Because Handsets Should Reflect Your Brand Loyalty

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Vans partnered with FunMobility to disseminate all kinds of "Off the Wall" crap for your phone. Most of it is free, because all of it is an elaborate ploy to get your cell phone number, zip code and gender.

Raaad.

by Angela Natividad    Oct- 9-08    
Topic: Brands, Campaigns, Mobile/Wireless, Online



Campaign Ads Get Ugly as Nov. 4 Draws Near

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Following their Tuesday debate, both Obama and McCain's campaigns have released ads riffing off something the other person said. Well, that's not completely true. Both ads appear to revolve entirely around Obama, actually.

See McCain call Obama not presidential. See Obama accuse McCain of wanting to tax businesses for health care coverage.

The usual down-to-the-wire campaign crap, but I prefer how Obama's positioned himself as the calm guy who elucidates muddy slogans. McCain, as always, pulls the fear card.

Thirsty for more? See more McCain and Obama ads.

by Angela Natividad    Oct- 9-08    
Topic: Brands, Campaigns, Commercials, Political, Television



Ford Fiesta Aims to Be Millennial Age's Judy Blume

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I don't know about you, but as a wee lass I yearned for the hip style advice that only Ford (the car company, not the modeling firm) could give me.

Responding to these dormant desires, Ford Fiesta is launching an e-zine called Neon Candy, "an uber-cool digital magazine set to feature the latest trends in music, style, movies and culture every young woman should know."

But will it teach me how to put on a menstrual belt?

The 'zine includes a web drama profiling the fictional Jen, a journalist desperate to ride the cutting edge of pop culture. Wait, isn't that the plot to Almost Famous -- and every essay ever written by Chuck Klosterman?

Neon Candy is UK-based and, confusingly, comes fast on the heels of Tango at the Tower, when Fiesta strained to associate itself with love.

by Angela Natividad    Oct- 9-08    
Topic: Brands, Campaigns, Online



Gauge Your Stress Level as an Undercover Cop!

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The UK's Hallmark Channel and agency Ralph are promoting series nine of Law & Order: SVU with an online stress test. (Not to be confused with any such test you might have taken on a subway.)

Find out what it's like to operate as an undercover cop. You'll have something like five seconds to memorize a criminal profile, then you have to watch clips -- on which you'll be tested -- while pushing Space Bar to the sound of a pulse.

We were groggy when we did it, which I guess is no excuse; we fared horribly and are utterly unqualified to bust rapists for a living. Well, there goes my back-up career.

by Angela Natividad    Oct- 9-08    
Topic: Brands, Campaigns, Online, Promotions



This Campaign is So Gay

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There once was a time when it was perfectly fine to use the word gay to describe something other than a person of the homosexual persuasion. In fact, my grandmother used to use the word all the time in a perfectly harmless manner to describe a joyous occasion. The use of the word gay in that manner, while not incorrect in terms of its definition, isn't all that culturally acceptable any longer. Just like titling the chapter of a Hardy Boys book "The Big Boner" (as in blunder or error) wouldn't go over so well in today's publishing world.

more »

by Steve Hall    Oct- 8-08    
Topic: Campaigns, Cause, Celebrity



Sean Connery Bonds With Louis Vuitton

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If you've been wondering where the original James Bond, Sean Connery, has been hiding out, we can't answer that question for you but we can tell you he's come out of hiding to appear in an Annie Leibowitz-shot Louis Vuitton ad campaign. Yes, the 78 year old hottie (come on, he's still hot, right?), can be seen in the ad lounging on a beach and enjoying life.

It's the new math. 40 is the new 30. 50 is the new 40. 60 is the new 50. And 78 is the new...60...which makes James Bond 30, right? After all, the dude hasn't aged since 1962.

by Steve Hall    Oct- 8-08    
Topic: Campaigns, Celebrity



You Don't Sleep Around But She Does

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Mirrors don't lie. That's the tool this Erwin-Penland-created commercial for Clemson University takes. Noting most people don't undress in public, don't humiliate their friends, don't vandalize the campus and don't sleep around, the commercial makes it clear you shouldn't either.

"Our goal with this campaign is to reach people - students and non-students - and make them think about their own behavior," said Vice President for Student Affairs Gail DiSabatino. "There is such a bombardment of advertising that promotes alcohol and sports. This is one attempt to combat those promotions."

It won't be an easy job but the message will be spread across posters, newspaper, radio and video.

by Steve Hall    Oct- 8-08    
Topic: Campaigns, Cause, Good, Poster, Radio, Television



Sometimes We Have to Get Lost to Find Ourselves

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Sometimes we have to get lost to find ourselves. Sometimes we have to push away life's mundane, trivial, unimportant and, in the greater scheme of things, entirely pointless aspects of daily life in order to truly appreciate life and all the beautiful things in it. To treasure what really matters. To rediscover what first enthralled you with the people in your life. To understand there is much more to life than work.

These are the stunningly beautiful messages within Baz Luhrmann's new commercials (Kate, Lee Ming) for Australia's tourism campaign. The work does a spectacular job of making Australia a far more interesting place then the previous "Where the bloody hell are you?" campaign ever could.

more »

by Steve Hall    Oct- 8-08    
Topic: Best, Campaigns, Celebrity, Commercials



Ask.com Puts a Face on the 'Nagging Question'

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Giving the New and Improved! Ask.com a promotional kick, Hanft Raboy & Partners personified the nagging questions that sit fussing in the back of our heads -- or, in this case, on our shoulders.

Watch as an elephantine nag weighs down an inquisitive 8th-grade boy. Here, a cop contemplates where to meet cool girls. And in our favourite spot, a pregnant woman wonders, "Can I eat eggs, clams and crab legs?" -- through an elderly Indian man.

Each question-asker accentuates its host's musings in a slightly tone-deaf way, imbuing the spots with quirky charm. And the tagline ensures we know exactly what each shoulder-bound burden represents: "Get the best answers to all your nagging questions."

by Angela Natividad    Oct- 8-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Deflated Wallets Could Use Some Optimism. Hey, How 'Bout Longer Lotto?

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I don't know why it would matter, but the Minnesota State Lottery seems to think a longer lotto game would dramatically lengthen the thrill of (possibly) winning.

To promote the new Print-N-Plays, Colle+McVoy launched three spots that depict ecstatic lottery-playing moments in slow-mo. Nice touch with the dramatic score.

See Coach, Librarian and Slacker.

by Angela Natividad    Oct- 8-08    
Topic: Campaigns, Commercials, Promotions, Television










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