- Ryanair is up to its old games again tantalizing travelers and taunting the Advertising Standards Burea with its new 2013 Cabin Girls Calendar.
- Barbarian Group has launched a new campaign for Pepsi using productivity startup TaskRabbit to give its consumers an "extra hour" in their day.
- Several celebrities are none too pleased with Barney's for depicting a few Disney characters as super slim models for a window display.
- Everything is zombie-themed these days. Why not a CPR effort. And, surprisingly, it makes perfect sense.
- Yo Gabba Gabba begets The Goon Holler Guide Book.
Can't wait to to taste blood when the 4th and final Twilight movie, Breaking Dawn 2, opens? Well, you're in luck. Thanks to Santa Monica agency Neighbor which teamed with Jamba Juice and Lionsgate, Twilight fans will be able to suck down Berry Bitten, a mixed berry smoothie drink that, well, looks a lot like blood.
The drink and promotional tie in are being promoted to teens and their moms with print placements, banners, social and a Facebook-based sweepstakes that will award one person two tickets to the red carpet Breaking Dawn premiere November 12 in LA with airfare and hotel included. Additionally, 1,000 people two tickets each to 32 different Jamba Juice-sponsored advance screenings November 15 in 18 cities.
Winners also receive a $50 gift card, slap bracelets and poster. Fans enter by Tweeting their photo with a Berry Bitten smoothie and including the hashtag #jambatwilight.
TD Bank has launched a street level experiential campaign in New York to promote its tree-saving initiatives and reduced paper usage. The campaign, created by Tierney, excludes printed media and collateral and its street team will offer only spoken information.
Beginning this week at TD Bank's 5th Ave. & 14th St. location, a 12' x 9' touch-screen interactive video wall will let downtown passers-by get the attention of a deer, squirrel, rabbit, bear or owl while an LED ticker scrolls out habitat acreage preserve, in terms of NYC landmarks ("13 New York City blocks of forest" monthly, or each year, "a forest area larger than Central Park").
Across Manhattan, during October through November 11, two roving audio-enabled electronic view masters akin to those the drop-a-quarter-in-the-slot binocular viewers found at vistas from Niagara Falls to the Golden Gate will give New Yorkers' a view into this vista as well.
A series of six videos, all of which follow the animals-are-cute-so-we-will-use-them-to-get-lots-of-social-sharing strategy, aim to share with humans the many benefits of Purina's Small Animal Food. We get wisdom from a rabbit, a parakeet and a hamster on the various trials and tribulations of being an animal. Colle+McVoy created.
According to Indian lingerie brand Amante, eight out of ten woman wear the wrong bra size with most choosing a cup size that's too small and a band size that's too large. With that bit of knowledge coupled with the insight that, according to Amante, women are embarrassed to look at ads featuring scantily clad women in public, the brand has launched a very ?unsexy" campaign urging women to break up with their bras.
Of the approach, Amante CEO John Chiramel said, "This campaign has been carefully thought through, in not trying to objectify women, but more about dealing with the real issues and educating the consumer, so that they have an enjoyable experience wearing fine lingerie,"
Target, with help from Minneapolis-based Space150 and director Phil Abraham, has launched a three episode series entitled Falling For You. The romantic comedy featuring Kristen Bell, Zach Abel and Nia Long centers on a couple of Target employees (Bell and Abel) who are charged by their boss (Long) with developing a fall marketing campaign.
A new campaign from the brand whose sole mission is to make women's boobs look bigger than they really are, Wonderbra, is out with a new Digitas-created campaign. Print and outdoor ads, which debut tomorrow, will feature a fully clothed Adriana Cernanova. An app, entitled The Wonderbra Decoder, will detect a QR code on the ad and reveal what she is wearing underneath. All the usual social sharing options will be present as well.
Of the campaign, Wonderbra UK Marketing Manager Martina Alexander said, "We are showing Adriana in her clothes, including simple jeans and T-shirt, and through our new and unique app consumers can reveal the Wonderbra behind the look. It's really female friendly and links to the outfit which was important to us."
Martina, we're quite sure this app will be very male friendly as well.
Assuming these TBWA\Chiat\Day New York-created, Wally Pfiser-shot Michelin videos were set up fairly, they do a nice, low key job highlighting the benefit's of the brand's tires over the competition. The four ads tout the tire's better stopping power, better handling, better fuel efficiency and razor-sharp control. Of course any number of factors can effect tests like this but we're just going to assume the creators did their best to insure it was a fair comparison.
Did someone say Papa Gino's? According to these Allen & Gerritsen-created Papa Gino's ads, you'd think someone had just screamed, "Aliens have landed! Run for your lives!" But, no, apparently the power of Papa Gino's pizza is enough to make everyone drop what they are doing and chow down on the latest Papa Gino's offering.
Explaining the campaign's approach, Allen & Gerritsen Chief Creative Officer Gary Greenberg said, "This campaign is designed to connect emotionally with a wide cross-section of New Englanders who have grown up with Papa Gino's. 'Let's Eat' speaks to the role Papa Gino's plays in people's lives, whether they're at work, in class, or at play. It's community driven, and has a sense of humor that's true to the heart and soul of the Papa Gino's brand."
Have you watched The Beauty Inside? It's one of the best examples of branded content ever. The story is deep, wide and intoxicatingly engaging. Over six episodes, we follow the life of a man, Alex, who looks different each day. And he's falling in love with the same woman who, of course, doesn't know he's the same man inside.
Alex keeps a journal of himself each day documenting his different personas. He's always alone because, well, it's not easy creating a lasting relationship with a person who looks different everyday...even if they are the same person inside.