At Crowd's Command, Getty Shoots a Dwarf. In Skates.

rollerblading-dwarf.jpg

To maintain its iron grip on the stock photo industry, Getty records searches and commissions shoots when enough people have searched for an image that can't be found.

To wit: a truckload of people recently queried "rollerblading dwarf." As promised, Getty had its photographers whip out the ambient lights and hunt down a highly mobile midget.

The result is at left. And because mass consumption of "rollerblading dwarf" images is just soooo quirky, agency Think Meets Do launched a Getty-whoring Facebook group in its honour: Search for a Rollerblading Dwarf on Getty Images.

Yeah, there probably could've been a better name for that.

Future shoots (those likely to be repurposed as an ad campaign, anyway) include shooting a crying lobster, and a llama in high heels.

by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Online, Promotions, Social, Strange



Stove Top Stuffing Keeps Bus Patrons Toasty

stovetop-bus-shelter.jpg

There are few things more soothing than warm stuffing out of the gutted sternum of a turkey. And with help from JCDecaux, this soothingest of comfort food is warming bus patrons at 10 bus shelters in Chicago.

The Stove Top ads -- radiant with warmth -- feature a heaping bowl of stuffing, tossed and tasty looking and beckoning hungry passengers home.

"Cold, provided by winter," the ad reads. "Warmth, provided by us. It's a good night for Stove Top."

Find stuffing-hot bus shelters in the Chi through December. Reps will also be handing out (steaming?) samples. Work by DraftFCB.

by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Good, Guerilla, Outdoor, Poster



The Cobalt: A Cred-Bereft Ugly that Can't Be Painted Over

chevy-cobalt-labs.jpg

Snake Plissken, who sent us this lead, called the hip-hop-inspired Chevy Cobalt Labs subsite "an identity crisis in website form."

After surveying the features -- Tricked or Trashed (think Hot-or-Not), Mod Street (where you can visually vandalize your own Cobalt) and Track Challenge (where you can race other site visitors) -- we're inclined to agree.

We also wonder why Honda never tried anything similar with the rice-rocket Civic crowd. Unlike the Cobalt, which is stretching the limits of our imagination with this Pimp My Ride crap, that was a car kids liked to play with.

by Angela Natividad    Dec- 8-08    
Topic: Bad, Brands, Campaigns, Online



DC Snowboard Ads: Now Infused with Kitsch!

dc-shelf.jpg

They're versatile! They're powerful! They have beards and many adjectives!

Lean back while this Al Borland-looking dude and his tanned-but-silent sidekick sell you a snowboard for all seasons. Look familiar? They should! Your host is Billy Mays, high king of insomnia-enabling infomercials, and his snowboarding homie is Iikka Backstrom.

"Enjoy the ride more!" with DC's new line of snowboards and boots. More infomercial riffs here.

more »



One More Bedtime Pharma that Promises to Last All Night Long

75-million-women.jpg

Last week pyjama-clad women on mobile beds circulated Los Angeles, using spammy typefaces and a warped colour scheme to ask the $65,000 question:

WHAT DO 75 MILLION WOMEN WANT MOST IN BED?

If you guessed fiber-rich cereal, you are so, so wrong!

more »

by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Events, Guerilla, Strange



Geico 'Right Sizes' Ad Campaign With Minimalistic Kash

geico_kash.jpg

Perhaps in an efforts to identify with trying economic times or, perhaps, to give us a break from the Gecko and the Caveman, The Martin Agency is out with two commercials featuring the goofy character, Kash, who, well...who does nothing but sits there as the cast around him wonders just what the little guy is all about.

And the song. Don't get me started. David Gianatasio has that one covered.

by Steve Hall    Dec- 8-08    
Topic: Campaigns, Commercials, Strange



Ben & Jerry Cows Seduce Rudolph with Chunky Monkey

ben-jerry-caring-dairy.jpg

Ben & Jerry's Caring Dairy releases a sing-along Christmas Cowal. Like Love Actually's "Christmas is All Around," it's campy in a way that forces you to watch.

Diggin' the banjo action in the background.

By Cake/London. Download track here. Proceeds from the effort go to the RSPCA.

more »

by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Online



Microsoft Does Softwear. No, That's Not a Typo.

micro-softwear.jpg

Having failed (twice!) to woo young defectors with ads, Microsoft tries appealing to their unending quest for ironic shirts.

The so-called Softwear line of tees joins Crispin Porter + Bogusky's ongoing "I'm a PC" campaign. Common -- who already appears in ads for Microsoft's Zune -- infused the shirts with retro cred and his own '80s-inspired designs.

Variants include:

o The DOS Tangle: "The first logo you saw on a screen."
o The 101: "Learn to speak the language." Oooh, binary.
o The Misdemeanor: "Everyone deserves a second chance."

There's something the world needs now: mugshots of Bill Gates prowling the streets.

more »



Bratz Towed Out by the Lips, $99 iPhones, Devil's Advocate, Lego Fashion

lego-fashion.jpg

- Bratz could be yanked off shop shelves. A federal court ruled designer Carter Bryant guilty of developing the brand while working at Mattel. Well, there's one less plastic scapegoat in the world.

- Spitzer's back, bitches! -- as online columnist?!

- Rumor has it Wal-Mart'll be pushing $99 4-gig iPhones after Christmas. Huh.

- Todd Tilford -- who founded Pyro in Dallas -- joins Grey/NY as ECD.

- I feel epilepsy coming! This hallucinatory beverage experience brought to you by Omega 3 Smartfish and TBWA/Norway.

- "Cheese" + "Cupid" -- a hit on Google, if not for Wisconsin Cheese.

- Satan plays devil's advocate.

- Fashion a la Lego.



De Beers Exploits the Mistletoe Moment

kissing-diamond-forever.jpg

Betty Everett once advised a shoop-happy generation that a man's true feelings lie in his kiss. That may be so. But if social media's taught us anything, it's that you are in no position to decide by yourself.

Thankfully there's De Beers, which gave us the chance to idly pass judgment on the kisses of many, many strangers. Does hubby love you? We'll decide.

For the last two weeks De Beers has been at a New York City Park, baiting apple-cheeked couples with a giant wreath of mistletoe. In exchange for a $5 donation to the Elton John AIDS Foundation, holiday romantics can leap beneath the wreath while 60 (count 'em, 60!) cameras immortalize the smooch from all 360 degrees.

more »

by Angela Natividad    Dec- 5-08    
Topic: Brands, Campaigns, Events, Good, Guerilla








Stanton Optical


Featured FREE Resource: