Nothing Warms the Heart Like a Sponsored BFF Pledge.


Why tote a friendship bracelet when you can upload pictures of your friends, make promises and broadcast them to the world, all on Downy's tab?

The "Feel more" fabric softener is on the prowl for pledges. Think Sisterhood of the Traveling Pants or, if you're old-school like that, Baby-Sitters Club chain letters. When you enter your pledge to a far-off friend (complete with photo and touchy-feely headline), you're automatically entered to win The Ultimate Reunion Trip. Just pray it's not in Missouri.

by Angela Natividad    Apr-14-09    
Topic: Brands, Online, Promotions

New Energy Drink Suffers Serious MTV Envy


There's a hot new energy drink on the block. It's called Guru, and it boasts clean energy for dirty minds.

We don't know about all that, but the spot's a solipsistic mashup between The Real World circa 1995 and Girls Gone Wild, shortly after Mean Girls gave it brand equity with the under-13 crowd. All it needed, really, was an LFO song -- and possibly a bored American Apparel photographer looking for an extracurricular portfolio opp.

Lovin' the random incorporation of product -- as if those saucy co-eds really are running on Guru as opposed to, say, poorly-mixed drinks and hot Chee-tos.

Derivative treacle, brought to you by Virtue Worldwide. (Oh yeah, and Kanye's a fan,* if that means anything to you.)

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by Angela Natividad    Apr-14-09    
Topic: Bad, Brands, Commercials

AT&T Helps Hype the TOMS Cause


AT&T makes a deposit into karmic collections in this collaboration with TOMS Shoes, a cause-based shoe firm that gives one pair of shoes to a child in need every time you -- yes, you! -- buy a pair.

The spot features Blake Mycoskie, and the format's familiar: he's the TOMS founder, a character of apparent integrity, talking in somber, stilting tones about his company's cause while hugging children and citing the need for dependable network coverage.

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by Angela Natividad    Apr-14-09    
Topic: Brands, Campaigns, Commercials, Television

They Call Him Dr. Love. And Guess What He's Drinking!


In the event you thought you could go one day in ad land without a cheap pun, we're gonna help stop that ludicrous idea right now. Because you know you're gonna scroll down and watch Gene Simmons -- aka Dr. Love -- try his hand at being Dr. Pepper's new spokeslackey.

"Drink it Smooth" (with a KISS of cherry!) starts out slightly less watchable than "Drink it Slow" featuring Dr. J. But it manages to save itself when the over-the-hill rock star gets schooled by his son, a perfect specimen of apathetic offspring in the bloom of youth.

That's right, in this ad and this ad only you get two Simmons for the price of one! Plus, we never get bored watching people get told off by their kids. It's the American way.

Work by Deutsch/LA.

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by Angela Natividad    Apr-13-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Television

BMW Does that Brand-PWNing Thing Again.


Although to be fair, this time it was challenged. In southern California, Audi's got a series of billboards out that read, "Your move, BMW." (That's smooth chess talk for "eat my dust, bitch.")

In response, Juggernaut Advertising released some BMW M3 imagery under the headline "Checkmate." Outdoor ad space was purchased in the foreground of Audi's billboards, so at certain angles you can see both challenge and response. See them as they ought to be seen: while driving westbound on Santa Monica Blvd, perched on Beverly Glen in West LA.

Two years ago, BMW backed Jaguar into a corner with a similar submit-to-me! adtitude. It went out shortly after this series of ads, where a string of car brands dropped subtle euphemistic turds all over each other.

The more things change, the more they stay the same.

by Angela Natividad    Apr-13-09    
Topic: Brands, Outdoor

Stella Mashes Hollywood Grit Up with French Nouvelle Vague


Okay. Just imagine for a sec that 24 were -- work with us here -- a French New Wave film.

Beautifully-coiffed, but crucially helpless, blonde in bath towel: Millions of people are going to die ... and we only have 24 hours to save them!

Blase half-dressed hubby: Yeah, but, oh, it's Saturday. Then he lifts a copy of The Stranger back up to his face and adds, 24 hours is tons of time. I could do save them in two.

The lady over-protests, as women are wont to do, so he gets all existentialist on her ass: Aren't we all going to die eventually?

Outfitted with Brigitte Bardot knockoffs, abstract antiheroes and -- in the instances of 8 Kilometres -- a painfully mod '60s style battle of linguists, Stella Artois re-imagines three contemporary action flicks in the style of old-school French cinema. The videos are best seen with the stunna shades off, a glass of vermouth, and an extra-long unfiltered cigarette, held in that special way.

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by Angela Natividad    Apr-13-09    
Topic: Best, Brands, Campaigns, Online, Trends and Culture, Video

Sprint Gets on the Level with New Palm Pre Ad


@emmanuelvivier of Buzz Paradise drew our glances to the first-ever Sprint ad to feature the delectable Palm Pre.

Yeah, we know how you feel about iPhone killers (death of the Storm, anyone?) but after seeing the Pre demo at CES we're feeling optimistic about it.

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Here's a Clever Way to Never Be Tapped to Pitch Again.


Look ironic, stingy and unprofessional -- all at the same time!

Just shuffle one of Coffee Company's slidevertisements into your next PPT. It won't be soon forgotten -- and you'll be especially salient next time Le Patron does the Pink Slip Reckoning Dance.

Work by THEY/Amsterdam.

by Angela Natividad    Apr-10-09    
Topic: Brands, Guerilla

Naughty Bond Moment Pushes Dunhill's Black


For "Black," a new Dunhill Fragrance, Atelier/London enlisted Henry Cavill from The Tudors to appear in this sultry, faced-paced spot. Think Modern Bond Gets the Girl in London.

We'll admit having to catch our breath when honey's thigh slams into that wet black car, and when Cavill meets eyes with the camera before undoubtedly ravishing her (or at least promising to before hopping back into his vehicle, knocking some buck-toothed bad guys off the road and cutting her a magnolia blossom with the sharp end of his umbrella).

But it's hard to take a drama-soaked ad like this seriously when the music's rising toward climax -- and there's a dude wailing in the background. Hey Ad Land, did you forget? We're a jaded race of man. (And for good reason.)

Produced by ASD Lionheart and edited by Cut + Run.

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by Angela Natividad    Apr-10-09    
Topic: Brands, Campaigns, Commercials, Television

Horse Armada Precedes Launch of Lancia Delta


To promote the debut of the new Lancia Delta, 200 horses appeared in the city of Amsterdam. It's formidable to witness, and still more impressive is the sight of all those somber-looking Amsterdammers, taking pictures the way kids take exams.

Three Lancia Deltas were hidden within the cavalry and ultimately revealead on the RAI Square, where the Netherlands' biggest car event happens every year.

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by Angela Natividad    Apr-10-09    
Topic: Brands, Events, Good, Guerilla, Promotions

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