In a set of prints put together by THE REPUBLIK/Durham, boat manufacturer Wellcraft Marine Corp. appeals to salty sea dogs by emphasizing the rugged freedom and independent nature of life on choppy water.
o "Nothing tastes better than freshly outsmarted fish." (At left.)
o "Bowlines moor boats to docks. Windor knots moor men to desks." Ooh, seaman pwnage.
o "You've never been seasick. Bet you've been landsick a few times though."
o "You wouldn't be caught dead with a fruit in your beer. Unless, of course, you were dying of scurvy."
Each bears weathered-looking imagery, a Wellcraft logo and tagline, "The Boater's Boat."
Having long ago concluded it never has to finance another agency-produced ad EVER AGAIN, Doritos announced the five finalists of this year's "Crash the Super Bowl" contest. They are:
1. "Free Doritos," Joe Herbert, Batesville, IN
2. "New Flavor Pitch," Oren Brimer, New York, NY
3. "Power of the Crunch," Eric Heimbold, Venice, CA
4. "The Chase," Chris Roberts, Burbank, CA
5. "Too Delicious," Michael Goubeaux, Los Angeles, CA
Impressively, they all share Doritos' abrupt frat-boyish brand persona. Almost like they were made by guys cut out of the same mold but of varying degrees of funniness.
We all hit an age where our innocence is lost and we should be kept away from balloon animals at all costs.
Know why? Because, given the opportunity, we'll grab two and make them hump each other, either out of boredom or to entertain other co-eds whose brains haven't fully developed yet.
Capitalizing on this sad phenomenon, Durex gives us its latest online vid, which Superfad CD Robert Rugan creatively dubbed kama-balloon-animal-sutra.
"When you get the chance to create 'kama-balloon-animal-sutra', everyone involved gets really stoked about pushing the boundaries as much as possible," Rugan beamed.
Here's an Amnesty International ad that depicts footage of ordinary people sticking their noses where they don't belong -- and stopping injustice, sometimes even death, as a result: a guy in a colorful button-down shirt throws a door open to free prisoners, a pregnant woman leaps in the way of a beating, a girl in a velour tracksuit takes a rifle from a young child.
Gotta say, we felt pretty nonplussed by the ad until we saw the kids with rifles, blowing smoke out of their nostrils and shooting into space.
The message? "Individuals can make a difference." The track is Until the Day is Done by Michael Stipe. Work by Mother/London.
"The sun goes wherever you go" Nivea says -- not too loudly, either -- in "Church," a tanning oil ad.
No need for sunkissed girls or an exaggerated product demo; a festive beach towel, draped over a skeletal pew in a sunless gray church, does the job fine. It's even a little wity: all that hallowed sobriety, broken by beach gear.
Good stuff by TBWA/Frederick, Chile.
For client O2, VCCP/Berlin directed "Curiosity," a patchwork of scenarios where curiosity gets the better of you: is the bench with the "wet paint" sign still wet? Can bubble-gum help you hold your breath under water? Will your tongue really get stuck on the frozen pole?
The ad concludes by sending viewers to the O2 website, where they're invited to indulge their curiosity and try O2's service.
T-Mobile also appealed to the inquisitive mind in an American ad campaign for its G1 handset. But instead of pursuing their own answers, actors faced the camera with childlike postures and posed small but nagging questions.
The approach was more quirky than seductive -- signs of a cultural difference, or is one method actually better than the other?
You might have seen a walk-in fridge on TV or in movies. Typically they're used for storing dead bodies or hiding from a giant blob monster until you suffocate and/or freeze to death.
Rarely is a walk-in fridge an appealing thing.
But in "Walk-In Fridge," Heineken positions the frozen death box as the XY version of every Sex and the City fangirl's dream: the walk-in closet. It's good -- the kind of work we expect to see during the Super Bowl. And the walk-in fridge does indeed kick copious ass.
After the screamers have their joygasm, the ad wraps up with a simple enough tagline: "Heineken. Serving the planet." Suits just fine.
Work by TBWA\Amsterdam. The ad appeared on Dutch TV at the beginning of the month, but the PR firm says it drew over a million hits online in less than five days -- which is probably why they're bringing it hither.
Sensing a recession isn't exactly an enabler for Jimmy Choos and Prada handbags, Saks Fifth Avenue takes on the marketing style of Communism ... and Stolichnaya.
The high-end department store tapped Shepard Fairey, architect of the familiar Obama Hope poster, to infuse worker's morale into its Spring 2009 "Want It!" campaign.
No, not three-prong vibrators and gag balls. Actual toys. Like, to show off to your friends and/or prop up on the mantlepiece beside your as-yet-unwrapped collection of first edition Star Wars action figures.
Because being a toy-loving adult doesn't mean you've got sex on the brain 24/7. Some grownies are just gung-ho, copiously-tatted dorks that enjoy stylish mythological creatures. And flannel.
By BooneOakley/Charlotte for Niche, whose online store we visited out of curiosity.
Half its product categories (including TOYS!) have nothing in them. Bad e-tailer, bad!
More specifically, it wants its couches and desks and bedroom sets and carpets and oblong dishware inside the White House. (See concept design for the Oval Office, which doesn't so much say "President" as it does "patriotic single mom with puppy and kindergartener.")
And by adopting the "Change" message that worked so well for Obama, it hopes you'll help achieve its goal. Witness and wince while it slathers Washington, DC's Union Station with bright yellow propaganda:
o "The time for domestic reform is NOW!" (At left.)
o "Fiscally responsible home furnishings FOR ALL!"
o "Change Begins AT HOME!"