Carb-Loving Americans Get Relief From Tooheys Beer

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Hmm. In what appears to be both a relief effort and a back handed slap at American's love for carbohydrates, Tooheys has launched (yes, a few weeks ago. we're late to this) Carb Relief, part of its For the Love of Beer campaign.

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by Steve Hall    Nov-14-08    
Topic: Campaigns, Good, Online, Video



Burma Viral Honored, 'That Guy' Ovulates, Maggots for a Cure

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- MTV's "Burma Viral," produced by Shilo for Ogilvy & Mather, won a London Int'l Awards Gold Statue for TV/Cinema Animation, and a Silver Shark for Best Int'l Animation at the 46th Annual Kinsale Shark Awards. At left is the somewhat-stunned project writer, Carl Le Blond, clutching the London Gold. Way to goooooo.

- Valleywag watered down, broadened out, folded into Gawker.

- Intel's obnoxious "That guy" is a chick, actually.

- Lego reenacts Star Wars with non-violent games.

- I fucking hate maggots.

- Racing for a hot shower.

- Linda Tripp's mouth-blown, hand-painted ornament store.

- And you thought foreign oil dependence was our problem.



Christine Dolce's Assets Fight Fur For PETA2

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Christine Dolce, internet superstar, model (FHM, Playboy), actress, radio personality, designer, make-up artist, is, again, fronting a PETA2 Fur is Dead" campaign.

In a making of video, Christine boobs says she wanted to team up with PETA because boobs she's against animal cruelty and thinks boobs it's bullshit anyone would wear real fur and boobs kill animals for it when there's plenty boobs of genuine looking fake fur boobs products on the market. She boobs says it's not right boobs and it's uncalled for boobs which is why she has boobs decided to work with boobs PETA again.

She explains boobs her interest in PETA was sparked by boobs a video Nine Inch Nails' Trent Reznor boobs did for the organization which boobs focused on the abuse of animals boobs in the fur trade. She calls boobs anyone who wears real boobs fur lazy and ignorant for boobs not understand the cruelty behind boobs the manufacture of fur clothing.

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by Steve Hall    Nov-13-08    
Topic: Campaigns, Cause, Celebrity



Kotex Makes Beaver Joke: Reason #4324324 Why We Need a Category Labeled 'Indescribable Horrors'

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Seizing upon a double-entendre so vapid and that we honestly thought we'd never see it happen, Sydney-based Brandshop paired Kotex to beavers.

Watch as an Australian woman totes her furry friend around, getting its hair done and nails painted. For their painstaking efforts, both Big and Little B are awarded with good-natured nods of approval from hot guys at the beach.

The spot ends in a restaurant, where Honey passes her beaver a giftwrapped container of Kotex U. "You've only got one ... so, for the ultimate care down there, make it U," a voiceover spouts inanely.

GoDaddy must be livid. Props to Adrants reader Theresa for passing this along.

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by Angela Natividad    Nov-13-08    
Topic: Brands, Campaigns, Commercials, Television



Toshiba Embraces 'Redefined' Entertainment Experience. Kind Of.

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Hoping to make an impression on a market where content consumption meets user manipulation, Toshiba launched the world's first TimeSculpture ad.

Totally fun to watch after the beat-drop. Ends with "When what we watch constantly redefines itself, shouldn't how we watch it do the same?" Provocative.

Users are sent to toshiba.com/upscaling, where I thought I could play around with the TimeSculpture concept, but instead I kept getting herded elsewhere on the site and merched on a TV. Buzzkill. Neat virtual nav, though.

See making-of. Song featured in ad -- for people that are big on that -- is Air War by Crystal Castles.

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by Angela Natividad    Nov-13-08    
Topic: Brands, Campaigns, Commercials, Television



It's the World's Cuddliest Healthcare Site!

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To encourage Greenville, South Carolina-based users to explore the Bon Secours St. Francis Health System, Brains on Fire and Grow Interactive created Happy in Greenville, a deliciously simple information site.

"City secrets" enables users to click on an animated rendition of the city and read more about its sights -- farmer's market, Greenville Zoo, things like that. Hold your mouse down on the hot-air balloon to watch it shoot up and up.

To get down to business, read about St. Francis or find a doctor. Wherever your mouse may meander, the animation and overall experience are diligent and immersive, never too wordy -- like flipping through a really useful Richard Scarry book.

Good choice of background music, too: adds to the feel-good effect but you totally forget it's there.

by Angela Natividad    Nov-13-08    
Topic: Brands, Campaigns, Good, Online



Get It? It's a Play on that 'Full Coverage' Thing.

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In what I guess can be called a witty effort to explain the Collins reinsurance ad at left, a rep at Yamamoto Moss Mackenzie wrote us an email that began, "If you were going to do an ad for reinsurance brokerage, of course you'd think facial tattoos."

We were all, "Wait ... what?!"

Then we read the first line in the ad copy: "Everyone feels covered when we place reinsurance." And it was like, "Ohhhh."

Tagline follows: "Collins: predictability for a random world."

by Angela Natividad    Nov-13-08    
Topic: Brands, Campaigns, Magazine, Poster



Dying of Boredom? Become a Bookie

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November in Canada sucks. There's neither sun nor snow, no Thanksgiving, no Obamamania to call their own.

So what's the best way to stick it to a month that's gunning for your unhappiness? The Royal Agricultural Winter Fair, where you can watch, like, horses and ... stuff.

zig, the Toronto-based agency entrusted with "[making] an agricultural and equestrian show sexy to city slickers," came up with the ultimate anti-November manifesto, which, after all the doom and gloom, positions the Royal Fair as the ultimate pastime in a month when no fun can be found. Anywhere.

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by Angela Natividad    Nov-13-08    
Topic: Campaigns, Commercials, Events, Promotions, Television



Smokerman: The Superhero that Needs a Breather

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Tearing the chapter in irony out of theTruth.com's tattered playbook, Crowell Advertising brings us Fight the Ugly, home base to a lame-duck action figure named Smokerman.

Um, diggin' the 'stache.

See ads in which the action figure, stopping often to catch his breath, tries saving trains or disarming plastic bombs. The spots -- prepared for the Utah Department of Health -- will air during morning cartoons, where hopefully they stop kids from smoking as opposed to, oh, making the puff-puff seem fun.

by Angela Natividad    Nov-12-08    
Topic: Campaigns, Cause, Commercials, Strange, Television



Microsoft Does 'I'm a PC' UGC Mash-Up Thing.

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"I'm a PC ... and I love the slimming effect of a purple striped shirt."

That's the profound kick-off to "Real PC," one of the :30 TV spots being cobbled together with clips from Microsoft's Upload Your Own 'I'm a PC' Ad! campaign. I saw one last night and winced; what is it about this effort that rings so painfully desperate? See more here.

These user-generated variants manage to be just as quirky and random as the originals, with a little amateur-vid spice tossed in. One guy at ad:tech's Millennial panel said he finds these ads more "democratic" than Apple's snarky but irresistible "Mac vs. PC" spots. He's not wrong; they definitely reek of The People's OS. For whatever that's worth.

Let's just hope Crispin didn't produce them on a Mac this time.

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