Post Concedes to Putting the 'No' in 'Innovation'

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Post Shredded Wheat, that most generic of cereals, did itself a favor and passed on that most generic of cereal commercials: a shot of mom, dad and the happy kids, pouring cascades of milk onto yielding gobs of grain.

Instead it went for another gimmick: Formidable Authority Figure, touting the dangers of progress.

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by Angela Natividad    Apr-17-09    
Topic: Brands, Campaigns, Commercials, Television



Green Eyed World, PhotoBucket's Delusions of Relevance, Adweek v AdAge

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- Sprite + YouTube + Facebook + pop star = Green Eyed World, an orgy of Entirely Too Much BS.

- How to nail an interview. (Complete with hidden camera footage!)

- "It's not the shape of the thing, I just like the perfect blend of tech-speak and contraception."

- Pharma popped in PPC prevarication shakedown.

- PhotoBucket tries breaking TwitPic territory. Good fucking luck.

- Adweek v AdAge.

- Mattel, please keep your silicone-stained hands off Dora the Explorer. Oh no, too late.

by Angela Natividad    Apr-17-09    
Topic: Brands, Campaigns, Celebrity, Online, Trends and Culture, Video



Candystand Makes Mah Jongg Game for Toyota Venza.

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Because that makes perfect sense, yeah? Tap those old marmies where they like it best: on their itchy little gambling fingers.

Better that they play under the warm glow of Internets and not in the garage -- which should really be housing a Toyota Venza, not a cheap green foldout poker table.

by Angela Natividad    Apr-16-09    
Topic: Brands, Games, Online, Promotions



Why Waterboard When You Can Be Fat, Naked and Jovial?

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A little Southern soda called Cheerwine breaks the bank wide open on interrogation tactics in the US of A.

We give you "Good Cop, Naked Cop." It went live on YouTube this week, and Feed Company -- the cats that brought you Never Hide and Live Unbuttoned -- is doin' the disseminating.

If the Cheerwine tickles yer fancy, visit the it's a soft drink website. (Glad they were nice and clear about that from get-go, because we were holding out hope there'd be cheery ol' liquor involved.) Site sorta reminds us of that Clearification thing Microsoft did back before Crispin sank its teeth into the account and ripped a hole in the brand equity continuum. You know, you've got a witty but neurotic guy ... just bantering. With himself.

Campaign by Hauser Group; web content by Awesome, Inc. Also keep your eyes peeled for a Cheerwine "Chilled Out Tour" and ambassador program, expected to unroll in select markets in late '09.

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by Angela Natividad    Apr-16-09    
Topic: Brands, Campaigns, Video



Ergonomically Pleasing Furniture Descends on Volatile Ville

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For all that la vie en rose talk, the Upright Citizens of Paris aren't exactly known for their social placidity -- particularly now that the global crise has made everyone tenser than usual.

So it's understandable that when giant packages start parachuting out of the sky at dusk, Parisians react with a degree of trepidation. No worries, though: these aren't malevolent gifts of nerve gas. It's furniture, courtesy of those benign Swedes at IKEA.

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by Angela Natividad    Apr-16-09    
Topic: Brands, Guerilla



K-Y Swears It Can Intensify Female Pleasure.

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I just showed a Sexually Active Female Friend (SAFF) a spot from the latest campaign for K-Y Intense -- a product that claims it's scientifically proven to get girls off harder.

SAFF's response: "This makes me entirely uncomfortable."

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by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Commercials, Television



Trump Lends Moody Scowl to Lifelock Campaign

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Lifelock touts its identity theft protection capabilities with this online video about the biggest identity theft scandal in the world.

The premise: one person has won the chance to meet "the Donald." (I like how he's now so important, he's preceded by an article.) As a result, hundreds of thousands of people are claiming to be the person named.

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by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Online, Promotions



Cracked-Out Rabbits Spot-Check New Grand Scenic

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Renault's launched a microsite for the Nouveau Grand Scenic et Les Tests Cretins des Lapins Cretins, which translates to "The New Grand Scenic -- and Moronic Tests by Moronic Rabbits."

Resulting spots -- in which hyperactive buck-toothed rabbits quality-test Grand Scenics en masse and sans inhibition -- don't need any translating. The effort reminds us of Scion's Little Deviants, except more frenetic and somehow scarier.

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by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Online, Strange, Trends and Culture, Video



Volvo's In-Ad Twitter Feed, Linds Spoofs Self, BK Upsets the Mex

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- Volvo embeds Twitter feed into YouTube ad. (Via.)

- The Domino's YouTube brand bust.

- Lindsay Lohan spoofs self -- and eHarmony -- for Funny or Die. Hey, that's almost (but not quite) as funny as...

- Manifesto on how Gaia made users love branded stuff that's not real. (Via.)

- Burger King pisses Mexico off. *condescending sigh.* What else is new.

by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Celebrity, Online, Political, Social, Spoofs



Crawl Sydney's Pubs Without Getting Drunk

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If you've ever been on a pub crawl, you realize after a while you're unlikely to actually remember which pubs you (literally) crawled to. Lovells Lager can help with that. Working with Tequila, Lovells Lager has launched the Hangover Free Pub Crawl.

Mashing together Google Street maps, geo-targeting and informatively witty commentary, the Hangover Free Pub Crawl lets you - soberly and from the comfort of the internet - check out the finest pubs in Sydney.

A pub crawl isn't just about getting drunk. It's learning interesting facts about where you get drunk. OK, so yea, it really is about getting drunk but after taking the Hangover Free Pub Crawl, at least some of you will be able to drop a bit of trivia the next time you're in Sydney.

by Steve Hall    Apr-15-09    
Topic: Brands, Good, Online










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