Imagine if Everyone Saved On Your Phone Was a Crayon.


Wouldn't you be bummed if all those contacts melted, their ability to bring waxy bright colour to your life lost to you forever?

Of course you would. That's why you should download My Contacts Backup, a US Cellular offering, for free.

Such is the logic of "Crayon" -- simple and pretty, if a little counterintuitive. Work by Publicis & Hal Riney/SF for US Cellular. Production by Biscuit; post-production by Arsenal FX.

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by Angela Natividad    May-22-09    
Topic: Brands, Commercials, Promotions, Television

Reason #34958409 Why You Should Burn Home Videos Pre-Dating '95


Director Nir Bashan of Reactor Films/LA just sent us its latest work for AquaNet, one of those unfortunate brands whose persona is condemned to retro.

Leveraging that, Reactor -- in tandem with Buck Productions -- busts out with what looks like early-'90s footage of two kids with Highly Unfortunate Hair, lip-syncing to Vanilla Ice's Ice Ice Baby.

It tickles.*

Where are these guys now? It doesn't seem right to laugh at a contemporary's childhood trauma without the victims sitting here, in the flesh, fighting to maintain composure.

Tagline reads "AquaNet: Keeping it stiff since 1991." We're treated to one last finger-pose before the video cuts. Fucking rad.

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by Angela Natividad    May-22-09    
Topic: Brands, Campaigns, Video

Cree Lures Beautiful People Out of Fluorescent-Bathed Purgatory


Cree taps into the desolation that comes with spending most of your life under office light, which has a special way of making everything look aggressively bland: an atmosphere that first suppresses you before driving you to violent insanity.

To a melancholy melody, casualties of cogdom are depicted in a languishing state, broken by words whose candidness, whose charm, coincide perfectly with an uplifting chorus: "There's so much beauty in the world. Just not in your office."

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by Angela Natividad    May-22-09    
Topic: Brands, Campaigns, Commercials, Good, Television

Visine Wrings Fresh Tears from Fairy-Tale Captive


Mix the charm of The Elves and the Shoemaker with the Napoleonic Lilliputians of Gulliver's Travels and you've got "Kitchen," the print piece by JWT/NY for Johnson & Johnson's Visine.

The visual relates a myth about how all those tears get inside a wee bottle of Visine. Look closely: tireless miniature men conduct tear-gathering work around the frozen face and body of a glassy-eyed woman of normal size. Cut onions litter the table before her; elsewhere, tiny labourers bear buckets. One leans over a giant funnel and pours the harvested fluid into a Visine container.

"Natural tears formula. Don't ask how," the piece reads, crimson scrawl on a well-worn hanky.

Dark and beguiling, like good fairy tales often are.

by Angela Natividad    May-22-09    
Topic: Brands, Campaigns, Good, Magazine

Possibly the Best Climate Change Awareness Video Ever


Cannes Young Lions competition entries for client Oxfam Great Britain have been mixed -- and the stuff we've seen has been wince-worthy, running the "Horrors!" gamut from complete mundanity to gratuitous panty-dancing violence.

That all changes with "Douchebag Pie," arguably the greatest climate change awareness ad for Generation: YouTube ever created.

And if it singlehandedly brings the word "douchebag" to the French lexicon, then all the better.

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Garnett Invites Camera Eye to His Digital Habitat


"Kevin Garnett: All-Arounder" elevates HP's ongoing campaign, "The Computer is Personal Again," to heights of chill elegance.

In the early work, the contents of celebrities' computers were manifested between their two hands, divulging the creativity and personality that lives inside a well-worn hard drive.

This time around, Kevin Garnett casually saunters through a habitat of interests, calmly suspended in mid-air, waiting for the illuminating touch of his hand. In addition to getting a voyeuristic view of his projects, you get a sense of the eclectic pursuits that compose one person.

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by Angela Natividad    May-21-09    
Topic: Brands, Celebrity, Commercials, Good, Television

E-Ink Hoodoo Spooks Prince of Darkness


Ozzy Osbourne appears in his third (or fourth?) Samsung spot, this time for the Alias 2.

The aforementioned handheld boasts snazzy E-Ink technology that enables the keyboard to right itself no matter which way you're holding the phone: sideways or upright. It's pretty cool actually. But Ozzy freaks, starts murmuring "Samsung voodoo," lifts up his cross and leaves.

Soon after, a scientist attempting to pursue him and explain the technology is Tased for a really, really, really long time.

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by Angela Natividad    May-21-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Television

Cartoons, Creators, Chali 2Na Cross Paths for Adidas


Jurassic 5's Chali 2Na brings narrative weight and a forceful, poetic pace to "The Inner Workings of a Creator," a deconstruction of NBA Rookie of the Year Derrick Rose.

Rose is frozen in space. Sections of his body are highlighted and zoomed as 2Na describes what makes the wunderkind tick: yo-yo magic, and a Peregrine falcon, among other things. (Seriously though? Falcons don't eff around. See one take a deer.)

Note how Rose's high-top sneaks are targeted twice.* That's because this piece is for Adidas' "Impossible is Nothing" campaign, a nice transition from the Beijing Olympics subset, which was equally epic and also animated, albeit to a totally different tune.

These particular illustrations are by FreeDarko for agency 180LA. See related material at the Adidas Basketball website.

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Simply Put, Samsung Fails at Amateur Video


It's with relief that we can say successful online videos have evolved from the astroturf amateur days.

But Samsung must've been sick when that memo went out -- it's still stuck on that low-budget "Is it real? Can't be!" crap.

In its latest online effort, "Awesome computer comes to life," a woman at a trade show stops by the booth for Samsung's new mini-Notebook, the N310. Two Notebooks, side by side, boast the two lamest faux features imaginable: some kind of hologram effect, and the ability to give life to mischievous putty people.

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by Angela Natividad    May-21-09    
Topic: Brands, Campaigns, Promotions, Video, Worst

How Banner Ads Made Genetic Modification Fun.


Okay, not really genetic modification.

The other day we came across this supersized contact lens ad on MySpace. The banner lets users swap the eye colours of the featured model, and even change the model herself. Choose from ethnically unambiguous options like Gabriela (at left), Jada and Kate.

You can also upload a picture of yourself, the better to gauge how to improve on nature with pupil shades in Sterling Gray, Brilliant Blue and Gemstone Green.

We were all, "Ooh! Engagement features!" -- a trite enough inclusion, but certainly worth a few minutes' distraction. Hopefully one day we'll be able to customize our children this way.

by Angela Natividad    May-21-09    
Topic: Brands, Campaigns, Online, Strange

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