Marketing 2.0 Paris: Wincing Lunch Away with Facebook, MySpace and Fred Cavazza

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This session razed the Richter Scale of Awkward for too many reasons.

To start with, I don't think reps from Facebook and MySpace were supposed to speak together. They were placed on the same panel in the interest of saving time.

Everyone was anxious for lunch -- which, it turns out, was more of an appetite-whetter than a satisfier; moderator Fred Cavazza spent most of the panel talking about other stuff; Damien Vincent of FB expressed a Freudian allegiance for the other team; and -- oh yeah! -- Cavazza conducted makeshift photo ops during the presentation.

MySpace's Olivier Hascoat was cool though, except for that moment where he reluctantly poses for an iPhone shot while Vincent's talking. Way to be a sport.

In the event that you didn't catch all that, take an audio/visual tour:

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by Angela Natividad    Apr- 2-09    
Topic: Brands, Events, Industry Events, Opinion



Marketing 2.0 Paris: Brand Face Fusions, Consistency as State of Mind

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Maybe it's true what they say about Paris: You get a mite more existential while here.

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by Angela Natividad    Apr- 2-09    
Topic: Brands, Events, Industry Events, Opinion



Marketing 2.0 Paris: Paula Berg, Southwest Airlines

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Marketing 2.0 took place at ESCP-EAP University in Paris this year. It spanned both Monday and Tuesday.

I moderated a few panels and the wifi was down both days, so there was no way to cover the event in the detail I would've liked. Before my camera died though, I tried this thing where I just recorded random snippets of speaker talks.

This post is devoted entirely to Paula Berg, Manager of Emerging Media at Southwest.

I don't have particularly strong feelings about Southwest, but seeing her discuss its approach to consumers -- in both good times and bad -- made me wanna do the cattle call after all. She's good people, and it seems like she addresses situations with humility and openness instead of just reacting. Her presence at Southwest speaks more for its corporate culture than for any social media strategem.

See the goods below.

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by Angela Natividad    Apr- 2-09    
Topic: Brands, Campaigns, Events, Good, Industry Events, Opinion



Harmony Korine Does Heartstring-Pulling LibMu Spot

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Liberty Mutual continues its ongoing Responsibility Project with this :60 ad. You get the gist: a kid talks about doing the right thing while a melange of intimate family images scroll by in soft light.

See previous work, which is equally sappy but for the most part well-produced. We may be over this idea, but LibMu's commitment to the Responsibility Project will probably go a long way toward making it the Coca-Cola of insurance.

Really. Give it a couple of years; it may be a one-way conversation, but for work like this, consistency is key.

Work by Hill Holliday in partnership with Harmony Korine, which -- oddly enough -- wrote and directed Gummo, another film with a sympathetic kid whose environment may or may not convince you to invest in a little bit of insurance.

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by Angela Natividad    Apr- 2-09    
Topic: Brands, Campaigns, Commercials, Television



Boost Mobile Gets It Right With Transit Portion of UnWronged Campaign

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By now, you've all seen the Boost Mobile television campaign in which things are, well, just wrong. and, in some cases, really gross.

It is with great relief we share with you another phase of the campiagn that is, well, not gross at all and, in fact, makes a whole lot more sense than the television campaign. With a 180LA-created 3D transit campaign in Chicago, Boost Mobile is getting to the heart of the matter; it doesn't do contracts. And the shelter installation illustrate that by shredding actual phone contracts before our very eyes.

Now that's way kinder than subjecting us to visuals of a coroner dropping his lunch into a corpse and a girl riding a bike who hasn't shaved her armpits since she was born.

by Steve Hall    Apr- 2-09    
Topic: Brands, Campaigns, Outdoor



Sheepeye GoDaddies Taxslayer Up in Spec Ad

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Here's a concept that never gets old: getting sex symbols to strip while deluging transfixed watchers with your brand name.

Following in the footsteps of brands like GoDaddy, which is literally milking Danica Patrick for every last pheromone, Taxslayer.com enlisted former Miss Switzerland Nadine Vinzens to undress while pushing the company's merits. (Think Cleo but slightly less seedy. And we say "slightly" with some reservations.)

This gimmick comes stock with a surprise ending. In a moment of irrational compulsion, we looked down at our junk just to make sure we weren't growing anything ... unexpected.

Work by Sheep Eye Productions, which is soliciting ad work in exchange for 25 grand.

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by Angela Natividad    Apr- 2-09    
Topic: Brands, Celebrity, Consumer Created, Online



Clarins Paris Nails the Perfect Way to Illustrate Lift.

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We were dropping someone off at the Charles de Gaulle airport last week when this gigantic image dwarfed us at the check-in line.

Questions of imminent discomfort aside, we were forced to admit that bare ass on a bike seat is probably the best way to plug lotion that lifts.

Seriously, though. Can you think of a better comparison?

by Angela Natividad    Apr- 2-09    
Topic: Brands, Poster, Strange



Giant Orange Balls Are Coming

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Hey, that's all the information we have for you. Except for the image which clearly screams Cheetos. Perhaps a new product is ready and we can expect even more Cheetos advertising oddity. Time will tell. Be patient. It will come.

by Steve Hall    Mar-30-09    
Topic: Brands, Strange



Colorgasmic Drill Plugs Kiddie Aviator Line

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Ray Ban's promoting a technicolor melange of plastic Aviators with a Cutwater-orchestrated ad called "Drill," where a big plastic drill with crayons strapped to the front of it wreaks havoc on a sedate canvas.

It's a fun watch. We wouldn't mind seeing it again and again, all over network TV. (Not nearly as engaging as "Super Chameleon" though.) Kinda reminds us of the Nano Chromatic campaign.

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by Angela Natividad    Mar-27-09    
Topic: Brands, Campaigns, Commercials, Television, Video



Sears Appeals to Techie Moms with New Media Push

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See it all on bustedmoms.com, which is pretty much just a frame wrapped around a Facebook page, slathered in Twitter media for good measure. Work by IZEA.

POLL TIME!

When last we covered Sears, it was getting all cozy and whatnot with Vanessa Hudgens and the rest of the tween-tastic High School Musical crowd. Gag us, man.

by Angela Natividad    Mar-27-09    
Topic: Brands, Campaigns, Online, Social










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