The agency-client relationship has always been one of varied success. Some are rife with strife. Others schooled with cool. But it's no secret friction between agencies and clients has most always been the norm.
In a whitepaper that is somewhat self-serving (aren't they all?), collaboration platform Central Desktop takes a look at the biggest challenges facing creative agencies and brand marketers. Whitepaper findings come from a survey of 500 marketers and agencies.
If you're an agency and want to see what's angering your client, this report is for you. If you're a client and want to know what's angering your agency, this report is for you. Download the report here.
Doritos UK recently launched For Fun Add A Little Mexican, a campaign which features the band, Mariachi Doritos. Over the course of the summer, the band will perform personalized online an in-person performances - akin, in a way, to Old Spice response videos - to those who visit the brand's Facebook page and sign up.
Check out one of the videos below. Would Girls Aloud be proud?
Here's a behind-the-scenes video of an upcoming Buick commercial in which Peyton Manning spoofs his tendency to change plays at the line of scrimmage by calling out new signals while driving the Verano. Manning notes that it's alot safer to "call signals" to his Buick's voice activation system rather than get hit by opposing linemen. The commercial debuts Wednesday, July 11.
Manning joins a growing list of celebrities working with Buick in a series of spots, most notably Shaquille O'Neal for Buick LaCrosse, Marisa Miller for Buick Enclave and Ving Rhames for the brand's Experience Buick Lease Program.
In new Heineken work that includes shades of Twin Peaks, TBWA\NEBOKO is out with The Switch, part of the brand's global Open Your World campaign. Following The Entrance and The Date, this Martin Krejci-directed mini epic follows three friends who end up at a bar in the middle of nowhere.
With a musical and atmospheric nod to the early nineties TV show Twin Peaks, one half expects to see The Dwarf appear. But as the three guys soon realize the bar serves Heineken, things begin to dramatically change.
Levers are pulled. Wardrobe is changed. Musical styles are shifted. And the guys realize they are in a a hipster bar designed by an ad agency for a beer commercial.
LA Art Center College of Design student Andrew Kim recently completed a project. In three days, he set out to redesign Microsoft's branding. The result isn't bad. In fact, it's quite good. Of course, predictably, it will be slammed because, God forbid, an ART STUDENT do work that's remotely on par with a professional art director.
In any case, take a look at the work. Sure, it's Apple-esque but it's also quite a bit more refreshing and accessible than the current mess.
This guest article is written by Jim Signorelli, CEO of StoryLab Marketing in Chicago and author of StoryBranding: Creating Standout Brands Through The Power Of Story.
Finding your authentic brand's story is not a luxury for the touchy-feely. Given our overloaded channels of communication and the general lack of trust (and boredom) with advertising messages, finding your brand's true emotional core and expressing it through your brand's story is a must.
But first, you must know what you're looking for.
If you ask any storywriter, "what are you trying to say through your story?" chances are you will get some expression of their worldview or values. If you ask the same question of a marketer, you might get something that resembles a unique selling proposition or what is now commonly referred to as an elevator speech. Brand stories are something very different than elevator speeches, and far more powerful.
While covering Cannes Lions last week, a woman named Ethel kept popping up in our Twitter stream and we sort of tossed it off as some agency attempting to leverage the event for publicity. We exchanged a few tweets with the dear lady who let us know her husband had just died and she had decided to launch a beer brand, Ethel's Brew, in honor of her late husband's love for the suds.
As it turns out, an agency was behind the stunt and that agency was DDB. Led by DDB CCO Amir Kassaei, the agency created the entire campaign including Ethel's persona, her Twitter account, video and, yes, the actual beer that was served at various events during Cannes Lions. Brassierie Duyck in Jenlain, France brewed 15,000 bottles of the stuff.
We've never really wondered why food in advertising always look better than the real thing. Because we've been in the advertising business for, well, ever, we learned early on nothing in advertising looks like its real-world self, especially food. But not everyone has this knowledge so it is without surprise people always wonder why there food always looks so much better in an ad than it does in real life.
It's not easy to envision a brand as having a heart, a soul and a family history that is as near and dear as, perhaps, your own or that of your loved ones but after viewing this Vans film, Since 66, it might be a bit easier. Directed by Eliot Rausch and narrated by Steve Van Doren, the film tells the story of Vans' beginnings and how, over the years the company has affected both the family behind it and the lives of those it has touched.
Really, it's only fair we include the Abercrombie & Fitch beekcake version of Call Me Maybe. After all, there are far too many ads that feature hot women. Isn't about time we had some ads that feature hot guys? We think so. So anyone who enjoys viewing the impossible perfect abs of young, Abercrombie & Fitch guys, have a look at this.
And for anyone interested in looking at equally hot women do the Call Me Maybe thing, check out the Miami Dolphin Cheerleaders version.