Stride Lasts So Long Your Children's Children Will Be Chewin' It

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In "Heirloom," a somber man intercepts his son -- clearly bound for some far-off initiation to adulthood (uni? The military? The jungle?) -- to pass him something that's been in the family for generations.

Check out the molar marks on that ancient piece of Stride ("the ridiculously long-lasting gum")! Heirlooms don't get more intimate than that.

Agency: JWT/Puerto Rico.

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by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Commercials, Television



MoMA's 'I See' Weds the Abstract to Real Life

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We confess to being surprised by this video, one component of a campaign called "I See" for the Museum of Modern Art (MoMA). In it, a bored museum-goer holds an audio guide to his ear and listens while it describes an abstract installation in a way that, while mundane, still struck us as strangely magnetic.

Without any audible change in tone, the audio guide suddenly ties the humiliation of the artist, who debuted his work in 1913, to a recent experience its listener suffered at the office. The voice, markedly female, remains sympathetic but professionally pitch-perfect, as if nothing out of the ordinary is happening.

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by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Online, Outdoor, Video



Cheater Video is Actually Boat Promotion. Who Knew?

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"Cheaters" depicts a guy destroying the car and motor home of his cheating wife's beau -- using a boat suspended from a crane.

And in the event you wonder why, just wait for them to talk. Then you'll go "...ohhhh" -- and maybe, if you're like us, you'll have a weird inexplicable desire to watch Deliverance.

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by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Promotions, Video, Viral



It's Not Prince Charming You Need; It's a Really Good Plan B.

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UK moms reportedly have their panties all in a bunch because of an over-the-counter morning after pill*, Levonelle One Step, that positions itself as "The One."

See ad here. It kinda reminded us of the French AIDS ones except less raunchy -- although there were a few Kodak moments, like when the condom splits over the heads of the sleeping couple, and grinning sperm fly out like a harmless school of fish.

The tagline is simply "Levonelle One Step. The One" -- which some huffy parents argue "trivialises a very important issue" (pregnancy).

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Miracle Whip Brings the, Uh, Zing.

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Here's a brand we haven't thought of in awhile: Miracle Whip. (That stuff still exists? YES! And the packaging ain't changed a bit.)

Blessed with the hefty task of building Miracle Whip awareness among the remaining 18-34-year-olds that don't have debilitating eating disorders, yesterday AKQA launched "Bring the Zing," a digital campaign that weds the white stuff to online activity.

"Zingers" is an archaic word for "witty comebacks," given new life for the malevolent purposes of the digital generation. At the Miracle Whip website, a wee app called Zingr Beta lets you leave comments all over the 'net via Facebook Connect. Naturally, each Zingr you sprinkle appears on your Facebook Newsfeed.

Give it a whirl and let us know what you think. As demonstrated by this post, we're clinically incapable of being witty this early in the morning.

by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Online



Stop Soot, Non-Biodegradable Barbie, Comment Troll Etiquette

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- Stop soot (by Underground Advertising of San Francisco).

- Big reveal on YouTube HD Camera Trick (kinda neat if you're an optical illusions kinda chap, plus lots of YouTube users got called out). The original video was an effort for Samsung.

- Create your own ville courtesy of Johnsonville, the creators of their own ... sausage.

- When to delete a nasty blog comment.

- Pretty paper dioramas.

- Who'd've guessed: "you guys shoulndt even put something about the barbies... they are NOT earth friendly.."

by Angela Natividad    May-12-09    
Topic: Brands, Campaigns, Cause, Online, Opinion, Trends and Culture, Video



Lost Tribe Craves Fry; Five-Second Rule Blocks Bounty

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Two guys are in a car. The passenger, who's inconsiderately grubbing, mistakenly drops a McDonald's french fry between the seats, compelling the driver to turn to him with a short, harsh "Dude" -- shorthand for "You better pick that shit up and fast."

If you've ever wondered what happens to the stuff lost in motor vehicle ether, here's your chance. Spare change, ballpen caps and -- yes, mislaid fries -- become window trimmings in a universe composed of lost souls, toiling for the pleasure of a crazed, invisible god.

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by Angela Natividad    May-12-09    
Topic: Brands, Campaigns, Commercials, Good, Strange, Television



3G Prius Brings Munchkins to the Fore

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Saatchi & Saatchi/LA busts out with "Harmony," a wee bit of weirdness in which a Toyota Prius drives leisurely through a dormant landscape and sets it blooming -- not just with flowers and and trees, but with what appear to be Munchkins.

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by Angela Natividad    May-12-09    
Topic: Brands, Campaigns, Commercials, Television



The Foot Fetish Folks are Gonna LOVE This.

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Shoe firm TerraPlana has this new technology called Vivo Barefoot, which gives shoes the power to stimulate your sensory perception "every time you touch the ground."

Not sure what exactly that means, but it sounds suspiciously like broken shock absorbers.

Anywho, to show how free and awesome your feet are gonna feel, the company's disseminating a video called "Pian-Toe."

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by Angela Natividad    May-12-09    
Topic: Brands, Promotions, Strange, Video



New Coke Cans Celebrate Summertime

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Coca-Cola kicks off barbeque season with a set of fresh and festive Coke cans. Each is red with the silver silhouette of something summery -- sunglasses, a grill, a beach ball -- and the logo, either peeking out of the image or interacting with it some other way.

The one at left looks kind of like Diet Coke masquerading as Coca-Cola Classic. (We'll leave you to make the aspartame-laced-wolf-in-sheep's-clothing jokes.) But this is infinitely less gauche than the limited-edition Ramadan cans.

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by Angela Natividad    May-12-09    
Topic: Brands, Campaigns, Packaging










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