Claus is in Da House. Yes, Santa Gets A Makeover

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Come December, Santa begins to make appearances the world over and since some easily tire of tradition, others are there to shake things up. Actually, no one really tires of Santa and his traditions. Just ad agencies trying to get a nut...and a chance to do something new to something old.

Because smartphones like the Palm Centro are supposedly all the shizzle, Santa, who just got a new one, needs his life upgraded as well. So Seattle-based Creature gave Santa a new haircut, a new suit, a new attitude, a diet and a new name, Clause - pronounced Klouse, of course.

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by Steve Hall    Dec- 1-08    
Topic: Campaigns, Creative Commentary, Outdoor, Social, Television, Video



Crispin Trots Globe in Pursuit of Whopper Virgins

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See teaser visuals for the Whopper Virgin campaign by Crispin Porter + Bogusky for Burger King. Turn the volume down unless you dig the cacophonous din of high-pitched wind instruments.

According to AdFreak, Crispin -- our fearless leader! -- will scour the world in search of people that have never tried a Whopper, then publish a documentary about this deep spiritual journey alongside director Stacy Peralta.

The site boasts footage of unravaged remote villages as well as cultural wisdom, of which this is just one example: "If you want a real opinion about a burger, ask someone who doesn't even have a word for burger."

Ahhh. Today their stomachs, tomorrow their labour force. It's enough to make Hernan Cortes beam with childlike delight.



TD Bank Uses Regis and Kelly Puppets to Attract Young People.

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And it's like ... it's like ... a less funny Terrence and Phillip.

By Tierney Communications/Philly, which hopes to draw 18- to mid-twenty-year-olds choosing a bank for the first time. Two other spots, "Lincoln" and "Operator" -- use your imagination! -- are currently in production. Keep an eye out for those bad-boys at TD Bank Theater.

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by Angela Natividad    Dec- 1-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Online, Television



What's that Underfoot? ...No, Not a Bell.

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"We're opening more lanes than ever ... to make Christmas shopping easier!"

Given what happened at its Long Island location, I think it's sorta weird that WalMart's still airing this ad. I saw it at least eight times this weekend -- and each time, without fail, it brought to mind the Black Friday Death Trample.

In it, lights from open aisles flicker to the tune of Carol of the Bells, which always struck me as a semi-creepy song anyway. (Don't make me explain why.) But now it also rings with the heavy panting of crazed, slightly overweight bargain hunters, indelible red splatters ... and the cracking of bones.

The spot first aired during the 2007 holiday season. Co-workers claim a woman was trampled then too, but that's cool because she was "a repeat stampede faker, from what I read," one dutifully disclosed.

WalMart, what good are extra checkouts without an orderly entering and exiting process? Stampedes don't organize themselves.

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by Angela Natividad    Dec- 1-08    
Topic: Brands, Campaigns, Commercials, Promotions, Strange, Television



Adidas House Party A Celebrity Hipster-Fest

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Everyone loves a good house party, right? Especially one with lots of good music, dancing, (drug-induced?) finger painting, pixie dust, fireworks, gambling and celebrities. So if this all came together and Russell Simmons, DMC (nice guy), Ilie Nastase, David Beckham, Kevin Garnett, Young Jeezy, Katy Perry, Estelle, Ting Tings, Missy Elliott, Jeremy Scott, Kazuki, Dynamo, Ryukyudisko, Afra, Method Man, Redman, Mark Gonzales showed up, it'd be the perfect party, right?

Sadly, it's just an ego-fueled, self-indulgent, hipsteresque celebu-fest akin to, oh, say, the recent AgencySpy party (kidding, Matt. Seriously!) masquerading as an Adidas commercial. And if this weren't enough, there's a two minute version of the commercial coming out after the New Year.

by Steve Hall    Dec- 1-08    
Topic: Campaigns, Celebrity, Commercials



Frankfurter Allgemeine Pokes Holes Through ElBaradei

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Under its classic slogan "There is always a clever mind behind it," German paper The Frankfurter Allgemeine Zeitung is running a campaign depicting various "clever minds." At left is UN Chief Inspector Mohamed ElBaradei in a state of exceptional transparency.

Hmm. What he needs is a red nose. Then we'd really have a party.

See variants for Billy Wilder, Helmut Kohl and Vitali Klitschko. All smart stuff, comparable to some of the better work we've seen for The Economist and BusinessWeek.

Photos by Nick Veasey. Curiouser still? See making-of and interview with ElBaradei.

by Angela Natividad    Dec- 1-08    
Topic: Brands, Campaigns, Good, Magazine, Newspaper, Political



Throw Your White in the Air Like LeBron!

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For his signature sneaker the Zoom LeBron VI, "Chalk" lovingly exploits LeBron James' habit of throwing talcum powder into the air before each game. Watch as others follow suit -- with contagiously patriotic reverence -- to the slightly narcotic Candyman by Cornershop.

The spot aired on Thanksgiving day and features cameos by Greg Oden, LaMarcus Aldridge, Brandon Roy, Daniel Gibson, Anderson Varejao, J.J. Hicks and Lil' Wayne. By Cohn & Wolfe in tandem with Wieden & Kennedy/Portland.

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Just Imagine if 'The Network' Could Clone You.

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It's common during the holidays to wish you could be many places at once: everywhere you're obligated to be, and everywhere you actually want to be. So instead of promoting the girth of its network, Vodafone claims it'll let you make the most of now.

In this ad, a guy on an iPhone traipses casually around town, doing everything he wants to, and ends up at the door of a booty call. (Well, I guess it could also be his sister.) Anyway, as he walks, he's joined by clones that have done still more.

Expect the song, Because I Do by Katie Sutherland, to stick with you awhile.

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by Angela Natividad    Dec- 1-08    
Topic: Brands, Campaigns, Commercials, Television



Because PB&J Should Be More Democratic than It Is.

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Here's a pretty idea. To drive donations to the Greater Chicago Food Depository, Leo Burnett/Chicago and Starcom remind shoppers that "food shouldn't be a luxury."

To illustrate the point, ordinary items -- soup, broccoli, PB&J sandwiches -- are positioned as luxury goods, languishing in the manicured hands of luxe porcelain models.

The bottom portion of each piece invites viewers to donate what they can to the Depository. "Text MEALS to 90999 to give $5," it adds -- simple enough to do on impulse.

If you're in the Chi, expect to see these on CTA buses and rail cars from now to December 31st.

by Angela Natividad    Nov-25-08    
Topic: Campaigns, Cause, Good, Outdoor, Poster



Sexting, Nuggnuts, Blogger Bailouts, In-Game Ads on Saints Row

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- Massive inked a multi-year, in-game ad deal with THQ. So far, the only game that will for certain feature dynamic advertising is Saints Row 2.

- Queen Rania of Jordan has won the first-ever YouTube Visionary award for her daily videocast. I kind of love her.

- Six Apart has launched something called the TypePad Journalist Bailout Program. Under it, about 30 ex-bloggers or journalists will receive a free TypePad Pro account, tech support, representation on Blogs.com and auto-enrollment into Six Apart's ad network. 300 applications were received in less than two weeks.

- "Diddy is so Sarah Palin."

- Close-up on crotchvertising.

- New buzz word: sexting! Almost as fun as nuggnut. (Click on "Nuggnut pledge" for awesome brainwashing action.)








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