If Buzz Aldrin Had Worn Today's Jockey Underwear, He Would Have Planted That Flag All Over the Galaxy


In an effort to align itself with greatness, Jockey is out with a new campaign entitled "Supporting Greatness" that's all about, well, supporting the greatness of over achievers one great leap at a time.

The campaign showcases the "legacy of great men wearing Jockey" - as Babe Ruth, Buzz Aldrin and General George Patton, who appear in various versions of the ad, were, we're told, all known to have worn Jockey during moments in their lives when they achieved greatness.

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by Steve Hall    Aug-19-14    
Topic: Campaigns

Grocery Chain Confirms Bears Sh*t in the Woods


ALDI, the discount grocery chain that's sort of related to Trader Joe's, is out with a new BMF-created campaign that answers the all-consuming question, "Does a bear shit in the woods?" Well, according to this ALDI SpokesBear, the answer is a resounding yes.

There seems quite happy with himself tsk tsking viewers for even asking the question. On the other hand, the wall-mounted trout in a second ad isn't so happy having been snubbed for tuna.

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by Steve Hall    Jun-30-14    
Topic: Campaigns

Watch This Ad Which Took 90 Minutes to Shoot 2 Seconds of A Cat Driving A Car


Denver-based Pilgrim Advertising & Digital Marketing is out with a new campaign for AAA's Roadside Assistance. Hoping to combat old stereotypes, smartphones and the notion AAA is something their parents bought, the campaign works hard at "reinventing roadside is ways you never imagined" for Gen Xers.

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by Steve Hall    Jun- 3-14    
Topic: Campaigns

Southwest Goes International, Frontier Goes Cheap


- Southwest Airlines is getting its passport and has launched a new campaign to tout its first international flights.

- Frontier Air is out with three new ads touting its super low, ala carte fares. And they're up about charging extra for checking your bags, selecting a seat and even the food and beverage. One. Two. Three.

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by Steve Hall    May-20-14    
Topic: Campaigns

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Fallon Brings Back the Fanny Pack in Humorous Glue Ad


No! No! No! Please no!

High up on the list of fashion disasters is the dreaded fanny pack. It rose to infamy in the late 1980s and early-to-mid 1990s. And, for the most part, you don't see them anymore.

If Fallon Minneapolis has its way, the fanny pack is going to be reborn. At least on YouTube. In a commercial for Henkel's Locite glue. Hopefully, it'll be like trying to make Fetch happen. The fanny pack. Not the campaign. We wish the best for the campaign, Just not the fanny pack. Please, not the fanny pack.

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by Steve Hall    May-13-14    
Topic: Campaigns

If You Watch One of These Cree Light Bulb Ads You Will Want to Watch All Eight


Nothing could make us yawn wider then receiving a new campaign for a light bulb brand. But when the emails says "the campaign is a copywriter wet dream," our interest is peaked.

And this campaign from Raleigh-based Baldwin& is, indeed, peak-worthy. Featuring the entrancing Lance Reddick, known for his roles in Fringe and The Wire, we are thrust into a world of choice which pits the Cree LED light bulb against other, less innovative bulbs.

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by Steve Hall    May- 7-14    
Topic: Campaigns

Subservient Chicken Returns For 10th Anniversary. Will It Live Up to the Original?


When Barbarian Group and CP+B unleashed Burger King's Subservient Chicken ten years ago, the work was lauded as some of the best and weirdest ever to come from the brand. Well the brand is bringing the man in a chicken suit back for a redo. Sort of.

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by Steve Hall    Apr-28-14    
Topic: Campaigns

Two Tales Brewery Aims to Eradicate America of Idiotic Sagging Pants Trend


Whenever you see some idiot wearing their jeans halfway down their ass, don't you just want to walk up to them, punch them in the face and tell them they look like an idiot? Hey, maybe it's just us but we bet there are other out there who hate this fashion trend that, believe it or not, is still with us.

Working with Y&R Prague, Two Tales Brewery is out to put a stop to this fashion travesty by donating thousands of belts to those in need. For every six pack of Two Tales purchased, the brand promises to donate a belt to those in need.

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by Steve Hall    Apr-25-14    
Topic: Campaigns

In Strange Shift, Victor & Spoils Creates Non-Crowdsourced Traditional Bank Campaign


Well this is kind of weird. Remember when Victor & Spoils first launched and they made a really big deal about the fact they'd crowdsource cool, new digital work for their clients? Well apparently they've come full circle and are now creating traditional offline campaigns for banks.

The agency has launched a TV, radio, print, OOH campaign with, yes, some online landing pages, for the Community Banks of Colorado and Bank Midwest divisions of NBH Bank.

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by Steve Hall    Apr-16-14    
Topic: Campaigns

TNT Ponders the Drama of A Skunk in A Crowded Elevator


Duval Guillaume has launched a new international print campaign for TNT. The agency developed 4 new images which ask us to imagine how life becomes more interesting when you add some drama to it.

If you recall, the agency famously launched the Add More Drama with a stunt in Belgium that literally added all kinds of drama when people pushed a button.

These new images will initially be used in Germany and Mexico, and later in a number of other countries.

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by Steve Hall    Apr-14-14    
Topic: Campaigns

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