You probably know Baz Luhrmann by reputation, if not by name. He directed Strictly Ballroom, a tribute to the art of dance; Romeo + Juliet, his altar to the written word; and Moulin Rouge!, a garish but dazzling musical homage to pop culture.
He's just completed his latest film, Australia. I don't know much about it, but -- here's an interesting twist -- he's promoting it through a tourism gig.
DDB Worldwide -- which represents Tourism Australia -- tapped Lurhmann for its "Come Walkabout" campaign, which is technically for Australia but also for Australia. In the debut spot, a mystical (and naked?) little boy encourages a stressed woman to defect from her unraveling life.
- MySpace MyAds, live in beta.
- OMG Elle and Stardoll!
- Celebrating 10 years as pop star and leader of the new world order, Google walks down memory lane with some happy worker bees. I'm guessing that the gushers chosen weren't day care patrons. Or hungry.
Why are these people staring off into space and accepting bribes in the form of Pepsi? Why do they look like they are somehow detached from the realities of their lives? Why is it so inconceivable to believe these situations would actually take place?
Oh wait. This is advertising. Reality is irrelevant. All that matters is cool art direction and great photography. For that we give thanks, or not, to CLM BBDO Paris for this Pepsi print campaign.
- MediaWeek has announced its 23rd Annual Media All Stars. If they provided a link, I could actually share the winners with you. You'll just have to wait for the November 10 issue for the list.
- Hallmark Channel (UK) has hired digital advertising agency Ralph to produce an interactive viral campaign to promote series 9 of Law & Order Special Victims Unit, season 9.
- For some strange reason, Vodafone thinks it's the only company that can make things that fit properly.
- Want to scare the shit out of trick or treaters this year? Get this.
- For the first time, the Academy will allow ads for movies on the Oscars.
- YouTube is testing click to buy ad units which will appear alongside the video and feature items in the video.
- The Levi's Unbutton Your Beast thing reached the pinnacle of mass exposure with a mention in Jay Leno's monologue.
In what appears to be nothing more than slapping the Green label on Bank of America's Keep the Change program, Citizens Bank has launched the Green$ense Campaign which pays customers ten cents for every electronic transaction they make but only up to $10 per month and $120 per year. Even without the facade of "greenery, Bank of America gives up to $250 per year with its program. And people don't even have to be green to get the $250.
Of course it's all to motivate people to bank electronically which uses less paper which, yes, is an admirable "green" effort. But, seriously, the real reason any bank would motivate its customers to bank electronically is to cut overhead (by hiring fewer tellers) and increase profit.
With cutesy headlines like "Being eco-friendly just got eco-nomical" and "The environment is like a bank account. Every little bit helps," the campaign rolls out in print, radio, outdoor and television.
Vans partnered with FunMobility to disseminate all kinds of "Off the Wall" crap for your phone. Most of it is free, because all of it is an elaborate ploy to get your cell phone number, zip code and gender.
Following their Tuesday debate, both Obama and McCain's campaigns have released ads riffing off something the other person said. Well, that's not completely true. Both ads appear to revolve entirely around Obama, actually.
See McCain call Obama not presidential. See Obama accuse McCain of wanting to tax businesses for health care coverage.
The usual down-to-the-wire campaign crap, but I prefer how Obama's positioned himself as the calm guy who elucidates muddy slogans. McCain, as always, pulls the fear card.
Thirsty for more? See more McCain and Obama ads.
I don't know about you, but as a wee lass I yearned for the hip style advice that only Ford (the car company, not the modeling firm) could give me.
Responding to these dormant desires, Ford Fiesta is launching an e-zine called Neon Candy, "an uber-cool digital magazine set to feature the latest trends in music, style, movies and culture every young woman should know."
But will it teach me how to put on a menstrual belt?
The 'zine includes a web drama profiling the fictional Jen, a journalist desperate to ride the cutting edge of pop culture. Wait, isn't that the plot to Almost Famous -- and every essay ever written by Chuck Klosterman?
Neon Candy is UK-based and, confusingly, comes fast on the heels of Tango at the Tower, when Fiesta strained to associate itself with love.
The UK's Hallmark Channel and agency Ralph are promoting series nine of Law & Order: SVU with an online stress test. (Not to be confused with any such test you might have taken on a subway.)
Find out what it's like to operate as an undercover cop. You'll have something like five seconds to memorize a criminal profile, then you have to watch clips -- on which you'll be tested -- while pushing Space Bar to the sound of a pulse.
We were groggy when we did it, which I guess is no excuse; we fared horribly and are utterly unqualified to bust rapists for a living. Well, there goes my back-up career.
There once was a time when it was perfectly fine to use the word gay to describe something other than a person of the homosexual persuasion. In fact, my grandmother used to use the word all the time in a perfectly harmless manner to describe a joyous occasion. The use of the word gay in that manner, while not incorrect in terms of its definition, isn't all that culturally acceptable any longer. Just like titling the chapter of a Hardy Boys book "The Big Boner" (as in blunder or error) wouldn't go over so well in today's publishing world.