Newsflash! Enfatico Launches Dell Campaign! Seriously

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Oh look! There's a mouse! A server! A laptop! People! And a stupid headline, "I Choose to Take my Own Path." Must be a B to B ad campaign. Yup, it is. An Indian one. From Dell. By Enfatico.

Why does all IT advertising have to suck? Hmm, maybe it's just practice. You know, for when, 18 months from now, Enfatico finally gets around to launching a consumer campaign.

JFC. make it stop. Please.

by Steve Hall    Oct-30-08    
Topic: Agencies, Brands, Campaigns



Hey. It's, Like, a Really Long Obama Ad

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This half-hour Obama spot aired on eight networks during prime-time last night. (Sorta like the Presidential debates ... except with just one candidate.)

It's slow-moving and demagogic, with the distinct vanilla flavor of Christian family TV, but Obama's honeyed tone is soothing, like a lullaby. As an added bonus, it's oddly devoid of plumbers named Joe.

"I didn't get a church-related feeling, but my wife loved the wheat," said colleague Michael Kimsal when we discussed the ad this morning. "We then watched the pundits afterward, and half of them loved the wheat too."

Building on that hard-up plebe vibe, Adrants reader Olivier was all, "Felt like Grapes of Wrath II at times."

by Angela Natividad    Oct-30-08    
Topic: Brands, Campaigns, Political, Specialty, Television



For Less than $10, the DIA Will Inspire and Engage!

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For year two of the Detroit Institute of Arts' "Let Yourself Go" rebrand, Perich Advertising + Design tapped Head Gear Animation/Toronto to produce two spots:

o In "Son of Hatman," Hatman takes his son to the museum. Seeing the art makes them part of it.

I once saw a Tales from the Darkside episode with a similar premise: a guy on the lam runs into a museum and prays to be hidden inside a peaceful painting of a fisherman. But because he spends his prayertime looking at a picture of Jesus being crucified, that's where God puts him. Oh, horrors.

o In "Thinker," a stumped writer leaps off his perch and hits the DIA for inspiration.

Writer's block hurts, and while I'm sure forking over $8 to see other people's masterpieces must help, I find it hard to believe he didn't try drinking first. It's the path of least resistance. Cheaper, too.

by Angela Natividad    Oct-30-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Greenpeace Dusts JFK Off, Props Him Up, Pipes in Fresh Message

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Adrants reader Molly sent us a spot in which JFK is reanimated and his words altered to promote sustainable energy technology.

CG technology was used to "remodel JFK's mouth word for word," according to the pressie. Produced by AKQA with help from The Ambassadors/Amsterdam for Greenpeace, it debuted last Monday at a press briefing in Berlin.

more »

by Angela Natividad    Oct-30-08    
Topic: Campaigns, Cause, Celebrity, Strange, Video



Yawn. Microsoft Does Consumer Generated Content

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In typical ADD (or is it the brilliant acknowledgment of the public's ever shortening attention span) style, Crispin Porter + Bogusky is out with yet another iteration of Microsoft's $300 million campaign. This time, perhaps anticipating the fact $300 million might not remain $300 million given current economic conditions, the agency is treating us to...wait for it...CONSUMER-GENERATED CONTENT! Yes, you read that right, bucko! Rather than Jerry and Bill, we'll be treated to...Mr and Mrs. Nobody With A Video Camera.

The videos, which call for people to say, "I'm a PC" followed by some inanity, have been integrated into television commercials which are currently airing. Check out over 17,000 videos and photos here.

by Steve Hall    Oct-29-08    
Topic: Brands, Campaigns, Consumer Created



Hey Look, It's Digital Stalker Art!

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For its ongoing "Visionaries" campaign, ABSOLUT launched a three-month digital exhibit of Helmut Lang's Alles Gleich Schwer, a set of print artworks.

Beginning today, users can download a rotating variety of prints from the site, put together by Great Works.

At left is the one I downloaded. The image isn't much of a stunner, but note that my IP, location and download number and download time have been printed at left.

How novel: print art repurposed as digital dog-tag. Also vibes like a tribute to anyone that ever spent a sleepless night IP-tracing blog trolls. Hrm. Wonder if I should frame it.

by Angela Natividad    Oct-29-08    
Topic: Brands, Campaigns, Online, Strange



Allstate Celebrates Quirky Spirit of College Football

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Two av'rage Joes, Bergwood and Ham, kick off college football season by living large with the money Allstate saved them on car insurance.

Created by Leo Burnett, the campaign depicts them engaging in the decadent behaviour any red-blooded football fan would, if only he had the extra cash to burn.

With that said, watch with envy as they guzzle from a nacho fondue fountain, barbeque out of a trunk and, um, cross-dress.

Wanna join the tailgate? Visit Bergwood.net. The "Rivalry Central" link includes e-cards for friends that back lame teams -- and the Bergroll, a Bergwoodized Rickroll.

by Angela Natividad    Oct-29-08    
Topic: Brands, Campaigns, Commercials, Television



HD Radio: The Perfect Gift for Everyone You've Ever Met, Ever

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If you switch on the radio at all this season, you might come across a handful of ads encouraging you to buy everyone you know an HD Radio. The rationale is sound and scientific. Hear:

o Why your boyfriend would prefer one to a scarf ... or to nose-hair trimmers
o Why your bookworm sister will love you forever
o How even Santa's getting one

I read up a little on HD Radio and found out songs can be tagged for purchase via iTunes later. Impulse song-hoarding? Neato. It's like a record label's wet dream.

by Angela Natividad    Oct-29-08    
Topic: Campaigns, Promotions, Radio



Miniskirt Symbolizes Paper's Reduction in Size, First Female Editor

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Italian newspaper 'L'Unità', originally founded in 1924 by Marxist Antonio Gramsci as the official paper of the Italian Communist Party, has relaunched and rebranded with a new campaign created by "controversial" Italian photographer Oliviero Toscani who worked on the United Colors of Bentton campaign.

Some have labeled the ad sexist. Concita de Gregorio, first female head of the paper doesn't agree, saying, "I don't think it's right to use a woman image to sell, for example, cars. But in this case, I think it's perfect. Since two months, this newspaper is controlled by the body and the head of a woman, me, so in this case I think is pertinent to use a woman's image."

Hmm. Interesting logic indeed tying the mini skirted body of the woman in the ad to her position as "head" of the paper.

more »



Not to Worry, Latchkey Kids: IKEA Won't Neglect You

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It breaks my heart to see this little boy fashion a monster out of clay, then wander around in search of someone who'll appreciate it.

Nobody does, and the boy wanders alone into the dark kitchen -- where, like magic, IKEA's Bjursta table produces a feast that brings his dispersed family members out of hiding. (Presumably to give him the love he so craves, but probably just so they can eat and run.)

In this spot from the same campaign, an Ektorp sofa liberates messy, popcorn-crunching couch potatoes in ways the outside world -- with its endless variety of VERBOTEN signs -- does not.

Simply-done and slightly magical, somewhat like IKEA. Produced by Outsider for agency St. Lukes Communications, client IKEA.

by Angela Natividad    Oct-28-08    
Topic: Brands, Campaigns, Commercials, Television










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