For "Black," a new Dunhill Fragrance, Atelier/London enlisted Henry Cavill from The Tudors to appear in this sultry, faced-paced spot. Think Modern Bond Gets the Girl in London.
We'll admit having to catch our breath when honey's thigh slams into that wet black car, and when Cavill meets eyes with the camera before undoubtedly ravishing her (or at least promising to before hopping back into his vehicle, knocking some buck-toothed bad guys off the road and cutting her a magnolia blossom with the sharp end of his umbrella).
But it's hard to take a drama-soaked ad like this seriously when the music's rising toward climax -- and there's a dude wailing in the background. Hey Ad Land, did you forget? We're a jaded race of man. (And for good reason.)
Produced by ASD Lionheart and edited by Cut + Run.
To promote the debut of the new Lancia Delta, 200 horses appeared in the city of Amsterdam. It's formidable to witness, and still more impressive is the sight of all those somber-looking Amsterdammers, taking pictures the way kids take exams.
Three Lancia Deltas were hidden within the cavalry and ultimately revealead on the RAI Square, where the Netherlands' biggest car event happens every year.
- Amsterdam's Pink & Poodle takes women on for Heineken cider brand Jillz.
- Sayonara to Enfatico (and about bloody time).
- LA Times positions Southland ad as news story. (Via).
- D*Face gives The Queen a facelift.
- Seeking greener pastures on the down-low? One headhunter's business card is edible.
- One prepaid mobile's bailout plan.
- Reason #4320984309384 why we can't visit mom and dad after Cannes.
- Visa Debit does Superfreak. We don't know why, but Morgan Freeman doesn't sound sold either.
ad:tech Paris wrapped up with a keynote called Facebook Today and Tomorrow, conducted by Commercial Director Blake Chandlee of Facebook's EMEA segment (Europe, the Middle East and Asia).
I already LiveTweeted the sesh so the last thing I want to do is type it all out again. The biggest takeaways: Mark Zuckerberg is God, and God's particular mantra is "Efficiency, Effectiveness, Scale."
One of the bigger bits of news eclipsing this talk was a recent announcement that Facebook is now 200 million (active) users strong. According to Chandlee, 50% of those users log in every day and spend an average of 25 minutes on the site.
And while the US once composed 70% of Facebook's total user figures, it's now just 30% -- not because growth has slowed on our turf, but because it's blossomed elsewhere. (France, for example, exploded from 2 million users last year to 9 million this year.)
Here are a few key video moments, punctuated by random Tweetdom.
To show how it's all home-grown and waste-free, FirstBank blew its ad wad on a poster tied to the end of a wee biplane. The creative reads, "This is the closest thing we have to a private jet."
"They're not into extravagances," explained CD Jonathan Schoenberg of TDA Advertising & Design. "They haven't taken any bailout money. And they're doing great."
That's about as charming as gingham. Other witty low-budget efforts have included this ski mask thing and this reusable holiday ad thing.
Yesterday EVP/GM-Global Ad Sales Chris Dobson of the BBC conducted a keynote on what it takes to succeed in the rapidly-changing media landscape.
The BBC, of course, was his primary example; though whether you believe it's one of the most forward-moving brands in the stratosphere is subjective. (Frankly, I'll buy it when the iPlayer is finally Mac-ready.)
It's been a while since we've had a good healthy debate on the truth and merits of Photoshopping celebrities to wash away the ugliness of their realities and the less than ad-worthy attributes of their physical self.
Thanks to a sneak peak of the new Britney Spears Candie's print campaign, we can all, once again, wonder if Britney Spears is really as hot as she appears to be when she's not shot Paparazzi-style leaving a 7-Eleven.
Oh of course she's digitally altered. What would photographers and graphic designers do all day long if people weren't routinely manipulated to the point of perfection?
This is advertising, after all, right?
You like big butts? Or is it square butts? Yea, we can envision the exact moment this creative epiphany struck someone down in Miami at a place called Crispin Porter + Bogusky when they dreamt up this SpongeBob Square Pants, Sir Mix-a-Lot mashup up featuring bottylicious dancers shaking their (square) asses. (See the :30 here and the full length music video here.)
We can also envision a five year old walking by Burger King and asking, "Mommy, can we go to Burger King and get some square booty?"
And we can envision the looks mommy will get from passersby wondering just what's going on at home.
Seriously? WTF? Creepy King. Square-booty'd women in school uniforms shaking their ass in a classroom-like setting. Ass measuring. Ass touching.
It's like a porn director's wet dream. Not so much for parents with kids. Here come the cause groups.
Yesterday, Barbarian Group celebrated the fifth birthday of Subservient Chicken, it's brilliant creation which allowed people to type instruction into a website and make a guy dressed in a chicken suit do stuff. It was for Burger King and was done in partnership with Crispin Porter + Bogusky.
In a long blog post on the Barbarian Group website, Co-Founder Rick Web discusses how thw Subservient Chicken idea was born, who was involved in its creation, how it was sold to Burger King, how it was produced, how it was launched, how it spread, how it spawned copycats, the awards it won and how it impacted marketing.
Kudos to TBG and CPB for great work. It will forever have its iconic place in the annals of marketing history.
On her new Current show Target Women, Sarah Haskins wonders where men learned to treat women so badly. In a hilarious analysis of Carl's Jr. advertising, Haskins arrives at only logical conclusion; it's unequivocally the burger chain's fault.
Haskin's dubs Carl's Jr. advertising Douchebaggery 101: Embracing Your Inner Douche and proceeds to tear down the chain's ad campaign while explaining how it make men...well...douchebags.
Special bonus: Haskins tries to wash a car Paris Hilton-style with decidedly less grace provong the point all advertising is fake anyway.
The best line in the video comes when Haskins describes guys as, "Good natured DoucheBros who eat fries like they're at a DoucheBag party about to win the award for DoucheKing of the Douche-O-Trons." Wow.