Fickle Men Drink Fickle Whisky ... and That's All There is to Say About That

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Wiser's Canadian Whisky is the drink of choice for The Wiserhood, a self-proclaimed Society of Uncompromising Men. (That doesn't actually mean much; just that they'll only drink "the most uncompromising whisky on the planet.")

A visit to the site is a sneak-peek into a buzzing fraternity. Click on different things to engage games, watch ads or see what the security cams picked up. I clicked on the bookshelf, garnished with the requisite skull, and found myself face-to-face with a giant media system.

There's also a semi-fun ice cube-catching game behind a statuette of The Thinker.

By John St, which recently did a breast cancer thing involving mens' hyper-fixation with boobage.

by Angela Natividad    Oct-17-08    
Topic: Brands, Campaigns, Games, Online



OMG! Britney Spears is Back in Advertising!

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Well Christ on a Cracker, Britney Spears is back in the ad world hyping her latest fragrance, Hidden Fantasy. It's her seventh fragrance to date and the ads haven't changed one bit. Still the same vapid, heavily Photoshopped look. The same flowery visuals. The same cheesy headlines. It seems like forever ago she was all over the pages of Adrants either hyping some product or simply doing something stupid.

Today, she seems to have her act together and might, once again, reign supreme amongst the tween, teen and advertising sets.

The fragrance, with the headline, "What do you have to hide?" is being called a "seductive scent that is all about expressing the many mysterious sides of a woman."

by Steve Hall    Oct-16-08    
Topic: Campaigns, Celebrity



Give Me Your Tired, Your Poor...Your Humorless, Your Castrated

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Just what is up with America and its refusal to accept the fact sex is natural and people do it all the time? Why do we shun it in movies and advertising while we gleefully glamorize and applaud violence and rampant stupidity?

Video games. Michael Bay movies. The Saw series of movies. All celebrate violence for the purposes of making money. And people love it. And spend billions on it. And rarely complain about it but sex...oh no. God forbid people actually celebrate the natural, biological joy of sex without coming off as some sort of perv trying to terrorize and sully the minds of poor little children.

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by Steve Hall    Oct-16-08    
Topic: Campaigns, Celebrity, Opinion, Racy



Just Another Vampire 'Viral.'

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Hot American teens meet online, go to "London!", drink all day, dance all night, then start eating each other in various suggestive and predatory ways. It isn't clear whether anybody's actually a vampire or if the kids just like biting each other, but it's all the same to the lonelyheart goths, I guess.

Watch trailer for Highgate Vampire. Gets pretty freaky at the end. And if you wanna play their little hunter vs. hunted game, visit Gothic Picnic.

I kinda dug True Blood more.

by Angela Natividad    Oct-16-08    
Topic: Brands, Campaigns, Online, Promotions



'Beyond Your Expectations' Ain't Quite Up to Snuff

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Mexico invades Chicago O'Hare in a zealous attempt to show middle Americans it's "Beyond Your Expectations." Curious? Wander through Terminal 3 -- which serves 38 percent of O'Hare's traffic -- for a taste of this technicolor fiasco.

Through October, a Colonial-style kiosk will serve as soapbox for the Mexican Tourism Board. Pretty girls in Nano-chromatic sheaths will pass out flyers and obscure your line of sight with videos of, I don't know, tourists getting drinks made in their mouths. Or possibly pyramids.

Oh wait, this is all supposed to be beyond expectation. God, what a poverty-ridden tagline.

by Angela Natividad    Oct-16-08    
Topic: Bad, Brands, Campaigns, Guerilla



BB Plugs Celebs, Droga5 Bags Method, Mountain Dew Abbreviated, Frequent Hooker Miles

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- Among its minions, BlackBerry brags about celebu-users. How very AmEx. (Props to Adrants reader Atif for this.)

- Droga5 becomes agency of record for method! Kick-ass.

- The McCain campaign asked YouTube to stop taking down its campaign videos. (The videos purportedly violate copyright because many contain snippets of music that the campaign did not have permission to use.) And YouTube was all, "Bitch, please." What, McCain? You're all for Joe Plumber but can't pay licensing fees?

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Grab the Fridge! There's a Guinness Truck on the Street

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In "Fridge Magnet," a Guinness truck stops in a Buenos Aires neighborhood, gets all magically magnetic and starts drawing refrigerators to itself.

Notably, one random guy looks down at his glass of Guinness, which appears to be frothing mischievously. There's a beer with some naughty ideas ... and possibly a deep-seated affection for puns. "It's alive inside," the ad concludes -- half-joking, half-not.

By Irish International BBDO. I liked Saatchi & Saatchi's "Spoken Word" better, but "Fridge Magnet" is more in line with the casual "beer" persona. It also manages to pull that off without forsaking Guinness's sense of playful enigma. Nice.

by Angela Natividad    Oct-16-08    
Topic: Brands, Campaigns, Commercials, Good, Television



'Goddess of Money' Throws Weight Behind White Collar Lunch Hour

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This may sound improbable, but "goddess of money" Ivanka Trump (don't you love PR people?) gives a damn what you have for lunch at work every day. Enough to blog about it, even.

She's partnering with ConAgra for something called the Lunch Trade. I'm not sure what it entails (Handi-Snacks but bigger? City-wide buffets? Mass sandwich-swap? Anything goes!) but it'll reportedly "impact" 15,000 employees across NYC and Chicago.

Wow. Sounds almost like genocide. Keep reading her blog for more details.

by Angela Natividad    Oct-15-08    
Topic: Campaigns, Celebrity, Events, Guerilla, Promotions



Painting Pilot Finishes Off Wordless Billboard

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Air New Zealand's running a new campaign called "Is it just a kiwi thing?", characterized by unusual guerrilla stunts. (See cranial billboards. Yes, the PR woman says, those are real tats. I'm shaking my head right now.)

To promote its launch, a B747 pilot alighted upon an unfinished billboard in London, sporting a paintbrush and some splashy blue paint.

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by Angela Natividad    Oct-14-08    
Topic: Brands, Campaigns, Guerilla, Promotions



Love Diesel for its Mind, Not Just its Brain*

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Maybe it thought "SFW XXX" gave people the wrong idea. Alongside new buddy the Accompanied Literary Society (which seeks to revive the culture of literary salons), Diesel asked celebrity authors to produce some short stories for its latest outdoor campaign.

The so-called "Flash Fiction" was broadcast on the face of One York Place, NYC, over the course of three days.

Totally falls into the shadow of HBO Voyeur (BBDO/NY). And while I like the idea of reviving the literary salon, I'm inclined to think people -- myself included -- are more receptive to illustrative storytelling. Especially when they have to read them off the side of a building.

By Idealogue and PanOptic Motion.

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by Angela Natividad    Oct-14-08    
Topic: Brands, Campaigns, Cause, Guerilla, Outdoor










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