Shut Up & Play Comes Off Crass & Tacky

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David&Goliath launched "Shut Up & Play," an outdoor campaign for the NY-NY Hotel & Casino that revolves around the rowdy, party-hardy ambiance you'll find within.

Creative below. It reminds me a lot of D&G's campaign for Rok Vegas, a night club owned by NY-NY.

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by Angela Natividad    Oct-28-08    
Topic: Campaigns, Outdoor, Promotions



Plastic Dream Shoes, Phone-Toting Thongs, Putting Out for Obama, the Skinny on Parker

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- The US Army has released a list of new technologies that could be used to enable terrorism. Twitter, MySpace and Facebook make the cut.

- The recession's not real! And neither is your loneliness.

- Here's a fun little site. Click on a pair of shoes to see a luxe little ad -- er, "dream" about it. The image at left is for the Vinyl Mary Jane-looking shoes. The Ultra Girl Night Sky one is probably my favourite though: jelly shoes, underwater. How novel.

- You know you hate the new Pepsi logo almost as much as you hate the douche-tacular smile/grin logic behind it. Why not make a new one? Show Pepsi what it could've had for far less money than it probably spent.

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RTCRM Wrings Sweat Out of Agency Creatives

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Creatives hitting the vending machines at RTCRM might be accosted with a smorgasbord of aluminum signs, each with a military-style message demanding, in some short shouty way, that they beat their own bodies into a pulp and do a great deal of sweating.

This is part of RTCRM's six-week "extreme exercise" boot camp. Creatives meet at 7am, twice a week, to groan and sweat with fellow languid-limbed chums.

Must be interesting for morale. You never quite look at someone the same way once you've seen where their sweat glands are most active. And an approach like this is infinitely kinder than firing people for smoking.

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by Angela Natividad    Oct-28-08    
Topic: Agencies, Campaigns, Good, Promotions



Imagine if Your Cat Were a Person...

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...and not just any person, but a middle-aged, jobless man with a receding hairline and a turtleneck. One of those kinds who likes talking about his feelings, and who goes into ecstasies when you scratch his neck.

Would that make you more likely to feed him meat-enriched cat food?

Betting that it will, TBWA/Toronto and Partners Film/Toronto bring back Hubert, the meat-craving Whiskas "cat."

Heh. Funny. Know what else is funny? Toe fetishes, petulant manchildren that wear diapers in secret, and executives that pay dominatrixes $250/hr. to suspend mousetraps from their nipples.

by Angela Natividad    Oct-27-08    
Topic: Brands, Campaigns, Commercials, Strange, Television



Wii Music Makes Nostalgia Play with Mario Bros. Theme

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This infectious Wii Music ad depicts people in shelves, sorta like notes in sheet music, playing individual melodies with a Wiimote. As the spot progresses, they all tap into the original Super Mario Bros. theme song.

Very cool. It reminds me a bit of those iPod ads that featured silhouettes of people jamming out to whatever they were listening to.

Like iPod, Wii's become a lifestyle brand, except it's less self-conscious and more democratic. Everybody plays, even grandma.

by Angela Natividad    Oct-27-08    
Topic: Brands, Campaigns, Commercials, Good, Promotions, Television



Sony Ericsson: Be the Star of Your Own YouTube Video!

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Because everyone knows that's tough to do.*

Check out Ericsson's Darkside campaign, where you plug your likeness into a pre-made spooky YouTube video.

Brando, the left-of-center agency responsible, even provided one-click ways to "viral it out" via Facebook and email. So, like, wow, you don't have to do jack to get your face on the front of the internets.

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by Angela Natividad    Oct-24-08    
Topic: Brands, Campaigns, Online, Promotions



Draft/FCB Shake Up Coming, DirecTV Gets Ideas, Enfatico'd Ethics

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- George Parker's spies have informed him there may be a "major shake up" coming soon to a Draft/FCB office near you.

- You've seen all those DirecTV ads, right? The ones that play off the scenes of various movies? The current one pays homage to Poltergeist. Tirico Suave has plenty of suggestions for more.

- With Guns 'N Roses releasing its Chinese Democracy album soon, Dr. Pepper, who claimed they couldn't get it done this year (and if they did, would give a free bottle of Dr. Pepper to everyone in America) must now live up to its promise.

- Audi asks you to Meet the Beckers.

- If you want to hear a bunch of experts on the topic of the internet benefiting small businesses, sign up for the Solution Stars Video Conference. Apparently, I'm an expert because I'm one of the speakers. But, you'll have to watch and decide.

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by Steve Hall    Oct-24-08    
Topic: Agencies, Brands, Campaigns



Great Milk Comes from Happy Cows. And the Happy Cows are Casting!

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The California Milk Advisory Board is screening for its next bovine star. And guess who gets to pick her? You! Between October 13 and September 30, trawl audition vids and cast your vote.

Of 10 total, only two videos, "Alicia" and "Jenn," are currently available to view. Alicia reeks of The Real World, and little Jenn's being constantly goaded on by her attention-starved mom.

Videos of the hopeful heifers will be repurposed as TV spots. I hope one of Silk's renegade soy cows enters, because no audition series is complete without some wacked-out anti-establishment radical.



Now You Don't Have to Wonder What the Mirror Thinks

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I can't help thinking Snow White's childhood would have been less tragic if her evil stepmother was fed marketing propaganda, and not beauty validation, from her enchanted mirror:


"Mirror mirror, who's the fairest?"

"You're very close! Here's a projection of what La Mer can do about those unsightly crow's feet."


If, like other emotionally unavailable moms, she spent all her free time working on herself, she would probably never have gotten hip to the "fact" Snow White was -- le gasp! -- prettier than she was.

I'm thinking these thoughts because Alpay Kasal and Interference Inc. created something called the Interactive Mirror, which lets people "draw" across reflective surfaces or interact with stuff that's already there (like ads!).

See a demo. I like it when the girl runs her finger down the mirror and flowers bloom along the trail. Oh, it's also neat when the guy customizes a shirt. The photo-viewing feature is cool too.

This is pretty nifty all around, actually. I can imagine it seeing it in "ambiance" stores like Virgin.

by Angela Natividad    Oct-24-08    
Topic: Campaigns, Good, Outdoor, Promotions



Economy Got You Down? Buy A Chainsaw, Cut Some Trees

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Appearing today in USA Today and The Wall Street Journal, Stihl offers confidence to wary consumers that, of late, hear nothing but bad news about the economy. With so many portfolios in shambles, Stihl promises to be a sharp investment in today's crazy market.

Say what? Is that a chainsaw in the ad? So, like, the solution is to take a chainsaw to your portfolio and dramatically carve it up because, given Wall Street, anything less would be wimpy?

Oh wait, Stihl isn't a financial management firm. It makes power tools. And not just any crappy power tools like the ones you can find cheaply priced at Home Depot or Lowe's. Nope. Stihl is an investment, not an expenditure because, unlike the cheap tools you have you buy over and over because they always break, Stihl is a life long investment. Or so the ad would have us believe.

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by Steve Hall    Oct-23-08    
Topic: Campaigns, Creative Commentary, Good, Newspaper










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