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"Photography is a journey. How will you remember the trip?"
Posing the question for its Rebel XSi, Canon aired a nostalgic spot where a mother records her son's frame-by-frame transition from boy to pro football player.
A perfect choice of music turned the memories of strangers into something more intimate. We were moved -- and plenty more engaged than with those Dolce spots.
Last year Apple charmed us with an unexpected Mac vs. PC holiday ad, produced in the style of season's classics like Rudolph the Red-Nosed Reindeer.
The animated Mac and PC characters return in "Tree Trimming" and "I Can Do Anything," two spots guaranteed to make your pupils dilate to at least twice their natural size.
With low-key cheer (and not-so-nice intentions), each reminds us how feeble (but adorably!) petty PC is, and how Mac just can't help being awesome, chill and warm-hearted.
Even the bunnies know it.
Based on the premise that plants grow faster and more lavishly when spoken to, Heinz launched Talk to the Plant.
Help make the world's best ketchup by typing encouraging words to a growing tomato sprout, then choosing an automated voice to relay your message.
It's an appealing idea, but beware: the voices are about as soothing as the singing bot tenors in Yahoo's latest emoticon campaign. If I were a wee green, I'd drop leaf and crawl back into the blissfully silent soil.
By Swedish agency Daddy. Via Catch Up Lady, who has lots of other fun factoids about the campaign.
Despite appearances, "Listen to Your Lips" is an ad for Bailey's, not a trailer for My First Naked Kneel-Fest.
By JWT and Psyop, which wanted to create a "sensual but not overtly sexual" interpretation of the "Bailey's taste experience."
Maybe the "not overtly" part was lost in the editing room. Seeing drops of cream splash onto rows of shiny, slack DSLs don't exactly bring Moo Moos to mind. (Nice touch with the closing lick!)
Can somebody please page Alex Leo? She needs to update Section Five in her list of five sexist trends the ad world just can't shake.
Ad is SFW, even if your cheek-flushing suggests otherwise.
We've all fantasized about making a living out of sex, drugs and poorly-tuned instruments. So it's likely we've all played air guitar -- the process of using your fingers to make sweet love to an instrument that isn't really there.
Thus inspired, McCann/Paris launched Safe Air Sex, a campaign that takes the concept of air guitar and applies it to (SAFE!) sex. Confused? Watch Rabbit Man molest valuable O2 after shimmying an invisible condom onto his imaginary three-foot jimmy. (We love how, to segue into condom application, he goes, "Stop. In the name of love.")
Volkswagen looks to the Surrealists to promote its Polo BlueMotion's "absurdly low consumption." A Magritte-inspired print is at left; here's another in the style of Dali.
Fuel plays a big part in both pieces, and I like how neither ad outrightly says it's inspired by this or that artist. People that know will get a nice cuddly feeling in their tummies (or maybe rant and rave about the flagrant commercialism of art). And people that don't can still ravish the visuals with their eyes.
Work by DDB/Berlin.
Last year Canon ran a series of ads where tennis pro Maria Sharapova follows her dog Dolce around, snapping an endless string of doting pics the way pet owners like to do.
This year, we see the fruits her labors reaped: this new spot depicts PowerShot-toting fans racing over to the tennis star -- and taking pictures of Dolce instead of her.
Maria's not happy about that. But on the cheery up, Dolce's apparently lost the ability to think out loud in a Spanish accent.
For every cloud, a silver lining.
In "Set," Crown Royal tells the tale of an old jazz cat who passes opportunity to a young, wise-eyed trumpet player on the street. It's our favourite kind of trope: one about rebirth, and how the American dream can pass from one hand to the next.
And while Crown Royal is only seen briefly in the spot -- moving across the frame on a waiter's tray -- it ends with an elegant kick-back to the label: "For every king, an heir. For every king, a crown. Crown Royal."
I quite liked it, but a hoodied kid peering over my shoulder walked by and went, "Ugh, is that a liquor ad? What do they gotta use jazz for? That makes no sense at all."
This ad for Target makes the commercialization of the holidays look downright cuddly.
It's like a glimpse into mirror world: parents' pupils dilate as kids spout retail propaganda in iambic pentameter. Scrooge is loved for exactly who he is. And nobody's pretending it ain't about the presents.
If only my childhood Christmas plays had been this relevant to the longings of our souls. Think about it: does Baby Jesus help you save on everything from Isaac Mizrahi ankle socks to vintage poster art deco? Is he as generous about parking spaces? And does he own exclusive rights to Christina Aguilera's greatest hits?
...No? That's what I thought.
If serendipity brought you to Croatia's Zagreb Zoo last week, you could've seen lions! and tigers! and bears! ... and hipsters!
Agency Bruketa & Zinic parked "fashion beasts" in a cage to showcase Puma Sport's 2009 collection. And they didn't just stand around, either; sometimes they sang. These efforts, so different from the usual dolphins-catching-fish or monkeys-throwing-poo, were rewarded with heavy gawkage.
We've seen people trapped in cages or store windows before, typically for more sobering reasons: to combat human trafficking, or fight for pigs' rights, or promote the objectively unloveable Dodge Magnum. In any case, we thought the fashion beast thing was a neat way to captivate both parents and kids -- which aren't typically receptive to noisy marketing messages during family time.