Ad land has this incredible talent for bastardizing beautiful things, and doing it in a way where we're like, hey, that's kind of cool.
That's the feeling you get when you watch "Burger Grease Art," where a guy uses the grease from non-Arby's burgers to create a giant reproduction of Da Vinci's enigmatic lady.
Across the bottom of the video -- which we really couldn't help sitting through, even as we clutched our stomachs and began to dry-heave -- is a link to burgergreaseart.com, which tackles your line of sight with three appealingly matte Arby's Roastburgers. (For some reason, we kinda hoped for an Etch-a-Sketchy painting game, except with grease, but no dice.)
Agency Guava threw together this spot in which a Blackberry literally shoots through Apple. (Both are helpfully represented as fruits, and the tagline hypes BB's first-ever touchscreen model.)
Crystal-clear and slightly reminiscent of a long genre of late-'90s films where bullets penetrated human flesh at high-speed, ripping it to ribbons in slow-mo. (We like pulpy shit.) But I wouldn't throw myself behind the current iteration of BlackBerry's Storm for any amount of money, let alone pro-bono.
American Apparel peels its sleaze off for a second to make a public service announcement: "American Apparel is ... Jobs."
This crucial message is illustrated by a muscly bald dude who appears to be in the stock room. Which begs the question: where'd all AA's eye candy go? In a clime this dire, is all that tap-worthy ass just unwilling to lift its own load?
Dockers finally produces an ad that enables you to realize a fantasy you've probably had more than once: the ability to shake the living crap out of it.
The ad features urban street dancer Orbitron (Dufon) of Circle of Fire. He'll appear in iPhone games "iBasketball," "iGolf" and "iBowl," as well as lifestyle application iTV, AdAge says. At various intervals, users have to shake the iPhone to get Dufon to bust a move.
Skittles continues its mile-high "WTF?" spree with "Transplant," which illustrates a new pack of cross-breed candies with a guy who recovers from an operation -- only to find he's been crossed with a dude named Jose.
There's this weird moment where a pack of Skittles gets tossed hither and yon, then they eat them while facing each other and delicately licking -- kissing, really -- their own fingers.
By TBWA\Chiat\Day\NY. See its last little bit of magic.
"A Lighter World," where a couple pops open a bottle of Mahou and does a gravity-defying dance, is deliciously infectious.
By Agosto; featuring a cover of Pump the Jam by Canadian band Lost Fingers. (I realize that sounds not-very-savoury, but with a guitar in the background and a tap-dancing featurette the song is surprisingly fresh.)
Tagline: "There's a lighter world" -- riffing off the Premium Light status of this particular Spanish bev.
For a company like Carl's Jr. to say "Eat Responsibly" is a joke. Oh wait, it's supposed to be a joke or at least we hope it is because they've been hyping their fat-filled, artery clogging burgers for years.
It was one thing to watch a hot socialite seductively eat a burger while making love to a Bentley. It's an entirely different - and a bit disconcerting - to watch a doctor scarf down a Kentucky Bourbon burger between surgeries.
Looks like Philips Shave Everywhere, pretty cool at the time, has been upstaged by Wilkinson Sword's Ma Garden Party (se video here)which officially launches March 16. Hooking up with French singer Simone elle est bonne, the brand is out to show just how much fun it can be to "garden."
It's a catchy tune. We're sure it'd be even more catchy if we could understand the lyrics. But you don't really need to to get what's going on and understand the message.
For client Puma, Droga5 produced "Lift," an ad in which an avatar-like couple engages in a sultry courting ritual where nothing's really what it seems, and everything changes, and expectations between man and woman differ -- and it's all out there for you to see, projected on the walls and riffing off their bodies.
Didn't do much for us. If you wanna play girl-meets-boy, you'd be better served by the naughty-naughty Levi's or even childlike, slightly macabre Scion.
Musicians Squeak E. Clean and DJ Zegon joined forces under the name NASA (North America/South America) to release their first album, The Spirit of Apollo, which has been in-progress since '03.
Promotion strikes me as general and disorganized, but the pair has many talented hands behind it. According to the pressie, the Apollo album was conceived "with the righteous goal of bringing people together through music and art" -- as a result, it's heavy with surprising collaborations and interesting visual media.
Tom Waits growls over Kool Keith, Karen O taunts while Ol' Dirty Bastard gives shout-outs to Wu Tang and N.A.S.A from the grave, and David Byrne, Chuck D and others expound on the evils of "Money."
Other collaborators include Method Man, Seu Jorge, Kanye West, Santogold, George Clinton. Then there's the charmed director team: Syd Garon, Paul Griswold, 3Legged Legs and Flourescent Hill.
Artists that donated paint and pens to the animated music videos include Shepard Fairey, Sage Vaughn, The Date Farmers, Mark Gonzales, Marcel Dzama and Splunny. Some also contributed original album cover designs, so CD buyers get five interchangeable covers per copy.
I realize this is a lot going on so I'm gonna just show you stuff. Here's the latest release, People Tree with David Byrne, Chali 2na (from J-5!) and art by Marcel Dzama. It's magically delicious.