One really can't write an item about Brooke Shields doing La-Z-Boy ads without referencing her spectacular advertising debut 32 years ago (yes, 32) for Calvin Klein when, at 15, she coyly uttered the famous line, "You wanna know what comes between me and my Calvins? Nothing."
Now, at 47 and still looking quite the hottie, Brooke can be seen in a pair of new La-Z-Boy commercials. In one she is tormented by a neighbor who just can't get over the fact she got her furniture at La-Z-Boy. In another, Brooke makes note of the fact it's La-Z-Boy's 85 anniversary and that the brand knows it doesn't need an ad that screams, Sale!"
Or does it?
Oh the days when advertising was filled with innocence and just downright knowledge-challenged stupidity. Back when DDT helped make healthier, more comfortable homes; when sugar could help you lose weight; when lysol was a feminine hygiene aid; when babies drank 7-Up and when donuts were a vitamin-filled health food.
Oh yes, wallow in the glory days of advertising by reading the Top Ten Most Dangerous Ads. My how times have changed.
While some have said the new BBH-created Axe work - a departure from the agency's brilliant Keifer Sutherland/Susan Glenn spot - is a sad return to the brand's roots where mostly women and sometimes men are reduced to playthings, toys for the horny male middle school mindset.
We say smart move. All the brand has done, and always has done, is celebrate the carnal desire that is ever present between man and woman. It's an innately human desire. It's a fact of life. And no amount of pious, politically correct sugar coating is going to diminish the fact that men and women are, forever, sexual beings that, yes, are sometime vile, vulgar and animalistic in their dealings with one another.
- Viral Heat has launched Pinterest Monitoring and Analytics, a suite of tools to, well, monitor a brand's activity on Pinterest.
- Mullen pays tribute to Willy Wonka director Mel Stuart who recently passed away.
- Yet another wacky Snackin' with Sasquatch Jack Links Beek Jerky commercial from Carmichael Lynch.
- Domino's wants its customers to help them design the perfect pizza delivery vehicle.
- Ben & Jerry's wants you to spoon.
Nutella wants to be part of Australian's morning routine.
Amping up its already full bore 90's themed ad campaign, Old Navy has added 90210's (the real one) Luke Perry and Jennie Garth to its schoolhouse lineup. Previously, the brand had Gabrielle Carteris swooning over Jason Priestly who, the the Old Navy ad, is now a teacher.
This second CP +B- created 90210-themed outing features Luke Perry and Jason Priestly vying for the attention of the still amazing hot Jennie Garth who, like Priestly in the previous commercial, is now a teacher.
For it's Fall 2012 campaign, well known lingerie brand Agent Provocateur has tapped Penelope Cruz's little sister, the equally hot Monica, for yet another cinematic outing of better-than-advertising proportion.
In the mini-epic, called Wilhelmina, we seen Cruz step out of a carriage into a dark, dingy and wet London street circa sometime in the 1800's. She enters a building and is led to a back room, a photo studio of sorts where a gruff looking photographer promises his camera will "photograph your true self."
- Some interesting Cadbury Idents running in Ireland during the Olympics.
- Check out this Grolsch case study that overviews their mobile-enabled campaign with the brand's famed Journt Von Des, a police inspector who never speaks but always gets his man.
- Here's that Singapore National Day video that asks citizens to have sex to raise the birth rate.
- comScore has announced the launch of comScore TabLens™, a monthly syndicated service providing insights into U.S. tablet ownership and usage. Based on a 3-month rolling sample of 6,000 U.S. tablet owners, TabLens will provide insight into tablet audiences, including demographics, content consumption habits and device ownership, to provide the industry with the most up-to-date look at this expanding tablet market.
Writing in More About Advertising, Stephen Foster says Levi's has "lightened up" with a follow up to the Wieden + Kennedy-created opus, Go Forth Braddock. That spot, if you recall, pulled the heartstrings by focusing on American despair and how that despair, so says the commercial, motivates people to work towards a goal. Idealistic is an understatement.
The agency's new work, This is a Pair of Levi's, is far from a "lightening up" of the original. In fact, it pours on the hipsterific poetics as if the entire world suddenly and collectively participated in a gigantic hand-waving, come-to-Jesus beatnik meeting of epic proportion.
Alaska Communications is out with a beautiful new commercial, Great Alaska, that touts the state's vast size and the company's ability to connect people so it doesn't seem so vast. The commercial, created by Vitro, was shot at four frames per second with a miniaturizing filter effect applied resulting in an effect that perfectly communicates the intended strategy.
With the copy, "when you exist for the sole purpose of keeping Alaskans connected, you learn to treat small businesses like big businesses," the message of connecting people together in such an expanse is driven home.
Just as we've all settled in for the Olympics, the NFL has decided its time to tout its Thursday Night Football and NFL.com Fantasy Football with new work from David & Goliath. The campaign, entitled Serious Fun, is just that.
In one spot, Mountain, a jolly fellow asks, "Do you like winning? How about fun and high fives? Are you into those? No talk to me about man hugs." Somehow it all leads to football, Thursday night football beginning in September.