Singapore Asks Finland For Hand in Marriage, CROCS Ad A Fake

singapore_finland.png

- This weird little Mentos video with an oddly catchy tune aims to garner support for a proposal that would solve Singapore's land crisis.

- These McFlurry-loving women need better lipstick.

- IPG Mediabrands has launched a new unit that further blurs the line between media and creative agencies. Called Mediabrands Publishing, it will create videos and other quick-turnaround content for marketers that will live in the physical and digital worlds. The digital content will be distributed on websites and social media platforms such as Twitter, Facebook, Instagram and Vine.

more »

by Steve Hall    Aug- 2-13    
Topic: Agencies, Brands, Strange



Maria Sharapova Named Samsung Brand Ambassador For Sochi 2014 Winter Olympics

sharapova_tennis_kini.jpg

Yesterday in Moscow, Samsung announced that global sports icon and four-time Grand Slam title winner Maria Sharapova was named as its brand ambassador for the Sochi 2014 Winter Olympics. In this role, Sharapova will work with Samsung to promote sporting and Olympic ideals as well as help raise awareness for Samsung's Sochi 2014 sponsorship.

The company also unveiled its Samsung GALAXY Team Russia for Sochi 2014, which features NHL All-Star and 2009 Stanley Cup champion Evgeni Malkin. The Samsung GALAXY Team is one of Samsung's key initiatives around the Olympic Games, aimed at promoting the Olympic Movement and providing "direct contact" between Olympians and their supporters around the world.

more »

by Steve Hall    Aug- 2-13    
Topic: Brands, Celebrity



Mercedes-Benz Wants to Have Sex With Automotive Servicemen

mercedes_benz_service.png

Cheesy is really the only word that can be used to describe this Mercedes-Benz Service song sung by Patricia Meeden. Cheesy still photography. Cheesy lyrics that proclaim double entendres like a 40-year-old woman trying to pick up an 18-year-old dude. And cheesy strategic thinking from a brand one normally associates with upstanding elegance, not veiled bathroom humor from a 14-year-old boy telling "smell my finger" jokes to his best friend between classes.

more »

by Steve Hall    Aug- 2-13    
Topic: Brands, Video, Worst



Jenny McCarthy Doesn't Smell Like an Ashtray in These Blu eCig Ads

jenny-mccarthy-bikini-pic.jpg

Jenny McCarthy, who recently unleashed her breasts for Carl's Jr. can now be seen pimping Blu e-cigarettes in a television campaign breaking August 5. Making note that while dating "smelling like an ashtray isn't the ideal aphrodisiac," McCarthy talks about how smoking e-cigrettes have made her feel better about herself and have eliminated the guilt associated with smoking.

The ads, and associated webisodes introduce a new Blu eCig Starter Pack, packaging that recharges the eCigs.

With tobacco companies getting hit from all aside, the eCig business is projected to grow to $1 billion in 2013. And Blu already has a 40% share of the market.

more »

by Steve Hall    Aug- 1-13    
Topic: Brands, Campaigns, Celebrity, Racy



Anacin Maker Introduces 'Bananacin' With Witty Newsjacking

bananacin.jpg

Reacting quickly to recent revelations the daily consumption of six Anacin tablets and one banana by 112-year-old Grand Island, New York native Salustiano Sanchez-Blazquez are the secret to his longevity, Anacin maker Insight Pharmaceuticals wasted no time newsjacking the report to introduce Bananacin. Sanchez-Blazquez was recently crowned the oldest living man by Guiness World Records following the recent death of 116-year-old Japanese native Jiroemon Kimara.

more »

by Steve Hall    Jul-30-13    
Topic: Brands



Following Publicis Omnicon Group Merger, Coke and Pepsi, In A Fit of Frustration, Agree to Merge

Coke-and-Pepsi.jpg

In a collective fit of despair and inability to reach an agreement with WPP or IPG, neither of which could guarantee they would not merge in the future, Coca-Cola and Pepsi, this morning, announced they would merge. The new entity will be known as Poke.

Both Coca-Cola and Pepsi spokespeople reached out to Adrants this morning and collectively said, "Fuck it, this shit is ridiculous. How can each of us expect to compete with one another when there will likely be just one advertising agency to choose from in a few years?"

more »

by Steve Hall    Jul-29-13    
Topic: Agencies, Brands



Toshiba and Intel Offer Up Moustache and Unibrow Hilarity With 'The Power Inside' Social Film

intel_toshiba_moustache_aliens.png

Going in a completely different direction than they did with Intel + Toshiba's The Beauty Inside, Pereira & O'Dell is out with The Power Inside, a hilarious new content marketing film directed by Will Speck and Josh Gordon and starring Harvey Keitel.

more »

by Steve Hall    Jul-25-13    
Topic: Brands, Social, Video



How Link Monetization Can Fuel Content Publishers' Native Advertising

show_me_money.jpg

There's a simple truth about blogs--readers rarely, if ever, come to one to be marketed to. Advertising runs counter to the raison d'etre of the blogosphere. Ads are an interruption, a betrayal of the natural purpose and flow individuals expect of a well-written, informative blog.

Yet blogging and revenue-generation don't have to be at cross purposes. What many bloggers, online forums, product review sites and other "independent" sources of online content haven't yet embraced, is that the very thing people come for--credibility--is a trait that has economic value.

more »

by Steve Hall    Jul-20-13    
Topic: Brands, Weblogs



Robert Pattinson Admires Sexy Legs From Bathtub in New Dior Ad

robrt_pattinson_dior.jpg

Twilight star Robert Pattinson will soon be seen in an upcoming Dior Homme campaign. Early photos were released via Dior's Twitter account late Friday which show a fully clothed Pattinson relaxing in a bathtub while admiring a disembodied pair of legs propped alongside the tub.

more »

by Steve Hall    Jul-15-13    
Topic: Brands, Campaigns, Celebrity



Calvin Klein Proves Rooney Mara Has Teeth

rooney_mara_calvin_klein.png

Oh how we love Rooney Mara. Ever since we first saw her in Tanner Hall, we've been infatuated with her work. Rooney, whose sister Kate we also love, is fronting a Calvin Klein campaign for the brand's new fragrance, Down Town. Helmed by David Fincher, who directed Mara in The Girl with the Dragon Tattoo and The Social Network, the one minute ad, a bit overly hipsterific for its own good, is very Audrey Hepburn-esque and features the song Runaway from the Yeah Yeah Yeahs.

more »

by Steve Hall    Jul-12-13    
Topic: Brands, Campaigns, Celebrity, Racy










Featured FREE Resource: