Dockers Makes Shakeable iPhone Ad

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Dockers finally produces an ad that enables you to realize a fantasy you've probably had more than once: the ability to shake the living crap out of it.

The ad features urban street dancer Orbitron (Dufon) of Circle of Fire. He'll appear in iPhone games "iBasketball," "iGolf" and "iBowl," as well as lifestyle application iTV, AdAge says. At various intervals, users have to shake the iPhone to get Dufon to bust a move.

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by Angela Natividad    Mar-13-09    
Topic: Brands, Campaigns, Games, Mobile/Wireless



...and Don't You Just Love How the Doc's Poppin' Candy Post-Op?

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Skittles continues its mile-high "WTF?" spree with "Transplant," which illustrates a new pack of cross-breed candies with a guy who recovers from an operation -- only to find he's been crossed with a dude named Jose.

There's this weird moment where a pack of Skittles gets tossed hither and yon, then they eat them while facing each other and delicately licking -- kissing, really -- their own fingers.

By TBWA\Chiat\Day\NY. See its last little bit of magic.

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by Angela Natividad    Mar-13-09    
Topic: Brands, Campaigns, Commercials, Television



Mahou Makes You a Mite More Buoyant

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"A Lighter World," where a couple pops open a bottle of Mahou and does a gravity-defying dance, is deliciously infectious.

By Agosto; featuring a cover of Pump the Jam by Canadian band Lost Fingers. (I realize that sounds not-very-savoury, but with a guitar in the background and a tap-dancing featurette the song is surprisingly fresh.)

Tagline: "There's a lighter world" -- riffing off the Premium Light status of this particular Spanish bev.

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by Angela Natividad    Mar-13-09    
Topic: Brands, Campaigns, Commercials, Television



Carl's Jr. Urges Doctors to Have A Bourbon Before Surgery

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For a company like Carl's Jr. to say "Eat Responsibly" is a joke. Oh wait, it's supposed to be a joke or at least we hope it is because they've been hyping their fat-filled, artery clogging burgers for years.

It was one thing to watch a hot socialite seductively eat a burger while making love to a Bentley. It's an entirely different - and a bit disconcerting - to watch a doctor scarf down a Kentucky Bourbon burger between surgeries.

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by Steve Hall    Mar-12-09    
Topic: Brands, Commercials, Creative Commentary, Opinion, Strange



Ladies, Join Wilkinson Sword's Garden Party

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Looks like Philips Shave Everywhere, pretty cool at the time, has been upstaged by Wilkinson Sword's Ma Garden Party (se video here)which officially launches March 16. Hooking up with French singer Simone elle est bonne, the brand is out to show just how much fun it can be to "garden."

It's a catchy tune. We're sure it'd be even more catchy if we could understand the lyrics. But you don't really need to to get what's going on and understand the message.

by Steve Hall    Mar-12-09    
Topic: Brands, Racy, Strange, Video



Puma Tries Hand at Digi-Love

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For client Puma, Droga5 produced "Lift," an ad in which an avatar-like couple engages in a sultry courting ritual where nothing's really what it seems, and everything changes, and expectations between man and woman differ -- and it's all out there for you to see, projected on the walls and riffing off their bodies.

Didn't do much for us. If you wanna play girl-meets-boy, you'd be better served by the naughty-naughty Levi's or even childlike, slightly macabre Scion.

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by Angela Natividad    Mar-12-09    
Topic: Brands, Campaigns, Video



NASA Collabo: A Microcosm of the New Media Renaissance

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Musicians Squeak E. Clean and DJ Zegon joined forces under the name NASA (North America/South America) to release their first album, The Spirit of Apollo, which has been in-progress since '03.

Promotion strikes me as general and disorganized, but the pair has many talented hands behind it. According to the pressie, the Apollo album was conceived "with the righteous goal of bringing people together through music and art" -- as a result, it's heavy with surprising collaborations and interesting visual media.


Tom Waits growls over Kool Keith, Karen O taunts while Ol' Dirty Bastard gives shout-outs to Wu Tang and N.A.S.A from the grave, and David Byrne, Chuck D and others expound on the evils of "Money."

Other collaborators include Method Man, Seu Jorge, Kanye West, Santogold, George Clinton. Then there's the charmed director team: Syd Garon, Paul Griswold, 3Legged Legs and Flourescent Hill.

Artists that donated paint and pens to the animated music videos include Shepard Fairey, Sage Vaughn, The Date Farmers, Mark Gonzales, Marcel Dzama and Splunny. Some also contributed original album cover designs, so CD buyers get five interchangeable covers per copy.

I realize this is a lot going on so I'm gonna just show you stuff. Here's the latest release, People Tree with David Byrne, Chali 2na (from J-5!) and art by Marcel Dzama. It's magically delicious.

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by Angela Natividad    Mar-12-09    
Topic: Brands, Campaigns, Social, Trends and Culture, Video



Whatever Happened to Progressively Smaller Handsets?

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Riding Ad Land's current obsession with breaking into Guinness, Cricket has just produced the world's largest cell phone -- a gigantosaur Samsung Messager composed of "wood, metal, lights, wizardry, and love."

Video here.

The phone -- so big you risk cardiac arrest if you happen to be lying on it in vibrate mode -- kicks off Cricket's Get Some Respekt campaign. See it in person through March 15th in Chicago; the monster of mobile hits Philly on the 20th.

Orchestrated by Seattle's Cultural Engineers and events firm NEVERSTOP.

by Angela Natividad    Mar-12-09    
Topic: Brands, Campaigns, Events, Guerilla, Mobile/Wireless



Don't Just Dab Your Mouth; THINK.

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We've all heard the legend that JK Rowling sketched the birth of Harry Potter out on a diner napkin while scratching by on welfare. The iconic "I Love New York" campaign was supposedly conceived in similarly humble circumstances -- on somebody's crumpled serviette.

To leverage the power of this unlikely muse, the School of Visual Arts re-imagines diner napkins, toilet paper, sugar sachets and other incidental scraps as college-ruled paper.

Across the bottom of each sheet is the message, "Think. School of Visual Arts." Nice, simple and instantly-engaging. We wish we had some doodle-worthy napkin now, and we're not sure we even remember how to use a pen.

Work by Knarf/New York; more photos at Toxel.com.

by Angela Natividad    Mar-12-09    
Topic: Brands, Campaigns, Good, Guerilla



Office for Mac Schools Us in 'Not-Getting-Caught Feng Shui'

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This short film on pretending to work was put together entirely on Microsoft Office for Mac -- which is more than what we can say for Crispin's "I'm a PC" campaign.

It's a fun little watch, loaded with sneaky new tips for feigning productivity while rehashing stuff you probably already do -- like keeping that Excel spreadsheet just within easy toggling distance.

We much prefer iWork, but MSFT Office for Mac does have its merits. Props to the magical, miraculous Krystalline Armendariz for taking it upon herself to share a few. To support her, pass the YouTube link around.

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by Angela Natividad    Mar-12-09    
Topic: Brands, Consumer Created, Good, Video










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