began working with Skiver Advertising in October 2012, the restaurant chain has increased its placement on the Nation's Restaurant News Social 200 Index from 56th to 12th. The NRN Social 200 Index determines leading social media brands by evaluating audience size and reach, brand influence, customer engagement, relative movement, and lifetime aggregates.
The increase spans all platforms, including Facebook, Twitter, Instagram, and YouTube. In November 2012, Skiver launched the Hooters Instagram account, which has accumulated nearly 21,000 followers. Other social media efforts have included Hooters for Heroes, Wing Day Wednesday, and Step Into Awesome. The agency also reacted quickly to a Seth Meyers SNL Weekend Update piece on Hooters with video that countered Meyers' assessment of Hooters as a sex dungeon.
While everyone is busy trashing Apple's new "Designed by Apple in California" campaign, Droga5 is out with new work for Motorola that touts the brand's new Moto X which is not just designed in America but also manufactured in America.
The print campaign hypes July 4th, American spirit, independence, freedom and, despite the challenge, the fact the phone will be designed, engineered and assembled in America. Which, if we were to nitpick, doesn't really mean that each of the phone's assembled components are actually all made in America.
But, hey, tomorrow's July 4th and that means lots of food on the grill, delicious drink, time on the beach in the sun (finally) and boatloads of explosive fireworks. Oh, yea, and no work! So rather than nitpick, let's just be happy the phone bbrand that used to be cool might actually be cool again.
Along with its hugely successful and Cannes Lions-winning Real Beauty Sketches, Dove is out with Camera Shy, a :60 that focuses on the propensity of many women to shy away from the camera when it's aimed at them. Created by Ogilvy, the work is accompanied by ose Murphy's "Peek-A-Boo" as woman after woman hide from the camera until a super asks, "When did you stop thinking you're beautiful?"
It then shows images of little girls having no fear in front of the camera suggesting camera shyness is culturally induced. Which, of course, may be true. Except for the fact all one has to do is spend a little time on Instagram or Facebook or any number of other image-focused sites to find thousands of mirror shots and selfies.
Which, of course, is not to belittle the fact that, yes, many won are, in fact, camera shy and do question their beauty.
It's really quite sad when soda brands even remotely imply their products approach something any sane person would consider healthy. Oh sure, we all want to consume a soda from time to time but to imply the crap carries any health benefits is ludicrous.
But that does not appear to have concerned BBDO Dusseldorf when they created this poster campaign for Pepsi which is said to deliver "refreshment and energy to all parts of the body." The image appears to be a body's veins and capillaries which are colored so as to mimic the brand's color scheme.
It doesn't take much more than a cursory Google search to determine study after study have determined soda is simply not healthy. Yes, it won't kill you if you consume it in moderation but for those who drink it like coffee on a daily basis, it would appear the prognosis is not good. Via.
in the nonprofit world, we strive to fund the causes we care about. And to do this, sometimes we need to think like a business--particularly with regards to branding.
In recent years, our sector has been using high volumes of digital materials to achieve strategic goals. Many of us are now swimming in servers of uncategorized photos, logos, PDFs, and videos. And many more of us are drowning in them.
There are times when we need to spend money to achieve engagement, awareness, and efficiency, and I argue that digital asset management (DAM) is one such expense.
Nonprofits brand, market, and advertise like businesses because that is how we raise awareness. And we have to do it well to stand out in an era of information overload. At our hospital, we've used cloud-based DAM to supercharge our marketing efforts. Over the past five years, the bump to efficiency, brand consistency, and collaboration have been immeasurable.