Denny's Introduces 'First-Ever' Web Series That's Not First-Ever But Is Kind of Boring

dennys_breakfast_club.jpg

You've gotta love press releases that scream "first ever!" But they are a nice kick in the butt to get off one's ass and do a little journalistic research. So who's screaming "first ever"? Erwin Penland is in relationship to new work it's doing for Denny's.

Billed as the "first-ever web series," the animated/claymation work features -- in its first outing called Breakfast Clubbin' -- breakfast characters debating the merits of a pancake who is trying to gain entrance to an exclusive nightclub. He's being denied by Bacon and Sausage who say to Pancake, "As soon as you slathered yourself with whipped cream and chocolate, you became a desert. There's no desert with breakfast"

more »

by Steve Hall    Oct-15-14    
Topic: Campaigns



Schlage Imagines Life Without Keys. And It's Pretty Weird

Schlage_Locks__Keyless_Era.jpg

So the whole world is on its way to becoming keyless. Not that we don't lock stuff up anymore, we just don't use keys to do so. Working With Indianapolis-based Young & Laramore, Schlage has envisioned what life's like now that keys are obsolete.

We hear from Corry. Yea, Corry with two R's. Corry goes on and on and on about the difficulties she's faced throughout life having to deal with the whole two R's thing. She rants about the inability to find a keepsake keychain from Panama City saying, "Even though I was there! I was there! It's like the whole world telling you 'Hey, you don't exist.'"

more »

by Steve Hall    Sep-16-14    
Topic: Campaigns



The 6 Best Movie Marketing Campaigns of 2014

godzilla-movie-3.jpg

Although film fans still have the holiday movie season to anticipate, the year has already given many examples of how marketers have been able to tap into what resonates with audiences across the world before a movie even hits the theaters. Keep reading to learn more about some of the standout movie promo efforts of 2014 so far.

Godzilla

The marketing team behind Godzilla seemed to clearly understand how to tap into a rich fan base when it chose to unveil teaser trailer footage at Comic-Con events. The movie's Twitter account also offered bits of insight about a mysterious fictional organization called M.U.T.O., but just enough to spark curiosity about how that group might tie into the movie without giving clear-cut answers. The smart combination of first showing the trailer to fans who would be likely to embrace the film, plus promoting an air of mystery on social media, caused a good box office draw.

This guest article was written by Kayla Matthews, a blogger with a passion for business solutions, social media and marketing. Follow her on Google+ and Twitter to read all of her latest posts.

more »

by Steve Hall    Sep-16-14    
Topic: Campaigns



These New GoDaddy Ads Are Bad. Really, Really Bad.

godaddy_related.jpg

Hmm. These new GoDaddy ads almost make one pine for the days when horn dog Bob Parsons was running the show and serving up ads filled with bodacious babes flaunting their surgically enhanced boobs.

Almost.

more »

by Steve Hall    Sep-15-14    
Topic: Campaigns



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Big Lots Aims For Viral Success With Focus Group of Cats and Dogs

Big_Lots_Pet_Supplies.jpg

Want viral success? Using cats and dogs almost guarantees it. Now this O'Keefe Reinhard & Paul-created work for Big Lots hasn't quite reached viral success yet but give it time. It's only been two days.

The brand gathered together a collection of cats and dogs (Pork Chop, Boots, Bianca, Tabitha) for a focus group session during which various pet merchandise was tested.

more »

by Steve Hall    Sep-11-14    
Topic: Campaigns



If Buzz Aldrin Had Worn Today's Jockey Underwear, He Would Have Planted That Flag All Over the Galaxy

jockey_buzz_aldrin.jpg

In an effort to align itself with greatness, Jockey is out with a new campaign entitled "Supporting Greatness" that's all about, well, supporting the greatness of over achievers one great leap at a time.

The campaign showcases the "legacy of great men wearing Jockey" - as Babe Ruth, Buzz Aldrin and General George Patton, who appear in various versions of the ad, were, we're told, all known to have worn Jockey during moments in their lives when they achieved greatness.

more »

by Steve Hall    Aug-19-14    
Topic: Campaigns



Grocery Chain Confirms Bears Sh*t in the Woods

aldi_bear.jpg

ALDI, the discount grocery chain that's sort of related to Trader Joe's, is out with a new BMF-created campaign that answers the all-consuming question, "Does a bear shit in the woods?" Well, according to this ALDI SpokesBear, the answer is a resounding yes.

There seems quite happy with himself tsk tsking viewers for even asking the question. On the other hand, the wall-mounted trout in a second ad isn't so happy having been snubbed for tuna.

more »

by Steve Hall    Jun-30-14    
Topic: Campaigns



Watch This Ad Which Took 90 Minutes to Shoot 2 Seconds of A Cat Driving A Car

toonces_aaa.jpg

Denver-based Pilgrim Advertising & Digital Marketing is out with a new campaign for AAA's Roadside Assistance. Hoping to combat old stereotypes, smartphones and the notion AAA is something their parents bought, the campaign works hard at "reinventing roadside is ways you never imagined" for Gen Xers.

more »

by Steve Hall    Jun- 3-14    
Topic: Campaigns



Southwest Goes International, Frontier Goes Cheap

southwest_international.jpg

- Southwest Airlines is getting its passport and has launched a new campaign to tout its first international flights.

- Frontier Air is out with three new ads touting its super low, ala carte fares. And they're up about charging extra for checking your bags, selecting a seat and even the food and beverage. One. Two. Three.

more »

by Steve Hall    May-20-14    
Topic: Campaigns



Fallon Brings Back the Fanny Pack in Humorous Glue Ad

locite_fanny_pack.jpg

No! No! No! Please no!

High up on the list of fashion disasters is the dreaded fanny pack. It rose to infamy in the late 1980s and early-to-mid 1990s. And, for the most part, you don't see them anymore.

If Fallon Minneapolis has its way, the fanny pack is going to be reborn. At least on YouTube. In a commercial for Henkel's Locite glue. Hopefully, it'll be like trying to make Fetch happen. The fanny pack. Not the campaign. We wish the best for the campaign, Just not the fanny pack. Please, not the fanny pack.

more »

by Steve Hall    May-13-14    
Topic: Campaigns










Featured FREE Resource: