Renault's launched a microsite for the Nouveau Grand Scenic et Les Tests Cretins des Lapins Cretins, which translates to "The New Grand Scenic -- and Moronic Tests by Moronic Rabbits."
Resulting spots -- in which hyperactive buck-toothed rabbits quality-test Grand Scenics en masse and sans inhibition -- don't need any translating. The effort reminds us of Scion's Little Deviants, except more frenetic and somehow scarier.
- Volvo embeds Twitter feed into YouTube ad. (Via.)
- The Domino's YouTube brand bust.
- Lindsay Lohan spoofs self -- and eHarmony -- for Funny or Die. Hey, that's almost (but not quite) as funny as...
- Manifesto on how Gaia made users love branded stuff that's not real. (Via.)
- Burger King pisses Mexico off. *condescending sigh.* What else is new.
If you've ever been on a pub crawl, you realize after a while you're unlikely to actually remember which pubs you (literally) crawled to. Lovells Lager can help with that. Working with Tequila, Lovells Lager has launched the Hangover Free Pub Crawl.
Mashing together Google Street maps, geo-targeting and informatively witty commentary, the Hangover Free Pub Crawl lets you - soberly and from the comfort of the internet - check out the finest pubs in Sydney.
A pub crawl isn't just about getting drunk. It's learning interesting facts about where you get drunk. OK, so yea, it really is about getting drunk but after taking the Hangover Free Pub Crawl, at least some of you will be able to drop a bit of trivia the next time you're in Sydney.
"Claudio from Thailand" sent us this online video for QUALCOMM, which pulls the curtain back on its R&D department for your eyes only. Turns out the guys back there are a lot like Napoleon Dynamite, except with more of a preference for hybrid shark fowl than cross-bred felines.
Then there was that whole crockett eagle tangent, and we just didn't know what to do with that.
With help from Vincenzo Castrogiovanni of The Viral Factory, Accor's Suitehotel orchestrated The Suite Jump Games -- the largest international bed-jumping contest ever held.
The Suite Jump Games launched on April 4th at the Stade de France near Paris. Five villages were arranged in front of the stadium and equipped with beds for anyone achin' to do some mattress-leaping. (At the time, a rugby match was taking place between Stade Francais and Clermont-Ferrand, so 80,000 spectators were on-hand to both watch the festivities and potentially convert into bed-jumping contest entrants.)
This is the kind of thing that gives us chills, even if we cracked our heads open as kids while engaged in this specific activity. (12 stitches! But for the joy of the jump, possibly worth it.)
Why tote a friendship bracelet when you can upload pictures of your friends, make promises and broadcast them to the world, all on Downy's tab?
The "Feel more" fabric softener is on the prowl for pledges. Think Sisterhood of the Traveling Pants or, if you're old-school like that, Baby-Sitters Club chain letters. When you enter your pledge to a far-off friend (complete with photo and touchy-feely headline), you're automatically entered to win The Ultimate Reunion Trip. Just pray it's not in Missouri.
There's a hot new energy drink on the block. It's called Guru, and it boasts clean energy for dirty minds.
We don't know about all that, but the spot's a solipsistic mashup between The Real World circa 1995 and Girls Gone Wild, shortly after Mean Girls gave it brand equity with the under-13 crowd. All it needed, really, was an LFO song -- and possibly a bored American Apparel photographer looking for an extracurricular portfolio opp.
Lovin' the random incorporation of product -- as if those saucy co-eds really are running on Guru as opposed to, say, poorly-mixed drinks and hot Chee-tos.
Derivative treacle, brought to you by Virtue Worldwide. (Oh yeah, and Kanye's a fan,* if that means anything to you.)
AT&T makes a deposit into karmic collections in this collaboration with TOMS Shoes, a cause-based shoe firm that gives one pair of shoes to a child in need every time you -- yes, you! -- buy a pair.
The spot features Blake Mycoskie, and the format's familiar: he's the TOMS founder, a character of apparent integrity, talking in somber, stilting tones about his company's cause while hugging children and citing the need for dependable network coverage.
In the event you thought you could go one day in ad land without a cheap pun, we're gonna help stop that ludicrous idea right now. Because you know you're gonna scroll down and watch Gene Simmons -- aka Dr. Love -- try his hand at being Dr. Pepper's new spokeslackey.
"Drink it Smooth" (with a KISS of cherry!) starts out slightly less watchable than "Drink it Slow" featuring Dr. J. But it manages to save itself when the over-the-hill rock star gets schooled by his son, a perfect specimen of apathetic offspring in the bloom of youth.
That's right, in this ad and this ad only you get two Simmons for the price of one! Plus, we never get bored watching people get told off by their kids. It's the American way.
Work by Deutsch/LA.
Although to be fair, this time it was challenged. In southern California, Audi's got a series of billboards out that read, "Your move, BMW." (That's smooth chess talk for "eat my dust, bitch.")
In response, Juggernaut Advertising released some BMW M3 imagery under the headline "Checkmate." Outdoor ad space was purchased in the foreground of Audi's billboards, so at certain angles you can see both challenge and response. See them as they ought to be seen: while driving westbound on Santa Monica Blvd, perched on Beverly Glen in West LA.
Two years ago, BMW backed Jaguar into a corner with a similar submit-to-me! adtitude. It went out shortly after this series of ads, where a string of car brands dropped subtle euphemistic turds all over each other.
The more things change, the more they stay the same.