90,000 Locals Can't Be Wrong. Can They?

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New work from Lowe NY for Aruba Tourism has a sassy new tagline: 90,000 Friends You Haven't Met Yet. I mean, really, it's Aruba. How hard is THAT place to sell: "Aruba-definitely better than where you are now." Anyway, the work features comic Lewis Black as well as a host of locals who went for the peace-and stayed for the huts!

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by Bill Green    Nov- 6-08    
Topic: Campaigns



Obama Ignites Souls -- and Dancing Feet -- of Manhattanites

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I was fresh into university when California governor Gray Davis was ousted. In what I shortsightedly conceived to be the most politically significant moment I'd be destined to see in my lifetime, Arnold Schwarzenegger replaced him in Sacramento. I felt seized by the fever of the time, and vowed to always remember what it was like to be passionate about the pulse of government.

That was just a handful of years ago. Today my mind is filled with watershed events that vastly eclipse that first taste: a mortgage crisis, the dramatic collapse of hulking financial institutions, and a black Presidential incumbent pitted against Hillary Clinton for the Democratic ticket, then against another woman -- Republican VP candidate Sarah Palin -- for the right to walk with proprietary pride across the vast square footage of the White House.

Last night, a handful of ad:techies learned the results of the November 4 election over a dinner hosted by Susan Bratton, the DishyMix queen bee. I sat between social medialyte Dave Evans and a well-traveled guy called Roy. We ordered duck gizzards and spun casual, but slightly taut, conversation.

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by Angela Natividad    Nov- 5-08    
Topic: Campaigns, Industry Events, Opinion, Political, Social



Denis Leary Wants You to Get The F... 150.

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Reprising his trademark mile-a-sec rant thing, Leary handles VO duties for Ford's latest F-150 campaign. (No clip yet but you can preview some of the effect here.) Instead of focusing on hype and outrageous stunts like Dodge and the other Manly Truck Brands, this one's about Movable Type Lite and product benefits. Except that, uh, they're going to do head-to-head stunts hyping the differences between them and their competitors. (You can go to the other part of the site for outrageous stunts like Dodge and the other Manly Truck Brands do.) It's not a bad approach though, considering Toyota's been running Ford's playbook when it comes to truck campaigns: Bold type, Tonka color schemes and everyday scenarios that Joe the Plumber would love. One small thing: For a campaign that's supposed to "pull-no-punches" and center on unrivaled capabilities, why not at least post the campaign on YouTube?

by Bill Green    Nov- 4-08    
Topic: Campaigns



Encumbent Avatars, Undecided Coffee Cups, Crocheted Shotguns

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- Obama/McCain WeeMees! OhMG kyoooooot. Diggin' how the page reads, "Invite the presidential nominees to your Room." So naughty.

- Speaking of politics, that half-hour Obama ad pulled in an average household rating of 21.7. The top market was Baltimore, where it averaged 31.3.

- Still undecided? Sport it on your coffee cup. $10 says at least five election canvassers will make a beeline for you within minutes of exiting 7-Eleven.

- Zap bugs with Honda. Reminds me of a Stargate SG-1 episode where these giant bugs would prick you, then turn you into an egg sack.

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Dawn Whips Out the Jazz Hands ... and a Spongy Casanova

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Dawn Hands Have Talent is a UGC contest to promote Dawn Hand Renewal, a dishwashing soap that "improves the look and feel of hands in just five uses." The site also includes a special offer for the soap and a dancing hand game you can play.

The image at left is from an entry titled "Handtasia," though I much prefer the vivacity of "Fingerlina."

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Heady, Hairy Seventies Hired to Sell Hot Tubs

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There were three images that accompanied the release that prompted this story. We're going to spare you from two of them because, well, they're all hairy seventies-style and what with everyone shaving every last hair off their bodies today, seventies-style hairiness is, well, just gross.

So, for Asheville (oh wait, they're still into the seventies there, right?) hot tub retailer Willow Creek Hearth & Liesure (damn., even that word is soooo seventies), Atlanta-based BRUNNER created a campaign that's an ode to the hariy seventies and the supposed seductive qualities of the hot tub.

With headlines such as "Because you can only fit one woman in a Porsche," "Spice up your marriage with someone else's marriage," and "Lowers sperm count to the average male range (as opposed to what...a seventies porn star?)," the campaign intends to set the retailer apart from the usually mundane ads seen in the category which depict impossibly perfect, cliched family scenarios.

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by Steve Hall    Oct-31-08    
Topic: Campaigns, Magazine, Racy, Strange



Mercy Corps Saturates NYC with Starvin' Marvins

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When I saw the words "You can't eat sympathy" in the ad at left, the concept of world hunger came second to the memory of chunky kids in high school that eat their feelings. (Oh, come on. You watched Mean Girls, didn't you?)

But nah. It's Mercy Corps' Action Center effort to make people more aware of world hunger. If you're living in New York, you've probably noticed people walking around with body paint that makes them look skeletal. That's agency Household Name's way of telling you to think on hunger over lunch.

Also see World hunger just got a little closer to home.

by Angela Natividad    Oct-31-08    
Topic: Campaigns, Cause, Guerilla, Poster



Practice Hand-Eye Coordination While Eating Fried Chicken!

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KFC partnered with the highly-addictive Guitar Hero World Tour for a cross-promotional something-or-other. Redeem codes for branded Guitar Hero cups from KFC Rocks.

More importantly, try your hand at this "crowd surfing" game. Hit the arrows to the beat, and keep your emo rocker dude from falling to the bottom of the mosh pit.

The game was put together by Creative Alliance, a KFC agency, in collaboration with The Basement Design + Motion. It's funny, though: after playing a few times, I craved both chicken and Dance, Dance Revolution.

by Angela Natividad    Oct-30-08    
Topic: Brands, Campaigns, Games, Online, Promotions, Sponsorship



Marketers Enjoy Insta-Promotion by Breaking World Records

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Witness with envy as the world's largest beach ball -- 36 feet across -- alights upon a throng of Dallas citizens, hands high over heads like children with a giant parachute.

"that is fuckin incredible lol," gushes one of the more eloquent viewers on YouTube.

The ball, a promotional effort by Carnival Cruise Lines, set the world record for largest beach ball last Sunday. Witnesses to the historic moment were treated to live music, free food and cruise giveaways by Senior Cruise Director John Heald.

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by Angela Natividad    Oct-30-08    
Topic: Brands, Campaigns, Events, Guerilla, Promotions



Newsflash! Enfatico Launches Dell Campaign! Seriously

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Oh look! There's a mouse! A server! A laptop! People! And a stupid headline, "I Choose to Take my Own Path." Must be a B to B ad campaign. Yup, it is. An Indian one. From Dell. By Enfatico.

Why does all IT advertising have to suck? Hmm, maybe it's just practice. You know, for when, 18 months from now, Enfatico finally gets around to launching a consumer campaign.

JFC. make it stop. Please.

by Steve Hall    Oct-30-08    
Topic: Agencies, Brands, Campaigns










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