Have you watched The Beauty Inside? It's one of the best examples of branded content ever. The story is deep, wide and intoxicatingly engaging. Over six episodes, we follow the life of a man, Alex, who looks different each day. And he's falling in love with the same woman who, of course, doesn't know he's the same man inside.
Alex keeps a journal of himself each day documenting his different personas. He's always alone because, well, it's not easy creating a lasting relationship with a person who looks different everyday...even if they are the same person inside.
- The girl is cute but not loving this new Coke Zero tie in with the upcoming James Bond movie Skyfall. It's just too...musical.
- Dos Equis Most Interesting Man Endorses Obama. Not all are accepting of the fact he's an actor playing a part and can endorse whomever the hell he pleases.
- Fresh out of her marriage to Tom Cruise, fresh-faced Katie Holmes has been tapped by Bobbi Brown Cosmetics to front a new campaign as the brand's first celebrity spokesperson.
With a not so subtle wink and nod, Paramount Farms' Wonderful Pistacios is out with a new spot that has a little fun with the Secret Service sex scandal which occurred earlier this year. The ad is one of four commercial launched this week
The other three feature 1970s disco phenomenon The Village People; Brobee, the little green monster and drummer from Yo Gabba Gabba! and Sparky and Victor from Tim Burton's animated monster movie Frankenweenie.
Reacting to an economy that left 100 million 15-29 years olds worldwide unemployed, United Colors of Bennetton has launched Unemployee of the Year, a new campaign that aims to dispel the hard to shake stigma that younger workers are lazy and that it's their own fault they don't have a job.
Created by Bennetton's own FABRICA and 72andSunny, the campaign intends to "spark a global conversation" about the plight of Millenials and enable the group to share its stories and experiences.
As an avid skier, we can appreciate the surreal joy of a chairlift ride up the mountain. It's a time when you can drink in the beauty of your surroundings, enjoy conversation with a stranger or, in the case of these Wexley School for Girls-created ads for Copper Mountain, wax eloquently about the oddest stuff imaginable.
Seven new ads, shot entirely against a green screen, allow for brilliant oddities such as kids who aren't really kids, a miniature spaceship and the ability to have your actors just sit there and rap about whatever you want them to.
- There's nothing fake about Katy Perry's...Chips.
- Check out these NSFW ads for Spanish lingerie brand Jane Pain that aren't actually NSFW.
- Paddy Power has enlisted Jesus to help the brand launch in Italy.
- A McDonald's billboard targeting Hmong people in St. Louis got its grammar wrong.
- The Barbarian Group's Benjamin Palmer discusses the internet's biggest changes over the past ten years and what the future holds.
- Not really sure what's being sold here but the video does have three women in lingerie bouncing around on big jumpy balls.
Back in May we asked the ladies if watching Bar Refaeli frolic and writhe atop her bed, recline in a bathtub and not smoke a cigar make you want to run out and buy underwear for your man? Or does it just make your boyfriend horny and beg for a quickie?
We also wondered if watching Bar's perfection simply made women feel self-conscious about their own less-than-perfect body. Because, let's be honest, no one looks good when compared to a supermodel.
This week, after seeing Bar sporting what has to be the hottest flight attendant get up ever created, we wonder whether or not all flight attendants will become whimpering, self-conscious puddles of flotsam never again able to look at themselves in the mirror.
Well no sooner do we highlight a Mentos spoof that's quite racy for the quirky brand do we receive a very racy new campaign for the brand created by The Martin Agency. Designed to align with the sort of content one might see in various categories of magazines, the agency created ads that would feel right at home in Maxim (shot of a hot ass), InTouch/People/US Weekly (a wardrobe malfunction) and ESPN/Sports Illustrated (a streaker).
The campaign is said to "spotlight the juxtaposition between the innocent quirkiness of Mentos and the not-so-innocent content of the ads."
We'd have to wholeheartedly agree!
Barton F. Graf 9000 is out with new work for Little Caesars that's in keeping with both the brand's and the agency's penchant for witty goofiness. Promoting the establishment's $5 Hot-n-Ready pepperoni pizzas, two commercials center on just how goofy goofy people can get over a goofy little pepperoni special.
We like to call it nut ball intelligence. Yea, that works.
While we won't likely know for a year or so, Avis' tagline shift from "We Try Harder" to "It's Your Space" will either go down as the biggest ad flop in history or the crucial change the brand needed to pull itself back to the number two spot (Recently, it slipped to third behing Hertz and Enterprise).
The tagline, "We Try Harder" was created in 1962 by DDB. And it worked, pulling Avis out of a decade-long slump and into a position of profit.