Walk-In Fridge or Subservient Icebox? Heineken Pushes Both.

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Heineken follows up its ultra-popular walk-in fridge spot with "Walking Fridge."

The end result is much the same -- frosty rows of Heineken nestled in ice, swathes of men screaming like little girls -- but the premise slightly different: instead of getting a walk-in fridge, one brand-new homeowner gets a miniature fridge that brings beverages to him on little mechanical legs.

It's like Wall-E for the hopped-out blue collar set. Agency: TBWA\Neboko with production company CZAR.NL.

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by Angela Natividad    May-27-09    
Topic: Brands, Campaigns, Commercials, Television



Shakespeare County Makes Casual Gamers into Modern Romeos

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Heh. Shakespeare County just released the Shakespeare Game, a Prince of Persia-esque challenge in which you, Romeo, have to hunt Juliet down and whisk her off the balcony.

Gather books and roses to fortify you along the way, and beware walking skeletons, spiked ditches and warthog-looking things. Every once in awhile the Bard appears to drop hints.

After an infernal loading period we blew at least 10 happily-lost minutes on the first handful of levels. No word on if success results in double suicide though.

by Angela Natividad    May-27-09    
Topic: Brands, Games, Online



What Is It About Mini-Meat that Causes Endorphin Attacks?

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Jack in the Box's mini sirloin burgers ad has compelled at least two of our local friends to actually try the wee bready buggers. Every time it hits the TV, somebody within proximity has a cuteness explosion and shrieks something to the effect of "The COWS are MINI! Because the BURGERS are MINI!", their pupils all dilated and whatnot.

It's weird. But we conveyed a similar reaction when we watched South Park's "Fun with Veal."

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by Angela Natividad    May-27-09    
Topic: Brands, Campaigns, Commercials, Good, Strange, Television



Depressed Dog Simulation Hits Chilean Bus Shelters

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Unwitting public transport users were treated to a depressing sight at some bus stops in Chile: a simulation of emaciated, depressed dogs peering out of cages, one side of which is actually the bus shelter wall.

The video below demonstrates the effort drew a crowd of gawkers and photo-snappers. Whether it earned any of those sad oily mutts a home, however, remains to be seen.

Work by TBWA\Frederick, Chile for an adoption program sponsored by Pedigree, whose kibble our dogs have consciously avoided since the early '90s. You know what'd be a real buzzkill though? A pet shelter desktop widget, like San Diego Zoo's panda cam, which we listlessly stare at between blogs.

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by Angela Natividad    May-27-09    
Topic: Brands, Campaigns, Outdoor



Troy-Bilt Reaches Out, P2P-Style, to Contemporary Gardeners

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Troy-Bilt hikes its ad budget up 50% from 2008 to $1.8 million, springing for a folksy little tune called "Shinin' Down", which can be heard in its ads or on hold with its tech team. Download it for free at troybilt.com.

The ad itself is a modern nod to a young and trendy generation of gardeners, which I guess downloads MP3s in addition to steering tractors with a grin. It will appear nationwide across popular networks, including HGTV and DIY. This is Troy-Bilt's first TV push in five years.

Feels authentic. Don't you just wanna race outside and fertilize something? (*checks pocketwatch*) Still plenty of time left in the day to indulge that inclination.

Work by Marcus Thomas/Cleveland.

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by Angela Natividad    May-26-09    
Topic: Brands, Campaigns, Commercials, Good, Online, Television



Denver Egotist Takes Stand Against Brand Molestation.

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"The big, fat, silver torpedo that is the Chipotle burrito is as iconic (in this city, anyway) as an Absolut bottle or a Converse shoe," lauds the Denver Egotist, bringing to mind billboards that have taken us by surprise more than once.

"So what better way to start off a brand new campaign than to ditch the thing you're most famous for in favor of a bland, new Taco Bell-styled menu and some insipid value statements that are saturating the market in this shitty economy. Oh, and how about a new logo, too? Something that could sit nicely on the shelf at Target with the other Archer Farms produce?"

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Danica Patrick Reluctantly Lives Out Every B-Porn Fantasy. Ever.

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In its latest abuse of its sponsorship, and our eyeballs, GoDaddy sticks racer Danica Patrick in another situational porno-to-be: after pulling her over for speeding, a blonde cop -- bless her heart -- starts stripping down to show Danica she has what it takes to join her horde of URL-buying ad wenches.

Always a team player, Danica fakes it like this whole thing is mildly uncomfortable for her. The ad cuts out in typical GoDaddy fashion; you'll have to see the rest on the homepage after May 24th.

Past Patricksploitation: Danica baring beaver, Danica showers on command (complete with hot grade school teacher!), Danica confesses to enhancements.

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by Angela Natividad    May-22-09    
Topic: Brands, Campaigns, Commercials, Sponsorship, Video



Imagine if Everyone Saved On Your Phone Was a Crayon.

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Wouldn't you be bummed if all those contacts melted, their ability to bring waxy bright colour to your life lost to you forever?

Of course you would. That's why you should download My Contacts Backup, a US Cellular offering, for free.

Such is the logic of "Crayon" -- simple and pretty, if a little counterintuitive. Work by Publicis & Hal Riney/SF for US Cellular. Production by Biscuit; post-production by Arsenal FX.

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by Angela Natividad    May-22-09    
Topic: Brands, Commercials, Promotions, Television



Reason #34958409 Why You Should Burn Home Videos Pre-Dating '95

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Director Nir Bashan of Reactor Films/LA just sent us its latest work for AquaNet, one of those unfortunate brands whose persona is condemned to retro.

Leveraging that, Reactor -- in tandem with Buck Productions -- busts out with what looks like early-'90s footage of two kids with Highly Unfortunate Hair, lip-syncing to Vanilla Ice's Ice Ice Baby.

It tickles.*

Where are these guys now? It doesn't seem right to laugh at a contemporary's childhood trauma without the victims sitting here, in the flesh, fighting to maintain composure.

Tagline reads "AquaNet: Keeping it stiff since 1991." We're treated to one last finger-pose before the video cuts. Fucking rad.

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by Angela Natividad    May-22-09    
Topic: Brands, Campaigns, Video



Cree Lures Beautiful People Out of Fluorescent-Bathed Purgatory

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Cree taps into the desolation that comes with spending most of your life under office light, which has a special way of making everything look aggressively bland: an atmosphere that first suppresses you before driving you to violent insanity.

To a melancholy melody, casualties of cogdom are depicted in a languishing state, broken by words whose candidness, whose charm, coincide perfectly with an uplifting chorus: "There's so much beauty in the world. Just not in your office."

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by Angela Natividad    May-22-09    
Topic: Brands, Campaigns, Commercials, Good, Television










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