Yesterday EVP/GM-Global Ad Sales Chris Dobson of the BBC conducted a keynote on what it takes to succeed in the rapidly-changing media landscape.
The BBC, of course, was his primary example; though whether you believe it's one of the most forward-moving brands in the stratosphere is subjective. (Frankly, I'll buy it when the iPlayer is finally Mac-ready.)
It's been a while since we've had a good healthy debate on the truth and merits of Photoshopping celebrities to wash away the ugliness of their realities and the less than ad-worthy attributes of their physical self.
Thanks to a sneak peak of the new Britney Spears Candie's print campaign, we can all, once again, wonder if Britney Spears is really as hot as she appears to be when she's not shot Paparazzi-style leaving a 7-Eleven.
Oh of course she's digitally altered. What would photographers and graphic designers do all day long if people weren't routinely manipulated to the point of perfection?
This is advertising, after all, right?
You like big butts? Or is it square butts? Yea, we can envision the exact moment this creative epiphany struck someone down in Miami at a place called Crispin Porter + Bogusky when they dreamt up this SpongeBob Square Pants, Sir Mix-a-Lot mashup up featuring bottylicious dancers shaking their (square) asses. (See the :30 here and the full length music video here.)
We can also envision a five year old walking by Burger King and asking, "Mommy, can we go to Burger King and get some square booty?"
And we can envision the looks mommy will get from passersby wondering just what's going on at home.
Seriously? WTF? Creepy King. Square-booty'd women in school uniforms shaking their ass in a classroom-like setting. Ass measuring. Ass touching.
It's like a porn director's wet dream. Not so much for parents with kids. Here come the cause groups.
Yesterday, Barbarian Group celebrated the fifth birthday of Subservient Chicken, it's brilliant creation which allowed people to type instruction into a website and make a guy dressed in a chicken suit do stuff. It was for Burger King and was done in partnership with Crispin Porter + Bogusky.
In a long blog post on the Barbarian Group website, Co-Founder Rick Web discusses how thw Subservient Chicken idea was born, who was involved in its creation, how it was sold to Burger King, how it was produced, how it was launched, how it spread, how it spawned copycats, the awards it won and how it impacted marketing.
Kudos to TBG and CPB for great work. It will forever have its iconic place in the annals of marketing history.
On her new Current show Target Women, Sarah Haskins wonders where men learned to treat women so badly. In a hilarious analysis of Carl's Jr. advertising, Haskins arrives at only logical conclusion; it's unequivocally the burger chain's fault.
Haskin's dubs Carl's Jr. advertising Douchebaggery 101: Embracing Your Inner Douche and proceeds to tear down the chain's ad campaign while explaining how it make men...well...douchebags.
Special bonus: Haskins tries to wash a car Paris Hilton-style with decidedly less grace provong the point all advertising is fake anyway.
The best line in the video comes when Haskins describes guys as, "Good natured DoucheBros who eat fries like they're at a DoucheBag party about to win the award for DoucheKing of the Douche-O-Trons." Wow.
Because Chemistry.com can no longer poke and prod at any blatant sexual discrimination on eHarmony's part, it's decided to produce a banner about how eHarmony's still a bigot, even if it's been forced to launch a homosexual dating site.
Chem, get over yourself.
Oh, and in case anybody forgot: Chemistry.com is a Match.com company. From the moment it launched, it would appear its entire raison d'etre is to kick shins without making Match look bad. And that's not to say eHarmony doesn't deserve a little shit for making life harder for our same-sex-love chums; that's to say this ongoing haterade campaign had its day, and the day's done.
Hyatt's running a sweepstakes called The Big Welcome, where you can win a bunch of free nights in Unspeakably Awesome parts of the world.
That's cool and all, but the effort's being promoted with two wristslash-worthy attempts at irony.
One of the biggest complaints about CP+B's wacked-out Gates/Seinfeld campaign was that it didn't really do much to push the product. In fact, it didn't mention the product at all.
As you recall, that effort was fast followed by "I'm a PC," which did mention the product, but not in any technical or deeply informative way.
Here's the latest suite of MSFT fumbles, labeled "Laptop Hunters." In this installment, an incredibly smug human being called Giampaolo shows us all how precious, how picky, how tech he is(n't especially) -- while on a quest to find the perfect (MSFT-subsidized) laptop.
One of my favourite Marketing 2.0 talks, besides the Paula Berg stuff, was by Scott Monty, Ford Motor Co.'s social media man.
The guy's been alternately lauded and lashed, but I think he's the real deal. It's not even just that he's a nice guy; he's not afraid to express a scathing truth from top-of-mind, even if it stings. Social media's all about that: finding out who people really are, before they can terrace their images.
I didn't take any video (bummer), but I'll let you in on a priceless moment during his Q/A, when Sandrine Plasseraud of We Are Social asked about ROI tracking for social media campaigns.
Monty scoffs and goes, "ROI is a campaign metric; social media is a commitment. [...] What's the ROI of putting your pants on in the morning?"
On April Fool's Day, patrons of France's SNCF train service were greeted by the voice of Homer Simpson, who spouted frothy inanities in lieu of the feminine voice that normally makes arrival/departure announcements.
Eight major stations throughout the country were audio-penetrated by the Duff guzzler. Random prattle included stuff like, "The train from Alaska is waiting on platform 7. Watch out for bears!"