Two av'rage Joes, Bergwood and Ham, kick off college football season by living large with the money Allstate saved them on car insurance.
Created by Leo Burnett, the campaign depicts them engaging in the decadent behaviour any red-blooded football fan would, if only he had the extra cash to burn.
With that said, watch with envy as they guzzle from a nacho fondue fountain, barbeque out of a trunk and, um, cross-dress.
Wanna join the tailgate? Visit Bergwood.net. The "Rivalry Central" link includes e-cards for friends that back lame teams -- and the Bergroll, a Bergwoodized Rickroll.
If you switch on the radio at all this season, you might come across a handful of ads encouraging you to buy everyone you know an HD Radio. The rationale is sound and scientific. Hear:
o Why your boyfriend would prefer one to a scarf ... or to nose-hair trimmers
o Why your bookworm sister will love you forever
o How even Santa's getting one
I read up a little on HD Radio and found out songs can be tagged for purchase via iTunes later. Impulse song-hoarding? Neato. It's like a record label's wet dream.
Italian newspaper 'L'Unità', originally founded in 1924 by Marxist Antonio Gramsci as the official paper of the Italian Communist Party, has relaunched and rebranded with a new campaign created by "controversial" Italian photographer Oliviero Toscani who worked on the United Colors of Bentton campaign.
Some have labeled the ad sexist. Concita de Gregorio, first female head of the paper doesn't agree, saying, "I don't think it's right to use a woman image to sell, for example, cars. But in this case, I think it's perfect. Since two months, this newspaper is controlled by the body and the head of a woman, me, so in this case I think is pertinent to use a woman's image."
Hmm. Interesting logic indeed tying the mini skirted body of the woman in the ad to her position as "head" of the paper.
It breaks my heart to see this little boy fashion a monster out of clay, then wander around in search of someone who'll appreciate it.
Nobody does, and the boy wanders alone into the dark kitchen -- where, like magic, IKEA's Bjursta table produces a feast that brings his dispersed family members out of hiding. (Presumably to give him the love he so craves, but probably just so they can eat and run.)
In this spot from the same campaign, an Ektorp sofa liberates messy, popcorn-crunching couch potatoes in ways the outside world -- with its endless variety of VERBOTEN signs -- does not.
Simply-done and slightly magical, somewhat like IKEA. Produced by Outsider for agency St. Lukes Communications, client IKEA.
To promote the Minnesota Millionaire Raffle, Colle+McVoy illustrated idle daydreams with stop-motion animation. It's a tasty, quirky watch, sorta like the "Red Bull Gives You Wings!" ads.
o Roller Coaster Restaurant
o Cabin Island
I didn't always get what was going on, but maybe plotline comes second to replacing these imaginings with your own.
Each spot ends by reminding you the raffle sells out fast, so hurry: go burn hard-earned scrilla -- in the name of something you didn't earn at all.
David&Goliath launched "Shut Up & Play," an outdoor campaign for the NY-NY Hotel & Casino that revolves around the rowdy, party-hardy ambiance you'll find within.
Creative below. It reminds me a lot of D&G's campaign for Rok Vegas, a night club owned by NY-NY.
- The US Army has released a list of new technologies that could be used to enable terrorism. Twitter, MySpace and Facebook make the cut.
- The recession's not real! And neither is your loneliness.
- Here's a fun little site. Click on a pair of shoes to see a luxe little ad -- er, "dream" about it. The image at left is for the Vinyl Mary Jane-looking shoes. The Ultra Girl Night Sky one is probably my favourite though: jelly shoes, underwater. How novel.
- You know you hate the new Pepsi logo almost as much as you hate the douche-tacular smile/grin logic behind it. Why not make a new one? Show Pepsi what it could've had for far less money than it probably spent.
Creatives hitting the vending machines at RTCRM might be accosted with a smorgasbord of aluminum signs, each with a military-style message demanding, in some short shouty way, that they beat their own bodies into a pulp and do a great deal of sweating.
This is part of RTCRM's six-week "extreme exercise" boot camp. Creatives meet at 7am, twice a week, to groan and sweat with fellow languid-limbed chums.
Must be interesting for morale. You never quite look at someone the same way once you've seen where their sweat glands are most active. And an approach like this is infinitely kinder than firing people for smoking.
...and not just any person, but a middle-aged, jobless man with a receding hairline and a turtleneck. One of those kinds who likes talking about his feelings, and who goes into ecstasies when you scratch his neck.
Would that make you more likely to feed him meat-enriched cat food?
Betting that it will, TBWA/Toronto and Partners Film/Toronto bring back Hubert, the meat-craving Whiskas "cat."
Heh. Funny. Know what else is funny? Toe fetishes, petulant manchildren that wear diapers in secret, and executives that pay dominatrixes $250/hr. to suspend mousetraps from their nipples.
This infectious Wii Music ad depicts people in shelves, sorta like notes in sheet music, playing individual melodies with a Wiimote. As the spot progresses, they all tap into the original Super Mario Bros. theme song.
Very cool. It reminds me a bit of those iPod ads that featured silhouettes of people jamming out to whatever they were listening to.
Like iPod, Wii's become a lifestyle brand, except it's less self-conscious and more democratic. Everybody plays, even grandma.