MasterCard's "Priceless" is one of those campaigns you wanna milk as long as possible: it makes a statement about what people value, and potential variations are endless.
But the "product, price tag; product, price tag; sentiment = priceless" formula has gotten stale. And unfortunately for MasterCard, competitors like Visa and American Express have taken advantage of its stagnation to launch their own heart-wrenching commentaries on society.
Not one to sit idly by while its nemesis gets a $300 million makeover, Apple is out with two new commercials, one of which directly comments on the amount of money Microsoft is spending on its current advertising campaign. In the ad, we see PC divvying up Microsoft's budget allocating the lion's share to the ad campaign and a minuscule amount to fixing Vista's problems.
Mac comments on the seemingly illogical allocation which causes PC to think for a minute before he reallocates in a manner not quite expected by Mac. It's pointed commentary on the all too common viewpoint advertising can cure all ills.
Holiday Inn takes on an odd feat: convincing people that staying at a Holiday Inn Express will make you smarter.
You'll freestyle like Del the Funky Homosapien, outshine doctors in emergency situations involving Cal Ripken, Jr., and -- if you have the good fortune of conceiving a baby in a Holiday Inn Express -- that kid will be capable of handling sharp objects at close proximity. From birth.
Strange but true. Three ads in a row can't lie.
I dug the rapper spot. The rest were sorta kitschy. Well, the rapper one was kitschy too, but it had that "dream fulfilled!" element to it. How many of us don't want to unexpectedly kick ass in a Lyricist Lounge situation? It's one of the biggest geek fantasies of all-time -- right up there with being proclaimed royal heir to a small island, and being told your Tetris skills might save the world.
"Saved by Zero," a spot for the Toyota Tundra, has run in "seemingly every ad break during NCAA Football, MLB Playoffs and NFL games," claims Rohit Thawani. I suppose that wouldn't be terrible if the ad were good, or even innocuous, but -- get this -- it has a repetitive jingle with an audacious country twang.
You know you're fucked then.
For its Performance line of yoga apparel, Calvin Klein puts the usual waifs in spandex. They're also doing less lounging-around and ODing-on-camera.
See models stretching and models in upward-facing fetal (is that a position?). They could all be Kate Moss, as far as we can tell, but they're all slightly meatier and CK probably wouldn't waste its dosh putting Kate in profile. (That's only half the bang for the buck!)
Jokes aside, "New Movement" is sublime work by Full Contact.
Oh, the things you can do when your boss is away. Some kids at Dm9ddb/Brasil set their screensavers up to look like corresponding pieces of the same race track.
It actually turned out pretty nifty. You know that feeling you get when you create a successful domino effect? You're both impressed and slightly surprised, right? That's what this was like.
The objective was to disseminate the game Virtual Global Race (or was it just to promote Intel? I can't really tell). The screen savers took a month -- and 20 people -- to perfect. See making-of.
"Little is the new big," proclaim one of the miniaturized billboards for LittleBigPLanet, a video game that goes live on October 21st. Other billboards sport a similar little/big message.* Find them on eBay -- where people are actually bidding on a few.
Also, somebody posted flickr pics of the billboards in his garden. (Can you imagine using billboards as garden ornaments? Wait, don't answer that.) One's apparently been tagged by lightning-obsessed gangster elves that rock pastel.
Wiser's Canadian Whisky is the drink of choice for The Wiserhood, a self-proclaimed Society of Uncompromising Men. (That doesn't actually mean much; just that they'll only drink "the most uncompromising whisky on the planet.")
A visit to the site is a sneak-peek into a buzzing fraternity. Click on different things to engage games, watch ads or see what the security cams picked up. I clicked on the bookshelf, garnished with the requisite skull, and found myself face-to-face with a giant media system.
There's also a semi-fun ice cube-catching game behind a statuette of The Thinker.
By John St, which recently did a breast cancer thing involving mens' hyper-fixation with boobage.
Well Christ on a Cracker, Britney Spears is back in the ad world hyping her latest fragrance, Hidden Fantasy. It's her seventh fragrance to date and the ads haven't changed one bit. Still the same vapid, heavily Photoshopped look. The same flowery visuals. The same cheesy headlines. It seems like forever ago she was all over the pages of Adrants either hyping some product or simply doing something stupid.
Today, she seems to have her act together and might, once again, reign supreme amongst the tween, teen and advertising sets.
The fragrance, with the headline, "What do you have to hide?" is being called a "seductive scent that is all about expressing the many mysterious sides of a woman."
Just what is up with America and its refusal to accept the fact sex is natural and people do it all the time? Why do we shun it in movies and advertising while we gleefully glamorize and applaud violence and rampant stupidity?
Video games. Michael Bay movies. The Saw series of movies. All celebrate violence for the purposes of making money. And people love it. And spend billions on it. And rarely complain about it but sex...oh no. God forbid people actually celebrate the natural, biological joy of sex without coming off as some sort of perv trying to terrorize and sully the minds of poor little children.