Peugeot Goes Classic Eletronica With Bond


To aid the launch of its 308 Coupe Cabriolet, Peugeot commissioned female electric string quartet, Bond, to arrange the classical work Four Seasons. You can check out the arrangement here. And you can see the ad here. It's really quite good. The music, that is.

by Steve Hall    May-20-09    
Topic: Brands, Good, Sponsorship, Video

Ajay Bhatt is a God.


And that's all Intel has to say about that. Oh, and as an addendum: "Our rock stars aren't like your rock stars" -- which is also the name of this campaign, which we so far think is fantastic, because we're members of the Revenge of the Nerds! techieverse.

Big thankee to Adrants reader David for this bad-boy.

more »

by Angela Natividad    May-20-09    
Topic: Best, Brands, Campaigns, Celebrity, Commercials, Television

Lady Dior, Gay Celeb Twitter Awards, Free Daft Punk


- Chanel and Audrey Tautou's adlicious love affair brings the sin of envy out in rivals. Christian Dior fights back with Lady Dior, featuring the darkly glamorous Marion Cotillard, who played Edith Piaf in La Vie en Rose.

- This makes us want pest control.


- Kindle 9 XXXD har har. This spoof tries a little hard in our opinion.

- Starbucks courts social media scene with print ad effort.

- Daft Punk leaps upon the piracy parade -- offering a remix album, Human After All, as a free download at participating blogs. (Each blog hosts one track.)

- Something about oh, what the fuck.

by Angela Natividad    May-20-09    
Topic: Brands, Campaigns, Online, Opinion, Social

Icebreakers Turn Dude into Stoner Cartoon


ArnoldNYC partnered with Stardust Studios to develop "A State of Mouth," a bizarre :15 spot in which a friendly-enough-looking guy pops an icebreaker into his mouth and turns into some psychedelic spaghetti-headed Picasso thing.

The last frame is especially WTFtastic -- dude appears to be crying icicles.

We do not understand. It was neat watching the animation eat his face though. That's some seriously magic clown makeup.

more »

by Angela Natividad    May-20-09    
Topic: Brands, Campaigns, Commercials, Strange, Television

If Birds Pooped Candy


Created 15 months ago by Weiden + Kennedy and directed by Buck Production, this "epic rock opera" for Coke Zero features "a singing bear, candy-pooping birds, an elk with sausage antlers, g-string wearing antelopes and honeycomb encrusted sheep."

And after a long 15 months, the spot has finally aired. In Brazil. Because awesomeness like this never makes its way to America.

more »

by Steve Hall    May-20-09    
Topic: Best, Brands, Commercials, Creative Commentary

It's Another Ozzy Osbourne Ad. We're Sorry.


Samsung enlists the head of the Osbourne household yet again to debut its Jack personal assistant handset.

In the spot, Ozzy makes almost-funny jokes about how the phone is more attuned to his needs than previous human assistants, which respectively had hearing problems (for obvious reasons) and kept odd hours (the daytime ones).

It is surprisingly not horrible. But in the event that brands race out right now with a mad hankering to book a seat on the Ozzy train, we're at pains to remind you he's got a full docket: World of Warcraft's already aboard, plus Samsung's planning still more spots.

The one-time dauphin-of-Darkness must be a helluva prince to work with.

more »

Among Women, Fling's Fingers Make a Limp Tease


After 20 years of riding its existing array of brands, Mars introduces a new candy bar: the Fling, a skinny, "shimmering" (wait, what?) 85-calorie chocolate "finger" whose packaging is hot pink and whose creative invites you to "pleasure yourself."

Just not beyond a PG-13 rating. We just watched the first-ever ad, the first 15 seconds of which gave us that embarrassed schoolgirl flush: two pairs of legs in a dressing room, making motions and noises as if they're doing The Do.

The camera pans over the tops of the rooms, revealing the frisky couple is not a couple at all. The man is in a separate room, grunting as he struggles with clothing that's two sizes too small; and the woman, who's finished shimmying into a tiny dress, moans with quiet glee as she collapses into a seat and pleasures herself with one of Fling's, uh, fingers.

more »

by Angela Natividad    May-19-09    
Topic: Brands, Campaigns, Commercials, Strange, Television

Because You Should Be Able to Grill a Rabbit While Charging Your Cell Phone.


Brunton promotes its futuristic camping gear (grills, solar panels and the like) by riffing off imagery that looks suspiciously like the covers of paperback science fiction novels -- particularly those of the Asimov persuasion.

The hope is to tie all those chromey, multi-use bells and whistles back to nature, which is what camping's all about, really. (Why pack the oil lanterns when you have JETPACKS?!!!) Work by Cultivator Advertising & Design/Denver; variants here and here.

by Angela Natividad    May-18-09    
Topic: Brands, Campaigns, Magazine

Strobey Audis, Midlifers on Hulu, Social Media Mobbin'


- Strobey Audi D7 ads.

- Middle-agers inflate Hulu 490%.

- More BeanCast shenanigans: "Johnny Wall!"

- Contemplating Wolfram|Alpha.

- Something about pumping iron. And also furniture.

- Leonard Nimoy talks origins of the Vulcan salute. (*swoon*). Via @ChristopherY.

- Mob mentality invades social media. (Wait a sec ... aren't they kinda the same thing?)

- Doner CEO Barry Levine retires.

by Angela Natividad    May-18-09    
Topic: Brands, Campaigns, Creative Commentary, Podcast, Social

Talking VWs Spice Up Suburbia. Or Not.


In case you're not yet sick of Volkswagens with German accents and too many opinions, here's fresh fodder for the pile: "Carefree Maintenance," by Crispin Porter + Bogusky.

In addition to plugging a current VW model (fortified with free scheduled maintenance!), it features cameos from the classic Bug and the '63 VW bus, which sounds sort of stoned.

Whatever's clever, dude. Oh, yeah, one more thing: Heidi Klum couldn't make the shoot this time, but there's a Zoloft-enhanced man covered in motor oil, and I guess that's almost the same thing.

more »

by Angela Natividad    May-15-09    
Topic: Brands, Campaigns, Commercials, Television

Featured FREE Resource: