Candystand Makes Mah Jongg Game for Toyota Venza.


Because that makes perfect sense, yeah? Tap those old marmies where they like it best: on their itchy little gambling fingers.

Better that they play under the warm glow of Internets and not in the garage -- which should really be housing a Toyota Venza, not a cheap green foldout poker table.

by Angela Natividad    Apr-16-09    
Topic: Brands, Games, Online, Promotions

Why Waterboard When You Can Be Fat, Naked and Jovial?


A little Southern soda called Cheerwine breaks the bank wide open on interrogation tactics in the US of A.

We give you "Good Cop, Naked Cop." It went live on YouTube this week, and Feed Company -- the cats that brought you Never Hide and Live Unbuttoned -- is doin' the disseminating.

If the Cheerwine tickles yer fancy, visit the it's a soft drink website. (Glad they were nice and clear about that from get-go, because we were holding out hope there'd be cheery ol' liquor involved.) Site sorta reminds us of that Clearification thing Microsoft did back before Crispin sank its teeth into the account and ripped a hole in the brand equity continuum. You know, you've got a witty but neurotic guy ... just bantering. With himself.

Campaign by Hauser Group; web content by Awesome, Inc. Also keep your eyes peeled for a Cheerwine "Chilled Out Tour" and ambassador program, expected to unroll in select markets in late '09.

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by Angela Natividad    Apr-16-09    
Topic: Brands, Campaigns, Video

Ergonomically Pleasing Furniture Descends on Volatile Ville


For all that la vie en rose talk, the Upright Citizens of Paris aren't exactly known for their social placidity -- particularly now that the global crise has made everyone tenser than usual.

So it's understandable that when giant packages start parachuting out of the sky at dusk, Parisians react with a degree of trepidation. No worries, though: these aren't malevolent gifts of nerve gas. It's furniture, courtesy of those benign Swedes at IKEA.

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by Angela Natividad    Apr-16-09    
Topic: Brands, Guerilla

K-Y Swears It Can Intensify Female Pleasure.


I just showed a Sexually Active Female Friend (SAFF) a spot from the latest campaign for K-Y Intense -- a product that claims it's scientifically proven to get girls off harder.

SAFF's response: "This makes me entirely uncomfortable."

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by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Commercials, Television

Trump Lends Moody Scowl to Lifelock Campaign


Lifelock touts its identity theft protection capabilities with this online video about the biggest identity theft scandal in the world.

The premise: one person has won the chance to meet "the Donald." (I like how he's now so important, he's preceded by an article.) As a result, hundreds of thousands of people are claiming to be the person named.

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by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Online, Promotions

Cracked-Out Rabbits Spot-Check New Grand Scenic


Renault's launched a microsite for the Nouveau Grand Scenic et Les Tests Cretins des Lapins Cretins, which translates to "The New Grand Scenic -- and Moronic Tests by Moronic Rabbits."

Resulting spots -- in which hyperactive buck-toothed rabbits quality-test Grand Scenics en masse and sans inhibition -- don't need any translating. The effort reminds us of Scion's Little Deviants, except more frenetic and somehow scarier.

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by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Online, Strange, Trends and Culture, Video

Volvo's In-Ad Twitter Feed, Linds Spoofs Self, BK Upsets the Mex


- Volvo embeds Twitter feed into YouTube ad. (Via.)

- The Domino's YouTube brand bust.

- Lindsay Lohan spoofs self -- and eHarmony -- for Funny or Die. Hey, that's almost (but not quite) as funny as...

- Manifesto on how Gaia made users love branded stuff that's not real. (Via.)

- Burger King pisses Mexico off. *condescending sigh.* What else is new.

by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Celebrity, Online, Political, Social, Spoofs

Crawl Sydney's Pubs Without Getting Drunk


If you've ever been on a pub crawl, you realize after a while you're unlikely to actually remember which pubs you (literally) crawled to. Lovells Lager can help with that. Working with Tequila, Lovells Lager has launched the Hangover Free Pub Crawl.

Mashing together Google Street maps, geo-targeting and informatively witty commentary, the Hangover Free Pub Crawl lets you - soberly and from the comfort of the internet - check out the finest pubs in Sydney.

A pub crawl isn't just about getting drunk. It's learning interesting facts about where you get drunk. OK, so yea, it really is about getting drunk but after taking the Hangover Free Pub Crawl, at least some of you will be able to drop a bit of trivia the next time you're in Sydney.

by Steve Hall    Apr-15-09    
Topic: Brands, Good, Online

QUALCOMM's Tomorrow Starts with Your Awkward Doodles, Today.


"Claudio from Thailand" sent us this online video for QUALCOMM, which pulls the curtain back on its R&D department for your eyes only. Turns out the guys back there are a lot like Napoleon Dynamite, except with more of a preference for hybrid shark fowl than cross-bred felines.

Then there was that whole crockett eagle tangent, and we just didn't know what to do with that.

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by Angela Natividad    Apr-14-09    
Topic: Brands, Good, Video

Suitehotel Courts Best Bed-Jumping Photos


With help from Vincenzo Castrogiovanni of The Viral Factory, Accor's Suitehotel orchestrated The Suite Jump Games -- the largest international bed-jumping contest ever held.

The Suite Jump Games launched on April 4th at the Stade de France near Paris. Five villages were arranged in front of the stadium and equipped with beds for anyone achin' to do some mattress-leaping. (At the time, a rugby match was taking place between Stade Francais and Clermont-Ferrand, so 80,000 spectators were on-hand to both watch the festivities and potentially convert into bed-jumping contest entrants.)

This is the kind of thing that gives us chills, even if we cracked our heads open as kids while engaged in this specific activity. (12 stitches! But for the joy of the jump, possibly worth it.)

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by Angela Natividad    Apr-14-09    
Topic: Brands, Campaigns, Online, Promotions

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