Emoticarolers: Yahoo's Take on the Singing Telegram

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Hoping to make Yahoo! Messenger more appealing to the apathetic, Colle McVoy brings us the Emoticarolers. Bear witness while four floating emoticons struggle to wrap a holiday tune around customized greetings.

Not to say we didn't have a blast building our own. Hear ours. Features for sharing and embedding your carols are included on-site. In the unlikely event that you grow attached to one and want to listen to it every Christmas forever, there's also an option to download an MP3.

by Angela Natividad    Dec-12-08    
Topic: Brands, Campaigns, Online



Feed Your Kids the Arts ... Before the Arts Feed Them First.

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I was watching Heroes on Hulu last night when I caught these two utterly-bananas PSAs by Americans for the Arts.

Each ad spoofs prototypical cereal and junkfood ads in a fresh, over-the-top way. And they are hilarious, even after 80 watches (which you'll inevitably endure if you're watching any streaming TV on a network-owned site).

In "Raisin Brahms," Johannes Brahms bursts into a family's breakfast nook, Kool-Aid Man-style, and offers the kids Raisin Brahms -- "fortified with increased test scores and creative problem-solving skills!"

Pan to Dad. "Bobby? Susie?!" he whispers, aghast, when Brahmsy beards appear on his kids' faces.

"Don't worry, that's just the POWER of the ARTS!" Brahms explodes.

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by Angela Natividad    Dec-11-08    
Topic: Brands, Campaigns, Cause, Commercials, Good, Online, Television



'Regis Doesn't Like Change. Regis is Getting Nervous.'

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Disturbed by the perks he's being freely given since TD Bank's absorption of Commerce, Regis Philbin gets some pop therapy from his TD Bank representative.

This ad precedes a more recent spot that takes place in a therapist's lounge and depicts Regis and Kelly as puppets. Aside from some slight tweakage, the ads repeat the same jokes (Regis TALKING in the THIRD PERSON! Har!!!), drive the same points home (two banks now one, and friendlier than ever!) and are equally forgettable.

Okay, that's not entirely true. The primal scream therapy spot sticks a little. And I guess there are few things "not to like!" about a bank rep that prescribes breathing exercises for you.

By Tierney Communications.

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by Angela Natividad    Dec-11-08    
Topic: Brands, Campaigns, Celebrity, Television



Jessica Alba Gets Love From Photoshop Disasters

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Photoshop Disasters give us a blow by blow analysis of the post-photoshoot "work" done on Jessica Alba's Campari campaign. From body resizing to the use of Preparation H, no pixel is left unturned.

by Steve Hall    Dec-10-08    
Topic: Campaigns, Celebrity



As Bratz Threat Fades, Sun Rises Afresh on Barbie

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And who's she going after? Mom.

In its latest "Wanna Play?" ad, Mattel shelves hot pink outfits and snazzy accessories in favor of mothers -- colored by neutral almond light, flanked by nostalgic music -- reminiscing about their first Barbies as their spawn brandish new ones at their feet. The piece ends with a small, excited voice shouting, "Hey mommy! Wanna play Barbie?"

The Wanna Play? subsite features old-school dolls (pre-dating the Bratz-inspired DSL trend) and solicits moms for favourite Barbie memories.

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by Angela Natividad    Dec-10-08    
Topic: Brands, Campaigns, Commercials, Television



Print Ad Puts 3D Cabrio in Hands of Auto Fanatics

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This print ad -- which appeared in German car magazines last Friday -- is more than ink on paper. It's a magical holding tray for your own teeny-tiny Mini Cabrio.

See how it works. To try it, print the ad out, visit this site and install the 3D plugin. Webcam at the ready? Good. Look at the screen. YOU'RE HOLDING A WEE INVISIBLE CAR!

Twist and turn the page in your hand to check out all angles. "Augmented reality" technology provided by metaio. Such a playful way to build engagement and spark Mini love (which I now have in spades).

Par for the course, though. Mini Cooper has a habit of engaging customers in creative and fun ways. See billboards that talk to you and its White Rabbit banner ad campaign -- where users could follow a white Mini from one website to another.

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by Angela Natividad    Dec-10-08    
Topic: Brands, Campaigns, Good, Magazine, Online



A Flash of Toe, and Shades of Gray, Encapsulate Chanel's Mystique

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Fashion slave Jeremy Dante drew our attention to this demure print ad for Chanel. Devoid of slogan and famous face, it reveals nothing and leaves us wondering what the label has in store.

What is the shape of that dress? Where's that ribbon falling from? How wide are the windows giving off that hint of light? And can I get a 360 on those shoes?

We're not sure when the ad went live, but it's much in keeping with Karl Lagerfeld's Coco Avant Chanel teaser and silent film (now on chanel.com), which weds personality to the enigma of Coco at a painfully protracted pace. It's also the polar opposite of Marc Jacobs' latest interpretation of Louis Vuitton, featuring an accessory-heavy Madonna and gratuitous splashes of orange.

by Angela Natividad    Dec-10-08    
Topic: Brands, Campaigns, Good, Magazine



Becks Blogger Outed, NYT Taps Celebrities, Flickr Faux-Pas, Yahoo Slims Down

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- Angus Gastle outs the cheesy Becks blogger as a lackey for Euro RSCG. And a standup comedian. *winces*

- Celebs plug NYTimes.com -- which could use a subscription surge right now. At left is Chef Eric Ripert and Cynthia Nixon.

- Ad haiku wisdom.

- Flickr photo seized, 'shopped and repurposed into feature film ad. o_O Aren't there standards anymore? No...? Okay.

- Big cuts on Mad Ave.

- Plaid compiles holiday gift guide for creative people. Includes USB bracelets and subway tokens for your neck, which we actually want, actually.

- Bill Green sits in on Beancast. Listen closely: he's not just delightful in print.

- Yahoo cuts 1700.



Girl-on-Girl Action Promotes Nikon S60's Head-Counting Feature

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The Nikon S60 is capable of detecting up to 12 faces in a single shot. To ensure plush 20- and 30-somethings with a roaring social life and no camera skillz catch this crucial factor, RSCG/Singapore illustrates it with pending shots that catch, um, extra heads.

Aside from the eyeball-seizing twosome ad at left, variants include going on safari and visiting a haunted house. Clever.

Alex Leo over at HuffPo first drew our attention to the girl-on-girl spot, but The Bottom Rung filled in the blanks. Thanks, guys.

by Angela Natividad    Dec-10-08    
Topic: Brands, Campaigns, Magazine



Canada Finds Another Home For Its Surplus of Guns

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And here we thought Canadians were such a caring, giving people. So it comes with great sadness and shock to find the nation one of the least philanthropic in the world providing just 0.28 percent of it gross national income to countries in need.

To rectify that imbalance, War Child Canada is out with a new campaign, Help Child Soldiers, which encourages Canadians to donate guns and supplies to the estimated 300,000 across the globe who have been drafted into various regimes and armed forces.

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by Steve Hall    Dec- 9-08    
Topic: Campaigns, Cause, Good, Poster, Spoofs, Strange, Video










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