Versus Wants to See Your Hooha

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Sporting site Versus has launched a recent promotion entitled Show Me Your V. Yes, this is where that is going. Of the promotion Yahoo Sports blog Puck Daddy wrote, "Maybe our minds are so far in the gutter that we've got rats scurrying across them, but even Roger Moore's James Bond would believe this double entendre is a tad too telegraphed."

A thunderstorm of commentary followed.

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by Steve Hall    Jan- 6-09    
Topic: Campaigns, Online, Racy, Strange



Angry Whopper Bites Back.

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Fast on the heels of its unscrupulous Whopper Virgin campaign (and the melodramatic responses it inspired), Crispin Porter + Bogusky introduce us to Burger King's Angry Whopper.

Infused with jalapenos and onions grown by disgruntled (read: sadistic and utterly unhinged) farmers, this hot-headed burger promises to "bite you back."

Red-faced yet? Go compose an angry-gram, courtesy of the King's darker side.

We like how the disclaimer reads, "Angry-Grams are intended to be humorous and should not be used with an intent to harass." Guess I should start rethinking my wry subject-line combinations of "mother" and "whore."

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by Angela Natividad    Jan- 6-09    
Topic: Campaigns, Online, Television



Breakfast Cereal Club, Sam L. J. Pushes Broadband, Cuts at Ogilvy

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- Jack Morton Worldwide, Almighty, Weber Shandwick and Google join Citizen Schools to help kids succeed.

- Which Dog are You?

- "They only met once, but they stayed crunchy forever."

- Sam L. Jackson fronts for Virgin Media Broadband.

- "Fast casual" wha...? McD's training film.

- UK's Benylin is in the dog house for using ads to teach people how to call in sick.

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Dunkin': You Don't Have to Be Bright to Be a Go-Getter!

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You kin' do it!" Dunkin Donuts exclaims in the 2009 debut of its new ad campaign, where people like you! power through everyday life with the will and guilelessness of Special Olympics athletes.

Both efforts remind us "America runs on Dunkin'" -- much the way cars run on petrol and and tin men run on oil. It's a shorter way of saying you don't need to be super or have a super job; you just need the fuel necessary to push your colorless millstone up that steep, steep hill. Every. Single. Day. Forever.

By the way, "get an egg-white flatbread for only $1.99 when you buy a medium hot coffee."

Campy, approachable and Common-Man-relevant -- a nice step up from last year's work, which also showcased coffee-fueled Avg. Joes doing painfully ordinary things.

Work by Hill Holliday/Boston.

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by Angela Natividad    Jan- 6-09    
Topic: Brands, Campaigns, Commercials, Television



Charmin Half-Asses Casting Call Campaign

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In the last full week of December, Charmin launched what appears to be the beginning of a casting call campaign for a new bear mascot. (It isn't clear what went wrong with the old ones. Maybe too much tissue fondling.)

The guy who passed this to us called it "definitely a worthy laugh from the guys at Publicis," but he was clearly lying through his typing fingers. Besides a casting video for this sloppy specimen of the Ursidae family, uploaded two weeks ago, there's nothin' else going on.

Notably, at least one commenter expressed interest in the campaign -- but he joined YouTube six days ago. Also, one of the two videos he uploaded is pro-Charmin, so we're guessing he didn't find the effort via StumbleUpon.

Hey, Publicis ... you awake? For inspiration, look to Milk, which shat this gimmick months ago and at least tried running with it.

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by Angela Natividad    Jan- 6-09    
Topic: Bad, Brands, Campaigns, Online



Virgin Atlantic: Still Red-Hot After All These Years

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To celebrate Virgin Atlantic's 25th anni, "Still Red Hot" brings us back to June 22nd, 1984, when London's Gatwick Airport changed forever.

On a day that would otherwise be forever defined by a miner's strike, Virgin Atlantic's premier crew of red-clad flight attendants broke the mundanity with their bitch-watch-me walks and winning smiles. A revolving ticker overhead ties fiction to fact: Virgin's first-ever flight route, VS001 to Newark, is ON TIME.

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Organ Donors, Faux Sci-Fi Ads, Israel Tweets, NYT Sells Out to Cash In

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- The New York Times is pushing front page display ads. It's hard times, yo; deal with it.

- Shoot creative briefs and account execs. As in, whoosh-whoosh, bang-bang.

- TBWA dubbed AdWeek's top agency of '08.

- Top 25 fictional sci-fi movie ads. Slurp.

- BREAKING NEWS - Steve Jobs is sick.

- Facebook peaks on Christmas Eve. Merry Christmas, Mark Zuckerberg!

- Israel tweets.

- Planning for your demise? Give your organs to the girl, not the tin jar.

by Angela Natividad    Jan- 5-09    
Topic: Agencies, Brands, Campaigns, Cause, Celebrity, Online



Will It Blend? Who Cares.

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OK so Tom Dickson has been hyping his Blendtc blender in online videos for some time now. They are, as expected, just as cheesy as old school Ronco and K-tel commercials. To prove blending strength, Tom tosses all sorts of things into the blender; avocados, an iPhone, a rake, sneakers, a Rubik's cube, Mario Kart and plastic sports cars.

It's all pretty stupid. But it's all pretty smart too. Well, if you can equate YouTube views with sales, that is.

For two years, Tom's been tossing all manner of matter into his blender. If one follows the "if it ain't broke, don't fix it" school of thought, it's a fair fair bet his videos are paying off.

View all of the inanity here.

by Steve Hall    Jan- 5-09    
Topic: Campaigns, Strange, Video



Penis Cake Advocates for Fantasy Trophy Firm

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A wee Brooklyn-based shop called Fantasy Trophies ("Hand-made trophies worth bragging about") has launched a YouTube campaign, "Bragging Rites," that consists of nine videos which get progressively more retarded.

The videos follow Brian, a brash, furry office cog, who antagonizes his fantasy football opponents. It's profoundly working-man-tastic; probably only funny for the people involved, and maybe for people that have done crazy shit in the name of fantasy football. If you fall into neither camp, well, tough luck.

See Penis Cake and/or Megan's Strap-On Fantasy. (Megan ultimately gets revenge in the form of a really feeble "email this asshole!" video. Girl, you'll shimmy into a strap-on, but broadcasting dude's email on YouTube was your best take on vengeance? You put bad-ass bitches to shame.)

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by Angela Natividad    Jan- 5-09    
Topic: Brands, Campaigns, Online, Strange, Video



John Lennon Repurposed As Third World Laptop Salesman

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On Christmas day, One Laptop Per Child brought back the voice (if not the body) of Yoko Ono's beloved John Lennon.

OLPC's mission is to bring cheap, sturdy laptops to the world's poorest children. So paint your sympathetic face on as a freshly conviction-laden (if nasal) Lennon compares giving a child a laptop to the vision he shared through his music. At the end, the Walrus himself appears, piped in from the great beyond through a kid computer with Shrek ears.

Negroponte ought to learn from his profitable peers. Resuscitating a dead guy -- particularly one whose yearning for peace has been used to sell everything from diapers to ice cream -- never works in your favor, no matter how noble the intentions. In fact, it's about as disturbing as watching a demented technophile play puppeteer with a decomposing marionette.

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