Well no sooner do we highlight a Mentos spoof that's quite racy for the quirky brand do we receive a very racy new campaign for the brand created by The Martin Agency. Designed to align with the sort of content one might see in various categories of magazines, the agency created ads that would feel right at home in Maxim (shot of a hot ass), InTouch/People/US Weekly (a wardrobe malfunction) and ESPN/Sports Illustrated (a streaker).
The campaign is said to "spotlight the juxtaposition between the innocent quirkiness of Mentos and the not-so-innocent content of the ads."
We'd have to wholeheartedly agree!
Barton F. Graf 9000 is out with new work for Little Caesars that's in keeping with both the brand's and the agency's penchant for witty goofiness. Promoting the establishment's $5 Hot-n-Ready pepperoni pizzas, two commercials center on just how goofy goofy people can get over a goofy little pepperoni special.
We like to call it nut ball intelligence. Yea, that works.
While we won't likely know for a year or so, Avis' tagline shift from "We Try Harder" to "It's Your Space" will either go down as the biggest ad flop in history or the crucial change the brand needed to pull itself back to the number two spot (Recently, it slipped to third behing Hertz and Enterprise).
The tagline, "We Try Harder" was created in 1962 by DDB. And it worked, pulling Avis out of a decade-long slump and into a position of profit.
This one's no where near as good as its sister ad, Hot Putt, nor is the woman in this second ad as hot as the woman in the first. But, hey, there's only so many times BBH can create "hot" ads for Axe before they strike out once in a while. OK, OK. She has a really great ass. Satisfied?
The second ad, High Street Hurdles just doesn't have the same oomph and lustful determination of the the first ad. In each ad, a woman is drawn to a man wearing Axe but the woman in the Hot Putt ad goes to greater lengths to get her man. And, unlike the woman going after the construction worker in the second ad, the woman in the first ad actually gets to full on have her way with the lucky guy.
The Las Vegas Convention and Visitors Authority, reacting to Prince Harry's recent Las Vegas strip poker scandal, has launched an ad campaign reinforcing its "what happens in Vegas, stays in Vegas" code.
Of the campaign which, for all intents and purposes, defends Prince Harry's actions, LCVA spokeswoman Courtney Fitzgerald said, "Las Vegas is about adult freedom. It's important for friends to know what activities can be shared publicly and what activities are protected by the code."
One really can't write an item about Brooke Shields doing La-Z-Boy ads without referencing her spectacular advertising debut 32 years ago (yes, 32) for Calvin Klein when, at 15, she coyly uttered the famous line, "You wanna know what comes between me and my Calvins? Nothing."
Now, at 47 and still looking quite the hottie, Brooke can be seen in a pair of new La-Z-Boy commercials. In one she is tormented by a neighbor who just can't get over the fact she got her furniture at La-Z-Boy. In another, Brooke makes note of the fact it's La-Z-Boy's 85 anniversary and that the brand knows it doesn't need an ad that screams, Sale!"
Or does it?
Oh the days when advertising was filled with innocence and just downright knowledge-challenged stupidity. Back when DDT helped make healthier, more comfortable homes; when sugar could help you lose weight; when lysol was a feminine hygiene aid; when babies drank 7-Up and when donuts were a vitamin-filled health food.
Oh yes, wallow in the glory days of advertising by reading the Top Ten Most Dangerous Ads. My how times have changed.
While some have said the new BBH-created Axe work - a departure from the agency's brilliant Keifer Sutherland/Susan Glenn spot - is a sad return to the brand's roots where mostly women and sometimes men are reduced to playthings, toys for the horny male middle school mindset.
We say smart move. All the brand has done, and always has done, is celebrate the carnal desire that is ever present between man and woman. It's an innately human desire. It's a fact of life. And no amount of pious, politically correct sugar coating is going to diminish the fact that men and women are, forever, sexual beings that, yes, are sometime vile, vulgar and animalistic in their dealings with one another.
- Viral Heat has launched Pinterest Monitoring and Analytics, a suite of tools to, well, monitor a brand's activity on Pinterest.
- Mullen pays tribute to Willy Wonka director Mel Stuart who recently passed away.
- Yet another wacky Snackin' with Sasquatch Jack Links Beek Jerky commercial from Carmichael Lynch.
- Domino's wants its customers to help them design the perfect pizza delivery vehicle.
- Ben & Jerry's wants you to spoon.
Nutella wants to be part of Australian's morning routine.
Amping up its already full bore 90's themed ad campaign, Old Navy has added 90210's (the real one) Luke Perry and Jennie Garth to its schoolhouse lineup. Previously, the brand had Gabrielle Carteris swooning over Jason Priestly who, the the Old Navy ad, is now a teacher.
This second CP +B- created 90210-themed outing features Luke Perry and Jason Priestly vying for the attention of the still amazing hot Jennie Garth who, like Priestly in the previous commercial, is now a teacher.