How to Launch a Successful Kickstarter Marketing Campaign

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Ready to launch your brilliant new idea on Kickstarter? If you don't already have a solid marketing strategy and a decent list of leads, then you may not be as ready as you think.

Kickstarter is not a place to market your new product, and it's not a place to introduce your ideas to the world. Kickstarter is a venue for receiving funding from your existing leads and hopefully picking up some additional cash from casual KS browsers.

That means you need to have a marketing plan ready long before you launch your campaign.

You only have 30-60 days to become a Kickstarter legend. Here's how to market your new idea for a successful campaign.

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by Steve Hall    Aug-25-21    
Topic: Campaigns



5 Ways to Film and Distribute an Ad Campaign with Minimal Funding

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From the moment an ad campaign goes live, marketers start tracking metrics like engagement, click-through rates, and customer acquisition costs (CAC) to gauge what their next strategic move should be.

If your campaign is delivering great results, you might put more ad spend behind it for a longer period of time. If the results are subpar after a few days or a week, you might nix the campaign altogether and rethink your approach.

You want to save as much money as you can while still converting more customers, especially when budgets are tight. The goal here is to keep CAC low, but this is often easier said than done.

In this post, we'll share five ways that you can lower production and distribution costs for your video ad campaigns. That way, you can create quality ad content without overextending your budget and racking up unnecessary costs.


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by Steve Hall    Jun-14-21    
Topic: Campaigns



How to Nail Humor in Email Marketing

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Humor can be subjective, and it's even trickier to gain a positive reaction from it when it's displayed in writing. With so many things to bear in mind, and the need to remain aware of potentially offending your audience, here are some top tips on how to nail humor in your email marketing, as well as some great examples of brands doing it well!

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by Steve Hall    Nov-14-19    
Topic: Campaigns



Denny's Introduces 'First-Ever' Web Series That's Not First-Ever But Is Kind of Boring

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You've gotta love press releases that scream "first ever!" But they are a nice kick in the butt to get off one's ass and do a little journalistic research. So who's screaming "first ever"? Erwin Penland is in relationship to new work it's doing for Denny's.

Billed as the "first-ever web series," the animated/claymation work features -- in its first outing called Breakfast Clubbin' -- breakfast characters debating the merits of a pancake who is trying to gain entrance to an exclusive nightclub. He's being denied by Bacon and Sausage who say to Pancake, "As soon as you slathered yourself with whipped cream and chocolate, you became a desert. There's no desert with breakfast"

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by Steve Hall    Oct-15-14    
Topic: Campaigns



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Schlage Imagines Life Without Keys. And It's Pretty Weird

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So the whole world is on its way to becoming keyless. Not that we don't lock stuff up anymore, we just don't use keys to do so. Working With Indianapolis-based Young & Laramore, Schlage has envisioned what life's like now that keys are obsolete.

We hear from Corry. Yea, Corry with two R's. Corry goes on and on and on about the difficulties she's faced throughout life having to deal with the whole two R's thing. She rants about the inability to find a keepsake keychain from Panama City saying, "Even though I was there! I was there! It's like the whole world telling you 'Hey, you don't exist.'"

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by Steve Hall    Sep-16-14    
Topic: Campaigns



The 6 Best Movie Marketing Campaigns of 2014

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Although film fans still have the holiday movie season to anticipate, the year has already given many examples of how marketers have been able to tap into what resonates with audiences across the world before a movie even hits the theaters. Keep reading to learn more about some of the standout movie promo efforts of 2014 so far.

Godzilla

The marketing team behind Godzilla seemed to clearly understand how to tap into a rich fan base when it chose to unveil teaser trailer footage at Comic-Con events. The movie's Twitter account also offered bits of insight about a mysterious fictional organization called M.U.T.O., but just enough to spark curiosity about how that group might tie into the movie without giving clear-cut answers. The smart combination of first showing the trailer to fans who would be likely to embrace the film, plus promoting an air of mystery on social media, caused a good box office draw.

This guest article was written by Kayla Matthews, a blogger with a passion for business solutions, social media and marketing. Follow her on Google+ and Twitter to read all of her latest posts.

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by Steve Hall    Sep-16-14    
Topic: Campaigns



These New GoDaddy Ads Are Bad. Really, Really Bad.

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Hmm. These new GoDaddy ads almost make one pine for the days when horn dog Bob Parsons was running the show and serving up ads filled with bodacious babes flaunting their surgically enhanced boobs.

Almost.

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by Steve Hall    Sep-15-14    
Topic: Campaigns



Big Lots Aims For Viral Success With Focus Group of Cats and Dogs

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Want viral success? Using cats and dogs almost guarantees it. Now this O'Keefe Reinhard & Paul-created work for Big Lots hasn't quite reached viral success yet but give it time. It's only been two days.

The brand gathered together a collection of cats and dogs (Pork Chop, Boots, Bianca, Tabitha) for a focus group session during which various pet merchandise was tested.

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by Steve Hall    Sep-11-14    
Topic: Campaigns



If Buzz Aldrin Had Worn Today's Jockey Underwear, He Would Have Planted That Flag All Over the Galaxy

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In an effort to align itself with greatness, Jockey is out with a new campaign entitled "Supporting Greatness" that's all about, well, supporting the greatness of over achievers one great leap at a time.

The campaign showcases the "legacy of great men wearing Jockey" - as Babe Ruth, Buzz Aldrin and General George Patton, who appear in various versions of the ad, were, we're told, all known to have worn Jockey during moments in their lives when they achieved greatness.

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by Steve Hall    Aug-19-14    
Topic: Campaigns



Grocery Chain Confirms Bears Sh*t in the Woods

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ALDI, the discount grocery chain that's sort of related to Trader Joe's, is out with a new BMF-created campaign that answers the all-consuming question, "Does a bear shit in the woods?" Well, according to this ALDI SpokesBear, the answer is a resounding yes.

There seems quite happy with himself tsk tsking viewers for even asking the question. On the other hand, the wall-mounted trout in a second ad isn't so happy having been snubbed for tuna.

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by Steve Hall    Jun-30-14    
Topic: Campaigns