For all that la vie en rose talk, the Upright Citizens of Paris aren't exactly known for their social placidity -- particularly now that the global crise has made everyone tenser than usual.
So it's understandable that when giant packages start parachuting out of the sky at dusk, Parisians react with a degree of trepidation. No worries, though: these aren't malevolent gifts of nerve gas. It's furniture, courtesy of those benign Swedes at IKEA.
I just showed a Sexually Active Female Friend (SAFF) a spot from the latest campaign for K-Y Intense -- a product that claims it's scientifically proven to get girls off harder.
SAFF's response: "This makes me entirely uncomfortable."
Lifelock touts its identity theft protection capabilities with this online video about the biggest identity theft scandal in the world.
The premise: one person has won the chance to meet "the Donald." (I like how he's now so important, he's preceded by an article.) As a result, hundreds of thousands of people are claiming to be the person named.
Renault's launched a microsite for the Nouveau Grand Scenic et Les Tests Cretins des Lapins Cretins, which translates to "The New Grand Scenic -- and Moronic Tests by Moronic Rabbits."
Resulting spots -- in which hyperactive buck-toothed rabbits quality-test Grand Scenics en masse and sans inhibition -- don't need any translating. The effort reminds us of Scion's Little Deviants, except more frenetic and somehow scarier.
- Volvo embeds Twitter feed into YouTube ad. (Via.)
- The Domino's YouTube brand bust.
- Lindsay Lohan spoofs self -- and eHarmony -- for Funny or Die. Hey, that's almost (but not quite) as funny as...
- Manifesto on how Gaia made users love branded stuff that's not real. (Via.)
- Burger King pisses Mexico off. *condescending sigh.* What else is new.
If you've ever been on a pub crawl, you realize after a while you're unlikely to actually remember which pubs you (literally) crawled to. Lovells Lager can help with that. Working with Tequila, Lovells Lager has launched the Hangover Free Pub Crawl.
Mashing together Google Street maps, geo-targeting and informatively witty commentary, the Hangover Free Pub Crawl lets you - soberly and from the comfort of the internet - check out the finest pubs in Sydney.
A pub crawl isn't just about getting drunk. It's learning interesting facts about where you get drunk. OK, so yea, it really is about getting drunk but after taking the Hangover Free Pub Crawl, at least some of you will be able to drop a bit of trivia the next time you're in Sydney.
"Claudio from Thailand" sent us this online video for QUALCOMM, which pulls the curtain back on its R&D department for your eyes only. Turns out the guys back there are a lot like Napoleon Dynamite, except with more of a preference for hybrid shark fowl than cross-bred felines.
Then there was that whole crockett eagle tangent, and we just didn't know what to do with that.
With help from Vincenzo Castrogiovanni of The Viral Factory, Accor's Suitehotel orchestrated The Suite Jump Games -- the largest international bed-jumping contest ever held.
The Suite Jump Games launched on April 4th at the Stade de France near Paris. Five villages were arranged in front of the stadium and equipped with beds for anyone achin' to do some mattress-leaping. (At the time, a rugby match was taking place between Stade Francais and Clermont-Ferrand, so 80,000 spectators were on-hand to both watch the festivities and potentially convert into bed-jumping contest entrants.)
This is the kind of thing that gives us chills, even if we cracked our heads open as kids while engaged in this specific activity. (12 stitches! But for the joy of the jump, possibly worth it.)
Why tote a friendship bracelet when you can upload pictures of your friends, make promises and broadcast them to the world, all on Downy's tab?
The "Feel more" fabric softener is on the prowl for pledges. Think Sisterhood of the Traveling Pants or, if you're old-school like that, Baby-Sitters Club chain letters. When you enter your pledge to a far-off friend (complete with photo and touchy-feely headline), you're automatically entered to win The Ultimate Reunion Trip. Just pray it's not in Missouri.
There's a hot new energy drink on the block. It's called Guru, and it boasts clean energy for dirty minds.
We don't know about all that, but the spot's a solipsistic mashup between The Real World circa 1995 and Girls Gone Wild, shortly after Mean Girls gave it brand equity with the under-13 crowd. All it needed, really, was an LFO song -- and possibly a bored American Apparel photographer looking for an extracurricular portfolio opp.
Lovin' the random incorporation of product -- as if those saucy co-eds really are running on Guru as opposed to, say, poorly-mixed drinks and hot Chee-tos.
Derivative treacle, brought to you by Virtue Worldwide. (Oh yeah, and Kanye's a fan,* if that means anything to you.)