"Precious Biscuits" uses the loose, altered threads of fairy tales to imbue Bakers Biscuits with wispy wonder.
It begins with pretty schoolchildren walking through a forest. Behind them, biscuits leap out of a cobblestone pavement (vestiges of Hansel & Gretel), bringing the environment to animated life.
Naughty piglets race across a canvas populated by blind mice, an egg that only almost dies, a lone social advocate made of gingerbread, and a round Red Queen with a teeny china mouth. You remember them, don't you? At the end, Bakers draws a subtle comparison between itself and other confectioners of myth.
Produced by the divine hands of Shy the Sun & Blackginger for Ogilvy/Johannesburg and client Bakers.
Last night I saw the first ad for the T-Mobile G1, the first mobile handset built on Google's Android platform.
The spot depicts people in random situations, asking spontaneous questions that bug you at the time, but might not be important when you're back in front of a computer: "Do sharks have eyelids?", "Do monkeys make good pets?", "Can I get this cheaper somewhere else?"
Believe it or not, Amber Lee Ettinger's career as Obama Girl was just preparation for a political endorsement that manages to be even more surreal. (Yes, it even outdoes her Giuliani dance-off.)
America's favourite lobbyist now throws her bikini-clad weight -- and lip-syncing skillz -- behind President Howard Ackerman of Red Alert 3. Love that "Let's screw 'em all with Ackerman" tee she's rockin'. And that intro -- it's so vintage Dick in a Box!
Isn't it awesome when an agency -- in this case, DraftFCB -- contaminates a good thing with a flinch-inducer? Whatev, this is officially The World We Live In. Expect to see "Back Ack" splashed across YouTube, RedAlert3.com and the Barely Political website.
A pill that increases libido and decreases cellulite?" Let Slim Seduction -- don't you love that name? -- show you! Hit the site for Extremely Persuasive surveys, before/after shots, video testimonials and BIG RED TYPEFACES.
The ad hit me while I was reading a political and religious tirade on Dooce.com, which goes to show diet companies don't discriminate much in terms of audience. All you need to do is be female and have skin.
Here's a series of ads for The Alberta Library which tells us just how powerful informative and motivational books can be. Aiming to show just how much influence a book can have on a person's life, both positively and negatively, four scenarios are played out to humorous effect.
Created by Rethink Vancouver and produced by Holiday Film, the commercial's directors commented on the work, saying, "We were both attracted to this job because neither of us can read, and we thought this would be a good excuse to go into a library for the first time. We loved Katie and Chad's scripts, they were simple and quite dark, and reminded us how libraries can lead you down the road to ruin, but then get you right back on track. It was our idea to use real actors in all four spots, instead of CGI characters used in most library commercials."
Along with Julie Walters, Fern Britton, Harry Redknapp, Boyzone's Keating and, yes, Star trek's Patrick Stewart, UK girl group Girls Aloud will appear in a new Nintendo Karmarama-created campaign for the Nintendo DS.
Nestle grabbed the musical group earlier this year for an appearance in a Kit Kat commercial. Girls Aloud will appear in a series of commercials for Nintendo with the first breaking next week.
MySpace Music, which went live in late September, is running a print ad campaign composed of artists and some of their favourite playlists.
At left is an ad featuring Moby, complete with link to his MySpace site. The text, presumably hand-written by The Man Himself, gives us the skinny on Moby's New York playlist.
Also see "Songs to Come Down To," a handwritten playlist by Kings of Leon, and "Music that My Friends Wrote" by Jenny Lewis.
Sedate, distinctly cool and in keeping with the network's indie band community feel. This is the first time MySpace has stepped beyond its borders to advertise. But hey, this is also the first time major labels have been willing to help foot the bill.
- Avenue A/Razorfish is changing its name to Razorfish.
- Considering an iPhone? Read this first.
- Wife killed by estranged hubby for changing her Facebook status to "single" too soon. Wow ... the world has changed.
Like a Calvin & Hobbes decal come to life, "Slash" for MTV Switch depicts people pissing in public places. The moral of the story is to "Save water, flush less." (Niiiiice.)
By Ogilvy/London, which has an odd take on persuasion. Wizzing in a fountain is funny -- hell, incendiary -- while you're stoned and around age 15, but unless things have changed abroad, doing it in the Queen's England remains both unsavory and illegal.
There's no accounting for logic in advertising, however. Along with other "green" MTV Switch ads, "Slash" will likely run across 55 TV channels in 162 countries. The track in the ad is Miserere Mei, by Bouwe Dykstra.
The United Kingdom recently considered passing laws that would enable the gov to detain terrorism suspects for 42 days without a trial.
To give ordinary people an emotional education on what the law would mean, Amnesty International launched "Sleepwalking," an eerie spot that depicts citizens crawling out of their beds late at night and in a kind of stupor. Together they walk into a holding facility and file themselves in separate cells, still more asleep than awake.
The ad admonishes people not to "sleepwalk into" this anti-terrorism bill, which in freedom's name would infringe on citizens' rights.
Slow-moving and unpleasant, but it's powerful that way. By production company DarkFibre. Voiceover by Christopher Eccleston. Learn more at Protect the Human.