Because the Complete Picture Should Include You

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Here's "Life Story," a spot by IBD Brands for the Panasonic Lumix camera. It's narrated by a guy trying to capture meaningful moments of his life -- except the most crucial factor (his face) keeps getting cut out. Hence the need for a Lumix, which sports a wide-angle lens.

by Angela Natividad    Oct- 8-08    
Topic: Brands, Campaigns, Commercials, Television



Diapers.com: Helping Young Americans Do Their Business

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There's something appealing about "Time for a Change," Diapers.com's first stab at online video marketing. Positioned like a political ad, it offers "gas relief" and bi-potty-san support to frustrated Americans.

After walking the talk with some discount codes, a voiceover grandly concludes, "Your doodie is our duty" as the Stars and Stripes hover in the background.

Aww. Finally, something a hockey mom can really get behind.

The ad went live at Parents for Change. Users click straight into the Diapers.com site, where they can put their discount codes to good use. Good, simple stuff by The Ad Store.

by Angela Natividad    Oct- 8-08    
Topic: Brands, Campaigns, Online, Video



Word Is, Fine Fabric Should Get You High

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In IBD Brand's "Make Me High" for J. Hampstead Fabrics, Bollywood actress Priyanka Chopra does a sensual, ribbony wind dance with her bedsheets.

They convey her into the air before she alights angelically upon some faceless dude, strokes his shoulder and croons, "I've never felt so close to my man."

Cheesy, so cheesy, and there doesn't appear to be any connection with the fabric and the love interest at all. Did he precipitate the wind dance? Or did fine fabric save their fraying relationship? One commenter was all, "I was hoping the fabric was connected to his suit as workers were still stitching it."

That would've been fun to watch. This rang more like a parody for an early-'90s perfume ad: it felt loaded with banal effects (hot actress, out-of-body experience, a thin stab at love) but lacked sublimity.

by Angela Natividad    Oct- 8-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



ARG Fetishizes Blindness

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DigiSynd prepared an alternate reality game (ARG) to promote the movie Blindness, which is about an epidemic of blindness that affects some small, nondescript town. Check it out at I Am Blind.

The site includes a forum, photos of people wearing blind people shades and abstract, overserious videos with themes like "Stress is blind," "Work is blind" and "Death is blind."

Not great. Poverty-ridden and fetishy, even.

by Angela Natividad    Oct- 8-08    
Topic: Campaigns, Games, Promotions



That Pot of Boiling Water Scalds Again

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Just as various groups did the car crash thing over and over and over and over and over again, it seems we're in for a graphic workplace safety trend as well. Following last year's effort from Canadian group Prevent-it, Australia's WorkSafe Victoria is out with a series of ads in which a guy misuses a nail gun, a cook carries a pot of boiling water that's too heavy and a woman has a bit of trouble using a bagel slicer.

The focus of the campaign urges workers to ask for help if they don't know how to use a particular piece of equipment. The ads will air in two versions. One will will air prior to 8:30PM as a PG version. After that, the full blown gross out version will air.

by Steve Hall    Oct- 7-08    
Topic: Campaigns, Cause



Badonkadonk. Badinkadink. Hungry Yet? Oddly, I Am

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What would happen if a Thickburger jumped into a cold swimming pool? "Shrinkage" -- one ad among many for Hardee's Little Thickburger. Despite its focus on (small) size, (wide) breadth and general meatiness, it is radically devoid of gigantic titty jokes or other innuendos.

Each spot sports its own overly cute Thickburger-vs-Little-Thickburger comparison and ends with the same glib line: "It's a Thickburger, but little."

If Daria ever went into advertising, a slogan like that would've been her magnum opus.

more »

by Angela Natividad    Oct- 7-08    
Topic: Brands, Campaigns, Commercials, Television



Doritos Adds Haunted Hotel to Virtual Universe

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Just in time for Halloween, Doritos launches Hotel 626, a haunted virtual hotel that's only open between 6pm and 6am. (You'll literally have to make a reservation if you try to penetrate it before then.)

Users are encouraged to visit the site in the dark with headphones, a camera and a microphone, which can be used to complete challenges. The hotel is 13 rooms big, including a morgue and a dark room (like, for developing photos?).

Part of Doritos' sponsor-heavy online universe, Snack Strong Productions, the effort will be promoted on specially marked bags of Doritos. By Goodby, Silverstein & Partners.

by Angela Natividad    Oct- 7-08    
Topic: Brands, Campaigns, Online, Promotions



Ask.com: Dolla Make You Holla!, Political A-Listers, Blogging sans Byline, Gyro's Self-Aggrandizing Promotional Oeuvre

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- A handful of rich-ass celebrities use reverse psychology to cajole MySpace users into voting. What, does Jennifer Aniston not do it for you? Maybe Leonardo DiCaprio's poverty-ridden excuse for a blog will.

- The wife of David Warthen, founder of Ask.com, is facing tax evasion charges on money she made while working as a hooker to pay for law school.

- Three thought-provoking reasons not to blog anonymously if you're gonna blog at all.

more »



Miniature Women Apply Kiwi Shoe Polish

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In an odd approach to selling shoe polish that's not unlike methods used to sell cars by draping a woman across the hood of a vehicle, Kiwi, with help from Grey Hong Hong, has crafted a print campaign that's seemingly designed to elicit a collective "huh?" from anyone who flips a magazine's pages to the ad.

If Grey Hong Kong was going for that collective "huh?" and guaranteeing the page wouldn't be turned too quickly, they have, indeed, achieved that goal. After all, its not often you see miniature woman working diligently atop a pair of shoes to insure pristine shininess. In fact, it would be downright creepy to open the closet door in the morning to see these tiny polishers scampering about one's shoes. It's be enough to cause one to question one's mental faculties and run directly to the doctor's office.

by Steve Hall    Oct- 6-08    
Topic: Campaigns, Good, Magazine, Racy



It May Not Be as Fast as a Tsunami, But It's Still Coming

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To demonstrate how global warming will one day turn familiar surroundings into aquarium props, Offsetters suspended lifeboats off the side of buildings and lined Vancouver's streets with water safety gear: life vests under park benches, and a life guard, on duty, in the middle of a promenade.

Efforts included clear "offsetters.ca" labeling. See more of the work on the website.

Nice way to get attention, ignite imaginations and play with surroundings instead of cluttering them. By Rethink.

by Angela Natividad    Oct- 6-08    
Topic: Campaigns, Cause, Guerilla










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