"Kevin Garnett: All-Arounder" elevates HP's ongoing campaign, "The Computer is Personal Again," to heights of chill elegance.
In the early work, the contents of celebrities' computers were manifested between their two hands, divulging the creativity and personality that lives inside a well-worn hard drive.
This time around, Kevin Garnett casually saunters through a habitat of interests, calmly suspended in mid-air, waiting for the illuminating touch of his hand. In addition to getting a voyeuristic view of his projects, you get a sense of the eclectic pursuits that compose one person.
Ozzy Osbourne appears in his third (or fourth?) Samsung spot, this time for the Alias 2.
The aforementioned handheld boasts snazzy E-Ink technology that enables the keyboard to right itself no matter which way you're holding the phone: sideways or upright. It's pretty cool actually. But Ozzy freaks, starts murmuring "Samsung voodoo," lifts up his cross and leaves.
Soon after, a scientist attempting to pursue him and explain the technology is Tased for a really, really, really long time.
Jurassic 5's Chali 2Na brings narrative weight and a forceful, poetic pace to "The Inner Workings of a Creator," a deconstruction of NBA Rookie of the Year Derrick Rose.
Rose is frozen in space. Sections of his body are highlighted and zoomed as 2Na describes what makes the wunderkind tick: yo-yo magic, and a Peregrine falcon, among other things. (Seriously though? Falcons don't eff around. See one take a deer.)
Note how Rose's high-top sneaks are targeted twice.* That's because this piece is for Adidas' "Impossible is Nothing" campaign, a nice transition from the Beijing Olympics subset, which was equally epic and also animated, albeit to a totally different tune.
These particular illustrations are by FreeDarko for agency 180LA. See related material at the Adidas Basketball website.
It's with relief that we can say successful online videos have evolved from the astroturf amateur days.
But Samsung must've been sick when that memo went out -- it's still stuck on that low-budget "Is it real? Can't be!" crap.
In its latest online effort, "Awesome computer comes to life," a woman at a trade show stops by the booth for Samsung's new mini-Notebook, the N310. Two Notebooks, side by side, boast the two lamest faux features imaginable: some kind of hologram effect, and the ability to give life to mischievous putty people.
Okay, not really genetic modification.
The other day we came across this supersized contact lens ad on MySpace. The banner lets users swap the eye colours of the featured model, and even change the model herself. Choose from ethnically unambiguous options like Gabriela (at left), Jada and Kate.
You can also upload a picture of yourself, the better to gauge how to improve on nature with pupil shades in Sterling Gray, Brilliant Blue and Gemstone Green.
We were all, "Ooh! Engagement features!" -- a trite enough inclusion, but certainly worth a few minutes' distraction. Hopefully one day we'll be able to customize our children this way.
To aid the launch of its 308 Coupe Cabriolet, Peugeot commissioned female electric string quartet, Bond, to arrange the classical work Four Seasons. You can check out the arrangement here. And you can see the ad here. It's really quite good. The music, that is.
And that's all Intel has to say about that. Oh, and as an addendum: "Our rock stars aren't like your rock stars" -- which is also the name of this campaign, which we so far think is fantastic, because we're members of the Revenge of the Nerds! techieverse.
Big thankee to Adrants reader David for this bad-boy.
- Chanel and Audrey Tautou's adlicious love affair brings the sin of envy out in rivals. Christian Dior fights back with Lady Dior, featuring the darkly glamorous Marion Cotillard, who played Edith Piaf in La Vie en Rose.
- This makes us want pest control.
- THE HARVEY MILK MEMORIAL GAYEST CELEBRITY TWITTER AWARDS.
- Kindle 9 XXXD har har. This spoof tries a little hard in our opinion.
- Starbucks courts social media scene with print ad effort.
- Daft Punk leaps upon the piracy parade -- offering a remix album, Human After All, as a free download at participating blogs. (Each blog hosts one track.)
- Something about oh, what the fuck.
ArnoldNYC partnered with Stardust Studios to develop "A State of Mouth," a bizarre :15 spot in which a friendly-enough-looking guy pops an icebreaker into his mouth and turns into some psychedelic spaghetti-headed Picasso thing.
The last frame is especially WTFtastic -- dude appears to be crying icicles.
We do not understand. It was neat watching the animation eat his face though. That's some seriously magic clown makeup.
Created 15 months ago by Weiden + Kennedy and directed by Buck Production, this "epic rock opera" for Coke Zero features "a singing bear, candy-pooping birds, an elk with sausage antlers, g-string wearing antelopes and honeycomb encrusted sheep."
And after a long 15 months, the spot has finally aired. In Brazil. Because awesomeness like this never makes its way to America.