IKEA Wants the White House.

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More specifically, it wants its couches and desks and bedroom sets and carpets and oblong dishware inside the White House. (See concept design for the Oval Office, which doesn't so much say "President" as it does "patriotic single mom with puppy and kindergartener.")

And by adopting the "Change" message that worked so well for Obama, it hopes you'll help achieve its goal. Witness and wince while it slathers Washington, DC's Union Station with bright yellow propaganda:

o "The time for domestic reform is NOW!" (At left.)
o "Fiscally responsible home furnishings FOR ALL!"
o "Change Begins AT HOME!"

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by Angela Natividad    Jan-12-09    
Topic: Brands, Campaigns, Guerilla, Online, Outdoor, Political



Sofia Coppola Lends Camera Eye to Miss Dior Cherie

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As demonstrated in Marie Antoinette, Sofia Coppola is really good at making pretty productions, unfettered by complicated narratives. It's this quality that makes her such a fetching fashion advertiser.

We give you the Coppola director's cut of Miss Dior Cherie, an ad for Christian Dior's bopper-honing fragrance.

Fortified by Brigitte Bardot's beachy Moi Je Joue -- and by model Maryna Linchuk's Lolita-like coquettishness -- it's sublime, frothy and fun: the perfect cocktail for girls that haven't yet graduated to Chanel No. 5.

See prints here.

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by Angela Natividad    Jan-12-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Good, Television



Angry Whopper Unhinges Schoolmarms, Whips Germans into Shape

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Ever on the lookout for sensory violations, Brentter's brought us Angry Whopper ads for the UK and Germany.

In case you need refreshing, Burger King recently announced the availability of its Angry Whopper in the US with this bizarre ad, where a farmer physically abuses an onion during its crucial growing stage.

As a result, the onion leaves the earth hotter than Satan's feet. Added to a jalapeno-infused Whopper, it spanks the mouth of any office cog who dares order it.

It turns out the Angry Whopper's been on the market in Europe since May, with ads obviously tailored to each culture. The UK spot is pretty tame -- an anger management teacher, who thinks she can "handle" her rage, doesn't handle it very well after taking a bite.

As for the German one? Well, it's Germany. Add a fetish, slip it in leather and give it a whip.

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'You Got Him in the Jugular!'

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@tim_nolan introduced us to The Fist of Oblivion, a bizarre web series directed by Roman Coppola for Scion Broadband.

Scion Broadband, a lifestyle content network targeted to young, thrifty and image-conscious drivers, launched in 2006. We didn't realize it was still kicking.

And while it's hard to go wrong with muppets, kung-fu and mobsters, we're glad there's a place where Scion's ad folk can potentially still express its creativity.

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by Angela Natividad    Jan- 9-09    
Topic: Brands, Campaigns, Online, Video



McCain's Country First Fails to Ignite Evangelical Spark

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John McCain hopes to reshape the Republican party -- and reignite his supporter base -- using the same social media tools that betrayed their obsolescence.

But Country First, launched with help from the same web consultants that helped him lose his campaign for POTUS, is no contest to Change.gov, the Obama administration's way of keeping people involved with government at a granular level. It currently does little more than solicit donations with cheap euphemisms ("Become a charter member!") while pushing a smarmy, superficial "McCain loves America!" video -- which can neither be embedded nor shared.

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by Angela Natividad    Jan- 9-09    
Topic: Bad, Campaigns, Online, Political



Nastia Liukin Strikes Pose for Max Azria

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Five-time Olympic medalist Nastia Liukin invades fashion rags for BCBG Max Azria. The limber gymnast brings physical abandon and sugar-plum-fairy guilelessness to a medium dominated by sullen, overposed divas.

Just another treasure from the haute coffers of Jeremy Dante.

Visa first captured Liukin's porcelain ballerina quality in this ad for its "Go World" campaign, which aired during the Summer Olympics. Shortly after the Games, honey was deluged by spokesmodel opps. Clamoring suitors included Cover Girl, Vanilla Star and Wheaties.

by Angela Natividad    Jan- 9-09    
Topic: Brands, Campaigns, Celebrity, Magazine



Canada's Family Literacy Day Gets Big Media Push

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ABC Canada and Honda have teamed to promote Family Literacy Day on January 27, 2009, an annual event which encourages families to read and learn together. Toronto-based zig created the marketing materials for the event this year, including children's activity books for libraries and schools, event planning guides for Honda dealerships, radio spots, posters, billboards, print ads and ambient advertising.

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by Steve Hall    Jan- 9-09    
Topic: Campaigns, Cause, Good



Welch's Defends the Honor of its Juice

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"Purple is the new black," proclaims a PR guy in an emailed preamble about his love of grape juice, which has been "much maligned as a sugary kids' drink that can't be natural (what could possibly be that purple, right?)."

In that manic light, Welch's, whose purple is 100% au naturelle, enlisted "food scientist" Alton Brown of the Food Network's Good Eats program.

Behold as he vindicates Welch's time-tested, suspiciously picturesque juice production practices. ("At Welch's, squeezing CON-cord grapes into natch'rel juice releases TONS of anti-awx-idants called ... po-lee-fee-nols.") He even takes time out of his day to teach us the Latin name for the Concord grape. (Veetis Labrewsca, baby.)

Boy does that ad work up a thirst. As well as a curious craving for Eucharist bread. "Uh-maaaay-zing little fruit." Thanks for your endorsement, Alton Brown!

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by Angela Natividad    Jan- 8-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Scion 'Samples' Puts Individuality Back in Play

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In '07, Scion seduced us with dark wit and gothic charm. Then, in '08, the company took an unexpected sharp turn down Lackluster Lane, barraging us with "limited edition" cars and other cheesy gimmicks.

(By way of explanation, a company rep said Scion's Little Deviants effort -- where "sheeple" are violently attacked by imps in custom cars -- upset a few crucial people.)

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by Angela Natividad    Jan- 8-09    
Topic: Brands, Campaigns, Commercials, Online, Television



Geico's Kash Still Watching

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The Martin agency has added two new spots to the Geico Kash campaign. That's the campaign in which the creepy looking stack of money with eyeballs appears seemingly to indicate the money one could have saved had one been a Geico customer.

The interesting thing about these spots is that they are so random. In one, a roofer tells another roofer he's being scoped out, one assumes, by a girl. As it turns out, it's just that creepy stack of Geico money. In another, a man stops to ask a guy working on a fence for directions. After a longish pause in which the guy in the car considers how the hell he's going to get where he's going, he notices the Geico stack of money. Fence guy looks and says, "Poor fella. He must have following your for miles. Looks tired."

Cue mid-eighties dance tune Somebody's Watching Me.

by Steve Hall    Jan- 8-09    
Topic: Brands, Campaigns, Good, Strange










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