ArnoldNYC partnered with Stardust Studios to develop "A State of Mouth," a bizarre :15 spot in which a friendly-enough-looking guy pops an icebreaker into his mouth and turns into some psychedelic spaghetti-headed Picasso thing.
The last frame is especially WTFtastic -- dude appears to be crying icicles.
We do not understand. It was neat watching the animation eat his face though. That's some seriously magic clown makeup.
Created 15 months ago by Weiden + Kennedy and directed by Buck Production, this "epic rock opera" for Coke Zero features "a singing bear, candy-pooping birds, an elk with sausage antlers, g-string wearing antelopes and honeycomb encrusted sheep."
And after a long 15 months, the spot has finally aired. In Brazil. Because awesomeness like this never makes its way to America.
Samsung enlists the head of the Osbourne household yet again to debut its Jack personal assistant handset.
In the spot, Ozzy makes almost-funny jokes about how the phone is more attuned to his needs than previous human assistants, which respectively had hearing problems (for obvious reasons) and kept odd hours (the daytime ones).
It is surprisingly not horrible. But in the event that brands race out right now with a mad hankering to book a seat on the Ozzy train, we're at pains to remind you he's got a full docket: World of Warcraft's already aboard, plus Samsung's planning still more spots.
The one-time dauphin-of-Darkness must be a helluva prince to work with.
After 20 years of riding its existing array of brands, Mars introduces a new candy bar: the Fling, a skinny, "shimmering" (wait, what?) 85-calorie chocolate "finger" whose packaging is hot pink and whose creative invites you to "pleasure yourself."
Just not beyond a PG-13 rating. We just watched the first-ever ad, the first 15 seconds of which gave us that embarrassed schoolgirl flush: two pairs of legs in a dressing room, making motions and noises as if they're doing The Do.
The camera pans over the tops of the rooms, revealing the frisky couple is not a couple at all. The man is in a separate room, grunting as he struggles with clothing that's two sizes too small; and the woman, who's finished shimmying into a tiny dress, moans with quiet glee as she collapses into a seat and pleasures herself with one of Fling's, uh, fingers.
Brunton promotes its futuristic camping gear (grills, solar panels and the like) by riffing off imagery that looks suspiciously like the covers of paperback science fiction novels -- particularly those of the Asimov persuasion.
The hope is to tie all those chromey, multi-use bells and whistles back to nature, which is what camping's all about, really. (Why pack the oil lanterns when you have JETPACKS?!!!) Work by Cultivator Advertising & Design/Denver; variants here and here.
- Strobey Audi D7 ads.
- Middle-agers inflate Hulu 490%.
- More BeanCast shenanigans: "Johnny Wall!"
- Contemplating Wolfram|Alpha.
- Something about pumping iron. And also furniture.
- Leonard Nimoy talks origins of the Vulcan salute. (*swoon*). Via @ChristopherY.
- Mob mentality invades social media. (Wait a sec ... aren't they kinda the same thing?)
- Doner CEO Barry Levine retires.
In case you're not yet sick of Volkswagens with German accents and too many opinions, here's fresh fodder for the pile: "Carefree Maintenance," by Crispin Porter + Bogusky.
In addition to plugging a current VW model (fortified with free scheduled maintenance!), it features cameos from the classic Bug and the '63 VW bus, which sounds sort of stoned.
Whatever's clever, dude. Oh, yeah, one more thing: Heidi Klum couldn't make the shoot this time, but there's a Zoloft-enhanced man covered in motor oil, and I guess that's almost the same thing.
"The Bicycle Factory" is an uplifting piece about the many uses of bicycles in Africa. Under the weight of a single enterprising pedaler, one bike can deliver food and water, or play the roles of ambulance and school bus.
Put together by The Hive/Toronto for Cadbury Canada, which is raising funds to send 5000 bicycles to Africa. Whenever users enter a Cadbury UPC at thebicyclefactory.ca, they're adding a bicycle part to somebody's spiffy new ride. 100 UPCs build a complete bicycle.
Nice way to add a hands-on dynamic to a good cause. Here's hoping Cadbury gets the 500,000 UPC entries it needs to meet its goal, because boy, that's a helluva lot of Fruit & Nut bars.
- Creativity launches design blog.
- After user freakout resulting from a small change to its replies feature, Twitter's decided to go back to the way things were. It's also promising to release features that enable individuals to customize their Twitter experience.
- Feed Company, the viral seeding firm that's given us this and this, needs an experienced Social Video Marketing Manager. The position is full-time and based in Southern California. Email josh [at] feedcompany [dot] com for more details or to turn in a resume.
It's not often we're impressed by a tourism campaign, particularly for a state like Pennsylvania, which hasn't exactly wowed us with its past initiatives.
For PA Tourism, Red Tettemer rearranged the PA Stories effort it launched late last year. Now, instead of courting campy tales from real Pennsylvanians, "PA Stories" promotes the misadventures of one Peter Arthur, an ordinary Pennsylvanian whose two defining characteristics are a two-man scooter and his unrequited love for a red-headed waitress, who once served him some amazing shoofly pie.
If the look, feel and plotline vibe suspiciously like Garden State, we don't blame you; judging from the PR folks' eagerness to position this as an "indie love story," it was probably more than a little inspired by the slice-of-life indie film genre.