Pleasantville Meets Stepford Husbands in 'Veckatimest' Debut Vid


Even before sparks start flying out of their heads and orifices, there's something unsettling but unnamable about the four attentively-groomed men (or are they boys?) in "Two Weeks."

"Two Weeks" is the first single off Grizzly Bear's new album Veckatimest, and it's circulating the blogosphere to drum up promotional love for the band's music. The track has a dreamlike nostalgic quality, Jens Lekman-esque, which heightens the surreal appearance of the men before you: are their eyes just a smidge too big? What is it about their hair that seems disturbingly unnatural? And is it just me, or are their smiles ever so slightly psychotic?

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by Angela Natividad    May-28-09    
Topic: Brands, Good, Promotions, Video

Pringles Molds Non-Edibles in Its Own Image


"Shaped for nothing else" is the premise behind this Pringles campaign, illustrated by Grey/Hong Kong with print imagery of objects bent into the shape of a Pringles crisp. In addition to the warped ping-pong table at left, feast your eyes on an unplayable vinyl record and a rubbery china dish.

"Simple, efficace!" gushes one commenter on fubiz. No better way to say it than that.

You know what's neat about Pringles? Its brand persona may be a little square, but it never mistakes itself for young flashy frat brands like Doritos. When all else fails ad-wise, it falls back on old faithful: its unique shape, which is part of the fun of eating them, one after the other, until your lips sting from the seasoning and you mildly hate yourself, because hey, you just ate a gigantic tube of chips.

by Angela Natividad    May-28-09    
Topic: Brands, Campaigns, Good, Magazine

Hitler Serves Rasayana Tea.


Ben Kunz over at Thought Gadgets drew our obliging eyes to the latest manifestation of Hitler. This time it's for Rasayana, the anti-stress tea.

It might be overstating it to suggest Hitler would've been a totally different dude if he were more of a tea drinker, but you never know. At least one blogger has suggested to us that clutching a hot beverage generally makes you nicer.

More pretty pictures at Ads of the World.

by Angela Natividad    May-27-09    
Topic: Brands, Campaigns, Magazine, Poster, Strange

Walk-In Fridge or Subservient Icebox? Heineken Pushes Both.


Heineken follows up its ultra-popular walk-in fridge spot with "Walking Fridge."

The end result is much the same -- frosty rows of Heineken nestled in ice, swathes of men screaming like little girls -- but the premise slightly different: instead of getting a walk-in fridge, one brand-new homeowner gets a miniature fridge that brings beverages to him on little mechanical legs.

It's like Wall-E for the hopped-out blue collar set. Agency: TBWA\Neboko with production company CZAR.NL.

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by Angela Natividad    May-27-09    
Topic: Brands, Campaigns, Commercials, Television

Shakespeare County Makes Casual Gamers into Modern Romeos


Heh. Shakespeare County just released the Shakespeare Game, a Prince of Persia-esque challenge in which you, Romeo, have to hunt Juliet down and whisk her off the balcony.

Gather books and roses to fortify you along the way, and beware walking skeletons, spiked ditches and warthog-looking things. Every once in awhile the Bard appears to drop hints.

After an infernal loading period we blew at least 10 happily-lost minutes on the first handful of levels. No word on if success results in double suicide though.

by Angela Natividad    May-27-09    
Topic: Brands, Games, Online

What Is It About Mini-Meat that Causes Endorphin Attacks?


Jack in the Box's mini sirloin burgers ad has compelled at least two of our local friends to actually try the wee bready buggers. Every time it hits the TV, somebody within proximity has a cuteness explosion and shrieks something to the effect of "The COWS are MINI! Because the BURGERS are MINI!", their pupils all dilated and whatnot.

It's weird. But we conveyed a similar reaction when we watched South Park's "Fun with Veal."

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by Angela Natividad    May-27-09    
Topic: Brands, Campaigns, Commercials, Good, Strange, Television

Depressed Dog Simulation Hits Chilean Bus Shelters


Unwitting public transport users were treated to a depressing sight at some bus stops in Chile: a simulation of emaciated, depressed dogs peering out of cages, one side of which is actually the bus shelter wall.

The video below demonstrates the effort drew a crowd of gawkers and photo-snappers. Whether it earned any of those sad oily mutts a home, however, remains to be seen.

Work by TBWA\Frederick, Chile for an adoption program sponsored by Pedigree, whose kibble our dogs have consciously avoided since the early '90s. You know what'd be a real buzzkill though? A pet shelter desktop widget, like San Diego Zoo's panda cam, which we listlessly stare at between blogs.

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by Angela Natividad    May-27-09    
Topic: Brands, Campaigns, Outdoor

Troy-Bilt Reaches Out, P2P-Style, to Contemporary Gardeners


Troy-Bilt hikes its ad budget up 50% from 2008 to $1.8 million, springing for a folksy little tune called "Shinin' Down", which can be heard in its ads or on hold with its tech team. Download it for free at

The ad itself is a modern nod to a young and trendy generation of gardeners, which I guess downloads MP3s in addition to steering tractors with a grin. It will appear nationwide across popular networks, including HGTV and DIY. This is Troy-Bilt's first TV push in five years.

Feels authentic. Don't you just wanna race outside and fertilize something? (*checks pocketwatch*) Still plenty of time left in the day to indulge that inclination.

Work by Marcus Thomas/Cleveland.

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by Angela Natividad    May-26-09    
Topic: Brands, Campaigns, Commercials, Good, Online, Television

Denver Egotist Takes Stand Against Brand Molestation.


"The big, fat, silver torpedo that is the Chipotle burrito is as iconic (in this city, anyway) as an Absolut bottle or a Converse shoe," lauds the Denver Egotist, bringing to mind billboards that have taken us by surprise more than once.

"So what better way to start off a brand new campaign than to ditch the thing you're most famous for in favor of a bland, new Taco Bell-styled menu and some insipid value statements that are saturating the market in this shitty economy. Oh, and how about a new logo, too? Something that could sit nicely on the shelf at Target with the other Archer Farms produce?"

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Danica Patrick Reluctantly Lives Out Every B-Porn Fantasy. Ever.


In its latest abuse of its sponsorship, and our eyeballs, GoDaddy sticks racer Danica Patrick in another situational porno-to-be: after pulling her over for speeding, a blonde cop -- bless her heart -- starts stripping down to show Danica she has what it takes to join her horde of URL-buying ad wenches.

Always a team player, Danica fakes it like this whole thing is mildly uncomfortable for her. The ad cuts out in typical GoDaddy fashion; you'll have to see the rest on the homepage after May 24th.

Past Patricksploitation: Danica baring beaver, Danica showers on command (complete with hot grade school teacher!), Danica confesses to enhancements.

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by Angela Natividad    May-22-09    
Topic: Brands, Campaigns, Commercials, Sponsorship, Video

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