A Flash of Toe, and Shades of Gray, Encapsulate Chanel's Mystique

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Fashion slave Jeremy Dante drew our attention to this demure print ad for Chanel. Devoid of slogan and famous face, it reveals nothing and leaves us wondering what the label has in store.

What is the shape of that dress? Where's that ribbon falling from? How wide are the windows giving off that hint of light? And can I get a 360 on those shoes?

We're not sure when the ad went live, but it's much in keeping with Karl Lagerfeld's Coco Avant Chanel teaser and silent film (now on chanel.com), which weds personality to the enigma of Coco at a painfully protracted pace. It's also the polar opposite of Marc Jacobs' latest interpretation of Louis Vuitton, featuring an accessory-heavy Madonna and gratuitous splashes of orange.

by Angela Natividad    Dec-10-08    
Topic: Brands, Campaigns, Good, Magazine



Becks Blogger Outed, NYT Taps Celebrities, Flickr Faux-Pas, Yahoo Slims Down

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- Angus Gastle outs the cheesy Becks blogger as a lackey for Euro RSCG. And a standup comedian. *winces*

- Celebs plug NYTimes.com -- which could use a subscription surge right now. At left is Chef Eric Ripert and Cynthia Nixon.

- Ad haiku wisdom.

- Flickr photo seized, 'shopped and repurposed into feature film ad. o_O Aren't there standards anymore? No...? Okay.

- Big cuts on Mad Ave.

- Plaid compiles holiday gift guide for creative people. Includes USB bracelets and subway tokens for your neck, which we actually want, actually.

- Bill Green sits in on Beancast. Listen closely: he's not just delightful in print.

- Yahoo cuts 1700.



Girl-on-Girl Action Promotes Nikon S60's Head-Counting Feature

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The Nikon S60 is capable of detecting up to 12 faces in a single shot. To ensure plush 20- and 30-somethings with a roaring social life and no camera skillz catch this crucial factor, RSCG/Singapore illustrates it with pending shots that catch, um, extra heads.

Aside from the eyeball-seizing twosome ad at left, variants include going on safari and visiting a haunted house. Clever.

Alex Leo over at HuffPo first drew our attention to the girl-on-girl spot, but The Bottom Rung filled in the blanks. Thanks, guys.

by Angela Natividad    Dec-10-08    
Topic: Brands, Campaigns, Magazine



Canada Finds Another Home For Its Surplus of Guns

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And here we thought Canadians were such a caring, giving people. So it comes with great sadness and shock to find the nation one of the least philanthropic in the world providing just 0.28 percent of it gross national income to countries in need.

To rectify that imbalance, War Child Canada is out with a new campaign, Help Child Soldiers, which encourages Canadians to donate guns and supplies to the estimated 300,000 across the globe who have been drafted into various regimes and armed forces.

more »

by Steve Hall    Dec- 9-08    
Topic: Campaigns, Cause, Good, Poster, Spoofs, Strange, Video



PSP Makes Gamers Out of Far-Flung City Dwellers

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Diggin' these new ads for Sony's PSP.* Each unfolds from the perspective of a dude zombified by games like Socom, Motorstorm and Resistance 2, even as bright lights, big cities and poppin' soundtracks beguile him with distractions.

Experience sensory overload in Chicago, LA and New York (embedded below). This two-page spread features stills from all three. The unified, but starkly different, enviros tie nicely into the tagline: "Everywhere just got better."

Sassy stuff by Deutsch/LA.

more »

by Angela Natividad    Dec- 9-08    
Topic: Brands, Campaigns, Commercials, Good, Magazine, Online, Television



Hey, Did You Hear? Advertising Still Demeans Women.

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Alex Leo over at HuffPo wrote a post on five sexist trends the ad world just can't shake. The following tropes "use stereotypes and violence to prey on our most vile desires" -- and probably aren't going anywhere, despite "cultural outrage" and "personal boredom."

The list (in far less detail than Leo provides):

o Bondage. One awesome example is the ad at left, for Remy Martin's "Things Are Getting Interesting" campaign. Experience has taught us naughty domina girls sell more than liquor, however; they also push PSPs with whip-cracking finesse.

o Rape. Illustrated by this ad by Dolce & Gabbana -- which I think had more of a "gang-bang" in mind than a "rape," per se. It's a feathery-fine distinction.

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by Angela Natividad    Dec- 9-08    
Topic: Brands, Campaigns, Creative Commentary, Opinion



Shopping Mall Claims Holidays Are NOT About Spending Money

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Last night during Merry Christmas, Charlie Brown!, Charlie complained about the flagrant commercialization of Christmas. If creatives ever felt the way he did, they're probably well over it out of professional necessity. I know I am, and I just blog here.

Adding to our jaded perspective of how things operate in Ad Land's warped universe, Cherry Creek North -- a high-end shopping mall, mind you -- worked with CULTIVATOR ADVERTISING & DESIGN/Denver to launch The Yuletide Project. Its goal is to remind holiday shoppers that the holidays are about more than frequent wallet molestation.

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by Angela Natividad    Dec- 9-08    
Topic: Brands, Campaigns, Magazine, Online, Outdoor, Strange



At Crowd's Command, Getty Shoots a Dwarf. In Skates.

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To maintain its iron grip on the stock photo industry, Getty records searches and commissions shoots when enough people have searched for an image that can't be found.

To wit: a truckload of people recently queried "rollerblading dwarf." As promised, Getty had its photographers whip out the ambient lights and hunt down a highly mobile midget.

The result is at left. And because mass consumption of "rollerblading dwarf" images is just soooo quirky, agency Think Meets Do launched a Getty-whoring Facebook group in its honour: Search for a Rollerblading Dwarf on Getty Images.

Yeah, there probably could've been a better name for that.

Future shoots (those likely to be repurposed as an ad campaign, anyway) include shooting a crying lobster, and a llama in high heels.

by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Online, Promotions, Social, Strange



Stove Top Stuffing Keeps Bus Patrons Toasty

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There are few things more soothing than warm stuffing out of the gutted sternum of a turkey. And with help from JCDecaux, this soothingest of comfort food is warming bus patrons at 10 bus shelters in Chicago.

The Stove Top ads -- radiant with warmth -- feature a heaping bowl of stuffing, tossed and tasty looking and beckoning hungry passengers home.

"Cold, provided by winter," the ad reads. "Warmth, provided by us. It's a good night for Stove Top."

Find stuffing-hot bus shelters in the Chi through December. Reps will also be handing out (steaming?) samples. Work by DraftFCB.

by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Good, Guerilla, Outdoor, Poster



The Cobalt: A Cred-Bereft Ugly that Can't Be Painted Over

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Snake Plissken, who sent us this lead, called the hip-hop-inspired Chevy Cobalt Labs subsite "an identity crisis in website form."

After surveying the features -- Tricked or Trashed (think Hot-or-Not), Mod Street (where you can visually vandalize your own Cobalt) and Track Challenge (where you can race other site visitors) -- we're inclined to agree.

We also wonder why Honda never tried anything similar with the rice-rocket Civic crowd. Unlike the Cobalt, which is stretching the limits of our imagination with this Pimp My Ride crap, that was a car kids liked to play with.

by Angela Natividad    Dec- 8-08    
Topic: Bad, Brands, Campaigns, Online










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