By now, you've all seen the Boost Mobile television campaign in which things are, well, just wrong. and, in some cases, really gross.
It is with great relief we share with you another phase of the campiagn that is, well, not gross at all and, in fact, makes a whole lot more sense than the television campaign. With a 180LA-created 3D transit campaign in Chicago, Boost Mobile is getting to the heart of the matter; it doesn't do contracts. And the shelter installation illustrate that by shredding actual phone contracts before our very eyes.
Now that's way kinder than subjecting us to visuals of a coroner dropping his lunch into a corpse and a girl riding a bike who hasn't shaved her armpits since she was born.
Here's a concept that never gets old: getting sex symbols to strip while deluging transfixed watchers with your brand name.
Following in the footsteps of brands like GoDaddy, which is literally milking Danica Patrick for every last pheromone, Taxslayer.com enlisted former Miss Switzerland Nadine Vinzens to undress while pushing the company's merits. (Think Cleo but slightly less seedy. And we say "slightly" with some reservations.)
This gimmick comes stock with a surprise ending. In a moment of irrational compulsion, we looked down at our junk just to make sure we weren't growing anything ... unexpected.
Hey, that's all the information we have for you. Except for the image which clearly screams Cheetos. Perhaps a new product is ready and we can expect even more Cheetos advertising oddity. Time will tell. Be patient. It will come.
Ray Ban's promoting a technicolor melange of plastic Aviators with a Cutwater-orchestrated ad called "Drill," where a big plastic drill with crayons strapped to the front of it wreaks havoc on a sedate canvas.
Swiss Skydive, a skydiving school in Switzerland, commissioned Wirz/BBDO to outfit high-traffic elevators with a vertigo view.
Using branded shots of the city from a dizzying perspective, the objective is to give elevator-riders the sense they're going into freefall. The effort resulted in some free TV and print news coverage, which is always nice.
In an economic climate like this one, we're vaguely sure the average 9-to-5er -- even Swiss ones -- don't need help getting that plummeting-from-great-heights feeling. Their employers probably accomplish that just fine.
Vaguely Russian kitsch and vaudevillian melodrama infuse this new spot for Amnesty International/Portugal. It's the usual global atrocities, all in-your-face and extra-extra, but tempered by a comic-book feel. The tagline seals the deal: "EVERYBODY IS AGAINST EVERYBODY BUT SOMEBODY HAS TO BE FOR THEM."
It's a big message, delivered in a heightened reality, given appropriate weight without vibing like overbearing charity bullshit. We likes.
By Leo Burnett/Lisbon and Lobo, a Brazilian production co.
What do you get when you combine a keynote with some new technology from LG? This ridiculous video highlighting the company's new language filtering, happy time feature and cartooner. Right. Funny. Sort of. But definitely different.
A hybrid vehicle is supposed to save energy and be kind to the environment, right? Honda hopes to drive right up that alley with its new Insight hybrid vehicle. All good.
But, while watching this new W+K Amsterdam-created commercial, Let It Shine, we can't help but wonder how much gas was used to power all those cars in the commercial. But wait, wait. You will be pleased to know that while the agency intended to shoot the commercial "live" with real cars flashing real headlights, the were concerned with the carbon footprint and opted for another solution.