Greenpeace Dusts JFK Off, Props Him Up, Pipes in Fresh Message

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Adrants reader Molly sent us a spot in which JFK is reanimated and his words altered to promote sustainable energy technology.

CG technology was used to "remodel JFK's mouth word for word," according to the pressie. Produced by AKQA with help from The Ambassadors/Amsterdam for Greenpeace, it debuted last Monday at a press briefing in Berlin.

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by Angela Natividad    Oct-30-08    
Topic: Campaigns, Cause, Celebrity, Strange, Video



Yawn. Microsoft Does Consumer Generated Content

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In typical ADD (or is it the brilliant acknowledgment of the public's ever shortening attention span) style, Crispin Porter + Bogusky is out with yet another iteration of Microsoft's $300 million campaign. This time, perhaps anticipating the fact $300 million might not remain $300 million given current economic conditions, the agency is treating us to...wait for it...CONSUMER-GENERATED CONTENT! Yes, you read that right, bucko! Rather than Jerry and Bill, we'll be treated to...Mr and Mrs. Nobody With A Video Camera.

The videos, which call for people to say, "I'm a PC" followed by some inanity, have been integrated into television commercials which are currently airing. Check out over 17,000 videos and photos here.

by Steve Hall    Oct-29-08    
Topic: Brands, Campaigns, Consumer Created



Hey Look, It's Digital Stalker Art!

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For its ongoing "Visionaries" campaign, ABSOLUT launched a three-month digital exhibit of Helmut Lang's Alles Gleich Schwer, a set of print artworks.

Beginning today, users can download a rotating variety of prints from the site, put together by Great Works.

At left is the one I downloaded. The image isn't much of a stunner, but note that my IP, location and download number and download time have been printed at left.

How novel: print art repurposed as digital dog-tag. Also vibes like a tribute to anyone that ever spent a sleepless night IP-tracing blog trolls. Hrm. Wonder if I should frame it.

by Angela Natividad    Oct-29-08    
Topic: Brands, Campaigns, Online, Strange



Allstate Celebrates Quirky Spirit of College Football

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Two av'rage Joes, Bergwood and Ham, kick off college football season by living large with the money Allstate saved them on car insurance.

Created by Leo Burnett, the campaign depicts them engaging in the decadent behaviour any red-blooded football fan would, if only he had the extra cash to burn.

With that said, watch with envy as they guzzle from a nacho fondue fountain, barbeque out of a trunk and, um, cross-dress.

Wanna join the tailgate? Visit Bergwood.net. The "Rivalry Central" link includes e-cards for friends that back lame teams -- and the Bergroll, a Bergwoodized Rickroll.

by Angela Natividad    Oct-29-08    
Topic: Brands, Campaigns, Commercials, Television



HD Radio: The Perfect Gift for Everyone You've Ever Met, Ever

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If you switch on the radio at all this season, you might come across a handful of ads encouraging you to buy everyone you know an HD Radio. The rationale is sound and scientific. Hear:

o Why your boyfriend would prefer one to a scarf ... or to nose-hair trimmers
o Why your bookworm sister will love you forever
o How even Santa's getting one

I read up a little on HD Radio and found out songs can be tagged for purchase via iTunes later. Impulse song-hoarding? Neato. It's like a record label's wet dream.

by Angela Natividad    Oct-29-08    
Topic: Campaigns, Promotions, Radio



Miniskirt Symbolizes Paper's Reduction in Size, First Female Editor

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Italian newspaper 'L'Unità', originally founded in 1924 by Marxist Antonio Gramsci as the official paper of the Italian Communist Party, has relaunched and rebranded with a new campaign created by "controversial" Italian photographer Oliviero Toscani who worked on the United Colors of Bentton campaign.

Some have labeled the ad sexist. Concita de Gregorio, first female head of the paper doesn't agree, saying, "I don't think it's right to use a woman image to sell, for example, cars. But in this case, I think it's perfect. Since two months, this newspaper is controlled by the body and the head of a woman, me, so in this case I think is pertinent to use a woman's image."

Hmm. Interesting logic indeed tying the mini skirted body of the woman in the ad to her position as "head" of the paper.

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Not to Worry, Latchkey Kids: IKEA Won't Neglect You

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It breaks my heart to see this little boy fashion a monster out of clay, then wander around in search of someone who'll appreciate it.

Nobody does, and the boy wanders alone into the dark kitchen -- where, like magic, IKEA's Bjursta table produces a feast that brings his dispersed family members out of hiding. (Presumably to give him the love he so craves, but probably just so they can eat and run.)

In this spot from the same campaign, an Ektorp sofa liberates messy, popcorn-crunching couch potatoes in ways the outside world -- with its endless variety of VERBOTEN signs -- does not.

Simply-done and slightly magical, somewhat like IKEA. Produced by Outsider for agency St. Lukes Communications, client IKEA.

by Angela Natividad    Oct-28-08    
Topic: Brands, Campaigns, Commercials, Television



What Would You Do with $1M? Sketch It Out

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To promote the Minnesota Millionaire Raffle, Colle+McVoy illustrated idle daydreams with stop-motion animation. It's a tasty, quirky watch, sorta like the "Red Bull Gives You Wings!" ads.

o Roller Coaster Restaurant
o Snowbot
o Cabin Island

I didn't always get what was going on, but maybe plotline comes second to replacing these imaginings with your own.

Each spot ends by reminding you the raffle sells out fast, so hurry: go burn hard-earned scrilla -- in the name of something you didn't earn at all.

by Angela Natividad    Oct-28-08    
Topic: Campaigns, Commercials, Promotions, Television



Shut Up & Play Comes Off Crass & Tacky

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David&Goliath launched "Shut Up & Play," an outdoor campaign for the NY-NY Hotel & Casino that revolves around the rowdy, party-hardy ambiance you'll find within.

Creative below. It reminds me a lot of D&G's campaign for Rok Vegas, a night club owned by NY-NY.

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by Angela Natividad    Oct-28-08    
Topic: Campaigns, Outdoor, Promotions



Plastic Dream Shoes, Phone-Toting Thongs, Putting Out for Obama, the Skinny on Parker

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- The US Army has released a list of new technologies that could be used to enable terrorism. Twitter, MySpace and Facebook make the cut.

- The recession's not real! And neither is your loneliness.

- Here's a fun little site. Click on a pair of shoes to see a luxe little ad -- er, "dream" about it. The image at left is for the Vinyl Mary Jane-looking shoes. The Ultra Girl Night Sky one is probably my favourite though: jelly shoes, underwater. How novel.

- You know you hate the new Pepsi logo almost as much as you hate the douche-tacular smile/grin logic behind it. Why not make a new one? Show Pepsi what it could've had for far less money than it probably spent.

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